Are you faced with the task of designing a marketing brochure for your business or organization? If this is something you have never done before, the prospect can be quite daunting. Here are some indispensable tips to help you create a printed brochure with confidence. These tips will help you focus on your target market and deliver a clear, simple message about your business, organization, products or services that tells them exactly why and how you can best meet their needs.
1. Define Your Target Market and Focus on Their Needs
Your printed brochure must be geared towards your specific target market. Don’t make your message so broad that it completely misses connecting with the very audience you are trying to reach. Research your potential target audience to find out what motivates them and what they need. When you have this information, you can tailor the content of your brochure to reach them in the most effective way.
2. Use Information-Packed Headlines and Subheads
Many people never read more than the headlines and subheads of a printed brochure, so it is essential that your headlines and subheads deliver your message in a clear and concise manner. Your readers should find your Unique Selling Proposition and Call To Action information just by reading your headlines and subheads.
3. Create A Cover with High Impact
The cover of a brochure is the first thing your audience will see. If it doesn’t immediately grab their attention, they will never open it to read more. Your main message should be on the cover and presented in a way that captures the attention of your reader. A full-color eye-catching image or photo with a bold, clear copy on your brochure cover will compel your readers to open your brochure and learn more about your company, organization, products or services.
4. Design a Brochure that is Easy to Read
Copy that is conversational works best for your printed brochure. Do not use too much business or industry jargon that your readers will not understand or relate to. Remember to focus on their needs and tell them simply and precisely how you can best meet those needs.
5. A Simple Design Works Best
Do not go overboard when designing your brochure. With today’s software, there are many special effects available, but be careful not to overdo it. A cluttered design can actually distract the reader’s attention from your message and you do not want that to happen. Keep your information organized and relevant to your audience. Use only a few fonts and a color scheme that is consistent to enhance and better present the information in your printed brochure.
Be truthful and accurate when presenting information about your company or organization. This will help you make a lasting impression and your readers will better relate to you and appreciate your honesty and integrity.
Once you have your brochure design, look for an online printing company that can offer high-quality brochure printing. Research the printing service you plan to use. Look for a printer that guarantees quality, has low prices, quick delivery, and good customer reviews. Use a printer that offers help such as a production or design guide and brochure templates for their customers along with a variety of brochure sizes, paper finishes and folding options to ensure you get a professional quality printed brochure.
Cleonix Technologies is a leading Graphic Design Company which offers Business Card Design Services & Brochure Design Services in India at an affordable cost.
It is always essential to develop and maintain good design practices to know which file type to use for images on and off the web. Although most image formats appear well on the web, understanding the basic strengths and weaknesses of these image formats will increase your confidence so that you can decide what is best in every situation. Let’s find out four of the most common formats of image formats and see how much you know!
1. JPEG: It is a compressing /packaging tool for digital images. It omits the unnecessary information an image carries, as a result of which the quality continues to decrease every time the image is saved as JPEG, leaving more and more image information. In spite of this limitation, however, JPEG is a particularly useful image format for photographic images (where it is most commonly used). It is not an ideal format for color & texture preservation, therefore, not recommended for logos & text.
2. GIF: The purpose behind the invention of GIF was to add graphics to the websites during the times of ridiculously slow internet speeds and limitations of graphics colors to mere 256. It is actually a single color transparency format that adds character to the picture. It is also known as the on & off transparency image format. The greatest advantage for GIF is that it is very light and do some amazing things with sharp lined pictures. It is the best format for images with sharp lines and solid colors and those requiring a transparent background. Note that GIF is only a screen- oriented format and should never be used for printing as the results will be disastrous.
3. PNG: It is, by some distance, perhaps the most flexible web images format; because of the fact that it was designed specifically for this medium. It has seamless transparency and even provisions like gamma corrections. The problem with PNG is that their files are heavier than their counterparts. It is ideal for mixing images with backgrounds and high- resolution print versions.
4. TIF: TIF is known as the highest image format, is best used for commercial printing but should not be used on the Internet. Keep a TIF copy for original photographs because it offers compression without any loss. However, If you use the web, make sure to export as a JPG format.
So now you know the advantages and disadvantages of these image formats, choose carefully and you will have a visually stunning and fast loading website. If you need any clarification, kindly let us know in the comments section below!
A perfect logo is one that reflects your business and spread your message. It needs to be clean, unique, memorable, and able to work without color. In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer.
1. Unappealing design:
To the most business or website owners, figuring out a way to drive prospective customers to their website is crucial. There are many aspects that can lead to your inability to do this, such as an unappealing logo. With our professional help, you will be able to get some guidance regarding what way a Logo should be designed in a proper way.
2. Old Fashioned Logo:
Getting an all the more engaging and refreshed logo is an incredible method to indicate shoppers you are not scared of changing with the occasions. Before settling on a specific logo plan, you have to investigate the logos of our rivals in the market. This will typically offer you a lot of motivation that you can channel into the plan of your organization’s logo.
3. The Logo is too complex:
Often times, an amateur graphics designer will add too many elements to their logo. This will lead to making the design look more complex that may confuse the general public. Hiring the expert graphic design professionals is the perfect way to figure what needs to be done to a logo to make it more appealing.
4. Avoid DIY Logo style:
Many people think that they can design their own logo for extra savings. If you are currently working with a DIY logo, you need to stop it quickly.
5. You Need a Unique Image:
Totally starting from scratch with a new image can help you attract new visitors and put old problems in the past where they belong. Appointing a logo designer with required experience is essential to the success of this process.
6. Logo for Social Media:
If the logo is not in properly sized, it will not fit as a social icon and look inappropriate. For this reason, it will not be properly readable on other devices like phones, tablets etc. So keep a byte-sized social media icon version of your present logo.
7. Lack of Creativity:
An expert designer knows the actual significance of logo and branding. If your logo is not professionally designed, it loses the touch of perfection. Minute changes in a logo design can bring a remarkable difference.
A brand is the sum of your customers ‘ and potential customers ‘ experiences with your business. A strong brand communicates what your company does, how it does and creates trust and credibility at the same time. Your brand interacts with your customers every day, with the pictures you share, with the messages you post on your website, with the content of your advertising materials and with your social networking posts.
Here are 10 tips on how to effectively implement branding for your business:
1. Figure out your brand identity
Branding is more than just your business cards ‘ logo. It’s all for you: you feel your customers, your reputation, your look. Briefly, your story. The first step in branding your small company is who you are. And best of all, this strategy for branding is completely free!
2. When building your brand, think of it as a person.
Each of us is a person whose character consists of beliefs, values, and purposes that define who we are and with whom we are connected. Our personality determines how we act, how we dress, and what we say in different situations. Of course, it is intuitive for people and it is rare to consider what your own character is. But when you build a brand, it’s important to understand it.
3. Think about what is driving your business.
What do you think, what is your purpose and who are your brand heroes? These things can help build up your emotive brand positioning and inform about its identity and character for brand communications.
4. Aim to build long- term relationships With your customers.
Don’t dress up your offer and raise expectations that lead to broken promises, build confidence with honest branding- be clear who your organization is and be consistent with the qualities that drive it consistently.
5. Speak with a consistent voice to your customers.
It will help strengthen the business’ character and clarify its offering so that customers know exactly what to expect from the product or service.
6. Do not repeat the same message again and again.
Instead, aim to make your key messages work together to build a coherent identity.
7. Try not to mimic the appearance of chains or big brands.
Try and determine your own unique identity. There is a great consumer trend towards independent establishments, and in fact, several chains try to imitate an independent feeling to capture some of this market. Truly independent operators can take advantage of their status to attract customers who are looking for something more original and authentic, which corresponds to their feelings.
8. Be creative and brave – represent something you have faith in.
Big brands are often affected by large levels of bureaucracy, which prevent them from being flexible and responding to their customers ‘ ever-changing needs. These layers of decision-makers can make it difficult for them to dare to use their brands.
9. Always consider your branding when communicating with customers.
Do not lose your pride or indiscriminately dilute your brand positioning. Try to offer more than lower prices. Promotions are an opportunity to strengthen your mission in the brand.
10. The old method for stepping your logo on everything won’t cut it.
The future of branding is fluid and engaging- respect the intelligence of your customers by not giving everything away. Generate some intrigue, and let them discover more about your brand. This is the way to encourage ambassadors who rejoice to tell others what they’ve found.
At the end of the day, the best branding strategy is to be bold, colorful, clever and unusual. That is to say, be yourself. It’s important to give your brand time and thought, but you don’t need to put a ton of cash to be great.
Gradients are back in the rule, and the multi-tone effects are driving modern design in a big way. Nowadays, Gradients are used to create striking articulations and channel user emotions, helping audiences relate to a product or any thought. Gradients have been “hot” in all mediums of design for the last year & it becomes a trend.
What is a Gradient?
A gradient is the gradual blending starting with one shading then onto the next. It allows the designer to virtually produce a brand new color.
It makes objects emerge by adding a new dimension to the design and adding naturalism to the object. In simple terms, gradients include profundity.
Then again, a gradual mixing from a color to white or black (and playing with opacity) can imitate distance from or proximity to a light source. Gradients are more accurate to the real world because real life isn’t built of flat colors.
Why we pick the Gradient?
Create Bold Logos/ badges with the proper Color Gradient Synchronization.
If you want to present an intense and audacious logo to your audience, you can make it happen with potent color gradients. Color gradients channel emotions through your website traffic and trigger areas of their brain which force them to explore around your website for a while, rather than skipping off after a cursory glance.
Gradients Create Colors Look Thicker in Color Tones for Effective Viewing.
Gradients build visual parts of your website seem a lot more prominent, fun loving and visually appealing.
Gradients Bring Additional Depth and Dimension to Compositions.
Gradients, not just rule the foreground, they more and more govern the background of the website as well. Gradients, when utilized properly, will eventually improve the depth of composition within the website.
Gradients Can Simply Catch Attention Towards Calls to Action.
Gradients might not have a positive impact with websites having little icon type spacing, however, websites having large spacings will help attract the attention of website traffic directly to your call to action.
Gradients produce a perfect Balance Between pictures and colors in a Website.
Gradients are turning the new norm of striking the perfect balance between pictures and colors on a website. By utilizing the intensity of large pictures and using certain structure components, designers are merely focused on diverting the attention span of an individual promptly towards calls to action.
Gradients are More Realistic and Unique.
Using gradients on your website will ultimately make the images appear more realistic, unique and memorable.
Copyright is an important part of our work lives and yet, despite its effect on our lives, people don’t have sufficient knowledge of what copyright is. There are many questions we have been asked by clients while developing their website, looking for photos or design to use on their materials, or those want to protect their business logo. We will discuss these things here.
When you start planning for your own company you must implement proper marketing strategies. The products and logos should be visible to the people. There are a lot of companies already competing in the market and you need to make your presence. The big companies usually invest a lot to make various strategies and unique company logo. At the starting, you can opt for free logo design sites. You can choose and download from there. You can also contact some reliable designing firm to make your logo from there. If you have any ideas in your mind then you can even discuss that. But the logo needs to be simple and unique.
You can check many famous company logos on the internet. Some of them do not even contain the company name. They use simple yet thoughtful designs in their symbols. You should not copy them. You need to stand apart to design a perfect business logos. Take some time to research on how the logo looks attractive and reflects the company. Your logo should relate to the products and image of your company. To make a unique corporate logo is a difficult task. You cannot include everything but still, it should be looked appealing. You have to use your corporate logo on the cards and signboard. That is why your logo is important to promote your brand successfully.
Designing a logo shouldn’t be your only aim. You also need to secure your business logo.You must abide by copyright laws to protect your logo. You clearly do not want anyone else to copy your logo and use it for their website or company. It will just ruin your reputation in the market. That is the reason you need to protect your logo by using the copyright laws. Trademark infringement is another thing you must know. Trademark holds your company logo’s authenticity and the copyright laws always protect your logo. So, finally Logo designing is a challenging work and you need to be innovative to make your presence in the market.
Adobe Photoshop is considered one of the most essential, valuable, popular programs in the world today. It is the most mainstream software for graphic design and photography. Because of this, knowing how to use photoshop is considered a basic requirement these days if you want to be expert in the field of visual arts. This is also why there are lots of Photoshop tutorials that have been spread to distinctive needs and various aspects of this amazing Program.
As there are lots of options it can indeed be so confusing to choose the right photoshop tutorial for you. Perhaps knowing what kinds of tutorials out there can help you decide for yourself what would fit you depending on your demand. You may also opt for multiple photoshop tutorials to understand different areas of interest, you may find things useful in one type of tutorial even if your main concern is learning something different.
1. Basic Tutorials – These tutorials are for beginners. If you are using photoshop for the first time and you would just want to learn how to work your way around the software then you would greatly benefit from basic tutorials. A basic tutorial should consist the use of various tool and options which you can find in sidebars.
2. Color Tutorials – These tutorials teach you all about colors and how to change them in photoshop. This is very important to know if you want to create certain effects by changing hues and tints or turning photos into monochrome. A lot of digital photographers make use of this to develop their photos.
3. Photo Editing – This is again a photographer’s domain, both for novice and experts. Such tutorials can help you to know how to edit pictures you have taken to make them better. These tutorials also help you to know how to scan your paper photos so that they would turn out well when they become digitized.
4. Text Effects – Photoshop allows play with the texts, this can be helpful in creating ad banner and teasers. These tutorials can help you make the most of text, incorporating them into pictures or just representing them as the main focus of the graphics.
5. Effects Tutorial – These tutorials would teach you how to change the effects to make the photo more appealing. You would be shocked at how much photoshop can change and this would indeed be very useful if you want to go beyond showing off pictures.
6. Backgrounds and Textures – This is also a great feature of Photoshop is that it can make pictures appear even more lifelike by playing on different visual textures. These tutorials teach you how to make eye-catching visual effects that can be quite attractive to viewers.
Graphic designers are artists who use art and media to spread messages for companies and other organizations. Their job is to use different prints, the internet, other digital mediums, videos and photos to get their information across. They are expert in using art that makes a design project successful.
The job responsibilities of Graphic Designers include making company logos, brochures, websites, business cards, banner advertisements, newspaper advertisements and the general look and feel of a company’s or organization’s overall design plan.
A Graphic designer needs to know how to display a company’s product or service to their target audience. This is why these jobs require a certain level of expertise to be able to interact with clients.
Knowledge Required To Become a Graphics Designer
The first and most important quality you should have is a high level of artistic and creative ability to make things unique. However, what most people looking for graphic designer jobs overlook this factor, but in reality, it is very important to think out of the box. Though it’s not necessary that only artists can become a graphic designer. The demand for graphic designers in the field of advertising, marketing, and communications is increasing day by day.
Graphic designers required to have technical expertise in at least one or more of these graphic design software packages. You have to become proficient in handling Adobe suite of products like Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, and Adobe Dreamweaver etc.
Future Of Graphic Designers
Graphic design jobs can be found in a variety of different sectors including small and large industrial sectors. There are jobs in print companies, publication companies or advertising agencies also.
Many experienced graphic designers work as a freelancer for small to large scale firms that outsource their design services to other companies and organizations.
Many of the experienced graphic designers shift their career to marketing and advertising as a creative arts team or just get out of design altogether. Some become management consultants who specialized in promoting businesses through designs. If you have exceptional knowledge of designing and have excellent management skills, then you can even start your own consulting firm in design and marketing.
We have already come at the end of 2017!! So, get ready for the latest graphic design trends and predictions.
1.Loud, Popping, Bright Colors:Color plays a very important role in graphic designing.Loud,bright & popping colors will greatly affect the graphic design in coming year. Use of bright and bold colors also helps most of the brands to take extra edge on their minimalist backgrounds.It also attract users attention.
2.Hand Drawn Images and Sketches: Illustrations drawn by hand will become trends in graphic designs 2018. Doesn’t matter whether a 3D or flat style.Author’s and one-in-a-kind graphics and illustrations, indeed, attract the audience attention.
3.Typography: Choosing the right font, font size, font bold, and font spacing is key. In the new year, expect to see BIGGER and BOLDER fonts. To get the audience attention one needs to have the perfect understanding of fonts. So the font style will be simple and readable.
Source: http://merehead.com/, blog.snappa.com
First of all we have to know what is logo?
A logo (abbreviation of logotype, from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
Basically, a good logo is simple & appropriate in form which conveys an company’s objectives, their vision & message.A logo shows your business’s core values and objectives.Following the principles will help us to make a good logo.
Simple & Versatile:
A logo should be simple & appropriate with your company’s vision & belief. Actually, it build a strong connection with your customers through telling them your brand story.A simple logo design ensures very easy recognition. It also became memorable and versatile. here we can say about the logo of Nike. It is a wonderful example simplicity. A simple stroke portrays a lot about their business and leaves a strong impact.
Perfect color combination:
One of the most important feature is perfect color combination.Using the colors in the right context controls our thoughts in a good way.But it must be displayed in black and white, that means we do not use need special effects or shadows in logo.Because now a days logo can be used in print, in a very high-resolution, on a website, on a banner, on business cards, and even on T-shirts.
Having an impressive & seductive logo brings you closer to potential clients.Appropriate color with unique graphics & simplicity are just a ways to make your logo memorable.
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