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Importance of infographics in your business

Infographics are gaining popularity and become widely used amongst businesses and organizations in both digital and print. Infographics are an influential tool which allows people to easily get information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics. Making good infographics you have to collect related data, write powerful text, and present them in an effective and visually pleasing way.

1) Infographics can easily catch attention:
If infographics are combined with well-written text & images then it became a very powerful tool to help your content cut through the information jungle and into your targeted audiences’ brains. Generally, facts, figures, stats, and other graphical elements are more preferable and if compelling enough, the information in your Infographics can really capture customer’s attention.

2) Infographics increase your brand awareness:
Infographics include the logo, website address, email or even contact information i.e. the relevant information about the creators. Thus it is truly a very effective way to increase your brand awareness.

3) Infographics can make your content viral:
The main feature of Infographics is potential visual content which is really appealing to many people so much, that most would want to share the same through their own networks and circles of influences. This made the content viral as more people like and likewise share the Infographic through their social media channels.

4) Infographics increase your search marketing results:
After the Infographics became viral, the highly beneficial effect such occurrences can bring to a particular business is better to search for marketing results. Infographics also generate important backlinks to you.

5) Infographics help you to increase your subscribers and followers:
The power of visual content can really be witnessed just by making a quick glance at your Facebook newsfeeds and walls. Exclusive infographics are always more eye-catchy & shareable than any ordinary text updates. This can be a very effective way of generating more subscribers and followers to your social media pages. This can open the doors to better interaction or engagement with your targeted audiences, which can make people more aware of your brand, products or services – and eventually convert them into paying customers.

So, from the above discussion, we know that infographics are one of the most important things in your business. You can create its own or can take help from professionals.“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating exclusive infographics contact us.

All about GIMP

GIMP is an open-source free raster graphics software. It is used for image editing and retouching, free-form drawing, converting between different image formats, and more specialized tasks. Under GPLv3+ licenses, it is released. It is available for Linux, macOS, and Microsoft Windows.

Here are some advantages

  • GIMP is free opensource software. All software related updates are also free.
  • It works the same as other commercial image editing programs and can do most of the same thing, but at a cost of zero.
    Since GIMP is free, you can install it on many computers as you want.
  • The basic installation is easy & time-saving than many of its commercial counterparts. GIMP will run on any old computer – even if it is slow. But some commercial software doesn’t support this.
    If you need help you can consult with the community of GIMP users and enthusiasts.
  • There are GIMP enthusiasts who make all sorts of scripts/plug-ins/brushes/tutorials for the software – and all of these are also free.
  • As GIMP is Open Source, so you can use the code for something else.
  • Without using pirated copies of commercial software you can use GIMP as it is legal & free of cost.

The disadvantages of GIMP
These are the main drawbacks of GIMP.

  • No way to select multiple layers
  • In GIMP can’t apply same text styles to multiple text layers
    Can’t add effects to editable text
  • Without using the plugin, there is no way to export images optimized for the web.
  • Buggy – it does crash occasionally.
  • Arranging layers is not so easy. It does not support group layer.
  • Poor (or virtually nil) support for vectors.

Though all the disadvantages can be overcome.

5 Adobe Illustrator tricks you must know

Adobe Illustrator is a very popular vector graphics editor developed and marketed by Adobe Inc. It was originally designed for the Apple Macintosh, and the development of Adobe Illustrator began in 1985. Illustrator CC was released along with Creative Cloud.The latest version, Illustrator CC 2019, was released in October 2018 and is the 23rd generation in the product line. It was reviewed as the best vector graphics editing program in 2018 by PC Magazine.
If you are a graphic designer & passionate about your career then you must read this blog. Here we’ll discuss 5 adobe illustrator tricks that you must know.

1.Command (or control on PC) + D Shortcut: This shortcut allows you to create copies of an object that have equal spacing.Using this shortcut you can save your time.

2.Shape Builder: It’s similar to the pathfinder tool – which is a great tool – but the shape builder tool can accomplish the same things just fine and it’s more user friendly.

3.Draw Behind/Draw Inside: Basically, there are two little buttons in the Illustrator toolbar that allow you to draw behind an object or inside of it. It saves from moving things behind or create clipping masks.

4.Try Using Clipping Masks: This tool makes your work a very easier, and every beginner should use them. It keeps under control of any pattern or design to a area. If you can use them properly, they can save a lot of time.

5.Width Tool: The new tool of Illustrator CC is at the same time very simple to use. This tool allows to physically draw out part of a path to create varying widths in your stroke.

“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web design training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization.For learning more about Adobe Illustrator contact now.

Pros and Cons of Using Adobe Photoshop

Adobe Photoshop is a standard software when it comes to editing, retouching and prepping up photographs and ambiance attributes. In fact, the uses of Photoshop in real life is very popular. We have an accomplished fleet of seasoned creative artists who can deftly harness this most popular potential of Photoshop software to create brilliant and literally unbelievable effects.

When you want to edit an image file, the go-to program for some time has been Adobe Photoshop. Now, this is a part of the Adobe Creative Cloud, the primary disadvantage of that many users see is that there is no perpetual license for this app anymore. Subscription prices are so reasonable and affordable at $9.99 per month, but users are forced into a plan that they may not necessarily use frequently.

The advantages and disadvantages of this software should be considered from a neutral plane to understand the reason for its appeal among masses and why it is appreciated competition from other contemporary software.

Advantages of Adobe Photoshop
1. Prospect of cutting-edge tools at one’s clearance:
Adobe Photoshop offers a range of tools that help in the formation of fascinating graphics for web platform as well as handheld devices.Responsive graphics can be design through an inbuilt interface that makes editing images a cushy job.

2. Adobe Photoshop offers incomparable editing features:
Photoshop has developed software. It has no longer confined its editing capabilities to images only. In extension to photo post-processing, you can comfortably work on video content and carry out the intricacies of editing with flair. Photoshop accelerate its platform the features of the best video editing tools with its new clemency. You can work with the free mobile app available on subscription to extract the maximum amount from the software.

3. Creativity can be totally unbolted with the integrated stock library:
Most of the people who are acquainted with Photoshop know that free stock images are not readily available. One has to labor hard to come across free images that can be used for innovative processing. Further, applicable images may not catch one’s attention. Adobe Photoshop has deadened this problem with its own unified stock library from where you can retrieve the desired picture or video to let your creative juices flow.

Disadvantages of Adobe Photoshop
4. Beginner’s may find the difficulties:
Mastering the Photoshop with all its complexity can prove to be a daunting task for seasoned users as newer updates and migration to Creative Cloud has added an abundance of tools which are difficult to remember and use. The learning curve is very steeper for greenhorns. One has to assign a significant amount of time to learn the usage of all applicable tools and use the same for retouching images.

5. Raw updates or untested beta versions are sometimes discharged:
This software no longer launches an advanced version annually which is a major Photoshop disadvantage. Instead, updates are discharged at frequent intervals. This has made the software susceptible to bugs which can be annoying for the user. You can statement about them to the Adobe support team and they would expeditiously fix the same. But if you have a compact project schedule to adhere to and you are not prepared for such gratuitous bugs, it can cause real problem grappling with the bugs.

The pros and cons of this software prove that it is still the first image editing app that is on the market today. Some of the new features may not be for every people, but Photoshop makes sure there is something for everyone and that’s why it has been treated the best there is for so long.

Despite suffering from the handful of disadvantages, Adobe Photoshop continues to dominate the mainstream graphics editing market with its powerful and current tools. The progressive tools may be reserved for the enlightened few but the basic tools are for everyone to use with confidence.

Quick Brand Creation Tips for Your Business

Branding is just as important for your startup as it is for big names. Indeed, many corporate companies try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzig of agency Mystery explains how to develop your own product identity.
Most young business owners I have talked to already Know that branding is essential to their business, but a surprisingly high number of them don’t really know why.
All businessman recognize the link between successful businesses and strong branding, and aspire to build a brand that creates similar success for themselves. They know well that branding is not just a logo. But only few realize that successful companies have this branding at the heart of the business.
What is brand?
A successful company has to be consistent in communication and experience, across many applications:
1. Environment
2. Print, signage and packaging
3. Website & advertising
4. Content marketing and social media publication
5. Sales & customer care service

Building a brand is obviously a process. However, the ongoing effort will result in establishing long-term relationships with all the customers.

Brand building steps:

There have 10 important steps on how to successfully implement branding for your business:

1. First start by defining your brand:
Review the service your business offers. Pinpoint the space in the market it research the emotive and rational needs and concerns of your customers. Your product should promote your business, connect with your customer base and differentiate you in the market.

2. When building your companey, think of it as a person:
All of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations. Obviously for people it’s intuitive and it’s rare that you even consider what is your own character is. When you are building a brand it’s vital to have that understanding.

3. Consider the driving your business:
What does it believe in, what is its purpose and who are that brand’s heroes. These can help establish your emotive brand positioning and inform the identity for brand communications.

4. Aim to build long-term relationships with all customers:
Don’t dress up your offering and raise expectations that result in broken promises, Build trust with honest branding always clear what is your brand is and be honest to the values that drive it every day.

5. Do not repeating the same message in the same way over and over again.

6. Don’t try to mimic the look of chains or a big brands.

7. Be innovative, bold and daring – stand for something new.

8. Always consider your branding when communicating with your customers.

9. The old idea of stamping your logo on everything won’t cut it.
The future branding is engaging and respect your customers’ intelligence by not giving everything away up front, generate some intrigue.

10. Define and narrate the brand stories to the audience so that people become more excited.

This is the process to foster ambassadors who revel in telling other people what they have discovered.

Select the Suitable Font for Creating a Logo to Represent Your Business

Choose an appropriate font and it is very essential for any logo. The importance of collecting the right font should not be underestimated.
A Suitable font can hilight the profit of your brand and products, while an unfitting font may destroy your Logo and profit of your brand can decrease day by day. Font always communicates firstly with your customer. Each font carries a different message and has different strengths and all weaknesses.
While less flashy than brand marks and imagery, solid brand font selection works as the glue that ties your whole organization together.
Fonts can discuss a story by bringing a voice and personality to your work.
This is also a challenge for you to select the font type like serif font or sans-serif font, cursive font etc. Some of the major fonts are included here.
You already know about the different font categoriesand as such, you can make a more informative choice. Keep it in your mind that select a font you like, but take
into account your business spirit and your targetted audience, to help you finding a font that also suits your brand.
Sometimes selecting a single font for a logo is perfectly suitable. In other cases, two fonts will be essential to create your ideal logo.
Combine two fonts, one will be main font and the other will be the secondary. To combine fonts for makeing a logo, try to choose some that aren’t similar.

Tips for selecting the best font for your logo:
1. Keep it straightforward
A logo with a simple and clean font is easier to reproduce different products across. Remember that you may have to enlarge or reduce it. Make sure that your logo looks attractive on any surface, whether it’s a large banner, or promotional materials.
2. See what fonts your competitor companies are using
Your goal is not to follow but to analyze whether their solutions are smart. Only take a guideline from successful experience.
3. Use a font to reflect your companey brand identity
A font makes your logo recognizable and famous. Find out which font is appropriate for your company most. Is it fashionable, clean, and neat? Or is it playful, and chaotic? Does it communicate others or does it cling to traditions and conservative ideas? Different industries rely on different values which are communicated with different fonts. A hardware industry and a bridal shop will not have similar logos. Identify your target. Figure out which of your business attributes you’d like to emphasize.
4. Do not use too many fonts in your logo
One font is your best choice. More fonts may look clumsy. Note that high-profile companies focus primarily on just one type of font.
5. Do not use any trendy fonts
Trends are short-lived; which is popular today may be forgotten tomorrow. The most important rule is to select fonts that are legible and clear. It should not be tiring for eyes even after extended reading. Choose fonts that seem timeless and classic but don’t remind others of writing high school english papers. Don’t pick fonts of a logo that are closely tied to another brand—just
because someone made an offer of the Disney font and is offering it as a free download doesn’t mean it’s a good idea, or even legal, to use for your logo.

5 ‘Must Know’ Tips To Consider For Creating A Killer Business Brochure

Are you faced with the task of designing a marketing brochure for your business or organization? If this is something you have never done before, the prospect can be quite daunting. Here are some indispensable tips to help you create a printed brochure with confidence. These tips will help you focus on your target market and deliver a clear, simple message about your business, organization, products or services that tells them exactly why and how you can best meet their needs.

1. Define Your Target Market and Focus on Their Needs
Your printed brochure must be geared towards your specific target market. Don’t make your message so broad that it completely misses connecting with the very audience you are trying to reach. Research your potential target audience to find out what motivates them and what they need. When you have this information, you can tailor the content of your brochure to reach them in the most effective way.

2. Use Information-Packed Headlines and Subheads
Many people never read more than the headlines and subheads of a printed brochure, so it is essential that your headlines and subheads deliver your message in a clear and concise manner. Your readers should find your Unique Selling Proposition and Call To Action information just by reading your headlines and subheads.

3. Create A Cover with High Impact
The cover of a brochure is the first thing your audience will see. If it doesn’t immediately grab their attention, they will never open it to read more. Your main message should be on the cover and presented in a way that captures the attention of your reader. A full-color eye-catching image or photo with a bold, clear copy on your brochure cover will compel your readers to open your brochure and learn more about your company, organization, products or services.

4. Design a Brochure that is Easy to Read
Copy that is conversational works best for your printed brochure. Do not use too much business or industry jargon that your readers will not understand or relate to. Remember to focus on their needs and tell them simply and precisely how you can best meet those needs.

5. A Simple Design Works Best
Do not go overboard when designing your brochure. With today’s software, there are many special effects available, but be careful not to overdo it. A cluttered design can actually distract the reader’s attention from your message and you do not want that to happen. Keep your information organized and relevant to your audience. Use only a few fonts and a color scheme that is consistent to enhance and better present the information in your printed brochure.

Be truthful and accurate when presenting information about your company or organization. This will help you make a lasting impression and your readers will better relate to you and appreciate your honesty and integrity.

Once you have your brochure design, look for an online printing company that can offer high-quality brochure printing. Research the printing service you plan to use. Look for a printer that guarantees quality, has low prices, quick delivery, and good customer reviews. Use a printer that offers help such as a production or design guide and brochure templates for their customers along with a variety of brochure sizes, paper finishes and folding options to ensure you get a professional quality printed brochure.

Cleonix Technologies is a leading Graphic Design Company which offers Business Card Design Services & Brochure Design Services in India at an affordable cost.

Which image format to be used in Web Design?

It is always essential to develop and maintain good design practices to know which file type to use for images on and off the web. Although most image formats appear well on the web, understanding the basic strengths and weaknesses of these image formats will increase your confidence so that you can decide what is best in every situation. Let’s find out four of the most common formats of image formats and see how much you know!

1. JPEG: It is a compressing /packaging tool for digital images. It omits the unnecessary information an image carries, as a result of which the quality continues to decrease every time the image is saved as JPEG, leaving more and more image information. In spite of this limitation, however, JPEG is a particularly useful image format for photographic images (where it is most commonly used). It is not an ideal format for color & texture preservation, therefore, not recommended for logos & text.

2. GIF: The purpose behind the invention of GIF was to add graphics to the websites during the times of ridiculously slow internet speeds and limitations of graphics colors to mere 256. It is actually a single color transparency format that adds character to the picture. It is also known as the on & off transparency image format. The greatest advantage for GIF is that it is very light and do some amazing things with sharp lined pictures. It is the best format for images with sharp lines and solid colors and those requiring a transparent background. Note that GIF is only a screen- oriented format and should never be used for printing as the results will be disastrous.

3. PNG: It is, by some distance, perhaps the most flexible web images format; because of the fact that it was designed specifically for this medium. It has seamless transparency and even provisions like gamma corrections. The problem with PNG is that their files are heavier than their counterparts. It is ideal for mixing images with backgrounds and high- resolution print versions.

4. TIF: TIF is known as the highest image format, is best used for commercial printing but should not be used on the Internet. Keep a TIF copy for original photographs because it offers compression without any loss. However, If you use the web, make sure to export as a JPG format.

So now you know the advantages and disadvantages of these image formats, choose carefully and you will have a visually stunning and fast loading website. If you need any clarification, kindly let us know in the comments section below!

Attract Viewers With New Business Logo At Right Time

A perfect logo is one that reflects your business and spread your message. It needs to be clean, unique, memorable, and able to work without color. In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer.

1. Unappealing design:
To the most business or website owners, figuring out a way to drive prospective customers to their website is crucial. There are many aspects that can lead to your inability to do this, such as an unappealing logo. With our professional help, you will be able to get some guidance regarding what way a Logo should be designed in a proper way.

2. Old Fashioned Logo:
Getting an all the more engaging and refreshed logo is an incredible method to indicate shoppers you are not scared of changing with the occasions. Before settling on a specific logo plan, you have to investigate the logos of our rivals in the market. This will typically offer you a lot of motivation that you can channel into the plan of your organization’s logo.

3. The Logo is too complex:
Often times, an amateur graphics designer will add too many elements to their logo. This will lead to making the design look more complex that may confuse the general public. Hiring the expert graphic design professionals is the perfect way to figure what needs to be done to a logo to make it more appealing.

4. Avoid DIY Logo style:
Many people think that they can design their own logo for extra savings. If you are currently working with a DIY logo, you need to stop it quickly.

5. You Need a Unique Image:
Totally starting from scratch with a new image can help you attract new visitors and put old problems in the past where they belong. Appointing a logo designer with required experience is essential to the success of this process.

6. Logo for Social Media:
If the logo is not in properly sized, it will not fit as a social icon and look inappropriate. For this reason, it will not be properly readable on other devices like phones, tablets etc. So keep a byte-sized social media icon version of your present logo.

7. Lack of Creativity:
An expert designer knows the actual significance of logo and branding. If your logo is not professionally designed, it loses the touch of perfection. Minute changes in a logo design can bring a remarkable difference.

Tips for Small Businesses to Build a Brand Identity

A brand is the sum of your customers ‘ and potential customers ‘ experiences with your business. A strong brand communicates what your company does, how it does and creates trust and credibility at the same time. Your brand interacts with your customers every day, with the pictures you share, with the messages you post on your website, with the content of your advertising materials and with your social networking posts.

Here are 10 tips on how to effectively implement branding for your business:

1. Figure out your brand identity
Branding is more than just your business cards ‘ logo. It’s all for you: you feel your customers, your reputation, your look. Briefly, your story. The first step in branding your small company is who you are. And best of all, this strategy for branding is completely free!

2. When building your brand, think of it as a person.
Each of us is a person whose character consists of beliefs, values, and purposes that define who we are and with whom we are connected. Our personality determines how we act, how we dress, and what we say in different situations. Of course, it is intuitive for people and it is rare to consider what your own character is. But when you build a brand, it’s important to understand it.

3. Think about what is driving your business.
What do you think, what is your purpose and who are your brand heroes? These things can help build up your emotive brand positioning and inform about its identity and character for brand communications.

4. Aim to build long- term relationships With your customers.
Don’t dress up your offer and raise expectations that lead to broken promises, build confidence with honest branding- be clear who your organization is and be consistent with the qualities that drive it consistently.

5. Speak with a consistent voice to your customers.
It will help strengthen the business’ character and clarify its offering so that customers know exactly what to expect from the product or service.

6. Do not repeat the same message again and again.
Instead, aim to make your key messages work together to build a coherent identity.

7. Try not to mimic the appearance of chains or big brands.
Try and determine your own unique identity. There is a great consumer trend towards independent establishments, and in fact, several chains try to imitate an independent feeling to capture some of this market. Truly independent operators can take advantage of their status to attract customers who are looking for something more original and authentic, which corresponds to their feelings.

8. Be creative and brave – represent something you have faith in.
Big brands are often affected by large levels of bureaucracy, which prevent them from being flexible and responding to their customers ‘ ever-changing needs. These layers of decision-makers can make it difficult for them to dare to use their brands.

9. Always consider your branding when communicating with customers.
Do not lose your pride or indiscriminately dilute your brand positioning. Try to offer more than lower prices. Promotions are an opportunity to strengthen your mission in the brand.

10. The old method for stepping your logo on everything won’t cut it.
The future of branding is fluid and engaging- respect the intelligence of your customers by not giving everything away. Generate some intrigue, and let them discover more about your brand. This is the way to encourage ambassadors who rejoice to tell others what they’ve found.

At the end of the day, the best branding strategy is to be bold, colorful, clever and unusual. That is to say, be yourself. It’s important to give your brand time and thought, but you don’t need to put a ton of cash to be great.


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