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business-branding
The Importance of Business Branding With Copyrighted Logo

Copyright is an important part of our work lives and yet, despite its effect on our lives, people don’t have sufficient knowledge of what copyright is. There are many questions we have been asked by clients while developing their website, looking for photos or design to use on their materials, or those want to protect their business logo. We will discuss these things here.
When you start planning for your own company you must implement proper marketing strategies. The products and logos should be visible to the people. There are a lot of companies already competing in the market and you need to make your presence. The big companies usually invest a lot to make various strategies and unique company logo. At the starting, you can opt for free logo design sites. You can choose and download from there. You can also contact some reliable designing firm to make your logo from there. If you have any ideas in your mind then you can even discuss that. But the logo needs to be simple and unique.
You can check many famous company logos on the internet. Some of them do not even contain the company name. They use simple yet thoughtful designs in their symbols. You should not copy them. You need to stand apart to design a perfect business logos. Take some time to research on how the logo looks attractive and reflects the company. Your logo should relate to the products and image of your company. To make a unique corporate logo is a difficult task. You cannot include everything but still, it should be looked appealing. You have to use your corporate logo on the cards and signboard. That is why your logo is important to promote your brand successfully.
Designing a logo shouldn’t be your only aim. You also need to secure your business logo.You must abide by copyright laws to protect your logo. You clearly do not want anyone else to copy your logo and use it for their website or company. It will just ruin your reputation in the market. That is the reason you need to protect your logo by using the copyright laws. Trademark infringement is another thing you must know. Trademark holds your company logo’s authenticity and the copyright laws always protect your logo. So, finally Logo designing is a challenging work and you need to be innovative to make your presence in the market.

photoshop
How to Learn Photoshop By Your Own?

Adobe Photoshop is considered one of the most essential, valuable, popular programs in the world today. It is the most mainstream software for graphic design and photography. Because of this, knowing how to use photoshop is considered a basic requirement these days if you want to be expert in the field of visual arts. This is also why there are lots of Photoshop tutorials that have been spread to distinctive needs and various aspects of this amazing Program.

As there are lots of options it can indeed be so confusing to choose the right photoshop tutorial for you. Perhaps knowing what kinds of tutorials out there can help you decide for yourself what would fit you depending on your demand. You may also opt for multiple photoshop tutorials to understand different areas of interest, you may find things useful in one type of tutorial even if your main concern is learning something different.

1. Basic Tutorials – These tutorials are for beginners. If you are using photoshop for the first time and you would just want to learn how to work your way around the software then you would greatly benefit from basic tutorials. A basic tutorial should consist the use of various tool and options which you can find in sidebars.

2. Color Tutorials – These tutorials teach you all about colors and how to change them in photoshop. This is very important to know if you want to create certain effects by changing hues and tints or turning photos into monochrome. A lot of digital photographers make use of this to develop their photos.

3. Photo Editing – This is again a photographer’s domain, both for novice and experts. Such tutorials can help you to know how to edit pictures you have taken to make them better. These tutorials also help you to know how to scan your paper photos so that they would turn out well when they become digitized.

4. Text Effects – Photoshop allows play with the texts, this can be helpful in creating ad banner and teasers. These tutorials can help you make the most of text, incorporating them into pictures or just representing them as the main focus of the graphics.

5. Effects Tutorial – These tutorials would teach you how to change the effects to make the photo more appealing. You would be shocked at how much photoshop can change and this would indeed be very useful if you want to go beyond showing off pictures.

6. Backgrounds and Textures – This is also a great feature of Photoshop is that it can make pictures appear even more lifelike by playing on different visual textures. These tutorials teach you how to make eye-catching visual effects that can be quite attractive to viewers.

How Is Graphic Designing As A Career Option?

Graphic designers are artists who use art and media to spread messages for companies and other organizations. Their job is to use different prints, the internet, other digital mediums, videos and photos to get their information across. They are expert in using art that makes a design project successful.
The job responsibilities of Graphic Designers include making company logos, brochures, websites, business cards, banner advertisements, newspaper advertisements and the general look and feel of a company’s or organization’s overall design plan.
A Graphic designer needs to know how to display a company’s product or service to their target audience. This is why these jobs require a certain level of expertise to be able to interact with clients.
Knowledge Required To Become a Graphics Designer
1.Creative Ability
The first and most important quality you should have is a high level of artistic and creative ability to make things unique. However, what most people looking for graphic designer jobs overlook this factor, but in reality, it is very important to think out of the box. Though it’s not necessary that only artists can become a graphic designer. The demand for graphic designers in the field of advertising, marketing, and communications is increasing day by day.
2.Technically Sound
Graphic designers required to have technical expertise in at least one or more of these graphic design software packages. You have to become proficient in handling Adobe suite of products like Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, and Adobe Dreamweaver etc.
Future Of Graphic Designers
Graphic design jobs can be found in a variety of different sectors including small and large industrial sectors. There are jobs in print companies, publication companies or advertising agencies also.
Many experienced graphic designers work as a freelancer for small to large scale firms that outsource their design services to other companies and organizations.
Many of the experienced graphic designers shift their career to marketing and advertising as a creative arts team or just get out of design altogether. Some become management consultants who specialized in promoting businesses through designs. If you have exceptional knowledge of designing and have excellent management skills, then you can even start your own consulting firm in design and marketing.

graphics-trends
Top 3 Graphic Design Trends 2018

We have already come at the end of 2017!! So, get ready for the latest graphic design trends and predictions.
1.Loud, Popping, Bright Colors:Color plays a very important role in graphic designing.Loud,bright & popping colors will greatly affect the graphic design in coming year. Use of bright and bold colors also helps most of the brands to take extra edge on their minimalist backgrounds.It also attract users attention.
2.Hand Drawn Images and Sketches: Illustrations drawn by hand will become trends in graphic designs 2018. Doesn’t matter whether a 3D or flat style.Author’s and one-in-a-kind graphics and illustrations, indeed, attract the audience attention.
3.Typography: Choosing the right font, font size, font bold, and font spacing is key. In the new year, expect to see BIGGER and BOLDER fonts. To get the audience attention one needs to have the perfect understanding of fonts. So the font style will be simple and readable.

Source: http://merehead.com/, blog.snappa.com

how-to-create-perfect-logo
How to create a perfect logo

First of all we have to know what is logo?

A logo (abbreviation of logotype,[1] from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

Basically, a good logo is simple & appropriate in form which conveys an company’s objectives, their vision & message.A logo shows your business’s core values and objectives.Following the principles will help us to make a good logo.
Simple & Versatile:
A logo should be simple & appropriate with your company’s vision & belief. Actually, it build a strong connection with your customers through telling them your brand story.A simple logo design ensures very easy recognition. It also became memorable and versatile. here we can say about the logo of Nike. It is a wonderful example simplicity. A simple stroke portrays a lot about their business and leaves a strong impact.
Perfect color combination:
One of the most important feature is perfect color combination.Using the colors in the right context controls our thoughts in a good way.But it must be displayed in black and white, that means we do not use need special effects or shadows in logo.Because now a days logo can be used in print, in a very high-resolution, on a website, on a banner, on business cards, and even on T-shirts.
Memorable:
Having an impressive & seductive logo brings you closer to potential clients.Appropriate color with unique graphics & simplicity are just a ways to make your logo memorable.

SVG
Advantages of SVG

SVG stands for Scalable Vector Graphics.It is an XML-based vector image format for two-dimensional graphics with support for interactivity and animation.It does not lose any quality if they are zoomed or resized.

Advantages of SVG

  • SVG is vector technology: Vector images are a combination of lines.So,it is scalable,i.e:it does not lose it’s quality after zooming or resizing.
  • XML based:As it is code based ,we can use some software programs and feel like drawing a picture, but the final product is a collection of words. This is more effective for seo searching.
  • SVG is a W3C recommendation:It is a widely-deployed royalty-free graphics format developed and maintained by the W3C SVG Working Group.

Additional Features:

  • It upports filters, transformations, clipping, and masking
  • It can be exported from Illustrator, CorelDRAW, WebDraw, etc.
  • We can use it for print as well as Web graphics
  • It is Cross-browser compatible
  • Source:http://www.informit.com

    gif
    Creating animated GIF using photoshop

    The GIF format is one of the oldest graphic formats used for designing sites having existed since 1989.GIF, short for Graphics Interchange Format.For animating the still images, mostly the GIF file types are used as plug-ins are not required for it.By using the new features of Adobe Photoshop, it’s quite fast and simple to make an animated GIF.

    How to Create Animated GIF using Photoshop

    • Set up your layers
    • Create Animation Frames with Layer Visibility
    • Create Animation Frames using Tween
    • Adjust your Timing
    • Export the Animated GIF

    Set up your layers

    The first step in creating any animation in Photoshop is to build a layered Photoshop file with all the elements you plan to animate.
    Create Animation Frames with Layer Visibility

    Chose Windows > Animation to show Photoshop’s animation palette.Changing the layer visibility one frame at a time is a classic Photoshop animation technique that covers a wide variety of needs.

    Create Animation Frames using Tween

    choose “Tween…” from the Animation palette’s pop-out menu.Set how many frames to add, and Photoshop spreads the movement of your layer across those extra frames.

    Adjust your Timing
    Go back through and adjust the delay for each frame of your animation.

    Export the Animated GIF
    File > Save For Web & Devices,Make sure the image type is set to GIF,save your file.

    source:http://creativetechs.com/

    ppi-vs-dpi
    PPI vs DPI

    There seems to be a great deal of confusion among many people regarding the use of some terms in digital imaging and their difference. Such as PPI & DPI.The world of imaging, PPI and DPI are used almost interchangeably.The most common question is PPI vs DPI .In digital imaging, the only thing that really counts about a file is how many pixels are in a file.

    PPI(Pixels Per Inch):That’s how many points of light live on an inch of screen. This is the number of pixels per inch in your image. This will affect the print size of your photo and will affect the quality of the output.While PPI can help you determine the quality of an image, it really has little else to do with actual printing.

    DPI (Dots Per Inch):That’s how many droplets of liquid squeeze into an inch of your printed paper.DPI is a measure of how many tiny, tiny droplets of ink a printer is laying down in its dither pattern to form one inch of a print. DPI only refers to the printer. Every pixel output is made up of different coloured inks (usually 4-6 colours, although many printers use more now). Because of the small number of colours, the printer needs to be able to mix these inks to make up all the colours of the image. So each pixel of the image is created by a series of tiny dots (you could think of them as sub-pixels).

    cleonix.com
    Proper Format of Graphic for Website Design

    In a website design different formats (JPEG, GIF, and PNG ) of graphics are used.It’s important to know the difference between the different image formats and how to use them in each situation. Because using the proper formats, give the site a different edge.

    About the .JPG Format
    JPEG stands for Joint Photographic Experts Group. It is a standard method of compressing photographic images. We also call JPEG the file format which employs this compression.The JPEG images offer compressed file types and provide high quality appearance.We use Use JPG images for photographs and other images that have millions of colors. It uses a complex compression algorithm that allows us to create smaller graphics by losing some of the quality of the image.

    About the .GIF Format
    The GIF format is one of the oldest graphic formats used for designing sites having existed since 1989.GIF, short for Graphics Interchange Format, is limited to the 8 bit palette with only 256 colors. GIF is still a popular image format on the internet because image size is relatively small compared to other image compression types. The use of this file format ensures quick loading of the images used on the site. For animating the still images, mostly the GIF file types are used as plug-ins are not required for it.It also supports transparency.

    About the .PNG Format

    PNG short for Portable Network Graphics is a recently introduced format, so not everyone familiar with it.Though it has been approved as a standard since 1996.This image format specifically designed for the web. PNG often creates smaller file sizes than GIF
    .It supports lossless data compression. PNG was created as an improved, non-patented replacement for Graphics Interchange Format (GIF), and is the most used lossless image compression format for web designing.


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