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Must read before integrating payment gateway in E-commerce website

When starting off in the world of e-commerce, one of the most imperative things you have to do when building up your site is to pick a suitable payment gateway.

A payment gateway is an online facility connected to your website that allows you to take credit cards as payment methods. Credit cards are a vital payment option on successful e-commerce websites so you should never consider not having this facility on your website.

Some ecommerce websites may offer a downloadable form to print and send with credit card information or have a statement saying that the customer will be contacted for payment once the order has been placed. Although this can save money in the short term by not utilizing a payment gateway, our research has found that this severely limits the number of customers who will place an order on your website.

Online customers want to know exactly what they are up for (including freight) and will want to pay and complete the order there and then. If you place hurdles to this (such as a downloadable order form or saying you will ring them for credit card details) you will usually find the customer will just go elsewhere.

When it comes to payment gateways, there are three common types of payment gateway.

Manual Payment Gateway
A manual payment gateway is a facility that securely takes the customer’s credit card details and stores them for you to access and process manually through a facility such as an EFTPOS machine. Manual payment gateways are commonly the most inexpensive form of gateway but need you to manually process each payment which can become an overhead if you are performing many transactions a day. To utilize a manual payment gateway, you will need a merchant account with your bank and also permission from the bank to process credit cards without a signature. You will also need access to a facility such as an EFTPOS machine or online processing system to process the payments through. You will need to speak to your bank to organize this and then utilize a manual payment gateway such as E-Gateway.

Paypal
Paypal is often the payment gateway of choice for people starting out in E-commerce. Paypal can be effectively integrated with your website to act as the payment gateway. Transactions are handled in ‘real time’ which implies that when a customer enters their details, you automatically receive the funds. A drawback with Paypal is that in order for Paypal to work properly with an e-commerce site, your customers are required to either be a PayPal member or go through the PayPal sign up process before they can order from your website. Another drawback is that you need to transfer funds from PayPal to your bank account manually when you need access to them which can incur extra fees.

Real-Time Payment Gateway
The real-time payment gateway is the most professional and efficient gateway solution available. Payments are processed at the point of the sale on your website and you tend to receive funds within a couple of days. A real-time payment gateway is perfect for sites experiencing high volumes of sales or for those people who can not access the facilities needed for a manual payment gateway. You can access a real-time payment gateway solution from many banks and also third-party companies such as Eway or Worldpay.

When developing your ecommerce website, it is important to choose the gateway that suits your needs. Remember that if you are not using the Paypal method, you will also need to organise your merchant facility with your bank. This can often take a few weeks so it is always best to get started on this before your website is ready for launch. Also shop around with different banks as you can often get good deals on fees and interest charges if you do this.

Remember that websites with payment gateways are always more convenient for customers unless you run a non-profit blog or something of that sort. If you need more advice on payment gateway integration, let us know in the comments section below. We are always glad to discuss what we know well, and provide options for solutions that we can definitely help with.

For a modern web developer, what is the best to use: CSS Framework or CSS Grid?

CSS Grid is a grid system which allows you to define rows and columns in your CSS without defining them in your markup. Web developers are able to build page layouts with native CSS code without depending on the HTML markup, except for the presence of the containing grid. Over the years, CSS Grid has constantly improved its role as a visual language adding features which allow it to do more without Flash scripting or additional JavaScript.

Below are a few reasons why CSS has more preference to Frameworks.

1. Simpler Markups
Your HTML will be cleaner if you use CSS Grid. While this might not be the most important benefits, this could be one of the first differences you notice.

2. More flexibility
CSS Grid lets you make HTML into what it was supposed to be. Layouts can be rearranged with ease with CSS Grid without worrying about the way the HTML is written. This is popularly known as source order dependence and makes the job much easier for web designers and developers.

3. No Column Limitation
With CSS Grid, your grid can have exactly the number of columns you want.

4. Browser Support
With CSS Grid, it is easier to create web layouts. The natively available layout in the browser renders numerous benefits. The use of Grid cannot be completely replaced by Framework as either of them is a complete drop-in replacement for the other.

However, the reasons for using frameworks are multiple and not only about the containing grid system. Listed below are some of the most common reasons for using the framework.

1. A Framework provides ready-made documentation
Creating documentation required skill and time. If you are working on a project with other web developers, then any internal system you create will also need documentation so that the other can use it. A Framework gives your team ready-made documentation.

2. Easy Starting Point available
When you attempt to build a certain component, seeking assistance using Grid can be difficult, however, using a framework can get you moving and should you require assistance, it will be about how to style or modify a particular component, the answer to which can be readily available on the web.

3. Practicality
You can deliver your projects sooner if you opt for a framework as it does not need a lot of customization. When you develop MVP for something new, a framework is a preferred choice. This way, using the framework you can prepare the first version more quickly and deliver it to your clients and have some time to work on the feedback. Otherwise, you might just burn yourself out.
Also when you are developing the backend admin system for an app or a site and need to create additional admin screens. A set of ready built components can reduce a lot of work and increase your speed of work. Predefined themes for dashboard and admin screens can serve as a useful starting point for your design and development.

4. Designing Assistance
If you have to both design a develop a website and you do not have the necessary qualifications or the budget to hire a designer, CSS Framework should be your choice.

5. Handling Browser Compatibility
CSS Framework is responsive while grids might make it difficult for you to decide breakpoints for web pages due to bugs or the lack of support for certain features you use.

Which one should you implement?

The answer lies in the nature of your project and you and your team will be the best decision makers. It might be useful that you not only consider your current requirements but also look into the terms of the initial prototype development and also the longevity of the website. Irrespective of your choice, it is important to keep your skills updated so that you are better prepared to take on the future and deliver the best of products and services in the coming phases of your career.

Cleonix Technologies is a web design company located in Kolkata, India. We take advantage of the latest trend and technologies to design, redesign and develop websites. This is our blog where we publish information for the general people and web developers for their knowledge enhancement.

Best 6 Image Optimization Plugins for Speeding Up WordPress

When it comes to WordPress image optimizer plugins, you have several quality alternatives. And to help you find the best of the best, we’re going to put six of them to a test in this post.

1. reSmush.it

reSmush.it is the best WordPress image compression plugin. It enables you to optimize images automatically when uploading and offers a bulk optimization option for older images.

2. EWWW Image Optimizer

EWWW Image Optimizer is an excellent option for compression of WordPress images. It is easy to use and can optimize images that you upload on the fly automatically. It can also compress and optimize your already uploaded images to a large extent.

3. Compress JPEG & PNG images

Compress JPEG & PNG is created by the TinyPNG team, and you need to create an account to use the plugin. With the free account, you can optimize only 100 images each month. It can compress images automatically when uploaded and you can optimize older images in large measure.

4. ShortPixel Image Optimizer

ShortPixel Image Optimizer is one the most helpful WordPress image compression plugins. You need to receive an API key by providing your email address. The basic free account allows you to compress up to 100 images per month, and you have to move up to their paid plans to expand this limit.

5. WP Smush

WP Smush is another popular compression plugin for WordPress images. It compresses images automatically when uploaded and can also be used to compress and optimize old image files. You can also set maximum image resolution and compress your images to more reasonable sizes.

6. Optimole

Optimole’s image optimization plugin is clean and modern, with most of the tools running out of sight without you knowing. It requires creating a quick account and inserting the key API. You can then view all optimized images in the dashboard and adjust certain settings, such as image replacement, large image resizing, compression quality and lazy load. Besides WordPress, Optimole also has its own dashboard. Detailed information such as optimization sizes and monthly reports can be found here.

Which is The Best Image Compression Plugin you should go with?

Optimole– For a fairly powerful free plan and included CDN, lazy loading, and making it possible to always display a version of the image that’s optimized specifically to the viewer’s screen and device.
Imagify– For excellent compression, features, and interface.
Smush – For unlimited free lossless compression (with a 1MB max for each image).
EWWW – For a free WordPress image optimizer and no file size limits. Just remember it works on your own server.
ShortPixel – For some of the best optimization and the sleekest interface.
TinyPNG – For excellent optimization and probably the simplest of all interfaces.

We hope you found this comparison of best WordPress image compression plugins helpful. If you have any further queries about the WordPress image optimizer tools, let us know in the comments below.

Comparison between Best Online Payment Gateways in India

If you are setting up an eCommerce store or selling digital products from your site, you’ll require a payment gateway to accept payments from your potential customers. From the growing list of payment gateways in India, we’ve carefully picked 10 best Payment Gateways suitable for small businesses.

1. InstaMojo Payment Gateway
Started in 2012, Instamojo first offered a way to collect payments for digital goods. Instamojo Payment Gateway enables traders to Collect online payments to easily collect payments online with or without a website. Charges of InstaMojo are also acceptable. You don’t need any documentation to begin a trial account with Instamojo, just answer a couple of questions and get started in minutes. For a full account, the bank statement and PAN card are only requirements.

2. CCAvenue Payment Gateway
Launched in the year 2001, CCAvenue is one of the oldest payment gateways in India. Nearly every bank and payment option is supported by CCAvenue. It is reliable and used by large eCommerce sites such as Snapdeal. Go to CCAvenue if you are looking for a tried and tested reliable payment gateway in India.

3. EBS Payment Gateway
EBS or E-Billing Solutions is the first Indian trading account provider to meet the PCI DSS 3.0 compliance standards. It is also certified according to the ISO 27001- 2013 standard for safety and process adherence. Therefore it is one of the most secured online service providers in the world.

4. PayPal Payment Gateway Service
PayPal is a global payment platform accessible to more than 200 countries worldwide. Over 173 million customers use Paypal on a regular basis. That’s the reason why you should have PayPal integrated into your eCommerce Store if you expect orders from international consumers. In India, merchants primarily use PayPal to receive funds from foreign customers, as an Indian company can not accept Indian credit cards via PayPal due to banking regulations.

5. FonePaisa Payment gateway
fonePaisa is an interoperable payment gateway that combines mobile worlds and payments. FonePaisa offers customized large payment solutions for B2B, B2C usage cases.

6. Cashfree Payment Gateway
Cashfree is the only Bulk payouts and Payment gateway company in India. It is a next generation payment gateway that helps Indian businesses both collect and disburse payments via almost 100 payment methods including Visa, MasterCard, Rupay, UPI, IMPS, NEFT, PayTM and different wallets, Pay Later and different EMI choices.

7. Atom Paynetz Payment Gateway service
Atom is promoted by the FT Group and an innovative payment service provider with more than 100 payment options, more than 15 million transactions and more than 4500 strong traders across the nation.

8. PayUbiz and PayUMoney
PayU India, the payment gateway solution provider, rebranded both its PayU Enterprise and PayUmoney products to become clear independent companies in May 2015. Now PayUbiz is focused on companies and is used by large companies like Snapdeal, whereas PayUmoney is PayU India’s consumer brand and has a consumer wallet and payment acceptance solution for SMB companies.

9. PayTM payment Gateway
Paytm has become a leading payment gateway because of its online consumer base with ‘Paytm Cash’ wallet. Thus paying with Paytm could be helpful for small eCommerce merchants. Domestic Credit Cards supported are Visa, Master, Maestro, Amex, Discover, and Diners. International Credit Cards supported are Visa, Master, Maestro, Amex, Discover, and Diners.

10. DirecPay
DirecPay is one of the largest payment gateway solutions service provider in India. Owned by Times Group, DirecPay has been around since past few years. It has not evolved with changing times but still offers limited payment options as compared to other payment gateways.

Other Payment Gateways to consider;- Razorpay, ICICI Payment Gateway, HDFC Payment Gateway etc.

Whole payment gateway outlook in India is changing rapidly. Apart from traditional payment gateways, we now have options to accept money using mobile wallets. Government is also pushing for digital payments by launching UPI and Bharat QR. Our recommendation is that you go ahead with at least two payment gateways to make sure you never miss a payment from your customer. We would like to hear your feedback in the comments section below.

Latest E-commerce Web Design Trends for 2019

As we are in starting of 2019, we have to ask ourselves what the future for e-commerce will bring in this year. Well, we know one thing about it is that the improved user experience is always in demand.
When designing e-commerce websites for an online audience in 2019, developers should be aware that web features should be simple but attractive. Also, functionality should be preserved.
Let’s look at some retail website design trends for 2019, and some of the best e-commerce web design inspirations for any business owner looking to capitalize this year:

1. Attention to a background

Your site must have the capacity to keep users interacting with it. Focusing on the background is one of the best ways to attract and make users stay on your site. Minimalism is a very important element of design. In 2019, the website design will cover the use of video or animated content in the context of the layout of the website. You can definitely expect a spike in traffic to your website, and consequently, the conversion rates will also increase.

2. Micro-interactions

Using micro-interaction technology in web design is a relatively new trend that will also make its way into 2019.This feature aids users in the following ways:
Provide important feedback to users or the consequences of an action they have taken on the website;
inform users when they have completed a task successfully;
help users stay engaged on the website;
prevent operational errors by showing users every step of the process.

3. Machine learning and chatbots

Many sites use bots more and more to improve communication between seller and buyer. Chatbots can also help your sales team find promising business opportunities more efficiently. Increased customer interaction with your site will create more opportunities for you to further develop your brand.

4. Different grid layouts

One of the most important trends in web design for 2019 involves thinking outside the box. Two distinct patterns will form the base for all grid designs on websites. These are the broken grid and the asymmetrical layout.
The above formats make it feasible for business owners to structure their sites. Contents such as images, videos or other types of content can be easily added to a broken grid.

5. Using different geometric figures and shapes

Designers have noticed that sites that use geometric figures and shapes receive friendly reactions from the visitors. Another key benefit of this trend is that it is very cheap to implement. If you don’t want to add video or animated content to your website design, the next best thing is to use shapes or cinemagraphs.

6. Attention to a company

Before you start the design process, take the time to identify all the key features of your brand. In short, highlight the things that make it what your company is. Once you do this, the next step is to figure out how to make it a reality and present it to the rest of the world. The aim is to be as authentic as possible, so you should create all your content unique.

7. Material design

Material design provides the tools that you can use to complement your user interface to make the most of it. The material design works based on various design features such as grids, colors, space of a webpage, the typography used, and the images. All of the above design features are taken into account to create a website that serves your company well.

8. Minimalism

The minimalist approach to web design is another trend in this list that isn’t new. Users are more likely to remain on a website designed to be simpler. This is because complex website designs are embarrassed and users find it uncomfortable to explore. One of the most important reasons for the minimalist approach is that the site acts as a guide to the user. You will not have problems browsing your website, searching for products and finding the information you are looking for. Remember, less is more, and that also applies to web design in e-commerce.

9. Hamburger Menu

The Hamburg menus are three parallel lines of icons. They are normally placed on the top left or right side of a web page. Once a user clicks on the icon, they have a different menu to navigate the website. Website designers have chosen different names, such as the option button, the side menu, the hotdog, the sandwich, etc. Just look at the Gizmo homepage, apart from other impressive design features, you’ll see a hamburger menu at the top right of the page.

If you have your own website you should definitely follow the trends of web design. Discover the tendencies, techniques, and tools of web design that will take a leading position in 2019. It’s up to you whether or not to follow these trends, but every industry professional should be aware of them. Pay attention to every detail and make sure you design carefully. It is time to make your move and prepare yourself for the future of e-commerce.

How To design your WordPress website in a most interactive way

In the past few years, nearly all companies around the world have undergone digital change. More and more companies rely on the Internet today to create a niche to boost their business and create a strong online presence.
To fight solid challenge, companies have started to innovate in the creation of their websites in order to project a real image of what their business is about. Although there are many platforms to create websites, WordPress remains the most popular today. So how do you make a regular website with WordPress more interactive?

Here are 10 tips to make your WordPress site more interactive.

1. Polls And Quizzes
Polls and Quizzes are some of the most viral and interactive elements on your website. So, while you create your WordPress website, create polls and quizzes to attract your audience to visit your site. There are many WordPress plugins you can use to create a quiz like Riddle, SurveyFunnel, Dilemma, Interactive Content, etc.

2. Feedback And Rating
Feedback and ratings are very useful because they reach all people simultaneously and help them directly rate your brand, website or product. WordPress has several rating plug-ins such as Reactions, FL3R FeelBox, MyEffecto, etc. Some may give a delayed response, but some give immediate results.

3. Rewards
Every individual is interested in visiting sites with a kind of reward or a gift. You can also use this very unique & enticing feature in WordPress with plugins like myCRED, WooRewards & Beans, etc. They help gamify your WordPress website with badges, points, and challenges for the visitors.

4. Post-User-Generated Content
Visitors to your site love to see their content posted on their site. You can help them contribute to the content of your site by creating a curated blog post using a plugin such as Listly. Another way to incorporate user-generated content into your blog is by using a Q&A plugin such as DW Question & Answer, WPmudev Q&A or WP Answers to add a Q&A community section to your WordPress site, similar to Quora or Yahoo Answers.

5. Private Chat And Messaging
Chatting encourages users to interact, review each other’s work, provide feedback and get to know each other most of the time. By adding a plugin like Front End PM, users can communicate and interact privately without logging in to the dashboard. You may also use WP-Recall, BuddyPress Private Messages for Friends Only, etc.

6. Flipbooks
PDFs are often painful to see on your mobile devices. But presently you have the alternative to make your PDFs into full-fledged interactive Flipbooks with plugins like flowpaper or Interactive 3D FlipBook plugin powered by WordPress.

7. Games
You can add various board games, memory games, personality tests, flash card games, hangman games and a number of other interactive games using different WordPress plugins. An interactive feature on your WordPress website will attract users to visit your website.

8. Create Responsive Image Maps
It is a very interactive way to let your visitors browse the content of your image. You can create a user- friendly, interactive and responsive image map with the Image Hotspotter plugin. When your website visitors hover their cursor over the image, a lightbox opens with more image information.

9. Twitter Widget
Adding a Twitter plugin to your WordPress site increases its attraction and visibility among its worldwide audience. Some plugins you can use include Recent Tweets Widget, Easy Twitter Feed Widget Plugin, and more.

10. Related Posts
If your users have finished reading your post, don’t give them this option! Please move them to similar posts that will keep them on your site for a longer time. Some of the widgets you can use include WordPress related posts, contextual related posts and many other widgets like these.

Use these top ten tips and instructions to make your website more interactive today with WordPress and its various plugins.

Benefits of building a mobile app for your eCommerce Site

E-commerce has been on the rise for a while, hence the demand for mobile app development in retail is growing every year. With people spending more time on their smartphones, retailers need to adapt to accommodate the universal shift towards mobile preference.
Let’s look into the practical reasons why mobile apps are increasing in popularity and answer the hot topic: Why are mobile apps are important for your e-commerce business?

1. Shoppers prefer apps to mobile browsers
78 percent of users surveyed said they might rather use a mobile app than accessing a store via a mobile browser. This preference toward mobile apps is not surprising. E-commerce applications are much easier to use while shopping, plus, applications offer better security and speed compared to a mobile browser.

2. Mobile e-commerce apps increase customer loyalty
Initially, people who decide to download their mobile app show a higher investment in their brand. They are ready to purchase, while visitors to mobile sites usually access your store to check details or contact information. If you have an icon on your phone for your online store, customers tend to consider ordering from you more. According to research, mobile app users are twice as likely to return to your store within 30 days compared to buyers who use a mobile browser to access your site.

3. Reduced response time
The time required for a mobile app to complete an action is considerably lower than for a website due to applications store their data partially on a mobile device. Moreover, users can set their default preferences in apps, which lets an app load only the content they want. This makes users be more proactive and save their valuable time.

4. Enhanced UX
You can make or break your sales in the way your store is presented to your customers. Mobile apps relatively restrict the layout that can be played in your hand. More specifically, the fact that mobile screens do not allow irrelevant buttons and banners in the layout of your store can make your user experience more satisfying.

5. Increased conversion rates
The combination of satisfying UX, simple navigation and usability lead to high conversion rates. As a result, e-commerce app conversion rates are three times higher than for mobile websites and one-and-a-half times higher than for desktop sites.

6. Engagement with phone’s inbuilt features
The features on the phones of users can be integrated with your app to increase customer engagement and facilitate browsing. GPS allows an app to locate a user. You can direct them to the nearest shop and check the availability of items if users are looking for a physical store location. By microphone, You can give users the option to verbalize what they are looking for to simplify the search process The built- in the mobile camera allows you to display products in real life that can increase the chances of successful sales significantly.

7. Lower mobile shopping cart abandonment rate
Due to the simplified checkout process, mobile apps have significantly lower cart abandonment rates. Shipping and payment information is stored in the system, allowing users to purchase by one click. This allows customers to check out more quickly without any unnecessary distractions.

8. Higher average order value
Mobile applications generate 140% more revenue than mobile sites and 130% more revenue than desktop sites. But it’s hard to determine exactly what encourages customers to spend more in your shop, but we can summarize the key factors: push notifications, one-click ordering, easy payment, etc.

It’s not easy to make your e-commerce store the most successful, but you should take every opportunity to reach your business goals more closely. After you have considered all the reasons to create your own mobile e-commerce store, you can decide whether it is the right move for you.

Learn How To Use WooCommerce To Make a Better Online Store

WooCommerce is an open-source, completely customizable eCommerce platform for business people around the world. Although WooCommerce is a plugin when combined with WordPress’ long list of options and capabilities, it makes an e-commerce platform worthy of being considered alongside Magento, Shopify, LemonStand, Volusion, PrestaShop, Mozu, and similar.

There are at least seven features that make WooCommerce a compelling e-commerce platform.

1. WordPress
WooCommerce’s relationship — dependence on — WordPress is its most prominent quality.
If you need to add a YouTube video to WooCommerce products, simply put the video’s URL into the product description, and it will automatically show up in the post.
WooCommerce gets this inbuilt feature because of its relationship with WordPress. There might be lots of examples that further this point, including how WordPress manages media, version control, or similar.

2. Content Marketing
Content marketing is the act of creating and advertising useful, valuable content for the purpose of building relationships with the people who could eventually become loyal customers.
Since WooCommerce is built around a publishing platform, it tends to be significantly more firmly coordinated with content marketing strategies. You don’t have a store and a blog, you’ve got a store with a blog built-in.

3. Shortcodes
WooCommerce comes with many shortcodes for adding product and e-commerce-related substance to pages or posts. These shortcodes invoke a function, which adds content. WooCommerce shortcodes can be utilized to insert order tracking information, user account data, change password information, edit user accounts, show recent or featured products, or show individual products.

4. Ease of Use
WooCommerce and WordPress are exceedingly easy to use.
For example, WooCommerce and WordPress can be installed in your system and running in ten minutes or less. In fact, even somebody completely unknown with the procedure would have to move slow to take ten minutes. Almost everything in WooCommerce just works the way you would expect it to.

5. Superior Flexibility
WooCommerce and WordPress are quite flexible. Developers have entire control of WooCommerce features and functions. Nearly anything that you suppose to do here is possible. Creators have control over style, page layout, and responsiveness. At last, thanks to the many WooCommerce themes, even somebody with no prior experience can get an attractive WooCommerce-powered site.

6. Extensibility
WooCommerce, and WordPress underlying it, also shares a feature with many modern e-commerce platforms in that it is extensible, meaning it can be extended. Without exaggeration, there are tens of thousands of plugins accessible for WordPress, and hundreds, if not thousands, of plugins for WooCommerce, aimed at extending its usefulness.

7. Community
WooCommerce is part of the WordPress community that broadens worldwide. This means that there are also thousands of other users sharing your experiences, asking questions, and working on how to improve the platform. Merchants who choose to use WooCommerce benefit from this shared experience and the improvements it brings.

Just a few years ago, there were really only a handful of good options for small e-commerce businesses, but now you have solutions like WooCommerce, Ecwid, LemonStand, Magento, Shopify, and many, many more.
Take the time to find the right e-commerce platform for your business. But know that WooCommerce is one of the solutions that deserves your consideration.

All about Big Data

Big data is a term that refers to the huge volume of data – both structured and unstructured – that inundates a business on daily basis. However, it’s not the amount of data that’s necessary. It’s what organizations do with the information that matters. Big data can be analyzed for insights that result in better decisions and strategic business moves.

Who uses big data?

Banking
Education
Government
Health Care
Manufacturing
Retail

Pros

Now let’s discuss a number of the benefits of real-time big data analytics.
1. Quickly recognize errors — Suppose an error has occurred and needs to be resolved ASAP. With real-time big data analytics, this error is recognized promptly and quickly remedied.
2. Savings — Even, however, the implementation of real-time big data analytics can be costly, the high value of immediate data analysis can make up for this expenditure.
3. Progressive services — Monitoring items and services through big data analytics may lead to higher conversion rates for customers, which successively may lead on to higher profits.
4. Real-time fraud detection — The team managing the safety of the systems and servers can be rapidly and effectively informed of fraud, allowing them to take measures in real time, as soon as the fraud is identified.
5. Strategies toward competitors — Big data analytics helps in providing an exact detail of competitors, such as launching a brand new item, decreasing/increasing prices for a specific time or focusing on users from a specific location.
6. Insight — Sales insights are very important for knowing wherever sales stand. These insights could lead on to extra revenue, like not losing a client within the long run, checking the bounce rate and finding the best ways of expanding sales by analyzing real-time big data analytics.
7. Trends — Decisions by analyzing customer trends can be possible with real-time big data analytics.

Cons

Now let’s have a look at the cons.
1. Tools not compatible — The most widely used tool for big data analytics is not currently able to handle real-time data. Therefore we have many expectations with Hadoop that in future Hadoop will add functionality for a real-time approach.
2. New approach required — With the constant inflow of real-time big data, a completely different approach is required. This could be a challenge for some organizations and could lead to alteration of some decisions and plans.
3. Possible failure — Some organizations may see real-time big data analytics as a shiny new toy, and need to execute it promptly. However, if not implemented properly, this might cause a large number of issues.
The Big Data trend is sweeping across each business – and firms everywhere are keen to learn more about this topic so they can better understand how it can improve their business in long run.
In the end, when weighing big data pros and cons, most organizations decide that the upsides outweigh the downsides. However, the relative drawbacks and advantages of big data are always worth careful consideration before moving for a new big data project.

Best Social Bookmarking Plugins For WordPress
Social Bookmarking WordPress plugins help and give an alternative to share and present your web substance to popular social networks and fetch huge traffic. This is extremely a brilliant thought and generally utilized and acknowledged. These days, social networking sites are being utilized intensely to share posts and substance on the blogosphere. No doubt it helps to build and publicize a particular brand and that’s why more and number of individuals are utilizing this technique in advertising. WordPress bookmarking plugins are therefore in huge requirement among web users.
Here, we’ve compiled a list of popular and commonly use WordPress social media plugins that you can use in your WordPress blog. Hope it will help to increase attention your website deserves.


1.Sharebar
Sharebar includes a dynamic and totally customizable vertical box to the left of a blog entry that contains links/buttons to popular social networking sites.

2.Follow Me
For those who have more than one social media profile, Follow Me enables you to show links to all your online social media profiles in one, easy-to-access button.

3.Knxdt Bookmarks
This module embeds a friendly bar at the base of your blog section. Popular social tagging services are there like Digg, Meneame, Delicious, Fresqui, Google, Facebook, Technorati, Newsvine, Wikio, Yahoo, FriendFeed, and Twitter. Additionally, you can send an email to recommend the post using an online service Feedburner.

4.SexyBookmarks
Includes a lovely social bookmarking menu to your posts, pages, index, or any combination of the three.

5.Share and Follow
Aimed for developers and other average users this plugin offers links to share and follow the most distinguished social networking sites like Digg, Twitter, Reddit, Hyves, LinkedIn, RSS, Mixx, print, google buzz, yahoo buzz, Tumblr, DeviantArt, youtube, yelp, facebook, Flickr, delicious, stumble, feedback, email, myspace, lastfm, newsletter, xfire, Foursquare, Vimeo, Dailymotion, Plaxo, coconex, Soundcloud, xing, Gowalla, iTunes.

6.Simple Facebook Connect
Link Facebook functionality to your WordPress with this series of plugins which helps you to have an integrated site and also customize according to your likes.

7.Get Social
This plugin includes a floating social media sharing box on your blog posts. Can simply add a variety of additional social media sharing buttons, a plugin with nominal settings.

8.Tell A Friend
This plugin adds a tell a friend, Share/Bookmark/Email/Social Bookmarking button.

No matter which plugin you pick, I extremely suggest you playing around with the placement of your buttons and also the ordering of your social networks to identify the combination that gets you as many shares as possible.
And lastly, making an effective social media strategy is more than just slapping some share buttons on your website, so make sure to check out our posts with some outstanding social media management tools and Instagram tools.


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