Driven by the notion ‘a picture is worth a thousand words’, Instagram is one of the fastest emerging social media platforms. Having begun as the trendy, mobile picture-sharing app on iOS, it has seen gigantic growth in the last few years and today even allows you to share videos on the platform.
With rising daily active users, Instagram has immense potential for brand building and audience engagement. As a result, more and more brands and solopreneurs are taking full advantage of the platform to reach out to their target audience in a more effective manner and generate higher revenues. However, due to the shrinking attention span of the audience, a solid strategy is the key to growing your business on the platform.
Let us now look at the various ways which can help you build your presence on Instagram and grow your business simultaneously:
1. Your profile is the reflection of who you are
It all starts with updating your Instagram bio to attract more follower. Show your creative writing skill to fill the valuable space with 150 characters. There should be an appropriate profile picture. Also, you can add the link in the bio which can direct your customers to your business’s homepage, products or services page, landing page, etc. and increase organic traffic on your website.
2. Content is the king in the midst of the noise
Create fresh and refreshing content related to your brand’s philosophy. Establish a solid content strategy and maintain consistency in order to increase engagement. Craft your brand communication in an engaging way to grasp the attention of the audience. Be clear about what your audience wants. You can also use Instagram stories or video to drive up engagement.
3. Partner with your audience for content creation
It’s of utmost importance to frequently engage with your followers and build a good relationship with them. Engagement also helps in identifying the type of content your consumers like and share. There are different ways to engage with your audience like creating unique hashtags that your audience can use when posting about your offerings which you can later comment on or share.
Instagram is not just a place for posting pictures but has become the prime social media platform with a growing young audience. You can fulfill your business goals on Instagram by following the above steps. Fortunately, you can also seek the help of the best Instagram Influencer marketing agency in India which is known for crafting tailor-made Instagram outreach programs to help your brand achieve greater success and a higher ROI.