A website is an important aspect of your online presence.The website design and layout. Web design refers to the visual appearance of a website that is displayed on the internet. Most people prefer to see those websites which are beautifully designed rather than the plain one. Designing an attractive business website can easily attract visitors to spend more time exploring your business services and products. Good web design helps you to increase traffic on your page.
Lots of reasons are involved to have a user-friendly website. While building a better website, it will be challenging to choose a real worth element from many options. Some essential elements of web design that you need to understand are:
1. Simple Layout and eye-catchy visual appearance
It takes a few seconds for a user’s to decide whether to stay on the page or leave the page. A simple website layout encourages the visitors to view the page on the site because it makes information easily accessible and intuitive to find. The clean and functional layout makes your site easier to use, load, and navigate. Navigation is key while designing a website because it maps the core places that users want to visit. Using Contrast accent color provides the eye-catchy look and appearance of your website.
2. Unique and Large Typography
Typography is a crucial component of web design because it plays an important role in expressing the information that the website wants to provide. Using big and bold typefaces, make your website look more attractive, comfortable, approachable and friendly. Website body copy should contain at least 16pixels so, website text can be easily readable.
3. Responsive Design
Increasing the number of mobile users to access the internet it is important that the website is mobile responsive. Nowadays, people use different devices like mobiles, laptops, tablets, desktop etc to access the website. Regardless of the devices they use, responsive design ensures that visitors have a good experience on website. Responsive design keeps leads engagement on the website for a longer period.
4. SEO based content
Content is an essential element in web design. Website content helps to build a successful brand identity online. Content on your website matters as much as a design so, it is necessary to provide valuable information that your audience wants. Good content not only keeps your audience engaged but also helps to get rank in search engines. According to the style of your website, your style of writing should align for consistency.
5. Speed Optimization
With the advancement of technology, people want things to load immediately and they are unhappy when something takes too long. Visitors want fast access to information, products, and services so, it is necessary to have a website that loads quickly. Page load times determine how many users remain on your website. Website speed optimization increases web traffic and also improve in google ranking.
6. Relevant Call-To-Action Button
A Call-to-action button is a text, sometimes combined with an image, helps the audience to proceed next steps or leads to a web page with additional information. It should be placed in any situation where you want your visitors to do something. While creating a call-to-action button using simple statements and few designs frills is considered as the best design. CTA button size must be optimized for both mobile and desktop. Unique and action-oriented words should be used.
Instead of making an ordinary website, focus more on web design. A well-designed website help to attract your prospective customer to your site.
Cleonix Technologies provides a range of digital marketing and web development services in Kolkata like SEO & PPC , SEM, eCommerce & other website development. We have an expert team of web designers, search engine marketers, content writers, SEO and growth hackers to help you achieve your marketing goals.