As we all see nowadays, everything around us has gone digital. Web-centric is the new way to be for everyone including more or less all established businesses. Be it small, medium or a large enterprise, businesses have adapted to stay relevant and to maintain their presence in the market, they need to have an online presence and a well maintained one at that. But being an online business is a much complex endeavor than it sounds.
An online business is one that can sell its products or services to its customers via the internet. Ensuring a smooth flow of business via the means of internet is a complex task- being present and being noticed are not enough. All online businesses are competing against each other to be more useful, attractive and interesting so as to hold the attention of their potential customers or clients.
A website that can’t offer the state-of-the-art features, simply starts losing out on potential customers and hence, revenue. The ease of access as well as a good user experience are of utmost importance. To provide a completely optimum UX for the target audience, an online business needs to take care of many factors in their website and/or app. One such major factor is the feature of online payments.
Online payments are made possible by the means of web payment gateway and is an almost indispensable feature for most e-commerce websites. All online businesses want to offer the freedom of paying online to their customers for an easy transaction. In fact, the success of any e-commerce business nowadays relies on the ease and number of facilities the customers are getting while purchasing from the said business- be it via their credit card, debit card or net banking.
Read also:- 5 reasons why having a website is necessary for every business
A web payment gateway is a tool which provides an online payment processing system, where a customer shares their details in a secure way, following which the details are verified and the funds are transferred from the customer to the merchant. Utilizing payment gateways are simply smart and convenient for all. The system is empowered with encryption technology to help securely verify the data or information a customer provides so as to minimize the instances of fraudulent activities.
Let’s take a look at the key benefits of using web payment gateways by an online business:
• As all transactions happen through a proper organized channel, the fund-flow of sales and similar transactions is very well managed.
• All communication regarding the transactions are with responsible entities like bank, processor and other associated bodies which makes it so easy and hassle free.
• All kinds of transfer done between the point of payment and point of sale are over a secure network, which prevents unnecessary glitches or risks.
• Payment gateways play such an important role in the secure transfer, interpretation and direction of data while also preventing any losses or delays.
So, in conclusion, every online business needs to have a good web payment gateway system working for them and helping them to grow in this tech-savvy world.
Read Also:- SMS Marketing- Uses & Benefits To Strengthen Your Business
As we know, PHP frameworks are one of the best and most preferred frameworks for web developers all across the globe and PHP frameworks make almost 70% of all the major websites running out there like Facebook. Over the years, there have been several PHP frameworks that have been in play for the purpose of building websites and web applications like CodeIgniter, Symfony, Laravel, CakePHP, etc. They all have their individual benefits.
Laravel is one of the most widely used web technologies amongst all the PHP frameworks. Laravel enjoys such a preference over its siblings is because ever since its inception in 2011, it has been providing an easily modifiable and customizable PHP development framework, that is much favored by the various changes in requirements of any business. Laravel keep the code clutter-free, neatly organized and structured by following the MVC (Model View Controller) architecture. This enables different teams to collaborate and synchronise their work on the same project, much easily. Laravel framework also uses recycling of codes, existing elements and PHP-framework features towards making well organized web applications.
Because of its architecture, Laravel development has become the most preferred PHP framework for most businesses. Let’s look at the benefits of working with Laravel development, so that you can make an informed choice about choosing Laravel development services over others:
- Improved and enhanced performance:
The Laravel framework offers a multiple tools to the web developers to enhance the performance of the project websites, making Laravel a framework of choice for most.
- Building Powerful authentication:
Laravel framework helps the developers make the web applications with power authentication so as to restrict any unauthorized access to the resources of a project.
- Protection from security risks:
Laravel’s biggest advantage is that it offers full protection against all kinds of security threats. It ensures that the codes remain safe from hackers, protecting businesses against any security-risks arising from their systems.
- MVC structure:
Following the Model-View-Controller architecture, Laravel framework is the favorite for most developers as it helps in keeping the code well-maintained and clean, as well as maintaining a cooperative teamwork, where every member can individually work on a separate page, without affecting other pages. With this architecture, documentation is easier as well.
- Using Blade templates:
One of the key features of Laravel development, Blade templating is the practice of easily using predefined templates of the framework to code what is required. These templates in Laravel are very user-friendly, dynamic and intuitive, which is good for building robust applications. A website built with Laravel is lightweight and has high performances.
- Object-oriented libraries:
Different purposes in the process of developing a website are taken care of, by different object-oriented libraries existing in the Laravel framework. The libraries are easily usable and implementing them is easy too.
- Unit Testing:
This is a method of testing in which every component of the web app is thoroughly tested to ensure a bug-free and error-free project.
- Open-source platform with dedicated community support:
Laravel community enjoys a strong dedicated support from its developers to make the web apps more versatile in nature, as per the requirements of a project.
In view of these major benefits and also numerous other factors that help make Laravel such a preferred PHP platform, it is safe to say, Laravel development should definitely be your go-to platform for any web development services.
The world around us has majorly shifted its focus to the small screen know-it-all’s that can fit right into our pockets. Yes, it is the mobile phones, rather smartphones that have taken the lead as preferred electronic device in the last few years. More than 50% of searches made on Google are from mobile devices. And with this increased dependence on these small screens, companies have felt the need to adopt a new strategy to refine the user experience for their customers. That’s exactly where Mobile SEO comes into play.
So what really is a Mobile SEO? It can be summarised as the process by which a website is optimised to give an tailored experience to the user, who has looked up the said website over their mobile phone. This includes optimising all the content of a website in such a way that it ranks higher than other websites on a search engine results page. So in short, when someone searches for your company website or your products, your website must be easily available and visible on the results page.
Mobile SEO is absolutely necessary is today’s world where the screen size has gone down and so has the patience of the majority of these smart-phone users. It is quite the challenge to grab the attention and then also hold the interest of the visitors to a website, for a duration long enough to convince them of the utility of the products/services that the website might be selling or offering.
To properly optimize the mobile screen experience of a website, its layout, design, page speed, etc. are analysed, to find out all the ways the UX of the visitor is improved in the best possible way and it is acknowledged as a “user-friendly” website. The ease and quality of access to the website simply translates to improved sales potential.
Here are the main factors to keep in check for an ideal mobile SEO:
- Mobile search- Page-speed ranking
Due to the issues related to network and hardware, the page speed is a very crucial concern. To make the webpage load faster, the codes need to be shortened, web caching is utilised, redirects are reduced and the contents like photos are optimized.
For a web design to be called responsive, it must have the same HTML code and the website content for a given URL, irrespective of the device. The coding is done so that the browser can adjust the website’s content to suit the mobile phone’s screen.
- Navigation: Mobile-friendly
A mobile friendly navigation is when the users get a clutter-free, smooth and fast browsing experience on a website. Here a customer is most likely to find what they are looking for or even products that are appealing enough to impact buying choices.
Hence, the mobile SEO is a critical part for any website and a good mobile SEO will always enhance the reach and approach to the potential customers for a brand.
To learn more about our custom SEO campaigns call at 09674448555 or visit Cleonix Technologies, the best web development company in Kolkata right now that offers affordable SEO services with the best organic results.
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Every blogger’s dream is Making a blog popular. It cannot be done just like that and we know it is not easy if you are new in the business world but if you are hard-working and are willing to learn and adapt, your success is guaranteed.
1.Customize your blog design:-
There can be no doubt about it that design matters. Every blog should have an exclusive design. People are attracted to something that is eye-catching and interesting. When a person visits your blog, the first impression is given by the design and this determines the span of time they spend browsing your blog. Now, if your blog has a crappy design, no one is going to go through it. Even if anyone visits it by chance, he/she might spend a few seconds before he/she leaves the show.
Practice brings perfection so keep tweaking and trying out a new layout, design, and navigation and focus on creating a unique user experience for your readers.
There are plenty of decent templates you can find online. It can be easily customized and if you know a little code, you can create awesome designs in no time.
2.Add Your Blog to Blog Communities:-
Blog communities are really popular for blogs. Other bloggers and web enthusiasts are constantly searching these communities for networking and information. There are many communities you can submit your blog to but it’s better for you to go with the ones which are well known and have a decent Google page rank.
A list of top articles and blog directories are there, so check them out before you submit your blog right away.
When you follow a blog you are basically increasing your visibility in the community. Many people will check you out and also subscribe to your blog if you maintain a good standard. Always try to participate in a network and engage yourself in conversations. Whether you write a blog post or a comment, you must make sure it adds some value to the community.
3.Write Tutorials and Pillar Articles:-
Yaro Starak is one of the top bloggers. Yaro has always emphasized the importance of pillar articles. Now think about this, if you write an article about an incident on a certain day, the content is meant only for that day and with time it gets faded away. But, if you write a How-to Article or a tutorial that solves a problem, it’s content stays there forever.
If you write something about “How to get rid of twitter spam or How to get loyal readers to your blog”, you know that you can use these tutorials whenever you want to sort out an issue about this and they won’t get out-dated because the same method would apply all the time. Lots of people will share it and mark it for future reference. Pillar articles are killers and you can easily write at least 5-6 a month.
Check out the WordPress hacking prevention guide which got shared over a thousand times by various social networks. The post was retweeted more than 700 times and is growing every day. It’s really not a big deal to see such numbers especially when your posts are of significance and solves a community problem.
4.Be a Guest Author on Popular Blogs:-
Most blogs you will find these days accept guest posts. Popular blogs like ProBlogger, Shoemoney, john chow just to name a few; they all give new bloggers a chance to get noticed as a guest blogger. Now, this is a fantastic opportunity and one should not miss it. You can’t just post anything you like but it should be related to the niche and you have to prove your worth. One blog post on some of these popular blogs can bring you a huge amount of traffic.
How to find blogs that accept guest posts? How about you Google terms such as “guest post by” or you can check out this blog post on kissmetrics that will give you the information on guest blogging in details.
Writing guest posts is a truly interesting way to get noticed and drive traffic to your blog. Don’t forget the link point you get and waves of new subscribers.
5.Give Something to Download for Free:-
Everybody loves free stuff, isn’t it? A good way to attract readers and make your blog popular is to give free stuff to the public. It can be an eBook, a WordPress theme, some popular tools, or even free online classes. Based on the experience from my other blogs, people love free things especially when they are premium and valuable.
There are several PLR contents that you could give away to your readers. Whatever you want to give, make sure it is worth downloading. If you wouldn’t download the free stuff yourself, you can’t expect others to download it either. Quality matters my friend and if your stuff is good, people will just keep visiting.
New content is the key to your blog’s success. You just can not blog once a week and expect people to check in every day. Your readers are interested to gather new information and they expect to see something remarkable and new on your blog frequently. we know sometimes you can get occupied and have days when you don’t feel like writing a new blog, and it is absolutely ok. If blogging is your passion, you will find out time for a post.
If you follow a different blogging style such as Glen at viperchill who makes 1 – 3 posts per month. Glen has a unique style of creating blog posts. Most of his posts go above the 4000-word limit and he has a lot of lengthy pillar articles on his blog. And as a result, viperchill gets 10 times more traffic than most other blogs combined in a similar niche. This is proof that quality content rides over the quantity of posts.
Whatever style you pick up, make sure your content is unique because, at the end of the day, that is what matters the most.
One of the best ways to get your blog noticed is to pick up links with other bloggers in the same niche. There are many ways you can approach a blogger or an author and request for link love. You can send emails to them (make sure you don’t spam), you can make a comment on their blog post and request and of course add them on your Facebook account and discuss it.
The best way to achieve link love is through guest blogging as mentioned earlier. Try to create some great blog posts in some popular blogs and you will get both traffic and quality back-links.
8.Create a Facebook Page and Promote it:-
Facebook pages are on the rise in popularity. Check your account and tell me how many invitations you got to join a page. I am sure it’s a lot. Create a Facebook page for your blog and start sharing it with other millions of Facebook users. You can also set up your blog’s RSS Feed on the Page itself so that people can check out your posts without even visiting your blog.
There are lots of amazing Facebook apps that you can use to consolidate your blog with Facebook and make sharing an easy option. Some good methods you can use to promote your Facebook page is by adding a widget on your blog, adding a popup like a button, writing a blog post on it and also adapting the page details in your newsletter. Facebook is huge and the traffic is legitimate. The faster you create your page and get included with it, the better social presence you will have.
9.Get a Twitter Account and Tweet your Posts:-
This is for sure that by now most bloggers have a Twitter account. Forget bloggers, pretty much everyone has a twitter account today, and they use it to broadcast their daily activities which are not at all significance. There is no problem in doing that but to make it a little more productive, it is better to tweet your blog posts to your followers instead.
People follow you because they would like to share things with you. When you tweet, they are most likely willing to check it out. I like the idea of microblogging because it makes it easy for you to share your opinion with the world. Achieving the status of a celebrity on Twitter is everyone’s dream. If you deliver value through tweets, you will create a huge network of loyal followers who will retweet your stuff which eventually directs massive traffic to your blog. Retweets matter. Remember, retweets do not only help in guiding traffic but also assist in search engine optimization.
We think you have found this article useful. We would really appreciate it if you share it and spread the word. Keep following the right thing, learn, and adapt, and, we are sure that your blog will reach new heights. For more blogs related to web design, web development, or SEO always keep in touch with us.