The market is becoming agile day by day and the choices and preferences of the customers are changing rapidly. Therefore, there is strong competition between businesses to attract more customers. If you want to stand out among all, you need to improve your marketing skills and strategies. For this, your services must be convenient and acceptable to the customers and must reach quickly to them. This can be achieved if you go for your e-commerce website with custom Magento web development as with Magento you get the facilities like fast browsing. Such facilities help users in making the decision to purchase. Custom Magento offers numerous benefits apart from this. Let’s have a look at those benefits in details.
Mobile friendly- Today, the world is conquered by smartphones and people search whatever they want on their phones. So, your website needs to be highly responsive. The e-commerce websites developed with custom Magento are extremely responsive and hence can be viewed on smartphones and tablets without much hassle. This is beneficial for you as customers stay connected to your business from anywhere and at any time.
Manage content seamlessly- It is very easy for the e-commerce website owner to make the changes in the contents of the website if it is done by using custom Magento web development. Most of these websites come with inbuilt page editor, which helps the owner in making required changes. It is not necessary for the online store owner to have knowledge of programming. They can manage the content with the help of this editing tool. This means that you do not require calling the developer every time you want to make changes in the offerings.
Supports SEO- If you are an online store owner and have the website developed with Magento, you will never face problems like slow online traffic flow. The websites developed with this platform are search engine optimized. This means that the websites are developed in such a way that it appears on top of the search results in various search engines like Google. This platform also provides tailor-made processes and tools that are useful for successful search engine optimization.
Expansive and powerful- If you want to handle the huge online traffic at a time, your website needs to be robust enough to support many products and numerous orders. The websites built with custom Magento platform are capable of supporting lakhs of products at a time and managing thousands of orders per hour as they are expansive and powerful. This means that such websites have the ability to handle the growth of your business with the same efficiency. This also offers an enhanced user experience and a satisfied customer always returns back to you for the next order.
Enable third-party incorporation- Nowadays, people love to shop on various e-commerce websites in combination with platforms like PayPal, Google Shopping and many others. So, your website must enable them to do so. If custom Magento web development is used for building your website, then it gives wonderful shopping experience to the customers by facilitating the third party incorporation. This also helps you in having control over the data analysis and make well-versed business decisions as an online store owner.
Your site is secured- If your e-commerce website is built with the help of a custom Magento platform, you can be assured of the security of the site. It not only safeguards your site from various security threats but also administers internal access by means of multi-level security authorization. It provides your website with additional security features to keep it safe from undesirable breaches.
Dynamic search features- The websites powered by custom Magento enhance the user experience by providing intelligent and dynamic search features. These features categorize the products or services based on multiple parameters. This helps the customers to reach out to the desired product easily.
Cost effective- The cost of developing and setting up the website with the help of this platform is very low. You just need to pay for hosting subscription, template design, and extension.
Making use of custom Magento platform for the development of an e-commerce website is very much beneficial for both the owner as well as the customer. It plays a vital role in product management, enhanced and safe shopping experience, third-party integration and many other factors which work towards the growth of the business.
If you are setting up an eCommerce store or selling digital products from your site, you’ll require a payment gateway to accept payments from your potential customers. From the growing list of payment gateways in India, we’ve carefully picked 10 best Payment Gateways suitable for small businesses.
1. InstaMojo Payment Gateway
Started in 2012, Instamojo first offered a way to collect payments for digital goods. Instamojo Payment Gateway enables traders to Collect online payments to easily collect payments online with or without a website. Charges of InstaMojo are also acceptable. You don’t need any documentation to begin a trial account with Instamojo, just answer a couple of questions and get started in minutes. For a full account, the bank statement and PAN card are only requirements.
2. CCAvenue Payment Gateway
Launched in the year 2001, CCAvenue is one of the oldest payment gateways in India. Nearly every bank and payment option is supported by CCAvenue. It is reliable and used by large eCommerce sites such as Snapdeal. Go to CCAvenue if you are looking for a tried and tested reliable payment gateway in India.
3. EBS Payment Gateway
EBS or E-Billing Solutions is the first Indian trading account provider to meet the PCI DSS 3.0 compliance standards. It is also certified according to the ISO 27001- 2013 standard for safety and process adherence. Therefore it is one of the most secured online service providers in the world.
4. PayPal Payment Gateway Service
PayPal is a global payment platform accessible to more than 200 countries worldwide. Over 173 million customers use Paypal on a regular basis. That’s the reason why you should have PayPal integrated into your eCommerce Store if you expect orders from international consumers. In India, merchants primarily use PayPal to receive funds from foreign customers, as an Indian company can not accept Indian credit cards via PayPal due to banking regulations.
5. FonePaisa Payment gateway
fonePaisa is an interoperable payment gateway that combines mobile worlds and payments. FonePaisa offers customized large payment solutions for B2B, B2C usage cases.
6. Cashfree Payment Gateway
Cashfree is the only Bulk payouts and Payment gateway company in India. It is a next generation payment gateway that helps Indian businesses both collect and disburse payments via almost 100 payment methods including Visa, MasterCard, Rupay, UPI, IMPS, NEFT, PayTM and different wallets, Pay Later and different EMI choices.
7. Atom Paynetz Payment Gateway service
Atom is promoted by the FT Group and an innovative payment service provider with more than 100 payment options, more than 15 million transactions and more than 4500 strong traders across the nation.
8. PayUbiz and PayUMoney
PayU India, the payment gateway solution provider, rebranded both its PayU Enterprise and PayUmoney products to become clear independent companies in May 2015. Now PayUbiz is focused on companies and is used by large companies like Snapdeal, whereas PayUmoney is PayU India’s consumer brand and has a consumer wallet and payment acceptance solution for SMB companies.
9. PayTM payment Gateway
Paytm has become a leading payment gateway because of its online consumer base with ‘Paytm Cash’ wallet. Thus paying with Paytm could be helpful for small eCommerce merchants. Domestic Credit Cards supported are Visa, Master, Maestro, Amex, Discover, and Diners. International Credit Cards supported are Visa, Master, Maestro, Amex, Discover, and Diners.
DirecPay is one of the largest payment gateway solutions service provider in India. Owned by Times Group, DirecPay has been around since past few years. It has not evolved with changing times but still offers limited payment options as compared to other payment gateways.
Other Payment Gateways to consider;- Razorpay, ICICI Payment Gateway, HDFC Payment Gateway etc.
Whole payment gateway outlook in India is changing rapidly. Apart from traditional payment gateways, we now have options to accept money using mobile wallets. Government is also pushing for digital payments by launching UPI and Bharat QR. Our recommendation is that you go ahead with at least two payment gateways to make sure you never miss a payment from your customer. We would like to hear your feedback in the comments section below.
As we are in starting of 2019, we have to ask ourselves what the future for e-commerce will bring in this year. Well, we know one thing about it is that the improved user experience is always in demand.
When designing e-commerce websites for an online audience in 2019, developers should be aware that web features should be simple but attractive. Also, functionality should be preserved.
Let’s look at some retail website design trends for 2019, and some of the best e-commerce web design inspirations for any business owner looking to capitalize this year:
1. Attention to a background
Your site must have the capacity to keep users interacting with it. Focusing on the background is one of the best ways to attract and make users stay on your site. Minimalism is a very important element of design. In 2019, the website design will cover the use of video or animated content in the context of the layout of the website. You can definitely expect a spike in traffic to your website, and consequently, the conversion rates will also increase.
Using micro-interaction technology in web design is a relatively new trend that will also make its way into 2019.This feature aids users in the following ways:
Provide important feedback to users or the consequences of an action they have taken on the website;
inform users when they have completed a task successfully;
help users stay engaged on the website;
prevent operational errors by showing users every step of the process.
3. Machine learning and chatbots
Many sites use bots more and more to improve communication between seller and buyer. Chatbots can also help your sales team find promising business opportunities more efficiently. Increased customer interaction with your site will create more opportunities for you to further develop your brand.
4. Different grid layouts
One of the most important trends in web design for 2019 involves thinking outside the box. Two distinct patterns will form the base for all grid designs on websites. These are the broken grid and the asymmetrical layout.
The above formats make it feasible for business owners to structure their sites. Contents such as images, videos or other types of content can be easily added to a broken grid.
5. Using different geometric figures and shapes
Designers have noticed that sites that use geometric figures and shapes receive friendly reactions from the visitors. Another key benefit of this trend is that it is very cheap to implement. If you don’t want to add video or animated content to your website design, the next best thing is to use shapes or cinemagraphs.
6. Attention to a company
Before you start the design process, take the time to identify all the key features of your brand. In short, highlight the things that make it what your company is. Once you do this, the next step is to figure out how to make it a reality and present it to the rest of the world. The aim is to be as authentic as possible, so you should create all your content unique.
7. Material design
Material design provides the tools that you can use to complement your user interface to make the most of it. The material design works based on various design features such as grids, colors, space of a webpage, the typography used, and the images. All of the above design features are taken into account to create a website that serves your company well.
The minimalist approach to web design is another trend in this list that isn’t new. Users are more likely to remain on a website designed to be simpler. This is because complex website designs are embarrassed and users find it uncomfortable to explore. One of the most important reasons for the minimalist approach is that the site acts as a guide to the user. You will not have problems browsing your website, searching for products and finding the information you are looking for. Remember, less is more, and that also applies to web design in e-commerce.
9. Hamburger Menu
The Hamburg menus are three parallel lines of icons. They are normally placed on the top left or right side of a web page. Once a user clicks on the icon, they have a different menu to navigate the website. Website designers have chosen different names, such as the option button, the side menu, the hotdog, the sandwich, etc. Just look at the Gizmo homepage, apart from other impressive design features, you’ll see a hamburger menu at the top right of the page.
If you have your own website you should definitely follow the trends of web design. Discover the tendencies, techniques, and tools of web design that will take a leading position in 2019. It’s up to you whether or not to follow these trends, but every industry professional should be aware of them. Pay attention to every detail and make sure you design carefully. It is time to make your move and prepare yourself for the future of e-commerce.
E-commerce has been on the rise for a while, hence the demand for mobile app development in retail is growing every year. With people spending more time on their smartphones, retailers need to adapt to accommodate the universal shift towards mobile preference.
Let’s look into the practical reasons why mobile apps are increasing in popularity and answer the hot topic: Why are mobile apps are important for your e-commerce business?
1. Shoppers prefer apps to mobile browsers
78 percent of users surveyed said they might rather use a mobile app than accessing a store via a mobile browser. This preference toward mobile apps is not surprising. E-commerce applications are much easier to use while shopping, plus, applications offer better security and speed compared to a mobile browser.
2. Mobile e-commerce apps increase customer loyalty
Initially, people who decide to download their mobile app show a higher investment in their brand. They are ready to purchase, while visitors to mobile sites usually access your store to check details or contact information. If you have an icon on your phone for your online store, customers tend to consider ordering from you more. According to research, mobile app users are twice as likely to return to your store within 30 days compared to buyers who use a mobile browser to access your site.
3. Reduced response time
The time required for a mobile app to complete an action is considerably lower than for a website due to applications store their data partially on a mobile device. Moreover, users can set their default preferences in apps, which lets an app load only the content they want. This makes users be more proactive and save their valuable time.
4. Enhanced UX
You can make or break your sales in the way your store is presented to your customers. Mobile apps relatively restrict the layout that can be played in your hand. More specifically, the fact that mobile screens do not allow irrelevant buttons and banners in the layout of your store can make your user experience more satisfying.
5. Increased conversion rates
The combination of satisfying UX, simple navigation and usability lead to high conversion rates. As a result, e-commerce app conversion rates are three times higher than for mobile websites and one-and-a-half times higher than for desktop sites.
6. Engagement with phone’s inbuilt features
The features on the phones of users can be integrated with your app to increase customer engagement and facilitate browsing. GPS allows an app to locate a user. You can direct them to the nearest shop and check the availability of items if users are looking for a physical store location. By microphone, You can give users the option to verbalize what they are looking for to simplify the search process The built- in the mobile camera allows you to display products in real life that can increase the chances of successful sales significantly.
7. Lower mobile shopping cart abandonment rate
Due to the simplified checkout process, mobile apps have significantly lower cart abandonment rates. Shipping and payment information is stored in the system, allowing users to purchase by one click. This allows customers to check out more quickly without any unnecessary distractions.
8. Higher average order value
Mobile applications generate 140% more revenue than mobile sites and 130% more revenue than desktop sites. But it’s hard to determine exactly what encourages customers to spend more in your shop, but we can summarize the key factors: push notifications, one-click ordering, easy payment, etc.
It’s not easy to make your e-commerce store the most successful, but you should take every opportunity to reach your business goals more closely. After you have considered all the reasons to create your own mobile e-commerce store, you can decide whether it is the right move for you.
WooCommerce is an open-source, completely customizable eCommerce platform for business people around the world. Although WooCommerce is a plugin when combined with WordPress’ long list of options and capabilities, it makes an e-commerce platform worthy of being considered alongside Magento, Shopify, LemonStand, Volusion, PrestaShop, Mozu, and similar.
There are at least seven features that make WooCommerce a compelling e-commerce platform.
WooCommerce’s relationship — dependence on — WordPress is its most prominent quality.
If you need to add a YouTube video to WooCommerce products, simply put the video’s URL into the product description, and it will automatically show up in the post.
WooCommerce gets this inbuilt feature because of its relationship with WordPress. There might be lots of examples that further this point, including how WordPress manages media, version control, or similar.
2. Content Marketing
Content marketing is the act of creating and advertising useful, valuable content for the purpose of building relationships with the people who could eventually become loyal customers.
Since WooCommerce is built around a publishing platform, it tends to be significantly more firmly coordinated with content marketing strategies. You don’t have a store and a blog, you’ve got a store with a blog built-in.
WooCommerce comes with many shortcodes for adding product and e-commerce-related substance to pages or posts. These shortcodes invoke a function, which adds content. WooCommerce shortcodes can be utilized to insert order tracking information, user account data, change password information, edit user accounts, show recent or featured products, or show individual products.
4. Ease of Use
WooCommerce and WordPress are exceedingly easy to use.
For example, WooCommerce and WordPress can be installed in your system and running in ten minutes or less. In fact, even somebody completely unknown with the procedure would have to move slow to take ten minutes. Almost everything in WooCommerce just works the way you would expect it to.
5. Superior Flexibility
WooCommerce and WordPress are quite flexible. Developers have entire control of WooCommerce features and functions. Nearly anything that you suppose to do here is possible. Creators have control over style, page layout, and responsiveness. At last, thanks to the many WooCommerce themes, even somebody with no prior experience can get an attractive WooCommerce-powered site.
WooCommerce, and WordPress underlying it, also shares a feature with many modern e-commerce platforms in that it is extensible, meaning it can be extended. Without exaggeration, there are tens of thousands of plugins accessible for WordPress, and hundreds, if not thousands, of plugins for WooCommerce, aimed at extending its usefulness.
WooCommerce is part of the WordPress community that broadens worldwide. This means that there are also thousands of other users sharing your experiences, asking questions, and working on how to improve the platform. Merchants who choose to use WooCommerce benefit from this shared experience and the improvements it brings.
Just a few years ago, there were really only a handful of good options for small e-commerce businesses, but now you have solutions like WooCommerce, Ecwid, LemonStand, Magento, Shopify, and many, many more.
2019 will be about better customer experience with personalization, automation and AI-powered technology .E-commerce is the activity of buying or selling of products on online services or over the Internet.Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Now a days,digital Marketing has turned into the next big thing with almost every product/service taking the digital route to promote their product.
Take the time to find the right e-commerce platform for your business. But know that WooCommerce is one of the solutions that deserves your consideration.
1.Programmatic and Contextual Advertising:
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.Programmatic advertising is even relevant in video advertising. The contextual advertisements are shown blended with the video content to make more sense to the audience. Such an advertisement does not seem intrusive to the audience and is likely to sell more.
70% of consumers say that they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
2.Live advertisement or broadcasting:
Live advertisement or broadcasting can boost your organic views by 135% on Facebook alone. Live streaming is an essential feature of e-commerce business on various social media platforms.
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
For standing out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.
6.Social Messaging Apps:
The following statistics show the growing popularity of social messaging apps for business purposes.
1.3 billion monthly users are active on Facebook Messenger
2 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.3 billion monthly active users
55 billion messages are sent via WhatsApp every day
WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube
7.Voice Search & Smart Speakers:
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.
50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.
8.Social Media Stories:
With the increasing popularity of social media “stories,” it is essential for marketers to look at this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.
Sources: pncdigital.com, singlegrain.com
Magento has already created its own mark in the E-commerce business. The open-source Magento platform helped 260,000+ sites manage $1.01 trillion in transaction volume in 2016 – about 45% of ALL online sales.
Magento has been a household name among eCommerce companies since it launched in 2007. Developers and eCommerce retailers cheered when Magento released the long-awaited Magento 2 upgrade. It brought the platform up to blazing speed with newest frameworks and coding designs and was endlessly scalable. The best part, though, is how properly it supports sales.
Advantages of Magento 2 vs. Magento 1
Magento 2 is quite different from previous versions. It was designed for the future of eCommerce. While Magento 2 carries a host of general improvements from Magento 1, there are some important key features to consider:
1. Magento 2 is considerably faster than the predecessor.
2. It uses PHP7 (up from PHP5).
3. Its fame among developers means stable and robust improvements.
4. More theming choices and UI/UX customization capability.
5. Ability to manage peak order volume, extra-large catalogs, and outsized customer lists in a much better way.
6. Supports many more simultaneous administrative users on the backend.
Magento 2 can deliver exceptional output for eCommerce companies when implemented in the right way. Magento’s better site performance, customization components, and options for omnichannel strategies are incomparable. If you are planning to start a new website, Magento 2 is a clear choice.
Upgrading to Magento 2, however, can be resource-intensive, but the move is almost always worth the effort and cost. It gives you the satisfaction of providing a better shopping experience to your customers on your site and a simple accessible admin interface that you may even be semi-familiar with.
Today everyone wants to shop on the internet as it’s very easy and convenient after the innovation of the concept of e-commerce payment gateway. The Internet has held the entire market of mostly all the areas as transactions are made more accessible than before and payment done through online gateways is the best and safest.
Definition of E-Payment Gateway
This gateway is the tool of the e-commerce website which confirms online payments for the merchants, electronic enterprises, mortar agencies etc. This Electronic payment system is consistent and secured which connects to the applications of e-commerce or in-house payment mode, for example, the networks which are selected for processing credit cards or banking through online mode.
E-commerce payment gateways functions as the intervening medium between the customer and the seller, through which the customer’s payment is securely transferred to the seller’s bank accounts. You can consider this E-payment gateway as the virtual replica of the available point of sale which is located mostly in all the showrooms and shops.
How does E-commerce payment gateway work?
E payment gateway has an important role in processing the transactions and also authenticated payments transferred to the sellers by the customers. All the valuable inputs or details relating to the payments are encrypted by the e-commerce payment gateway. They confirm that the relevant and required information is passed with safety between the seller and the customer.
The following are the steps which demonstrate how payment gateways work:-
1) The customer places the order of any product by clicking the buy now or add to cart option.
2) Then the details of the order placed is sent through the e-payment gateway by the merchant. After this, the transaction is sent to the required bank or the secured page where transaction authentication is requested.
3) The payment is either accepted or declined after the authentication process depending upon the availability of funds in the customer’s bank account or through any problem in the customer’s Master, Visa, Credit or Maestro Cards.
4) A message is sent to the merchant about the transaction history.
5) Once the payment is cleared by the banks and the e payment gateway, then it is settled with the merchant.
The three crucial parts that matter while making e-commerce payment gateway for any agencies are authorization, settling and reporting.
If you want to build a trustable website then you have implemented best E-commerce payment gateway to power up your store online. You can receive online payment from customers all over the world without any hassle.
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors.
1. Improve your content’s readability: One cause that your target client might quit your site is a lack of readability. User experience begins when your content is readable and legible.Use short & simple word with proper typography & formatting.
Here are some ways to improve your content’s readability:
- Appropriate use of headers
- Frequent subheadings
- Suitable images
- Bulleted lists
2. Avoid popups: In 2013, 70% of users said that they found irrelevant popups to be annoying. That probably hasn’t changed – most people still hate pop ups.
3.Optimize page load time: According to data from Radware, a connection speed delay of just 500 milliseconds can result in an increase in “peak frustration” of more than 26%, and a decrease in engagement of 8%.Further, slow-loading pages are among the leading causes of shopping cart abandonment for ecommerce retailers. Amazingly, only 2% of the world’s leading 100 ecommerce websites have mobile sites that load fully in less than five seconds on mobile devices – and one-fifth take almost eight seconds to load completely, an almost criminally long time for sites that live and die by conversion rate optimization.
4.Use sidebar widgets and promotions sparingly: Ecommerce pages are an ideal vehicle for offering relevant content, offers, and other material to your audience.However, cramming the digital margins of your content with ads, offers, award emblems, and other crap is a surefire way to overwhelm your visitor and tempt them to bounce.
5.Target Keywords With High-Value Traffic: Keywords can make or break your content marketing campaign. If you want to improve search performance, start targeting high-value keywords, because that’s where the high-value traffic is.
Source:neilpatel.com , wordstream.com
E-Commerce sector is so huge and the business industry needs a suitable platform for reaching more audience. Android and iPhone both are ever escalating platforms that people are using at a larger scale.
1. 24*7 visibility to your customers:
In a survey, a figure has been come out which states that around 60% business strategists have developed mobile apps for their respective industry sectors. If you want to target a larger audience then you should quickly move towards app development.
2.Mobile ecommerce apps boost customer loyalty:
People who decide to download your mobile app at first show a higher level of investment in your brand. They come ready to buy, while mobile site visitors mostly access your store to check details or look up contact information. In addition, customers spend three to four times more hours in apps than on mobile sites, and access them intentionally.According to research by Criteo, mobile app users are twice as likely to return to your store within 30 days compared to shoppers who access your website in a mobile browser.
3.Decrease response time:
A major concern for any internet user is how fast a website or an app performs. The time required for a mobile app to complete an action is significantly lower than for a website because applications store their data partially on a mobile device.In addition, users are able to set their default preferences in apps, which lets an app load only the content that the customer wants. This allows users to be more proactive and save time.
Source: agileinfoways.com ,rubygarage.org
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