E-commerce has been on the rise for a while, hence the demand for mobile app development in retail is growing every year. With people spending more time on their smartphones, retailers need to adapt to accommodate the universal shift towards mobile preference.
Let’s look into the practical reasons why mobile apps are increasing in popularity and answer the hot topic: Why are mobile apps are important for your e-commerce business?
1. Shoppers prefer apps to mobile browsers
78 percent of users surveyed said they might rather use a mobile app than accessing a store via a mobile browser. This preference toward mobile apps is not surprising. E-commerce applications are much easier to use while shopping, plus, applications offer better security and speed compared to a mobile browser.
2. Mobile e-commerce apps increase customer loyalty
Initially, people who decide to download their mobile app show a higher investment in their brand. They are ready to purchase, while visitors to mobile sites usually access your store to check details or contact information. If you have an icon on your phone for your online store, customers tend to consider ordering from you more. According to research, mobile app users are twice as likely to return to your store within 30 days compared to buyers who use a mobile browser to access your site.
3. Reduced response time
The time required for a mobile app to complete an action is considerably lower than for a website due to applications store their data partially on a mobile device. Moreover, users can set their default preferences in apps, which lets an app load only the content they want. This makes users be more proactive and save their valuable time.
4. Enhanced UX
You can make or break your sales in the way your store is presented to your customers. Mobile apps relatively restrict the layout that can be played in your hand. More specifically, the fact that mobile screens do not allow irrelevant buttons and banners in the layout of your store can make your user experience more satisfying.
5. Increased conversion rates
The combination of satisfying UX, simple navigation and usability lead to high conversion rates. As a result, e-commerce app conversion rates are three times higher than for mobile websites and one-and-a-half times higher than for desktop sites.
6. Engagement with phone’s inbuilt features
The features on the phones of users can be integrated with your app to increase customer engagement and facilitate browsing. GPS allows an app to locate a user. You can direct them to the nearest shop and check the availability of items if users are looking for a physical store location. By microphone, You can give users the option to verbalize what they are looking for to simplify the search process The built- in the mobile camera allows you to display products in real life that can increase the chances of successful sales significantly.
7. Lower mobile shopping cart abandonment rate
Due to the simplified checkout process, mobile apps have significantly lower cart abandonment rates. Shipping and payment information is stored in the system, allowing users to purchase by one click. This allows customers to check out more quickly without any unnecessary distractions.
8. Higher average order value
Mobile applications generate 140% more revenue than mobile sites and 130% more revenue than desktop sites. But it’s hard to determine exactly what encourages customers to spend more in your shop, but we can summarize the key factors: push notifications, one-click ordering, easy payment, etc.
It’s not easy to make your e-commerce store the most successful, but you should take every opportunity to reach your business goals more closely. After you have considered all the reasons to create your own mobile e-commerce store, you can decide whether it is the right move for you.
WooCommerce is an open-source, completely customizable eCommerce platform for business people around the world. Although WooCommerce is a plugin when combined with WordPress’ long list of options and capabilities, it makes an e-commerce platform worthy of being considered alongside Magento, Shopify, LemonStand, Volusion, PrestaShop, Mozu, and similar.
There are at least seven features that make WooCommerce a compelling e-commerce platform.
WooCommerce’s relationship — dependence on — WordPress is its most prominent quality.
If you need to add a YouTube video to WooCommerce products, simply put the video’s URL into the product description, and it will automatically show up in the post.
WooCommerce gets this inbuilt feature because of its relationship with WordPress. There might be lots of examples that further this point, including how WordPress manages media, version control, or similar.
2. Content Marketing
Content marketing is the act of creating and advertising useful, valuable content for the purpose of building relationships with the people who could eventually become loyal customers.
Since WooCommerce is built around a publishing platform, it tends to be significantly more firmly coordinated with content marketing strategies. You don’t have a store and a blog, you’ve got a store with a blog built-in.
WooCommerce comes with many shortcodes for adding product and e-commerce-related substance to pages or posts. These shortcodes invoke a function, which adds content. WooCommerce shortcodes can be utilized to insert order tracking information, user account data, change password information, edit user accounts, show recent or featured products, or show individual products.
4. Ease of Use
WooCommerce and WordPress are exceedingly easy to use.
For example, WooCommerce and WordPress can be installed in your system and running in ten minutes or less. In fact, even somebody completely unknown with the procedure would have to move slow to take ten minutes. Almost everything in WooCommerce just works the way you would expect it to.
5. Superior Flexibility
WooCommerce and WordPress are quite flexible. Developers have entire control of WooCommerce features and functions. Nearly anything that you suppose to do here is possible. Creators have control over style, page layout, and responsiveness. At last, thanks to the many WooCommerce themes, even somebody with no prior experience can get an attractive WooCommerce-powered site.
WooCommerce, and WordPress underlying it, also shares a feature with many modern e-commerce platforms in that it is extensible, meaning it can be extended. Without exaggeration, there are tens of thousands of plugins accessible for WordPress, and hundreds, if not thousands, of plugins for WooCommerce, aimed at extending its usefulness.
WooCommerce is part of the WordPress community that broadens worldwide. This means that there are also thousands of other users sharing your experiences, asking questions, and working on how to improve the platform. Merchants who choose to use WooCommerce benefit from this shared experience and the improvements it brings.
Just a few years ago, there were really only a handful of good options for small e-commerce businesses, but now you have solutions like WooCommerce, Ecwid, LemonStand, Magento, Shopify, and many, many more.
2019 will be about better customer experience with personalization, automation and AI-powered technology .E-commerce is the activity of buying or selling of products on online services or over the Internet.Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Now a days,digital Marketing has turned into the next big thing with almost every product/service taking the digital route to promote their product.
Take the time to find the right e-commerce platform for your business. But know that WooCommerce is one of the solutions that deserves your consideration.
1.Programmatic and Contextual Advertising:
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.Programmatic advertising is even relevant in video advertising. The contextual advertisements are shown blended with the video content to make more sense to the audience. Such an advertisement does not seem intrusive to the audience and is likely to sell more.
70% of consumers say that they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
2.Live advertisement or broadcasting:
Live advertisement or broadcasting can boost your organic views by 135% on Facebook alone. Live streaming is an essential feature of e-commerce business on various social media platforms.
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
For standing out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.
6.Social Messaging Apps:
The following statistics show the growing popularity of social messaging apps for business purposes.
1.3 billion monthly users are active on Facebook Messenger
2 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.3 billion monthly active users
55 billion messages are sent via WhatsApp every day
WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube
7.Voice Search & Smart Speakers:
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.
50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.
8.Social Media Stories:
With the increasing popularity of social media “stories,” it is essential for marketers to look at this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.
Sources: pncdigital.com, singlegrain.com
Magento has already created its own mark in the E-commerce business. The open-source Magento platform helped 260,000+ sites manage $1.01 trillion in transaction volume in 2016 – about 45% of ALL online sales.
Magento has been a household name among eCommerce companies since it launched in 2007. Developers and eCommerce retailers cheered when Magento released the long-awaited Magento 2 upgrade. It brought the platform up to blazing speed with newest frameworks and coding designs and was endlessly scalable. The best part, though, is how properly it supports sales.
Advantages of Magento 2 vs. Magento 1
Magento 2 is quite different from previous versions. It was designed for the future of eCommerce. While Magento 2 carries a host of general improvements from Magento 1, there are some important key features to consider:
1. Magento 2 is considerably faster than the predecessor.
2. It uses PHP7 (up from PHP5).
3. Its fame among developers means stable and robust improvements.
4. More theming choices and UI/UX customization capability.
5. Ability to manage peak order volume, extra-large catalogs, and outsized customer lists in a much better way.
6. Supports many more simultaneous administrative users on the backend.
Magento 2 can deliver exceptional output for eCommerce companies when implemented in the right way. Magento’s better site performance, customization components, and options for omnichannel strategies are incomparable. If you are planning to start a new website, Magento 2 is a clear choice.
Upgrading to Magento 2, however, can be resource-intensive, but the move is almost always worth the effort and cost. It gives you the satisfaction of providing a better shopping experience to your customers on your site and a simple accessible admin interface that you may even be semi-familiar with.
Today everyone wants to shop on the internet as it’s very easy and convenient after the innovation of the concept of e-commerce payment gateway. The Internet has held the entire market of mostly all the areas as transactions are made more accessible than before and payment done through online gateways is the best and safest.
Definition of E-Payment Gateway
This gateway is the tool of the e-commerce website which confirms online payments for the merchants, electronic enterprises, mortar agencies etc. This Electronic payment system is consistent and secured which connects to the applications of e-commerce or in-house payment mode, for example, the networks which are selected for processing credit cards or banking through online mode.
E-commerce payment gateways functions as the intervening medium between the customer and the seller, through which the customer’s payment is securely transferred to the seller’s bank accounts. You can consider this E-payment gateway as the virtual replica of the available point of sale which is located mostly in all the showrooms and shops.
How does E-commerce payment gateway work?
E payment gateway has an important role in processing the transactions and also authenticated payments transferred to the sellers by the customers. All the valuable inputs or details relating to the payments are encrypted by the e-commerce payment gateway. They confirm that the relevant and required information is passed with safety between the seller and the customer.
The following are the steps which demonstrate how payment gateways work:-
1) The customer places the order of any product by clicking the buy now or add to cart option.
2) Then the details of the order placed is sent through the e-payment gateway by the merchant. After this, the transaction is sent to the required bank or the secured page where transaction authentication is requested.
3) The payment is either accepted or declined after the authentication process depending upon the availability of funds in the customer’s bank account or through any problem in the customer’s Master, Visa, Credit or Maestro Cards.
4) A message is sent to the merchant about the transaction history.
5) Once the payment is cleared by the banks and the e payment gateway, then it is settled with the merchant.
The three crucial parts that matter while making e-commerce payment gateway for any agencies are authorization, settling and reporting.
If you want to build a trustable website then you have implemented best E-commerce payment gateway to power up your store online. You can receive online payment from customers all over the world without any hassle.
Bounce rate (sometimes confused with exit rate) is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors.
1. Improve your content’s readability: One cause that your target client might quit your site is a lack of readability. User experience begins when your content is readable and legible.Use short & simple word with proper typography & formatting.
Here are some ways to improve your content’s readability:
- Appropriate use of headers
- Frequent subheadings
- Suitable images
- Bulleted lists
2. Avoid popups: In 2013, 70% of users said that they found irrelevant popups to be annoying. That probably hasn’t changed – most people still hate pop ups.
3.Optimize page load time: According to data from Radware, a connection speed delay of just 500 milliseconds can result in an increase in “peak frustration” of more than 26%, and a decrease in engagement of 8%.Further, slow-loading pages are among the leading causes of shopping cart abandonment for ecommerce retailers. Amazingly, only 2% of the world’s leading 100 ecommerce websites have mobile sites that load fully in less than five seconds on mobile devices – and one-fifth take almost eight seconds to load completely, an almost criminally long time for sites that live and die by conversion rate optimization.
4.Use sidebar widgets and promotions sparingly: Ecommerce pages are an ideal vehicle for offering relevant content, offers, and other material to your audience.However, cramming the digital margins of your content with ads, offers, award emblems, and other crap is a surefire way to overwhelm your visitor and tempt them to bounce.
5.Target Keywords With High-Value Traffic: Keywords can make or break your content marketing campaign. If you want to improve search performance, start targeting high-value keywords, because that’s where the high-value traffic is.
Source:neilpatel.com , wordstream.com
E-Commerce sector is so huge and the business industry needs a suitable platform for reaching more audience. Android and iPhone both are ever escalating platforms that people are using at a larger scale.
1. 24*7 visibility to your customers:
In a survey, a figure has been come out which states that around 60% business strategists have developed mobile apps for their respective industry sectors. If you want to target a larger audience then you should quickly move towards app development.
2.Mobile ecommerce apps boost customer loyalty:
People who decide to download your mobile app at first show a higher level of investment in your brand. They come ready to buy, while mobile site visitors mostly access your store to check details or look up contact information. In addition, customers spend three to four times more hours in apps than on mobile sites, and access them intentionally.According to research by Criteo, mobile app users are twice as likely to return to your store within 30 days compared to shoppers who access your website in a mobile browser.
3.Decrease response time:
A major concern for any internet user is how fast a website or an app performs. The time required for a mobile app to complete an action is significantly lower than for a website because applications store their data partially on a mobile device.In addition, users are able to set their default preferences in apps, which lets an app load only the content that the customer wants. This allows users to be more proactive and save time.
Source: agileinfoways.com ,rubygarage.org
E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmission of funds or data, over an electronic network, mainly in the internet.
The e-commerce website is meant to be an option to the physical retail stores for selling products.If you are a business entrepreneur and have products or services to sell over internet,then you must have an e-commerce website.
Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change, and distribute the software to anyone and for any purpose.Open-source software may be developed in a collaborative public manner. According to scientists who studied it, open-source software is a prominent example of open collaboration. The term is often written without a hyphen as “open source software”.
Here we are discussing about 4 best free open source e-commerce software.
1.Magento Open Source: Magento gives it open source users all the basic tools they need, saving some of the more powerful, optional tools for paid versions.It has the ability to manage multiple stores.It includes support for multiple languages.Besides it offers extreme scalability and flexibility.Magento Open Source is flexible, capable, and, – in the hands of the right person/team, can create a beautiful, functional website for all manner of retailers.
2. OpenCart: It is the perfect choice for a small business without any tech savvy employees.If you’re really looking for a simple solution that is easy to set up, this is it.There are numerous themes &plugins available, allowing you to customize your store.
3. osCommerce: osCommerce is one of the oldest names in eCommerce software.There are a variety of plugins available, allowing you to customize your store.There are more than 7,000 free integrations for the software, and a huge active community working on and providing support for it.
4. PrestaShop: It is a PHP-based platform based on the Smarty engine, and it comes with loads of integrated features.It has thousands of modules and templates to add on to the core functionality.It offers full backend support to allow you to manage inventory, shipping, customers, etc.PrestaShop also has reporting capabilities, such as unique Intelligent Merchant KPI feature and forecast ability.
osCommerce stands for open source commerce. It is an e-commerce and online store-management software program.It allows for free and easy creation of workable and user friendly eCommerce sites. We can use it in any web server that has PHP and MySQL installed. It is available as free software under the GNU General Public License.
The software is written in what is called object oriented code.There are currently two releases of osCommerce. Versions 2.3 (stable) and 3.0 (in development) are developed as two independent programs, and as such do not share code.This software suite includes templates.These are pre-created e-commerce designs that allow for quick and easy creation of a functional site.
The advantages of osCommerce
osCommerce is one of the most dynamic open source e-commerce solutions available.
osCommerce makes a site which provides easy ordering, a variety of easy, convenient payment options and ease of shipping.
osCommerce has a huge list of features and is probably the most versatile shopping cart solution.
osCommerce offers vast range of customization choices for the on-line storefront owners depending on their need at a very affordable price.
osCommerce is a complete online store solution that contains both a catalog front-end and an administration tool backend, which can be easily configured over web.
The disadvantages of osCommerce
The major disadvantages of osCommerce is that, there is no inbuilt ways to password protect the administration area of OsCommerce .
It is not template driven.So, changing the look of the website is not so easy or flexible as compared to a template driven solution.
The major disadvantage of osCommerce is that if any kind of customization is required, it can take time to change the code without the help of the developer.
If any kind of customization is required ,it can take time to change the code without the help of the developer.
It has a very limited attributes system.
Today for any retail business it becomes a brand identity for having a website.When setting up an e-commerce site there are many features to think off to have on your site, below are few must have features to relay ensure that your e-commerce website is fully equipped for online sales.
- Simple Categorized Navigation
- Show the advantages of Your products
- Catalog Feature
- Product Detail Feature
- Fast and Accurate Search Feature
- Reviews and star ratings
- Reliable Payment Gateway
- Customer Support
- Shopping Cart, Login Box
- Customer Focused Content
- High Quality Images
- Simple, Clean and Effective Design
- Simple Checkout Functionality
- Website Security
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