In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to maintain and enhance their online presence. One of the latest trends reshaping the way consumers interact with the internet is the rise of voice search. As voice-enabled devices like smart speakers and virtual assistants become increasingly popular, their impact on various aspects of online business, particularly eCommerce SEO, cannot be ignored.
The Evolution of Search
Traditional methods of searching, such as typing queries into a search engine, are being complemented and, in some cases, replaced by voice search. The convenience and efficiency of asking a question aloud instead of typing have led to a surge in the adoption of voice-activated devices. Virtual assistants like Amazon’s Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana have become integral parts of people’s daily lives, transforming the way they gather information and make purchasing decisions.
Changing Search Queries
Voice searches tend to differ significantly from text-based searches. When typing a query, users often use concise phrases or keywords, while voice searches tend to be more conversational and natural. For instance, someone might type “best smartphones 2023,” but in a voice search, they might ask, “What are the top-rated smartphones of 2023?” This shift in search behavior has profound implications for eCommerce businesses aiming to optimize their content for search engines.
Long-Tail Keywords Gain Prominence
With the shift towards more conversational queries, the importance of long-tail keywords has increased. These are specific, detailed phrases that users are more likely to use in voice searches. Businesses must adapt their SEO strategies to incorporate these longer, more natural phrases to ensure their products and services are discoverable in voice search results.
Local SEO and Mobile Optimization
Voice searches are often location-specific, with users asking questions like “Where is the nearest electronics store?” This emphasizes the need for robust local SEO strategies for eCommerce businesses. Ensuring that your business’s information is accurate and up-to-date on platforms like Google My Business is crucial for capturing local voice search traffic.
Additionally, mobile optimization plays a significant role, as many voice searches occur on mobile devices. A seamless and mobile-friendly website becomes even more critical to providing a positive user experience and ranking well in voice search results.
The Rise of Featured Snippets
Voice search results are often drawn from featured snippets – concise, information-packed answers that appear at the top of search engine results. Structuring content to provide clear, concise answers to common questions related to your products or services increases the likelihood of your content being featured in voice search results, thereby boosting your visibility and credibility.
Conversational Content is Key
To align with the more conversational nature of voice searches, eCommerce websites need to create content that feels natural when spoken aloud. This involves not only integrating long-tail keywords but also adopting a tone that mimics how people ask questions in real-life conversations. User-friendly, conversational content enhances the overall user experience and increases the chances of being favored by voice search algorithms.
Optimizing Product Information for Voice Search
As voice searches become more prevalent in eCommerce, it’s crucial to optimize product information for this shift in user behavior. This includes creating detailed product descriptions using natural language, incorporating relevant long-tail keywords, and ensuring that your product information is easily digestible for voice-activated devices.
The Future of eCommerce SEO
The impact of voice search on eCommerce SEO is undeniable, and businesses that embrace and adapt to this change will undoubtedly have a competitive advantage. Staying informed about emerging trends, understanding evolving consumer behavior, and continuously optimizing online content for voice search are key strategies for eCommerce success in this dynamic digital landscape.
In conclusion, as voice search continues to reshape the digital landscape, eCommerce businesses must evolve their SEO strategies to remain visible and competitive. By understanding the changing nature of search queries, focusing on local SEO, optimizing for mobile devices, and creating conversational content, businesses can position themselves to thrive in the era of voice-activated search. Embracing these changes today will not only enhance current SEO efforts but also future-proof online businesses in the evolving world of eCommerce.
ALSO READ: Role of UX Design in eCommerce Website Development
Magento 2 is a popular eCommerce platform that offers businesses the ability to manage their online stores with ease. However, migrating to Magento 2 can be a daunting task, and there are many potential risks that businesses should be aware of before undertaking the migration process. In this blog post, we will discuss some common risks you can face when migrating to Magento 2 and provide some tips on how to mitigate them.
Data Loss
One of the most significant risks when migrating to Magento 2 is data loss. During the migration process, data can be lost due to various reasons, such as improper data mapping or incorrect data formatting. To mitigate this risk, it is essential to back up your data before starting the migration process. You should also perform a thorough data audit to identify any potential data issues and work to resolve them before the migration begins.
Downtime
Another common risk when migrating to Magento 2 is downtime. Downtime can occur when your website is unavailable due to maintenance or other issues, which can lead to a loss of revenue and damage to your brand reputation. To avoid downtime, you should plan your migration carefully and schedule it during a time when your website has the least traffic. Additionally, it is essential to work with experienced developers who can minimize downtime and ensure a smooth migration.
Extension Incompatibility
Magento 2 has a different architecture than Magento 1, and as a result, extensions that worked on Magento 1 may not be compatible with Magento 2. This can cause problems during the migration process, such as functionality loss or website crashes. To mitigate this risk, it is essential to identify all the extensions you are currently using and ensure that they are compatible with Magento 2. You may also need to find alternative extensions that are compatible with Magento 2 to replace any that are not.
Customization Issues
Another risk when migrating to Magento 2 is customization issues. If you have customized your website extensively, you may encounter issues during the migration process. Customizations that are not properly migrated can lead to website crashes, functionality loss, and other issues. To mitigate this risk, it is essential to thoroughly document all your customizations and work with experienced developers who can ensure that your customizations are properly migrated to Magento 2.
Cost Overruns
Migrating to Magento 2 can be costly, and there is a risk of cost overruns. This can happen due to unexpected issues during the migration process or changes in the scope of the project. To mitigate this risk, it is essential to create a detailed migration plan and budget that includes all the necessary resources and potential costs. You should also work with experienced developers who can help you identify potential cost overruns and find ways to minimize them.
SEO Issues
SEO is critical for any eCommerce website, and there is a risk of SEO issues when migrating to Magento 2. If not properly managed, the migration process can result in a loss of SEO ranking, which can lead to a significant decrease in traffic and revenue. To mitigate this risk, it is essential to work with experienced developers who can ensure that all your SEO settings are properly migrated to Magento 2. You should also perform a thorough SEO audit after the migration to identify and resolve any potential issues.
Training Issues
Migrating to Magento 2 can be a significant change for your team, and there is a risk of training issues. If your team is not properly trained on Magento 2, they may struggle to use the platform effectively, which can lead to a loss of productivity and revenue. To mitigate this risk, it is essential to provide your team with comprehensive training on Magento 2 before and after the migration. You should also work with experienced developers who can provide guidance and support during the training process.
In conclusion, migrating to Magento 2 can be a complex process, and there are several risks involved. However, with careful planning and the help of experienced developers, businesses can mitigate these risks and ensure a successful migration. It is essential to perform a thorough data audit, identify potential issues, and create a detailed migration plan and budget that includes all the necessary resources and potential costs. Working with experienced developers who can minimize downtime, ensure proper data migration, and provide comprehensive training for your team is also crucial. By taking these steps, businesses can make the transition to Magento 2 with confidence and avoid the potential risks that come with the migration process.
READ ALSO: Tips to Optimize Magento Cart Page for Better Conversion Rate
Magento is a PHP based open-sourced e-commerce platform. It helps you to easily setup your online store with very minimum work. Today, around 12% of the total e-retailers across the world is using Magento for their online store. However, if you are an online retailer, you know that using Magento or having a good website does not necessarily mean high conversion rates. Many e-commerce businesses often face the problem of cart abandonment due to various issues like slow check out process, long loading time and unsafe payment gateways. It is one of the major problems that e-commerce businesses should look after as low conversion rates can lead to huge losses. Today, we discuss some of the ways which can help you to optimize Magento based cart pages so that it can lead to higher conversion rates.
Optimizing Loading Time
Loading time is one of the major problems that can affect your whole website. According to statistics, most people wait around a maximum of 3 – 5 seconds for a page to load. If your website or cart page takes a longer time to load, it is causing people to bounce off your website, leading to low conversion rates. You can take easy measures to ensure faster loading time for your cart page like compressing images and assets size, removing third-party scripts and optimizing cookies.
Faster Check-Out Process
Creating a simple and fast check-out process is another important element for improving your conversion rate. While designing your website, you should keep the click count between your product and check out page as minimum as possible. Also, remove any unnecessary pages in between. A faster check out process also ensures a better user experience which will lead to higher conversion rates.
Personalized Data
Magento provides users with features like auto-fill or pre-filled data. You can use these features to provide a more personalised shopping and check out experience to your customers. This can help to increase the conversion rate of your website. You can use information like mail-id, name and addresses, entered during account creation, to be pre-filled at the checkout or billing page so that customers can have a smooth and faster check out.
Add Reviews and Ratings
One of the major ways to increase conversion rate is to earn customer trust. With Magento you can display product reviews and ratings to add credibility to your website and products. This way customers can understand that it is actually safe to buy products from you. Also use popular and trusted payment portals for online payment process like PayPal, Stripe, etc, so that people know it is safe and secure.
Time Limited Promo Codes
Offering promo codes is one of the biggest ways to retain your customers and increase conversion rates. They are very attractive to customers and easy to implement. According to statistics, around 30% of people will purchase a product after getting a promo code even if they did not intent to buy it in the first place. Offering limited time promo codes at the checkout page also creates a sense of urgency, compelling customers to buy products from you quickly, leading to higher conversion rates.
Although selling strategies depend and varies according to the store, type of products, and the people you are targeting, you can easily try out the points we have mentioned and implement them at any kind of Magento based stores.
Also Read: Shopify or Magento Which One to Choose For Your eCommerce Development
Landing page, perhaps, is the most crucial element of a business website. A landing page layout can simply determine how well the business will thrive in the online space. if you own a business company and have your brand available on the digital sphere, then you must be able to create an attractive landing page to increase customers and sales numbers. Therefore, in this blog, we’ll explore the different ways you can create an attractive landing page for your business to increase traffic to your website. Watch out.
Landing Page – What It Does
Before getting into the specific details, let’s understand, in brief, what a landing page is about. It is that page of a particular website that you land on whenever you click an ad on search engines or social media sites. For example, if you own an online e-commerce store, then the landing page of your e-commerce website should have all the information about your website, its’ products, how to purchase them, the feedbacks, specific offers, and many more. Thus, a landing page has pretty much all the necessary details about that particular website.
Create Attractive Landing Page to Increase Sales
To increase the conversion rate of a business, it is necessary to understand the nuances of an attractive landing page and how to create one. Here are some ways you can create an effective landing page.
Keep the Page Clean
Nothing can be more attractive than a clean and fast-loading landing page. No matter how interesting your website content and offers are, if it takes longer to arrive on the landing page, then it’s a waste already. To ensure seamless landing, you must keep the page uncluttered and organized. A clumsier landing page turns down the viewers as they fail to find what they want, easily. Keep it simple with relevant images and color tones.
Focus on the Content
Be precise with the content of your landing page. Try to avoid flowery and exaggerated statements that might not match with your products, services, or the brand. Keep the language as simple as possible so that viewers of all strata can understand and relate. Define your business goal with less words and try catchy one-liners to attract the eyes of the customers.
Gain Customer Trust
Customer trust is the ultimate factor that can decide how well would your business survive. Even if they click the ad and arrive on the landing page, if you cannot build their trust at the first glance, then that click will never convert into a purchase. The best way to gain the trust of the customer is to add real-time buyer reviews, testimonials, and appreciation posts from other brands. You can also add other brands’ logos with whom you have collaborated, on your landing page.
Add Attractive Offers
What interesting elements are you offering your customers when they come to the landing page of your website? Ask yourself this question before designing the page. When a viewer visits your website, he/she might have expected some interesting offers that other similar stores are probably not providing. Therefore, grab your customers’ attention by adding attractive offers. If they find your offer alluring, then your conversion rate will increase automatically.
The Bottom Line
Creating an attractive landing page is quite an easy job if you know what to keep and what not to. It is an amazing marketing method that can increase the conversion rate of your online business and help building your brand image while increasing the sales figure.
Read Also: How Web Design and Development Can Amplify Your Business?
The online shopping market is growing at an exponential rate. Especially over 2 billion people have shopped online during the pandemic period. In fact, eCommerce stores have crossed 4.7 billion sales worldwide. The prime factor behind this exponential rise has to be the lockdown impositions in various countries. So, if you enter this eCommerce platform and hit the hot iron, congratulations; You have made the right choice.
But in order to achieve success, your company will need a robust platform to sell its goods and services. Magento and Shopify are two of the best in the market for creating eCommerce websites. Each of them provides us with various features and functionalities that cater to a specific type of business. Therefore, in this blog, we will discuss everything you need to know about Shopify and Magento. This will provide you with the proper insight regarding which one to choose for your eCommerce development.
Magento Vs. Shopify: What Are They?
Introduced in 2008, Magento is an open-source highly customizable eCommerce platform. It works like a Content Management System (CMS) and shopping cart platform. The users can create customizable eCommerce websites based on their business preferences and choice.
Shopify is also an eCommerce platform founded in 2006 by Scott Lake, Daniel Wienand, and Tobias Lutke. It allows users to create powerful eCommerce websites that will help to acquire more customers. So, with Shopify, your company can generate more sales and you can manage your daily activities much more efficiently.
The Main Difference Between Shopify & Magento
Ease Of Use
This has to be the first criteria when you decide to choose an eCommerce platform. Without the ease of use, your business can face a lot of issues regarding technicality and flexibility. From creating a website to managing and maintaining it, an easy to use website can save you time and effort. Most importantly, ease of use can directly impact your website’s performance and sales figures.
Magento: The ease of use curve with Magento is quite steep to start your eCommerce journey. Yes, the interface is clean and responsive. But to design a powerful website, you need to have coding knowledge for management and store creation.
Shopify: When compared to Magento, Shopify is much easier to use. You don’t need to have any expert knowledge to create an eCommerce website, manage, and maintain it. The user interface provides the user with a functionality called “drag-and-drop”, which makes the creation process much easier.
Final Words
Selecting the right eCommerce platform is extremely important for the success of your online business. However, between Shopify and Magento, the main difference comes down to ease of use. If you are someone who can afford to hire a developer to do the website designing process, go for Magento. Otherwise, Shopify is the best option available for you in the current market.
Also Read: Business benefits of Laravel development services
Mobile phones have become that indispensable object in all our lives, that one simply can’t deny the impact of mobile phones and mobile apps, for that matter, on our day-to-day lives. In fact the way things are shaping up, mobile apps are set to have an influence on future as well. The development and use of mobile applications is a very rapidly growing field. It is not surprising, if you take into account the staggering numbers by which the smartphone users have been growing at any given point of time.
Mobile phones are such an “all-in-one experience” that their lure is basically unmatched. It offers to connect you, inform you, empower you, provide for you and entertain you. The list actually goes on and on. Everything with the benefit of being super handy and “mobile”, smartphones have changed the way we approach anything in our daily lives. The amalgamation of convenience and innovation with mobile apps is simply amazing for the users.
So let’s take a look at some of the key developments with respect to the area of mobile phone applications:-
Google’s AMP program: A great step forward, this program AMP (accelerated mobile web-pages) from google aims to speed-up the loading of webpages on mobile devices and hence reduces the bounce rate quite significantly. This is quite useful from the digital marketing and SEO point-of-view and helps publishers get more visitors and improved ad visibility.
Mobile e-commerce: The mobile phone users are clearly dominating the desktop and laptop users on the internet. The mobile interface is definitely the preferred interface for the majority of users now and hence businesses and entrepreneurs have learnt to utilize and monetize on the shifting tides of technological advancements, by making themselves available where the consumers are. Not just purchases but payments are made easier and faster with the use of mobile application features like net-banking, phone-banking or various payment gateway integrated applications.
Security of applications: The mobile applications that everyone is adapting to depend upon in various walks of life, need to be as secure as they are useful because everything being online actually makes so much of data and information quite vulnerable for potential attacks. Hence, mobile applications need to ensure they take care of the security protocols since very early-on in their developmental stage.
Augmented Reality & Virtual Reality: Earlier seen as an amusing technology of the future or straight out of sci-fi movies, AR & VR have actually become a thing of prominence and significance in the world of mobile-apps technology. The kind of immersive experience that these technologies offer are simply unparalleled and these technologies are sure to impact more of the user-experience with various applications. For example, Users can scan their faces using front-cameras to check-out sunglasses that suit their face-shape and size!
Artificial Intelligence in mobile applications: By utilizing top-class algorithms, Machine learning and analytics, AI is being and will be used to provide better insights to certain organizational processes and outputs.
The cloud-server utility: The cloud-servers have proven to be so useful for now so much of data can be accessed over the cloud, reducing the unnecessary usage of phone-memory or space. Cloud computing is now basically integrated completely with the world of mobile applications, directly influencing the way users are interacting with the mobile applications.
So globally, the shift in the type of mobile applications being used, has been evident. From basic apps to applications that can do so much more, mobile applications are shaping how our way into the future.
Optimizing a website generally involves 2 stages:
1) Planning out each web page so that the search engines can understand exactly what the content is about.
2) Obtaining links from other relevant and trusted websites back to your website.
If you can successfully complete these stages it can lead to your website ranking highly in the search engines and generating lots of free traffic and customers.
The problem with most eCommerce websites is that they can contain hundreds and possibly thousands of products yet the product descriptions tend to be very basic or simply generic product descriptions taken from a manufacturer’s brochure or website.
In order to optimize an eCommerce website successfully, you have to expand these minimal descriptions, be creative and introduce the keywords that are relevant to the products in such a way that they are informative and flow correctly. Some websites have product descriptions stuffed with keywords yet they have no logical meaning. The search engines will spot this and penalize your website.
Here are 10 eCommerce website optimization tips:
1. Create and maintain a clean and uniform site structure. The home page should promote the product categories whilst all the internal pages should follow a clear path easily understood by both search engines and customers.
2. Every product page should have a unique title. This is one of the most important areas of eCommerce website optimization. Products can be very similar but you have to try and differentiate them from one another by some unique variation.
3. Select an appropriate unique keyword for every webpage reflecting the important phrases within the webpage content.
4. Create an interesting and relevant description for each page. This description is the snippet that appears in the search engine results pages and the more interesting you make the wording the better chance you have of getting a potential customer to click through to your website.
5. Create a visible ‘Breadcrumb’ navigation structure which will enable customers to find their way through your website easily. This helps to indicate to visitors whereabouts they are in the site and offers them shortcut links to previous pages. It also improves eCommerce website optimization.
6. Optimize all images by completing the Alt tags using relevant keywords. This is the alternative text that the search engines can read as they cannot read images on their own.
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7. Generate an XML sitemap which will help the search engine robots to find and index all the webpages. If the eCommerce website has hundreds of pages you can generate and submit multiple sitemaps.
8. Submit your site manually to SEO friendly directories. Filling in the submission forms manually and carefully helps to make the directory administrators job an easier one and hopefully approve a link to your site.
9. Submit quality articles with titles and content relevant to your website and keywords to article directories and social bookmarking sites. Article submission is an important part of eCommerce website optimization as it is one of the quickest ways of gaining high-quality backlinks. Submit the article URL’s to do follow bookmarking sites. You need to select the do to follow bookmarking sites and submit the URL to them.
10. Monitor the success of your eCommerce website optimization with a good analytics tool. There are some excellent free analytics tools available but if you have a particularly large site you may have to spend some money on a paid version. You can track and analyze visitor behavior with a good analytics tool.
By putting the above tips into practice you can help to strengthen your eCommerce website optimization and improve its rankings in search engines such as Google, Yahoo, and Bing.
A travel website is a website focused on travel location, hotels, reviews, trip fares, or a combination of both. Building your own website is easy. Your new site will work better and look better if you plan a bit before you jump in. If you want to build a travel website, you must keep in mind about the following features.
1. Attractive Visuals: Attractive visuals catch users attention. First impressions are formed quickly. Attractive visuals make a strong statement and will have a bigger impact on your website. Also, people interact more on social networking sites that have plenty of images.
2.Straightforward & Predictive search filters: Search filtering is very useful as there are various parameters involved in traveling. Predictive search is nothing but a drop-down list that pops up immediately while typing so that you don’t have to hit ‘search’ to find out common queries. This is an excellent way to avoid displaying a large list of results, finding results quickly and to display questions the user hasn’t thought of. It is very user-friendly.
3.Customer reviews: Testimonials, customer reviews, and recommendations are increasing day by the day as users want to know others experience before making a decision. In case of travel sites reviews increase conversion rate. And as an added bonus, reviews help to improve your sites SEO ranking. So, the review is a must on any travel website.
4.Clear pricing without hidden fees: If the pricing is not clear and has hidden charges and taxes, there is a high chance of the user spending their money elsewhere. So, if you want to increase your profits, it is essential to know the importance of clear pricing. A pricing table must be simple and clear so that users’ can choose the appropriate package. It shouldn’t offer too much or too little, just the right amount of information for them to distinguish between the packages.
5.Google map integration: It helps people find the exact locations they are looking for by adding Google map links. It will be easy for people to see the destination easily as they needn’t cut paste the text into a map to view the location.
“Cleonix Technologies” is a Kolkata based Web development & hosting provider company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating an awesome travel website contact us.
The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited from your website. You can check your bounce rate inside Google Analytics. Here we’ll discuss the top 5 tips to reduce bounce rate of your ECommerce Store.
1.Improve your content’s readability:
For lack of readability, your target customers might leave your site. Use subheadings to throw more light on your topic. Use bullet points to explain benefits or points worth noting. Use plenty of charts, images, screenshots and quotes from industry experts, where appropriate.
2.Improve speed:
If the scripts and information on your eCommerce store are taking a long time to load, you will lose your user. There are many optimization tools available to help you improve the speed of your webpage.
3.Attract the right visitors:
When you’re getting the wrong website visitor from the start your bounce rate will be higher. This is a targeting problem. People buy what they see. If there are videos or pictures available for a product, it would draw more audience to it.
4.Provide a better overall user experience:
User experience is the overall feeling of a user while they are interacting with your website. A simple & pleasing website with good user experience is always welcome.
5.Optimize your call of action placement:
In the first couple of seconds, most users decide whether or not they like a website. Make your call to action clear and honest. One reason for high bounce rate and low conversions is misleading users which create a bad user experience.
“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating an exclusive E-commerce website with proper bounce rate contact us.
Electronic commerce is a way to do business over large electronic networks such as the Internet. Also called e-commerce, electronic commerce greatly facilitates transactions between companies and consumers (B2C), between one company and another (B2B), and between individual consumers (C2C).
There would be times when you won’t be building your website yourself. If you are on the lookout for professionals, then you need to be cognizant of the ways to find them; they should also be very much aware of the nitty-gritty of E-Commerce websites.5 things to consider when Hiring An Ecommerce Website Design Company.
1.Determine Your Needs: Determining your business needs is the most important factor to take into consideration. You need to ensure the design structure of your site is based on the needs of your business and reflects the objectives which you wish to achieve with the site.
2.Portfolio says everything: Check the company’s previous works. It is a solid proof that you can judge for their abilities in creating an e-commerce website. From their portfolio you can identify whether your needs matches with theirs or not.
3.Establish Your Budget: Websites are one of the most important aspects of a business. Though you cannot afford to cut corners on this area, determining the budget is very important.Check which company gives you best budget quote.
4.Shortlist A Few And Arrange Meetings With Them: Shortlist the top three agencies from their portfolio which closely fulfil your requirements and arrange a meeting with each one of them. Discuss the different brands, websites and businesses which you can take as inspiration and realise their key motivation.
5.Consistent and reliable support: You must remember that you have to choose the company which gives you consistent and reliable support.
“Cleonix Technologies” is the Kolkata based Web Development & Digital Marketing company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. We hold the expertise in Ecommerce site development. Please visit our website to affordable services.
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Cleonix Technologies
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