A brochure is an informative paper document which can be folded into a template or brochure. A brochure may also be a collection of associated unfolded documents that are placed in a packet or pocket folder.
A strong brochure can educate its readers, provide the business with strong credibility and power, boost target audience, and convince customers to act. The creation of a quality brochure is a challenge for many graphic designers.
Below are 5 tips and tricks on how to build the best brochure design for your brand:
01. Before you begin, know your objective:
It’s essential for you to know what it’s for to make your design efficient. The brochure’s aim will point you in the correct direction. Get as much data about the brochure’s purpose so you can select the design for it correctly. It is essential to note that this is a design for interaction. All you placed in the brochure is direct communication with your audience.
02. Know your clients:
Because a brochure is a communication instrument, knowing your target market is essential. This way, you will be able to capture their interests. The more you identify on the brochure the demands and desires of your target market, the more efficient it will be. When you think about how to design a brochure, hold the objective in mind.
03. Be creative, be unique:
Simple thoughts are the best. To distinguish you from your contest, creativity is essential. Uniqueness is essential in this moment and age when designers ‘ level of creativity is stunning.
Aim for an initial and distinctive design. It is also essential to recognize its uniqueness.
04. Choose the correct colors and pictures:
People react differently to colors. Some hate a specific color on sight while others are going to pick up a brochure because of its colors.
If the business has signature colors, use them just like fonts. And then use the trademark colors to branch out to distinct colors and tones. A pictureless brochure is a boring leaflet. People are creatures of vision. If we look at something lovely, fascinating, or enjoyable, we tend to get more attracted. And text messages give this appeal rarely. But there are pictures.
05. Make the brochure worthy:
The goal for a long-lasting design. This implies selecting the correct fonts and colors, using quality paper, and adding precious content. Something should be in the design that can boost its value and make it worth holding.
Hope you like this post on graphics designing. Other posts related to graphics design can also be read on our blog. If you like the post, then definitely tell in the comment box and give your suggestions. So we can do even better with our content.
Logo Designing is a creative task and experienced graphic designer can easily design an attractive logo. There are a lot of people in the logo design industry these days, so you should learn how to design an effective and eye-catchy logo to be a professional logo designer. Here are some tips and tricks that will help you to create a beautiful and eye-catchy logo.
Understand the brand
It is clear that the logo is an image but it is an identification of a company or brand. You have to understand your brand and audience when designing a logo. The objective of the logo is also one of the most important things when designing a logo.
Use Online Resources
There is a lot of information available on the internet to get inspiration from the logos of world-leading companies. Do research on search engines and other freelancing sites to get inspired. Don’t feel restricted to get inspiration only from logo designs, explore other types of imagery like icons and typography. You can also quite conveniently use online tools to design an eye-catchy logo.
Create a Unique Logo
Creating a unique logo is an objective of every business owner because it is used everywhere from website to business card. A logo develops a reputation and distinguishes a company from its competitors.
Color and Text Font of Logo
You should think about every aspect of the logo like color and text font etc. Beautiful color and text font grab the attention of visitors or viewers. Viewers can easily recognize your brand with their colors. Every color has a particular psychological effect such as green color represent organic and growth. So, always give much importance to color and text font of the logo.
Keep it Easy to Understand
An excellent logo is distinctive, practical, simple, appropriate, and conveys an intended message. Individuals can easily recognize and understand your logo due to the simple design. So, try to design an interesting and memorable logo.
Everyone is unable to design an eye-catchy and attractive logo because it is a creative task. Color and text font is also played an important role in logo designing. So, you can easily design a beautiful logo by understanding the brand and using online resources.
Infographics are gaining popularity and become widely used amongst businesses and organizations in both digital and print. Infographics are an influential tool which allows people to easily get information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics. Making good infographics you have to collect related data, write powerful text, and present them in an effective and visually pleasing way.
1) Infographics can easily catch attention:
If infographics are combined with well-written text & images then it became a very powerful tool to help your content cut through the information jungle and into your targeted audiences’ brains. Generally, facts, figures, stats, and other graphical elements are more preferable and if compelling enough, the information in your Infographics can really capture customer’s attention.
2) Infographics increase your brand awareness:
Infographics include the logo, website address, email or even contact information i.e. the relevant information about the creators. Thus it is truly a very effective way to increase your brand awareness.
3) Infographics can make your content viral:
The main feature of Infographics is potential visual content which is really appealing to many people so much, that most would want to share the same through their own networks and circles of influences. This made the content viral as more people like and likewise share the Infographic through their social media channels.
4) Infographics increase your search marketing results:
After the Infographics became viral, the highly beneficial effect such occurrences can bring to a particular business is better to search for marketing results. Infographics also generate important backlinks to you.
5) Infographics help you to increase your subscribers and followers:
The power of visual content can really be witnessed just by making a quick glance at your Facebook newsfeeds and walls. Exclusive infographics are always more eye-catchy & shareable than any ordinary text updates. This can be a very effective way of generating more subscribers and followers to your social media pages. This can open the doors to better interaction or engagement with your targeted audiences, which can make people more aware of your brand, products or services – and eventually convert them into paying customers.
So, from the above discussion, we know that infographics are one of the most important things in your business. You can create its own or can take help from professionals.“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating exclusive infographics contact us.
GIMP is an open-source free raster graphics software. It is used for image editing and retouching, free-form drawing, converting between different image formats, and more specialized tasks. Under GPLv3+ licenses, it is released. It is available for Linux, macOS, and Microsoft Windows.
Here are some advantages
- GIMP is free opensource software. All software related updates are also free.
- It works the same as other commercial image editing programs and can do most of the same thing, but at a cost of zero.
Since GIMP is free, you can install it on many computers as you want.
- The basic installation is easy & time-saving than many of its commercial counterparts. GIMP will run on any old computer – even if it is slow. But some commercial software doesn’t support this.
If you need help you can consult with the community of GIMP users and enthusiasts.
- There are GIMP enthusiasts who make all sorts of scripts/plug-ins/brushes/tutorials for the software – and all of these are also free.
- As GIMP is Open Source, so you can use the code for something else.
- Without using pirated copies of commercial software you can use GIMP as it is legal & free of cost.
The disadvantages of GIMP
These are the main drawbacks of GIMP.
- No way to select multiple layers
- In GIMP can’t apply same text styles to multiple text layers
Can’t add effects to editable text
- Without using the plugin, there is no way to export images optimized for the web.
- Buggy – it does crash occasionally.
- Arranging layers is not so easy. It does not support group layer.
- Poor (or virtually nil) support for vectors.
Though all the disadvantages can be overcome.
Adobe Illustrator is a very popular vector graphics editor developed and marketed by Adobe Inc. It was originally designed for the Apple Macintosh, and the development of Adobe Illustrator began in 1985. Illustrator CC was released along with Creative Cloud.The latest version, Illustrator CC 2019, was released in October 2018 and is the 23rd generation in the product line. It was reviewed as the best vector graphics editing program in 2018 by PC Magazine.
If you are a graphic designer & passionate about your career then you must read this blog. Here we’ll discuss 5 adobe illustrator tricks that you must know.
1.Command (or control on PC) + D Shortcut: This shortcut allows you to create copies of an object that have equal spacing.Using this shortcut you can save your time.
2.Shape Builder: It’s similar to the pathfinder tool – which is a great tool – but the shape builder tool can accomplish the same things just fine and it’s more user friendly.
3.Draw Behind/Draw Inside: Basically, there are two little buttons in the Illustrator toolbar that allow you to draw behind an object or inside of it. It saves from moving things behind or create clipping masks.
4.Try Using Clipping Masks: This tool makes your work a very easier, and every beginner should use them. It keeps under control of any pattern or design to a area. If you can use them properly, they can save a lot of time.
5.Width Tool: The new tool of Illustrator CC is at the same time very simple to use. This tool allows to physically draw out part of a path to create varying widths in your stroke.
“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web design training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization.For learning more about Adobe Illustrator contact now.
Adobe Photoshop is a standard software when it comes to editing, retouching and prepping up photographs and ambiance attributes. In fact, the uses of Photoshop in real life is very popular. We have an accomplished fleet of seasoned creative artists who can deftly harness this most popular potential of Photoshop software to create brilliant and literally unbelievable effects.
When you want to edit an image file, the go-to program for some time has been Adobe Photoshop. Now, this is a part of the Adobe Creative Cloud, the primary disadvantage of that many users see is that there is no perpetual license for this app anymore. Subscription prices are so reasonable and affordable at $9.99 per month, but users are forced into a plan that they may not necessarily use frequently.
The advantages and disadvantages of this software should be considered from a neutral plane to understand the reason for its appeal among masses and why it is appreciated competition from other contemporary software.
Advantages of Adobe Photoshop
1. Prospect of cutting-edge tools at one’s clearance:
Adobe Photoshop offers a range of tools that help in the formation of fascinating graphics for web platform as well as handheld devices.Responsive graphics can be design through an inbuilt interface that makes editing images a cushy job.
2. Adobe Photoshop offers incomparable editing features:
Photoshop has developed software. It has no longer confined its editing capabilities to images only. In extension to photo post-processing, you can comfortably work on video content and carry out the intricacies of editing with flair. Photoshop accelerate its platform the features of the best video editing tools with its new clemency. You can work with the free mobile app available on subscription to extract the maximum amount from the software.
3. Creativity can be totally unbolted with the integrated stock library:
Most of the people who are acquainted with Photoshop know that free stock images are not readily available. One has to labor hard to come across free images that can be used for innovative processing. Further, applicable images may not catch one’s attention. Adobe Photoshop has deadened this problem with its own unified stock library from where you can retrieve the desired picture or video to let your creative juices flow.
Disadvantages of Adobe Photoshop
4. Beginner’s may find the difficulties:
Mastering the Photoshop with all its complexity can prove to be a daunting task for seasoned users as newer updates and migration to Creative Cloud has added an abundance of tools which are difficult to remember and use. The learning curve is very steeper for greenhorns. One has to assign a significant amount of time to learn the usage of all applicable tools and use the same for retouching images.
5. Raw updates or untested beta versions are sometimes discharged:
This software no longer launches an advanced version annually which is a major Photoshop disadvantage. Instead, updates are discharged at frequent intervals. This has made the software susceptible to bugs which can be annoying for the user. You can statement about them to the Adobe support team and they would expeditiously fix the same. But if you have a compact project schedule to adhere to and you are not prepared for such gratuitous bugs, it can cause real problem grappling with the bugs.
The pros and cons of this software prove that it is still the first image editing app that is on the market today. Some of the new features may not be for every people, but Photoshop makes sure there is something for everyone and that’s why it has been treated the best there is for so long.
Despite suffering from the handful of disadvantages, Adobe Photoshop continues to dominate the mainstream graphics editing market with its powerful and current tools. The progressive tools may be reserved for the enlightened few but the basic tools are for everyone to use with confidence.
Branding is just as important for your startup as it is for big names. Indeed, many corporate companies try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzig of agency Mystery explains how to develop your own product identity.
Most young business owners I have talked to already Know that branding is essential to their business, but a surprisingly high number of them don’t really know why.
All businessman recognize the link between successful businesses and strong branding, and aspire to build a brand that creates similar success for themselves. They know well that branding is not just a logo. But only few realize that successful companies have this branding at the heart of the business.
What is brand?
A successful company has to be consistent in communication and experience, across many applications:
2. Print, signage and packaging
3. Website & advertising
4. Content marketing and social media publication
5. Sales & customer care service
Building a brand is obviously a process. However, the ongoing effort will result in establishing long-term relationships with all the customers.
Brand building steps:
There have 10 important steps on how to successfully implement branding for your business:
1. First start by defining your brand:
Review the service your business offers. Pinpoint the space in the market it research the emotive and rational needs and concerns of your customers. Your product should promote your business, connect with your customer base and differentiate you in the market.
2. When building your companey, think of it as a person:
All of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations. Obviously for people it’s intuitive and it’s rare that you even consider what is your own character is. When you are building a brand it’s vital to have that understanding.
3. Consider the driving your business:
What does it believe in, what is its purpose and who are that brand’s heroes. These can help establish your emotive brand positioning and inform the identity for brand communications.
4. Aim to build long-term relationships with all customers:
Don’t dress up your offering and raise expectations that result in broken promises, Build trust with honest branding always clear what is your brand is and be honest to the values that drive it every day.
5. Do not repeating the same message in the same way over and over again.
6. Don’t try to mimic the look of chains or a big brands.
7. Be innovative, bold and daring – stand for something new.
8. Always consider your branding when communicating with your customers.
9. The old idea of stamping your logo on everything won’t cut it.
The future branding is engaging and respect your customers’ intelligence by not giving everything away up front, generate some intrigue.
10. Define and narrate the brand stories to the audience so that people become more excited.
This is the process to foster ambassadors who revel in telling other people what they have discovered.
When you decide to design your website or get it designed by a professional web designer, it is essential to consider the factors including navigation, quality of content and the aesthetics of the website. While all these factors must be taken into account by the web designer, the graphic design of the website should be given the same importance. Graphic images are the first thing a visitor notices on a website and it is because of the attractive graphic images that the reader is enticed to read the text.
A website designer, who may also be a graphic designer, has to blend the graphics in his web design to create an attractive website that can hold the interest of visitors and compel them to revisit the websites. In the web design the web page layouts, site plan, and content are directly related to the graphic designs created for the websites. The graphics have to be as good as other aspects of web design.
Let us see how the graphic design is linked with various factors of the web design.
1. Home Page:
This is the most important web page of the site. It can make or break the website and so the graphic design on this page should be most attractive and effective. If the Home page is not attractive enough, the bounce rate would increase and the whole purpose of the website would fail. So it is important to have graphics that are attractive as well as informative enough to hold the visitors’ attention. Using colors and images that blend with the core message of the website is the best way to make the website most effective.
It is the content which talks about your company, products, services, and work but reading long content can sometimes be boring. In order to make it interesting, the web design should be such that the readers are compelled to read the content. With the help of attractive graphic images, you can engage the customers and direct them towards the related content.
3. Brand Reputation:
A good graphic design incorporated into the web design can lead to the improved reputation of the company and its brand. The graphics such as logos lead to the creation of brand identity and reputation building and so they should be designed carefully.
If the graphic design is blended with all these aspects of web design, the website owner can enjoy the following benefits-
A) Added visual appeal of the website: Colours and images are more attractive than texts and so the visuals are an important aspect of a website. It appeals to the aesthetic sense of the viewers and helps them to connect with the site.
B) User-friendly website: The aspect of usability is supported with the help of good graphic design. Besides other tools, graphic images can also make the website user-friendly.
C) Makes the site look more professional: Many times, despite a good web design and informative content a website fails to achieve the desired results. This is possible in the absence of a good graphic design. With effective graphics, the website can add a touch of professionalism.
Graphic images can be of different types including logos, graphics text headings, background images, photos, bullet points, image maps, divider lines, and navigation buttons. The key is to make the graphics effective enough to induce the visitors to visit the website and revisit it.
“Cleonix Technologies” is a Kolkata based Web design company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. Cleonix holds expertise in designing appealing and attractive graphics, including web designing, with an excellent user interface for businesses across the globe.
Choose an appropriate font and it is very essential for any logo. The importance of collecting the right font should not be underestimated.
A Suitable font can hilight the profit of your brand and products, while an unfitting font may destroy your Logo and profit of your brand can decrease day by day. Font always communicates firstly with your customer. Each font carries a different message and has different strengths and all weaknesses.
While less flashy than brand marks and imagery, solid brand font selection works as the glue that ties your whole organization together.
Fonts can discuss a story by bringing a voice and personality to your work.
This is also a challenge for you to select the font type like serif font or sans-serif font, cursive font etc. Some of the major fonts are included here.
You already know about the different font categoriesand as such, you can make a more informative choice. Keep it in your mind that select a font you like, but take
into account your business spirit and your targetted audience, to help you finding a font that also suits your brand.
Sometimes selecting a single font for a logo is perfectly suitable. In other cases, two fonts will be essential to create your ideal logo.
Combine two fonts, one will be main font and the other will be the secondary. To combine fonts for makeing a logo, try to choose some that aren’t similar.
Tips for selecting the best font for your logo:
1. Keep it straightforward
A logo with a simple and clean font is easier to reproduce different products across. Remember that you may have to enlarge or reduce it. Make sure that your logo looks attractive on any surface, whether it’s a large banner, or promotional materials.
2. See what fonts your competitor companies are using
Your goal is not to follow but to analyze whether their solutions are smart. Only take a guideline from successful experience.
3. Use a font to reflect your companey brand identity
A font makes your logo recognizable and famous. Find out which font is appropriate for your company most. Is it fashionable, clean, and neat? Or is it playful, and chaotic? Does it communicate others or does it cling to traditions and conservative ideas? Different industries rely on different values which are communicated with different fonts. A hardware industry and a bridal shop will not have similar logos. Identify your target. Figure out which of your business attributes you’d like to emphasize.
4. Do not use too many fonts in your logo
One font is your best choice. More fonts may look clumsy. Note that high-profile companies focus primarily on just one type of font.
5. Do not use any trendy fonts
Trends are short-lived; which is popular today may be forgotten tomorrow. The most important rule is to select fonts that are legible and clear. It should not be tiring for eyes even after extended reading. Choose fonts that seem timeless and classic but don’t remind others of writing high school english papers. Don’t pick fonts of a logo that are closely tied to another brand—just
because someone made an offer of the Disney font and is offering it as a free download doesn’t mean it’s a good idea, or even legal, to use for your logo.
Are you faced with the task of designing a marketing brochure for your business or organization? If this is something you have never done before, the prospect can be quite daunting. Here are some indispensable tips to help you create a printed brochure with confidence. These tips will help you focus on your target market and deliver a clear, simple message about your business, organization, products or services that tells them exactly why and how you can best meet their needs.
1. Define Your Target Market and Focus on Their Needs
Your printed brochure must be geared towards your specific target market. Don’t make your message so broad that it completely misses connecting with the very audience you are trying to reach. Research your potential target audience to find out what motivates them and what they need. When you have this information, you can tailor the content of your brochure to reach them in the most effective way.
2. Use Information-Packed Headlines and Subheads
Many people never read more than the headlines and subheads of a printed brochure, so it is essential that your headlines and subheads deliver your message in a clear and concise manner. Your readers should find your Unique Selling Proposition and Call To Action information just by reading your headlines and subheads.
3. Create A Cover with High Impact
The cover of a brochure is the first thing your audience will see. If it doesn’t immediately grab their attention, they will never open it to read more. Your main message should be on the cover and presented in a way that captures the attention of your reader. A full-color eye-catching image or photo with a bold, clear copy on your brochure cover will compel your readers to open your brochure and learn more about your company, organization, products or services.
4. Design a Brochure that is Easy to Read
Copy that is conversational works best for your printed brochure. Do not use too much business or industry jargon that your readers will not understand or relate to. Remember to focus on their needs and tell them simply and precisely how you can best meet those needs.
5. A Simple Design Works Best
Do not go overboard when designing your brochure. With today’s software, there are many special effects available, but be careful not to overdo it. A cluttered design can actually distract the reader’s attention from your message and you do not want that to happen. Keep your information organized and relevant to your audience. Use only a few fonts and a color scheme that is consistent to enhance and better present the information in your printed brochure.
Be truthful and accurate when presenting information about your company or organization. This will help you make a lasting impression and your readers will better relate to you and appreciate your honesty and integrity.
Once you have your brochure design, look for an online printing company that can offer high-quality brochure printing. Research the printing service you plan to use. Look for a printer that guarantees quality, has low prices, quick delivery, and good customer reviews. Use a printer that offers help such as a production or design guide and brochure templates for their customers along with a variety of brochure sizes, paper finishes and folding options to ensure you get a professional quality printed brochure.
Cleonix Technologies is a leading Graphic Design Company which offers Business Card Design Services & Brochure Design Services in India at an affordable cost.
About the author