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5 Mistakes You Must Avoid While Adding Images To Your Site
5 Mistakes You Must Avoid While Adding Images To Your Site

Customizing your website and adding relevant images is an important part of the SEO process for your website. Relevant and interesting images attracts people to your site, increasing your web traffic which will result in your website possibly getting a better ranking in Google search. According to NewsCred, articles or blogs with images get around 94% more views than articles without images, 40% of people respond better to visual information than plain text, and around 93% of people consider images to be the no. 1 factor which affect the purchase decision-making. These surveys show how important images are for a website.

However, you can not just upload any images to your website anyhow you want. There are certain regulations and formats which you need to follow while uploading images to your website otherwise, it can negatively impact your website’s SEO process. In this blog, we are discussing 5 mistakes which you need to avoid while uploading images to your site.

Large Images

With today’s cutting edge and fast technologies, people do not have the patience to wait for long. Large images, even though they are beautiful to look at, makes your website sluggish and takes a longer period to load properly. This may result in losing web traffic. Most people wait around for 3 seconds for a image to load if they are using a desktop/laptop and a maximum of 5 seconds if they are using mobile or tablet devices. So if your image takes more than 5 secs to load, you may lose a visitor.

So, it is advisable to keep your image sizes under a few hundred KBs so that they can load quickly on any devices.

Image File Name

One of the most common mistake while uploading images to a website is not changing the image file’s name. Generally, images have random names saved against them and it is not a good idea to use those default names while uploading it to the website. When it comes to SEO, you need to assign descriptive and relevant keyword related names to your images for better image optimization. This helps to increase your page rank as search engines not only checks the text content of your page but also keywords in your image names.

Image File Extension

Many people avoid this point or do not understand it properly but knowing the difference between the various image formats and when to use a particular format makes a huge impact on image optimization. There are a number of image formats available that one can use according to their needs. The most common types are :

• JPG or JPEG – This is the most common type of image format available over the net. They are good for color rich photographs and gradient images but they compress the file which can result in low quality images.

• GIFs – GIFs are common format for animations. They produce lower quality images than JPG and are generally used for simple illustrations and graphics.

• PNG – This another form of image format. PNGs support high quality images and rich color. As the quality do not degrade under this format, they are recommended for logos, charts and graphics.

• SVGs – It is vector format. Images of this format are free of resolution boundaries so they remain sharp and clear on any device.

Adopting a relevant format for your website’s images can help to make your website quicker and free of technical abnormalities.

Image Description/ Alt – Tags

Just like adding image name, adding a description or alt-tag of your image is also an important part of the SEO process when it comes to image optimization. Alt-tags can be considered as the text alternative which can describe your images in case the browser can not render them properly. You need to properly implement the alt- tags with relevant keywords so that it helps your page rank but remember not to stuff too many keywords as that can be considered as ‘black hat’ SEO process. Another plus point of using alt- tags is that they can help the visually impaired to understand what your website is showing.

Distorted Images

Another point you need to keep a check on is image distortion. If your image seems too enlarged or stretched, it is probably distorted and you need to edit it. Remember to always use the original version of the image so that it stays clear and sharp. Distorted images can negatively impact your site. You can always use Photoshop and it’s feature to compare between the edited and original version.

So, this were the common 5 mistakes that you must avoid while uploading images to your website. Remember, even small mistakes can hugely impact your search ranking negatively so you need to take care of even the smallest details, follow the regulations and implement proper formats.

Also Read: JPG or PNG: Which is the best for Your Website?

Essential Tools for Graphic Designers in 2022

Earlier, graphic designers had some limitations while choosing pro tools for designing, but not anymore. In this current market, designers can easily choose from various options available which even include some open-source platforms. In fact, users are no longer restricted to using tools that only work on Windows and Mac operating systems.

There are various designing software and apps on iOS, Android, Chrome OS, and Linux. However, with all these options available in the market, designers might get confused regarding choosing the best one for them. So, in this article, let us discuss essential tools for graphic designers in 2022.

Four Essential Tools for Graphic Designers in 2022 >>

Adobe Illustrator :-

When it comes to setting a standard for designing logos, icons, infographics, and many more, Adobe Illustrator is the perfect choice for professionals. The users can easily work from a handmade sketch or painting to a vector image. Moreover, the image is scalable to any size. The software has a different approach when working with graphics. For effortless resizing, it uses mathematical calculations instead of pixels.

Pros

  • It integrates seamlessly with other tools from the adobe family
  • Easy to use interface
  • Users can choose templates or start from scratch

Cons

  • The subscription plans are expensive
  • The learning curve is high

Adobe Photoshop :-

Even non-graphic designers know the purpose of Adobe Photoshop. For some time, it has been the industry standard when it comes to graphic designing. So, there must be some reason for this immense popularity. For example, the vast collection of image editing tools provides a great user experience and extensive tutorials for any help. In fact, from artistic filters to the canvas size, users can have full control over everything.

Pros

  • Seamless integration with the Adobe family
  • It supports various formats, like PNG and JPG
  • Extensive collection of templates, tools, and more

Cons

  • The subscription plans are a bit pricey
  • Resource-demanding

Procreate :-

Procreate is a complete package when it comes to art studio but it is only available for Apple Pencil Support and iPad. There is no free or, trial available for Procreate, it’s available only through one-time purchase. It offers users a wide range of templates, customizable brushes, and fonts. In fact, users can incorporate their photoshop features on the app, as it works better with the Valkyrie engine. Moreover, the app is also user-friendly.

Pros

  • Users can import their photoshop brushes
  • Apple Pencil Support
  • Wide range of tutorials in the library

Cons

  • The learning curve is steep
  • There is no free or trial version available

Affinity Designer :-

Affinity Designer is a good choice for personal projects and designers who are just starting out. The software can easily give a good competition to Adobe Illustrator in terms of designing tools. Moreover, Affinity designer is known for providing one of the easiest to use interfaces out there in the market. So, if someone is looking for a budget-friendly option without compromising on features, Affinity Designer is a perfect choice.

Pros

  • Customer service is excellent
  • Budget-friendly pricing
  • Unlimited artboards

Cons

  • The documentation can be confusing
  • No cloud service

Conclusion

While you are in the market looking for designing software, there will be a countless number of options from free to open-source. But you need to consider your requirements, capabilities and skillset. For instance, if you’re just starting out, don’t go for that software that is difficult to use. However, you can check out the four tools we have mentioned because they guide you around regardless of your level.

Read also:- JPG or PNG: Which is the best for Your Website?

web design
Find the best web designing company in Kolkata to build your own website

The website matters a lot as it is something that will be responsible to a large extent for drawing up the attention of new potential clients and customers. Once your website is down you should know your business has to pay a huge toll as it is going to start its downward journey now. Be that the case won’t you want your website to be built by some professional hand so that you can have the best ever possible design for your website? The best Web Design Company in Kolkata here can deliver you the finest websites, designed according to your requirements.

All you need to do is deliver your long-term visions and goals that you have planned up for your business and professionals out here have gathered years of experience in turning those visions and goals into some charismatic representation through your website. Clients and customers are bound to love the site at the first glance, and that is what matters the most. Once they have liked your site, there is most probably that they ultimately become your regular customers and prove to be reliable clients.

You can experience real success in turning your visions into well-represented goals. The works already done by professionals will portray a clear idea about the expertise and skill that is put into every new website to be designed. All high design features and the latest web designing technologies will be incorporated in every site that will be designed by professionals

You can also get help over a few other kinds of services. Services provided overall are Website Design, Web Development, Mobile Apps Development, E-Commerce solutions, Identity Design, Brand and Design Strategy, Print and Publishing Design, SEO & PPC, Concept Development, and Art Direction.

Also in these cases, another point of concern is affordability. It is absolutely not desirable for anyone to invest a huge amount in designing a new website. This is the place where you can hire expert professionals for designing your website at affordable and reasonable prices. You can relax totally after you have handed over the responsibility of building up your website to some expert hands out here.

Cleonix Technologies is the ideal place where you can hire expert professionals for designing your website at affordable and reasonable prices. To know more about our services then click here:- https://www.cleonix.com/services

blog-post
Professional Graphic Design Course – All You Need to Know to Enhance Your Career

Graphic design courses can give students a lot of skills and a chance to enter in careers like print designing, graphic designing and web designing. A student can learn skills ranging from creative to technical application of graphic designing. These courses can either be offered in a stand-alone format or can be a part of a stipulated period degree program. Many schools offering degrees of 3D Animation is also beneficial for students opting to make a career in graphic designing. Courses in designing which are given through programs offered in universities, colleges, and community colleges provide students with the skill set that is needed to perform tasks like graphic arts functions, photo-editing and website designing. Due to these helpful courses, students also learn how to draw, develop designs, use popular software, craft multidimensional images, process photos, edit images and maintain a website. They also gather knowledge about programming, layout making, file management, video editing, color theory, animation, and electronic production.

You may like: Career Prospects of Computer Programming

Graphic design courses teach students a lot of subjects such as:-

  • Web publishing- In this field, a student can learn to handle, design and maintain a website and also use website publishing programs and HTML to showcase their skills. Students also work on programs like DreamWeaver.
  • Computer Graphic design- In this, the skills of the students are improved using paint programs and photo editing programs. Technical and computer skills are sharpened in this field to learn graphic design.
  • 2D and 3D designs- Here, the students develop their constructing and designing skills in both 3D and 2D formats.
  • Digital photography- This course relates to the skills of photographic processing along with the creation and manipulation of images.
  • Desktop Publishing fundamentals- This course includes developing page layouts, printing, file management, electronic production, and design techniques. Students learn to use programs like QuarkXPress and PageMaker.
  • Advanced Design- A computer graphic design course helps the student sharpen their design development, analytical and critical skills, communication skills, etc.
  • Drawing- In this subject, not only drawing skills are sharpened, but students also practice expression, observation, conceptualization, and perception to learn graphic design from its root.
  • Visual Design- This allows students to implement and exercise visual presentation skills, color theory, and creative thought.
  • 3D Modelling- This is extremely important as it teaches students to sharpen their skills using programs like Pixie, MilkShape 3D, SketchUp Pro, Blender, and 3D Max.
  • Raster imaging and effects- This subject allows students to sharpen their skills by using Adobe Photoshop.
  • Vector Graphics and Design- This is another essential subject that helps students strengthen their skills using Adobe Illustrator.

Hope you are satisfied reading the above information on the importance of Graphic Design in the present job market. You can have a plethora of job options after completing this course. If you are meticulous in designing then you can also work as a freelance graphic designer or join top designing companies.
Cleonix Technologies provides Graphic design services in Kolkata and worldwide. We create modern visual concepts and generate exciting ideas for several online businesses. Please feel free to contact us if you have any design-related queries.

blog
Top 4 reasons for using infographics for your company

Infographics (data graphics) are graphic graphical representations of facts, data or expertise intended for the rapid and transparent presentation of information. Infographics include bar charts, pie charts, histograms, line charts, tree charts, mind maps, Gantt charts, and diagrams of the network. Infographics are important because they contribute to sharing and communicating ideas in an easy-to-read format that virtually everyone can understand. The top five reasons why you should use infographics for your business are discussed here.
1) Simplify & explain messages:
Human beings are visual creatures, and visual elements that draw their attention are easily attracted by these people. When words fail to catch your readers ‘ attention and imagination, then perhaps visual elements such as Infographics can do the job better. If paired with well-written text, Infographics can be a powerful tool to help you slice your content through the information jungle and into the minds of your target audiences. Obviously, humans love statistics, figures, charts, and other graphic elements and the data in your infographics can really catch their attention if it is convincing enough.
2) Infographics could raise awareness of your product:
Infographics are meant to include specific creator data that usually includes the logo, website address, email or even contact information. This is really a very successful way to raise awareness of your product and can easily increase your traffic if used properly.
3) Infographics could improve search marketing results:
The highly beneficial effect these events can bring to a particular business when Infographics go viral better results from search marketing. Not only are infographics built with your contact information, but it can also create valuable backlinks to you by sharing or embedding the material on social media or other online platforms.
4) Infographics will help your subscribers and followers to grow:
Simply take a quick look at your Facebook newsfeeds and walls to witness the power of visual content. Note that interesting pictures generate more likes, comments, and shares than any ordinary text updates, and this includes well-created infographics. This can be a very successful way to generate more subscribers and fans on your social media pages, reaching an even wider audience each time you post your infographic.
The secret to digital success is to draw your targeted customers’ attention and interest in this highly competitive and information-flooded global marketplace and environment. Using Infographics is an easy way to work with visual elements that are not only important, informative and instructional, but also visually appealing and pleasant to look at.

blog
JPG or PNG: Which is the best for Your Website?

What is JPG / JPEG?
For images generated by digital photography, JPEG images are a common choice and are a useful option for images with complicated colors and shading.
While the quality loss is little perceptive with JPG’s 10:1 compression, the lower size makes JPEGs appropriate for internet use because it is useful for responsive presentation to reduce the quantity of information used for a picture.
What is PNG?
Known as Portable Network Graphics, the PNG image can be RGB/RGBA based on palettes, grayscale, and full color.
PNG file format was specifically designed to transfer images on the Internet rather than print graphics and therefore does not support non-RGB color spaces like CMYK.
You want the highest quality image format, but you also want a responsive website, so you really need to take into consideration the difference between jpeg and png and the difference in image compression in particular.
Think of it like this: Compression of images means reducing the size of the image without sacrificing the quality for the sake of size. Stronger compression is generally equivalent to smaller file size, which is equivalent to poorer image quality.
So you need to find the right balance between the quality and the size of your file if you want a good compression.
You see the finest version of it when you look at the picture saved on your computer because the file was not compressed. If the same image is on the website, however, it must be downloaded so that you can see it.
Logically, that implies the bigger the picture, the longer the time of charging.
There are a few important things to maintain in mind when speaking about JPG vs PNG.

PNG is the best option for charts, text pics, screenshots, and designs requiring transparency, such as logo models, etc. The greatest downside, though, is that they’re bigger and they’re going to slow down your website.

JPG, on the other hand, is smaller and quicker to load, but compression comes with some pleasant loss that isn’t normally a problem for photos, but it can be bad for text or photographs with satisfactory lines. Some first-rate is compromised when a picture is converted to a jpg. The purpose is because the compression is lossy, which means that certain useless facts are completely deleted. A jpg does, but, will let you create a smaller record length than you can with a png. A jpg ought to be used in any state of affairs while it’s critical to have a small file. A crucial benefit and many times deciding factor for the use of a png report is that–not like a jpg–they guide transparency. This lets in you to have a transparent heritage round an irregular-formed object and avoid a white (or other colored) field outlining your photo. In case you require transparency, you’ll surely want to choose a png. Record compression for a png is lossless. Just like the time period indicates, lossless compression keeps all the data contained in the file, inside the record, for the duration of the procedure. Lossless compression is important if you have photos which can be nevertheless in a modifying manner. On the grounds that both jpg and png layout have their professionals and cons, you ought to get the most out of each of them and play to their strengths.

Tips for creating a great brochure

A brochure is an informative paper document which can be folded into a template or brochure. A brochure may also be a collection of associated unfolded documents that are placed in a packet or pocket folder.
A strong brochure can educate its readers, provide the business with strong credibility and power, boost target audience, and convince customers to act. The creation of a quality brochure is a challenge for many graphic designers.
Below are 5 tips and tricks on how to build the best brochure design for your brand:
01. Before you begin, know your objective:
It’s essential for you to know what it’s for to make your design efficient. The brochure’s aim will point you in the correct direction. Get as much data about the brochure’s purpose so you can select the design for it correctly. It is essential to note that this is a design for interaction. All you placed in the brochure is direct communication with your audience.
02. Know your clients:
Because a brochure is a communication instrument, knowing your target market is essential. This way, you will be able to capture their interests. The more you identify on the brochure the demands and desires of your target market, the more efficient it will be. When you think about how to design a brochure, hold the objective in mind.
03. Be creative, be unique:
Simple thoughts are the best. To distinguish you from your contest, creativity is essential. Uniqueness is essential in this moment and age when designers ‘ level of creativity is stunning.
Aim for an initial and distinctive design. It is also essential to recognize its uniqueness.
04. Choose the correct colors and pictures:
People react differently to colors. Some hate a specific color on sight while others are going to pick up a brochure because of its colors.
If the business has signature colors, use them just like fonts. And then use the trademark colors to branch out to distinct colors and tones. A pictureless brochure is a boring leaflet. People are creatures of vision. If we look at something lovely, fascinating, or enjoyable, we tend to get more attracted. And text messages give this appeal rarely. But there are pictures.
05. Make the brochure worthy:
The goal for a long-lasting design. This implies selecting the correct fonts and colors, using quality paper, and adding precious content. Something should be in the design that can boost its value and make it worth holding.
Hope you like this post on graphics designing. Other posts related to graphics design can also be read on our blog. If you like the post, then definitely tell in the comment box and give your suggestions. So we can do even better with our content.

Simple Tips For Designing A Creative And Eye-Catchy Logo

Logo Designing is a creative task and experienced graphic designer can easily design an attractive logo. There are a lot of people in the logo design industry these days, so you should learn how to design an effective and eye-catchy logo to be a professional logo designer. Here are some tips and tricks that will help you to create a beautiful and eye-catchy logo.

Understand the brand
​It is clear that the logo is an image but it is an identification of a company or brand. You have to understand your brand and audience when designing a logo. The objective of the logo is also one of the most important things when designing a logo.

Use Online Resources
There is a lot of information available on the internet to get inspiration from the logos of world-leading companies. Do research on search engines and other freelancing sites to get inspired. Don’t feel restricted to get inspiration only from logo designs, explore other types of imagery like icons and typography. You can also quite conveniently use online tools to design an eye-catchy logo.

Create a Unique Logo
Creating a unique logo is an objective of every business owner because it is used everywhere from website to business card. A logo develops a reputation and distinguishes a company from its competitors.

Color and Text Font of Logo
You should think about every aspect of the logo like color and text font etc. Beautiful color and text font grab the attention of visitors or viewers. Viewers can easily recognize your brand with their colors. Every color has a particular psychological effect such as green color represent organic and growth. So, always give much importance to color and text font of the logo.

Keep it Easy to Understand
An excellent logo is distinctive, practical, simple, appropriate, and conveys an intended message. Individuals can easily recognize and understand your logo due to the simple design. So, try to design an interesting and memorable logo.

Conclusion
Everyone is unable to design an eye-catchy and attractive logo because it is a creative task. Color and text font is also played an important role in logo designing. So, you can easily design a beautiful logo by understanding the brand and using online resources.

Importance of infographics in your business

Infographics are gaining popularity and become widely used amongst businesses and organizations in both digital and print. Infographics are an influential tool which allows people to easily get information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics. Making good infographics you have to collect related data, write powerful text, and present them in an effective and visually pleasing way.

1) Infographics can easily catch attention:
If infographics are combined with well-written text & images then it became a very powerful tool to help your content cut through the information jungle and into your targeted audiences’ brains. Generally, facts, figures, stats, and other graphical elements are more preferable and if compelling enough, the information in your Infographics can really capture customer’s attention.

2) Infographics increase your brand awareness:
Infographics include the logo, website address, email or even contact information i.e. the relevant information about the creators. Thus it is truly a very effective way to increase your brand awareness.

3) Infographics can make your content viral:
The main feature of Infographics is potential visual content which is really appealing to many people so much, that most would want to share the same through their own networks and circles of influences. This made the content viral as more people like and likewise share the Infographic through their social media channels.

4) Infographics increase your search marketing results:
After the Infographics became viral, the highly beneficial effect such occurrences can bring to a particular business is better to search for marketing results. Infographics also generate important backlinks to you.

5) Infographics help you to increase your subscribers and followers:
The power of visual content can really be witnessed just by making a quick glance at your Facebook newsfeeds and walls. Exclusive infographics are always more eye-catchy & shareable than any ordinary text updates. This can be a very effective way of generating more subscribers and followers to your social media pages. This can open the doors to better interaction or engagement with your targeted audiences, which can make people more aware of your brand, products or services – and eventually convert them into paying customers.

So, from the above discussion, we know that infographics are one of the most important things in your business. You can create its own or can take help from professionals.“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating exclusive infographics contact us.

All about GIMP

GIMP is an open-source free raster graphics software. It is used for image editing and retouching, free-form drawing, converting between different image formats, and more specialized tasks. Under GPLv3+ licenses, it is released. It is available for Linux, macOS, and Microsoft Windows.

Here are some advantages

  • GIMP is free opensource software. All software related updates are also free.
  • It works the same as other commercial image editing programs and can do most of the same thing, but at a cost of zero.
    Since GIMP is free, you can install it on many computers as you want.
  • The basic installation is easy & time-saving than many of its commercial counterparts. GIMP will run on any old computer – even if it is slow. But some commercial software doesn’t support this.
    If you need help you can consult with the community of GIMP users and enthusiasts.
  • There are GIMP enthusiasts who make all sorts of scripts/plug-ins/brushes/tutorials for the software – and all of these are also free.
  • As GIMP is Open Source, so you can use the code for something else.
  • Without using pirated copies of commercial software you can use GIMP as it is legal & free of cost.

The disadvantages of GIMP
These are the main drawbacks of GIMP.

  • No way to select multiple layers
  • In GIMP can’t apply same text styles to multiple text layers
    Can’t add effects to editable text
  • Without using the plugin, there is no way to export images optimized for the web.
  • Buggy – it does crash occasionally.
  • Arranging layers is not so easy. It does not support group layer.
  • Poor (or virtually nil) support for vectors.

Though all the disadvantages can be overcome.


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