Magento is a PHP based open-sourced e-commerce platform. It helps you to easily setup your online store with very minimum work. Today, around 12% of the total e-retailers across the world is using Magento for their online store. However, if you are an online retailer, you know that using Magento or having a good website does not necessarily mean high conversion rates. Many e-commerce businesses often face the problem of cart abandonment due to various issues like slow check out process, long loading time and unsafe payment gateways. It is one of the major problems that e-commerce businesses should look after as low conversion rates can lead to huge losses. Today, we discuss some of the ways which can help you to optimize Magento based cart pages so that it can lead to higher conversion rates.
Optimizing Loading Time
Loading time is one of the major problems that can affect your whole website. According to statistics, most people wait around a maximum of 3 – 5 seconds for a page to load. If your website or cart page takes a longer time to load, it is causing people to bounce off your website, leading to low conversion rates. You can take easy measures to ensure faster loading time for your cart page like compressing images and assets size, removing third-party scripts and optimizing cookies.
Faster Check-Out Process
Creating a simple and fast check-out process is another important element for improving your conversion rate. While designing your website, you should keep the click count between your product and check out page as minimum as possible. Also, remove any unnecessary pages in between. A faster check out process also ensures a better user experience which will lead to higher conversion rates.
Magento provides users with features like auto-fill or pre-filled data. You can use these features to provide a more personalised shopping and check out experience to your customers. This can help to increase the conversion rate of your website. You can use information like mail-id, name and addresses, entered during account creation, to be pre-filled at the checkout or billing page so that customers can have a smooth and faster check out.
Add Reviews and Ratings
One of the major ways to increase conversion rate is to earn customer trust. With Magento you can display product reviews and ratings to add credibility to your website and products. This way customers can understand that it is actually safe to buy products from you. Also use popular and trusted payment portals for online payment process like PayPal, Stripe, etc, so that people know it is safe and secure.
Time Limited Promo Codes
Offering promo codes is one of the biggest ways to retain your customers and increase conversion rates. They are very attractive to customers and easy to implement. According to statistics, around 30% of people will purchase a product after getting a promo code even if they did not intent to buy it in the first place. Offering limited time promo codes at the checkout page also creates a sense of urgency, compelling customers to buy products from you quickly, leading to higher conversion rates.
Although selling strategies depend and varies according to the store, type of products, and the people you are targeting, you can easily try out the points we have mentioned and implement them at any kind of Magento based stores.
Also Read: Shopify or Magento Which One to Choose For Your eCommerce Development
PHP or Hypertext Pre-processor, previously known as Personal Home Page, is a programming language that help developers to build dynamic web contents which interact with databases. It was first released in the year 1995 by Rasmus Lerdorf as a small open-source project which developed further as more people got introduced to it. Now, PHP is the fastest and most commonly used server-side scripting language for creating web apps and sites. It is famous for its features which help developers to do their work easily like – detailed documentation, huge community, ready-to-use scriptures and well supported frameworks.
Today, there are a bunch of developmental tools available in the market for PHP which helps to increase the work efficiency of the language even more. These tools act as IDEs where developers can effectively build feature-rich PHP projects.
Let us discuss some of these advanced PHP tools that every developer must know and use while working with PHP.
Zend Studio is known for its optimal speed. It does not take any extra effort or time while writing and debugging code in Zend Studio. It supports PHP 7 and debug scripts using X-ray, Xdebug and Zend Debugger. Some of its special features include indexing and searching PHP code, faster performance in validation, Zend Framework and Zend_Tool Integration. You can also extend Zend Studio by Eclipse plug-ins as Zend Studio supports them.
It is the top text editor for PHP developers. Sublime Text is not a proper IDE. You can make it a suitable editor for PHP applications by installing certain plugins and packages. It is cross platform, source code editor that supports all the popular programming and mark-up languages. Some of the features of Sublime Text are split editing, instant project switch, distraction free ode, plugins API. You can change any line of code using this editor.
Cloud 9 is an open sourced cloud based IDE that offers developing environment for various programming languages. Developers can use the pre-configured environments called ‘Workspace’ and create web applications with features like browser compatibility testing and live preview. Cloud 9 has various features like real-time language analysis, tabbed file management, integrated debugger, built-in image editor, code reformatting.
Due to its cloud nature, you can take your PHP projects anywhere and collaborate with you colleagues using its collaborative coding features.
Keep in mind that the development tools that are mentioned in this blog are not the only ones available in the market. There are various PHP tools that are present in the market, paid and free. The tools we have listed are among the most popular and commonly used tools. They are packed with rich features and functions that help developers to quickly and easily create PHP web applications.
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Landing page, perhaps, is the most crucial element of a business website. A landing page layout can simply determine how well the business will thrive in the online space. if you own a business company and have your brand available on the digital sphere, then you must be able to create an attractive landing page to increase customers and sales numbers. Therefore, in this blog, we’ll explore the different ways you can create an attractive landing page for your business to increase traffic to your website. Watch out.
Landing Page – What It Does
Before getting into the specific details, let’s understand, in brief, what a landing page is about. It is that page of a particular website that you land on whenever you click an ad on search engines or social media sites. For example, if you own an online e-commerce store, then the landing page of your e-commerce website should have all the information about your website, its’ products, how to purchase them, the feedbacks, specific offers, and many more. Thus, a landing page has pretty much all the necessary details about that particular website.
Create Attractive Landing Page to Increase Sales
To increase the conversion rate of a business, it is necessary to understand the nuances of an attractive landing page and how to create one. Here are some ways you can create an effective landing page.
Keep the Page Clean
Nothing can be more attractive than a clean and fast-loading landing page. No matter how interesting your website content and offers are, if it takes longer to arrive on the landing page, then it’s a waste already. To ensure seamless landing, you must keep the page uncluttered and organized. A clumsier landing page turns down the viewers as they fail to find what they want, easily. Keep it simple with relevant images and color tones.
Focus on the Content
Be precise with the content of your landing page. Try to avoid flowery and exaggerated statements that might not match with your products, services, or the brand. Keep the language as simple as possible so that viewers of all strata can understand and relate. Define your business goal with less words and try catchy one-liners to attract the eyes of the customers.
Gain Customer Trust
Customer trust is the ultimate factor that can decide how well would your business survive. Even if they click the ad and arrive on the landing page, if you cannot build their trust at the first glance, then that click will never convert into a purchase. The best way to gain the trust of the customer is to add real-time buyer reviews, testimonials, and appreciation posts from other brands. You can also add other brands’ logos with whom you have collaborated, on your landing page.
Add Attractive Offers
What interesting elements are you offering your customers when they come to the landing page of your website? Ask yourself this question before designing the page. When a viewer visits your website, he/she might have expected some interesting offers that other similar stores are probably not providing. Therefore, grab your customers’ attention by adding attractive offers. If they find your offer alluring, then your conversion rate will increase automatically.
The Bottom Line
Creating an attractive landing page is quite an easy job if you know what to keep and what not to. It is an amazing marketing method that can increase the conversion rate of your online business and help building your brand image while increasing the sales figure.
Read Also: How Web Design and Development Can Amplify Your Business?
The online shopping market is growing at an exponential rate. Especially over 2 billion people have shopped online during the pandemic period. In fact, eCommerce stores have crossed 4.7 billion sales worldwide. The prime factor behind this exponential rise has to be the lockdown impositions in various countries. So, if you enter this eCommerce platform and hit the hot iron, congratulations; You have made the right choice.
But in order to achieve success, your company will need a robust platform to sell its goods and services. Magento and Shopify are two of the best in the market for creating eCommerce websites. Each of them provides us with various features and functionalities that cater to a specific type of business. Therefore, in this blog, we will discuss everything you need to know about Shopify and Magento. This will provide you with the proper insight regarding which one to choose for your eCommerce development.
Magento Vs. Shopify: What Are They?
Introduced in 2008, Magento is an open-source highly customizable eCommerce platform. It works like a Content Management System (CMS) and shopping cart platform. The users can create customizable eCommerce websites based on their business preferences and choice.
Shopify is also an eCommerce platform founded in 2006 by Scott Lake, Daniel Wienand, and Tobias Lutke. It allows users to create powerful eCommerce websites that will help to acquire more customers. So, with Shopify, your company can generate more sales and you can manage your daily activities much more efficiently.
The Main Difference Between Shopify & Magento
Ease Of Use
This has to be the first criteria when you decide to choose an eCommerce platform. Without the ease of use, your business can face a lot of issues regarding technicality and flexibility. From creating a website to managing and maintaining it, an easy to use website can save you time and effort. Most importantly, ease of use can directly impact your website’s performance and sales figures.
Magento: The ease of use curve with Magento is quite steep to start your eCommerce journey. Yes, the interface is clean and responsive. But to design a powerful website, you need to have coding knowledge for management and store creation.
Shopify: When compared to Magento, Shopify is much easier to use. You don’t need to have any expert knowledge to create an eCommerce website, manage, and maintain it. The user interface provides the user with a functionality called “drag-and-drop”, which makes the creation process much easier.
Selecting the right eCommerce platform is extremely important for the success of your online business. However, between Shopify and Magento, the main difference comes down to ease of use. If you are someone who can afford to hire a developer to do the website designing process, go for Magento. Otherwise, Shopify is the best option available for you in the current market.
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In this growing digital world, you can easily miss out on the opportunity created by the new technology in the market. The situation can get even worse when businesses don’t have the required expertise for tapping these changes. Well, this can be the case for every organization that doesn’t have enough knowledge about web designing and development.
With the introduction of web development, the whole structure and operations of the business industry have changed drastically. So, for every aspiring businessman who wants to know about web development and design, this blog is for you. Here, we will discuss how web design and development can amplify your business. Let’s go.
Benefits Of Web Design and Development
Easy Navigation :-
The users must experience easy navigation with the help of a successful online platform. See, the thumb rule is that the information on your website should be easily accessible. For this, your website should fast load speed. Remember, easy navigation guarantees organic traffic.
Search Engine Optimization (SEO) is perhaps the most important aspect of your website. See, millions of websites are fighting with each other to reach the top position among the search results. So, if your website is SEO-friendly, it will reach the relevant search results. As a result, you will attract customers and generate sales.
Attractive Visual Content :-
Selling your products and services in the digital world is not an easy job. It can get more complicated if the company chooses to provide only text to describe its products. See, most customers don’t have the patience to read 300 words of the product description. They will simply leave your site. So, use images to convey information about the company and its services.
Increasing The Sales Figure :-
The success of any business is directly related to the sales figure. Well, web design and development can generate sales for your company. Since the pandemic, the growth in the eCommerce industry has been substantial. In fact, numerous customers only prefer online shopping for the sake of social distancing.
Attracts New Customers :-
One of the primary objectives of any business is to attract and reach new customers. Well, there are numerous methods to achieve success over this. But one of the most celebrated and proven methods is web designing. It opens the door to the entire digital world. In this case, you can literally say that sky is the limit.
User Engagement :-
There was a time when the business structure was based around brick and mortar. But not anymore, the times have changed with services becoming digital. This is one of the prime reasons that most organizations want to develop interactive websites. It will help them to increase user engagement and develop their online presence.
Marketing & Advertising :-
For any startup, making your presence known in this digital world is a success in itself. Websites can help you increase your market presence. So, customers will know about your products and services. Of course, marketing and promotions also play a vital role. But without having a website, digital marketing is basically of no use.
Lifetime Customers :-
As your company grows and expands its horizon, it is very important to have a loyal customer base. But developing a loyal client base is not an easy job. The situation can get worse if the company policy and tactics are bad. However, in such cases, web designing can help you out. Through your website, you can identify loyal customers and create an effective strategy to retain them.
Brand Creation :-
Nowadays, the success rate of any business entirely depends on how well it can establish its brand in the digital world. You don’t believe me? Well, just do a bit of research and you will exactly know what I am talking about. With an interactive and engaging website, you can reach new customers and develop an online presence and brand.
For any business, it is extremely important to know how web design and development can affect their success. Remember, without having a proper website, it is almost impossible to establish your business. So, take note of the above points and work accordingly. Good Luck.
Also Read:- The Role of Digital Marketing in Business Development
Optimal Mark Resolution (OMR) is one of the most popular technologies for the accurate collection of data. The technology collects data through assessments, tests, surveys, and ballots. However, many people often get confused in identifying the differences between OMR, ICR, and OCR. But just to clarify, OMR technology allows students to choose their answer for any particular question. In addition, OMR also asks for the student’s name, his/her ID, and other important data.
Then, a compatible scanner evaluates all the answer sheets. So, collecting surveys and data is absolutely essential for the exams. The OMR software helps the school with this important information to analyze the academic and behavioral performance of each student. Therefore, if the school manages to collect these data in time, it will automatically improve the quality of education provided to the students.
Moreover, collecting data with OMR software is pretty simple and straightforward. In fact, the software even helps students to obtain enhanced data analysis and accurate data. Hence, using the OMR technology is an essential step for colleges and schools that want to emphasize conceptual learning.
The Advantages of Using OMR for Schools
OMR manages to portray accurate results after the students mark their answers. This helps to automate the entire procedure and eliminates human interference.
When you compare the cost of the software with hiring an employee, you will get surprising results just to say the least. In this case, the software allows its users to store an unlimited amount of data and even keep them verified. Most importantly, the OMR software does not have any hidden costs.
When talking about speed, OMR technology manages to scan results within a minute. In addition, the software also helps in the process of scanning images and verification procedures, and that too with accuracy.
How OMR Benefits the School Teachers?
For most schools, the primary focus is to collect data. It is one of the most important aspects of their examination system. In order to collect this data, schools organize various types of activities to understand the capabilities of these students. Therefore, collecting valuable information and analyzing it is an essential part of it.
Most schools want to escalate the growth rate of each student. So, they look for an expert in OMR software to perform the data analysis. It also helps them to improve the quality of education which they are currently providing.
Earlier, teachers had to check the answer sheets in the traditional way. But the process is time-consuming and not error-free. So now, teachers can use OMR software to check the answer sheets and save time, process accurate results, while maintaining data security.
Reason To Use OMR Technology In Schools
The following points successfully portray all the reasons to use OMR technology in schools.
- Admission & Application Form
Most schools generally receive a substantial amount of admission and application forms every year and managing these forms is a taxing job. But the OMR software can easily manage these forms and export the data accordingly.
- Types of Assessments & Tests
Generally these days, teachers prefer formative assessments. And with the OMR sheet reader, the process of designing assessments is very easy. So now, the teachers can create various types of the quiz by utilizing numerous patterns.
The primary objective of every school is teaching-learning. So, the feedback from both sides is equally important for the improvement. In addition, feedback forms also help to get in-depth analysis.
Usually, the first competition for most students is the Olympiads. It helps to determine the knowledge of a particular subject. And OMR software is capable enough to conduct Olympiads seamlessly.
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