Tips to Optimize Magento Cart Page for Better Conversion Rate

Magento is a PHP based open-sourced e-commerce platform. It helps you to easily setup your online store with very minimum work. Today, around 12% of the total e-retailers across the world is using Magento for their online store. However, if you are an online retailer, you know that using Magento or having a good website does not necessarily mean high conversion rates. Many e-commerce businesses often face the problem of cart abandonment due to various issues like slow check out process, long loading time and unsafe payment gateways. It is one of the major problems that e-commerce businesses should look after as low conversion rates can lead to huge losses. Today, we discuss some of the ways which can help you to optimize Magento based cart pages so that it can lead to higher conversion rates.

Optimizing Loading Time

Loading time is one of the major problems that can affect your whole website. According to statistics, most people wait around a maximum of 3 – 5 seconds for a page to load. If your website or cart page takes a longer time to load, it is causing people to bounce off your website, leading to low conversion rates. You can take easy measures to ensure faster loading time for your cart page like compressing images and assets size, removing third-party scripts and optimizing cookies.

Faster Check-Out Process

Creating a simple and fast check-out process is another important element for improving your conversion rate. While designing your website, you should keep the click count between your product and check out page as minimum as possible. Also, remove any unnecessary pages in between. A faster check out process also ensures a better user experience which will lead to higher conversion rates.

Personalized Data

Magento provides users with features like auto-fill or pre-filled data. You can use these features to provide a more personalised shopping and check out experience to your customers. This can help to increase the conversion rate of your website. You can use information like mail-id, name and addresses, entered during account creation, to be pre-filled at the checkout or billing page so that customers can have a smooth and faster check out.

Add Reviews and Ratings

One of the major ways to increase conversion rate is to earn customer trust. With Magento you can display product reviews and ratings to add credibility to your website and products. This way customers can understand that it is actually safe to buy products from you. Also use popular and trusted payment portals for online payment process like PayPal, Stripe, etc, so that people know it is safe and secure.

Time Limited Promo Codes

Offering promo codes is one of the biggest ways to retain your customers and increase conversion rates. They are very attractive to customers and easy to implement. According to statistics, around 30% of people will purchase a product after getting a promo code even if they did not intent to buy it in the first place. Offering limited time promo codes at the checkout page also creates a sense of urgency, compelling customers to buy products from you quickly, leading to higher conversion rates.

Although selling strategies depend and varies according to the store, type of products, and the people you are targeting, you can easily try out the points we have mentioned and implement them at any kind of Magento based stores.

Also Read: Shopify or Magento Which One to Choose For Your eCommerce Development

Some most advanced PHP development tools that every developer must use

PHP or Hypertext Pre-processor, previously known as Personal Home Page, is a programming language that help developers to build dynamic web contents which interact with databases. It was first released in the year 1995 by Rasmus Lerdorf as a small open-source project which developed further as more people got introduced to it. Now, PHP is the fastest and most commonly used server-side scripting language for creating web apps and sites. It is famous for its features which help developers to do their work easily like – detailed documentation, huge community, ready-to-use scriptures and well supported frameworks.

Today, there are a bunch of developmental tools available in the market for PHP which helps to increase the work efficiency of the language even more. These tools act as IDEs where developers can effectively build feature-rich PHP projects.

Let us discuss some of these advanced PHP tools that every developer must know and use while working with PHP.

PHPStorm

PHPstorm is the most common and standard option among the various tools due its lightweight and extremely fast and smooth working ability. It works very well with different PHP frameworks like Symfoni, Yii, Zend Framework, CakePHP, etc and CMS like Magento, WordPress. PHPStorm boast on its features and specialities like code completion, code re-arranger, zero configuration debugging, and most of all, it supports languages like JavaScript, Visual Basic, C, C++, and C#.

Zend Studio

Zend Studio is known for its optimal speed. It does not take any extra effort or time while writing and debugging code in Zend Studio. It supports PHP 7 and debug scripts using X-ray,  Xdebug and Zend Debugger. Some of its special features include indexing and searching PHP code, faster performance in validation, Zend Framework and Zend_Tool Integration. You can also extend Zend Studio by Eclipse plug-ins as Zend Studio supports them.

Eclipse

Eclipse is a complete developmental tool that give developers the freedom to choose from a wide range of plugins which makes it very easy to simplify complex PHP code. It allows you to customise and extend IDE according to the need of your project. It supports both GUI and non GUI applications and have features like syntax highlighting, code templates, code navigation, content assist. It also supports multiple languages like ABAP, Ada, C, C++, Haskell, COBOL, D, JavaScript, Fortran, Java, Julia, Perl, Lua, NATURAL, PHP, Prolog, Ruby, Python, R, Lasso, Rust, Scala, Groovy, Scheme, Clojure, and Erlang.

Sublime Text

It is the top text editor for PHP developers. Sublime Text is not a proper IDE. You can make it a suitable editor for PHP applications by installing certain plugins and packages. It is cross platform, source code editor that supports all the popular programming and mark-up languages. Some of the features of Sublime Text are split editing, instant project switch, distraction free ode, plugins API. You can change any line of code using this editor.

Cloud 9

Cloud 9 is an open sourced cloud based IDE that offers developing environment for various programming languages. Developers can use the pre-configured environments called ‘Workspace’ and create web applications with features like browser compatibility testing and live preview. Cloud 9 has various features like real-time language analysis, tabbed file management, integrated debugger, built-in image editor, code reformatting.

Due to its cloud nature, you can take your PHP projects anywhere and collaborate with you colleagues using its collaborative coding features.

CodeLobster

CodeLobster is another popular IDE that supports various PHP frameworks like Symfony, Laravel, CodeIgniter, CakePHP, Magento, etc. When using this IDE, you do not need to remember the names of arguments, functions, attributes, tags, as CodeLobster has a autocomplete feature for HTML, JavaScript, PHP, and CSS. Other features include syntax highlighting, SQL manager, code validator and function parameters display.

Keep in mind that the development tools that are mentioned in this blog are not the only ones available in the market. There are various PHP tools that are present in the market, paid and free. The tools we have listed are among the most popular and commonly used tools. They are packed with rich features and functions that help developers to quickly and easily create PHP web applications.

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Why OMR Software Is Considered As The Most Trusted Technology For Schools?

Optimal Mark Resolution (OMR) is one of the most popular technologies for the accurate collection of data. The technology collects data through assessments, tests, surveys, and ballots. However, many people often get confused in identifying the differences between OMR, ICR, and OCR. But just to clarify, OMR technology allows students to choose their answer for any particular question. In addition, OMR also asks for the student’s name, his/her ID, and other important data.

Then, a compatible scanner evaluates all the answer sheets. So, collecting surveys and data is absolutely essential for the exams. The OMR software helps the school with this important information to analyze the academic and behavioral performance of each student. Therefore, if the school manages to collect these data in time, it will automatically improve the quality of education provided to the students.

Moreover, collecting data with OMR software is pretty simple and straightforward. In fact, the software even helps students to obtain enhanced data analysis and accurate data. Hence, using the OMR technology is an essential step for colleges and schools that want to emphasize conceptual learning.

The Advantages of Using OMR for Schools

• Accuracy

OMR manages to portray accurate results after the students mark their answers. This helps to automate the entire procedure and eliminates human interference.

• Cost-Efficiency

When you compare the cost of the software with hiring an employee, you will get surprising results just to say the least. In this case, the software allows its users to store an unlimited amount of data and even keep them verified. Most importantly, the OMR software does not have any hidden costs.

• Speed

When talking about speed, OMR technology manages to scan results within a minute. In addition, the software also helps in the process of scanning images and verification procedures, and that too with accuracy.

How OMR Benefits the School Teachers?

For most schools, the primary focus is to collect data. It is one of the most important aspects of their examination system. In order to collect this data, schools organize various types of activities to understand the capabilities of these students. Therefore, collecting valuable information and analyzing it is an essential part of it.

Most schools want to escalate the growth rate of each student. So, they look for an expert in OMR software to perform the data analysis. It also helps them to improve the quality of education which they are currently providing.

Earlier, teachers had to check the answer sheets in the traditional way. But the process is time-consuming and not error-free. So now, teachers can use OMR software to check the answer sheets and save time, process accurate results, while maintaining data security.

Reason To Use OMR Technology In Schools

The following points successfully portray all the reasons to use OMR technology in schools.

• Admission & Application Form

Most schools generally receive a substantial amount of admission and application forms every year and managing these forms is a taxing job. But the OMR software can easily manage these forms and export the data accordingly.

• Types of Assessments & Tests

Generally these days, teachers prefer formative assessments. And with the OMR sheet reader, the process of designing assessments is very easy. So now, the teachers can create various types of the quiz by utilizing numerous patterns.

• Feedback Forms

The primary objective of every school is teaching-learning. So, the feedback from both sides is equally important for the improvement. In addition, feedback forms also help to get in-depth analysis.

• Olympiads

Usually, the first competition for most students is the Olympiads. It helps to determine the knowledge of a particular subject. And OMR software is capable enough to conduct Olympiads seamlessly.

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