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6 most essential elements you must know to make a good web design

A website is an important aspect of your online presence.The website design and layout. Web design refers to the visual appearance of a website that is displayed on the internet. Most people prefer to see those websites which are beautifully designed rather than the plain one. Designing an attractive business website can easily attract visitors to spend more time exploring your business services and products. Good web design helps you to increase traffic on your page.
Lots of reasons are involved to have a user-friendly website. While building a better website, it will be challenging to choose a real worth element from many options. Some essential elements of web design that you need to understand are:

1. Simple Layout and eye-catchy visual appearance
It takes a few seconds for a user’s to decide whether to stay on the page or leave the page. A simple website layout encourages the visitors to view the page on the site because it makes information easily accessible and intuitive to find. The clean and functional layout makes your site easier to use, load, and navigate. Navigation is key while designing a website because it maps the core places that users want to visit. Using Contrast accent color provides the eye-catchy look and appearance of your website.

2. Unique and Large Typography
Typography is a crucial component of web design because it plays an important role in expressing the information that the website wants to provide. Using big and bold typefaces, make your website look more attractive, comfortable, approachable and friendly. Website body copy should contain at least 16pixels so, website text can be easily readable.

3. Responsive Design
Increasing the number of mobile users to access the internet it is important that the website is mobile responsive. Nowadays, people use different devices like mobiles, laptops, tablets, desktop etc to access the website. Regardless of the devices they use, responsive design ensures that visitors have a good experience on website. Responsive design keeps leads engagement on the website for a longer period.

4. SEO based content
Content is an essential element in web design. Website content helps to build a successful brand identity online. Content on your website matters as much as a design so, it is necessary to provide valuable information that your audience wants. Good content not only keeps your audience engaged but also helps to get rank in search engines. According to the style of your website, your style of writing should align for consistency.

5. Speed Optimization
With the advancement of technology, people want things to load immediately and they are unhappy when something takes too long. Visitors want fast access to information, products, and services so, it is necessary to have a website that loads quickly. Page load times determine how many users remain on your website. Website speed optimization increases web traffic and also improve in google ranking.

6. Relevant Call-To-Action Button
A Call-to-action button is a text, sometimes combined with an image, helps the audience to proceed next steps or leads to a web page with additional information. It should be placed in any situation where you want your visitors to do something. While creating a call-to-action button using simple statements and few designs frills is considered as the best design. CTA button size must be optimized for both mobile and desktop. Unique and action-oriented words should be used.

Instead of making an ordinary website, focus more on web design. A well-designed website help to attract your prospective customer to your site.

Cleonix Technologies provides a range of digital marketing and web development services in Kolkata like SEO & PPC , SEM, eCommerce & other website development. We have an expert team of web designers, search engine marketers, content writers, SEO and growth hackers to help you achieve your marketing goals.

Use of blockquote in HTML

Use the HTML < blockquote > tag to indicate long quotations (i.e. quotations spanning multiple lines). It should only contain elements at the block level and not just plain text.

How to Use Blockquote on Your Webpages:

You sometimes want to call out a block of text as a quotation when you write text on a web page and create the layout of that page. This could be a quote from somewhere else, like a testimonial to a client that accompanies a case study or success story of a project.
This may also be a treatment of design that repeats some significant text from the article or content itself. So let’s look at how to use the blockquote tag to describe lengthy quotations.

Example of Using the Blockquote Tag:
The blockquote tag is a semantic tag that tells a long quotation to the browser or user agent. You should not include text inside the blockquote tag that is not a quotation.
Just surround the text that is a quotation with the following tag pair to add the blockquote tag to your text.

Opening: <blockquote>
Closing: </blockquote>


<!DOCTYPE html>

      <title>HTML blockquote Tag

      <blockquote cite="">
For 50 years, WWF has been protecting 
the future of nature.
The world's leading conservation organization,
 WWF works in 100 countries and is supported by 
1.2 million members in the United States and close to 5 million globally.

Do Not Use Blockquote to Indent Text:
People used the blockquote tag for many years if they wanted to indent text on their website, even if it wasn’t a pull quote. That’s the wrong practice! For visual reasons alone, you don’t want to use blockquote semantics.

What is the essential role of Animation in Website Design

Animations have been part of this since the website design has dramatically improved through various instruments. We are now trying to create eye-catching websites to create better conversions and attract users to purchase, click, and view things on our websites. In these conversions, animations play a basic role. Animations are very helpful in various respects, but enhancing a website or web app’s UX / UI is one way that has shown amazing transformation in specific.
Not only do users feel drawn to these animated models, but they also appreciate the creativity and smoothness throughout the site at various stages.
Animation includes a broad variety of apps, not only in the film and other animation sectors, but it also contributes equally to web design. Many websites are using animations to better show and communicate. It becomes the foundation for the efficient design of communication.
How to Animation in Web Design:
With dancing characters, flash and other traditional objects that no one wants to see in the animation, small gifs are used in the early days of the Internet. Obviously, before being used for ornamental reasons only, instead of enhancing the site’s usability or adding interactive components. Most websites are currently combining animations for viewing on their website.
The animation has been conducted in the latest days using Flash memory technology, which is great as well, but this method raises the page load. But today, adding components without reloading the page is performed using JavaScript and CSS-coding.
Common Types of animation:
There are different types of animations such as Tool Tips, Hover, Loading, Inputs, Parallax, Page Transitions, etc.
Improved use with animation:
Most websites use animated graphics to highlight significant occurrences like clicking a button, displaying an inaccurate password by swinging an input box, etc. Other impacts, such as navigating from the primary menu to the right or left submenu, choose the choice that is highlighted between several parameters and an option, the user’s view generally uses many other animation impacts.
Animations are also helpful for generating prospective clients by offering the correct advice through the website so that the client can fully comprehend and comprehend the products, or even the chance that the user and the user will definitely purchase this item if everything is done properly. Animations are even worse sometimes, and that creates a bad effect.
Since web design has improved dramatically, web animation plays the main role in attracting more customers to website designers. Most are increasingly attempting to use it, not just to fill the page, but also to specify a page’s workflow. We use animation to identify form mistakes, where to click, enhance conversions, etc. A user’s attention often follows animations, which is the primary reason for using them. The animation is also useful in distracting the user while the content loads, making it appear to be faster while enabling them to see motion or advancement upfront as well.

What Makes a Website Design Looks Good?

Thousands of new websites are being added in the World Wide Web and therefore, getting noticed and standing out, is becoming important by the day and competitive too. There are many factors which conjoin how to get noticed in web-like internet marketing, SEO & PPC and other vital processes, but you should properly know how you present your website and how it looks hold equal importance as well.

Designing anything needs creativity and that is why, website designing , even though needs technical expertise, is still an art. However, there are few basic underlying principles which should be followed for constructing a visually appealing website.

Here some of the most essential principles for website designing, which most designers would agree upon.

Easy Navigation and Usability: It always works when your site is simple and easily navigable because if it looks too congested, chances are that visitors would not love to be there for long. If the site has too much to say, don’t say it together. The homepage plays a very important role, it should emphasize largely on what the site is all about and a ‘call for action liners’ to go on page where all the action is, indicate, if necessary. If too many things are at offing together, getting confused as to what should be first looked is a great problem for surfers. So, making simple columns and sections to allow visitors to reach where the visitors wants to go, helps tremendously.

Images: Photos of high resolution and high quality works wonders and have added immense creative value to the design of many websites on the net. However, it is important to understand that while they might look good, they are not supposed to be used on every website if the niche of the site doesn’t demand it. So, it can be said that add related images only if it is required and seems essential.

Graphics: A Logo helps your site get a personalized feeling and is vital for every website. Banners and other related supplementary graphics should be good to look at, and more unique.

Colors: Colors to just any website design is what oxygen is to humans. They make the website look, what they are supposed to look like. To be more precise, a kid’s oriented website suggestively should have colors all around to look more vibrant and playful but a business-backed website should subjectively use two or maximum three colors to look good. Using bright colors helps in catching the eye of the surfer, but make sure to not hamper the readability of the site.

Animation: It is one of the most effective as well as a dangerous accent to be used on your website. Make sure you use animation across the website correctly because if used in bulk, they might slow down the pace in which your site opens up. This is one factor why the use of minimal animation is mostly practiced. If the website opens up slow and takes too much time to loads, visitors will shut the website and move on to another immediately. Website designing helps in making your site look good but it is the content of your site in which visitor is more interested, so use the ‘minimalism’ policy and make your site look good and simple. Therefore, use the optimum amount of animation required to spread important messages across effectively but ensure that loading efficiency is not hampered.

In all, the site should have clarity in designs, balance in columns and rows, nice attractive banners and logos should be used, impressive supporting high-resolution images can be used, easy to zip across animation if possible. The functionality of the site should not be such that visitors need to first understand how to go through the site. So, take extra care of the smallest of details in terms of designs and navigation. Use bright colors and nice font and always keep in mind that the website has to load fast.

These days, web 2.0 style website designing is in great demand and this is because people need simple, sleek and at the same time extra ordinary website designs. These contemporary styles are great and they make your website look better than you imagined, as simplicity is in fashion.
Always remember, the first impression is the last impression and therefore, animation, colors, graphics, etc together make a force of powerful elements and using it effectively will help your site get a good look but supporting content, helps it look better.

Why should you use LESS than CSS?

Less is a dynamic sheet language of the preprocessor style that can be compiled into Cascading Style Sheets and run on the side of the client or server. Designed by Alexis Sellier, Less is affected by Sass and influenced Sass’s new “SCSS” syntax, adapting its CSS-like block formatting syntax. LESS CSS preprocessor provides a wide range of characteristics including variables, nesting, mixing, operator and functionality. These robust characteristics enable web designers/developers to produce easy-to-customize, retain and extend Cascading Style Sheets (CSS).

Advantages of using LESS:
LESS preprocessor provides extra benefits over traditional CSS by offering extra syntax to assist web designers/developers to decrease repetitive coding. LESS preprocessor is much more like a programming language than standard CSS. In nature, LESS is highly dynamic, so don’t be surprised if you find some programming terminologies like variables, operation, scope, etc.
1. Less is a pre-processor CSS and it produces easy CSS that operates across the browser after compilation.
2. Less is quicker and simpler.
3. Because of Nesting, cleaner structure.
4. Less codes compared to CSS are easy and well structured.
5. Less supports cross-browser compatibility.

Why LESS Preprocessor?
Although various CSS preprocessors are accessible on the market, most web designers/developers prefer to use LESS because it enables real-time compilation using a normal web browser via LESS.js.
A comparative analysis of CSS and LESS is essential to understand the importance and functionality of the LESS CSS preprocessor. Let’s start by exploring some of LESS’ impressive characteristics:

A significant drawback in CSS is that we are unable to define any variables that limit reusability.
LESS Preprocessor
LESS CSS preprocessor, however, allows variables to be reused throughout a style sheet (once defined at the beginning of a file), saving considerable time and reducing the amount of coding.

Common Style Rules
There are some prevalent characteristics in CSS such as boundary thickness, colors and other appearances a web designer/developer wants to use on various occasions. A significant drawback in CSS is that designers/developers are unable to identify prevalent style guidelines and reuse them.
LESS Preprocessor
While classes and items can be described and reused (on various occasions) throughout the style sheets in LESS. Any internet designer/developer would like to reuse common rules of style as they save significant time and reduce duplication of code.

There is no integrated feature available to conduct on – the-go calculations.
LESS Preprocessor
LESS CSS preprocessor, however, provides features for performing mathematical calculations or other calculations based on a designer / developer’s requirements.

By evaluating the above benefits, we can conclude that many constraints arising from CSS use can be transcended by using the LESS CSS preprocessor. LESS preprocessor has recently acquired a lot of ground and is becoming a highly common designer/developer option. The way websites are constructed and maintained will definitely alter, it has certainly decreased a lot of manual effort needed to keep websites.

How To Build A Website – Tips To Help You Get Started

If you want to take your business online, then its essential you know how to build a website. And if your business activities are exclusively online, then, of course, it’s crucial. Individuals who want to get on the internet can also learn these basic skills and will be fine with an elementary hosting service.

For every reason that you may be wanting to create a website, there will be a different way to create it. Also, there will always be a different type of hosting that benefits every reason. Basic hosting can be used for private websites, perhaps for blogging or a portfolio. However, websites that are for large or small businesses with high traffic will need hosting with strong servers, and lots of disk space.

However, your actual domain name still requires to be one of your first steps in building a website. Also, you will need to decide if you are going to go for a stand-alone domain name or a subdomain with your hosting company. The domain name, of course, will be your websites actual address. Domains can be bought for any length of time, usually between one and three years. If you go with a subdomain from your hosting company, these can often be free.

After you have chosen the right domain for your website, you need to decide on the site hosting. There is a range of different kinds of hosting to choose from. The most common types are dedicated to hosting, shared, free, and virtual. Each different type has different characteristics of the way that it operates and the speed. Another large difference is the number of sites that are hosted on each of their servers.

Creating the layout that you wish to use is the next step. You have a number of choices to choose between when deciding on your site. You can either create your own template and upload it, or you can choose a pre-made template. The choice will weigh strongly on your understanding in creating templates and what your website allows. Some hosting companies only permit a specific scripting language, so you need to verify before wasting your time searching for a theme or developing your own.

Another option to build a website is via your host’s site builder. You can build your webpages with customization due to the features and tools available. Html code, text, tables, and graphs are all within your grasp from most site builders. Training videos or written tutorials are usually accessible from within your hosting for this purpose.

After finishing your creation of a site, you will need to save it, install it, or upload it. Which, is down to how the site was created. For example, if you utilized a hosts site builder, you simply save the completed work. Designs that utilized programs or software will have to use FTP to upload and install the website into your host’s server.

It can be a difficult or easy task to learn how to build a website, depending on the way that you choose to do it. It is highly crucial to have a strong and sleek site for any serious business or online company that you are a part of. You will be sure to find something that will conform to your needs with all the options that are available.

You may like: Latest E-commerce Web Design Trends for 2019

Why does website design matter so much?

You may have heard that design is important to a website that never really understands it. However, web design is one of the most significant variables determining how popular a website is or how successful it is. This has been noted and in recent years has resulted in the increase of web development businesses. The two most significant aspects of a successful website are content and web design. Don’t still know or think how significant website design is? Let’s clarify.

Why is that important?

Just because the functionality of a website doesn’t mean it can’t be lovely too. A website can be functional as well as appealing. This is why designing the website is so essential:

1. It sets the first impression:

When your audience visits your website, the first impression of your company is given to them. Within seconds, they will judge your company. You want to have a favorable effect on your crowd in these first few seconds.

If your website looks unattractive or obsolete, your audience will have an adverse feeling of your company instantly. They’re not going to find your website attractive, deterring them from your page. You’re going to miss out on leads as they’re going to leave your website for the website of a competitor.

Web design is essential because it affects the perception of your brand by your audience. You can either create an impression on them to stay on your page and learn about your company or leave your site and switch to a rival. A nice web design enables you to stay on your website with your leads.

2. Brand Consistency:
If your company has a logo and that logo is frequently used in print products (e.g. business cards, brochures, letterheads, etc.), then the logo, logo/brand colors, brand messaging and imagery used for printing must be transferred to the design of the website. It is essential that your clients acknowledge your brand in all types of communication so that they can associate your brand position with your company and promise it. It can often cause clients to feel uneasy when visual communication changes with a brand, which can lead them to develop an adverse connection with your business.

3. Trust:
It’s extremely important to build trust among your customers, but it won’t occur unless you get to understand them and what they value. Marketing strategies can function as a dialog with prospective clients, a good way to learn more about the requirements of your clients. You can introduce what resonates favorably with them in your fresh design by enhancing dialog with clients. By making your website look more welcoming and trustworthy to tourists, you will see increased traffic to your website, and website transformation leads to an enhancement in the new company.

Cleonix Technologies is a website development company in Kolkata that provides a broad variety of online marketing services and website design . Some of the other services the business offers are SEO & PPC marketing, online reputation management, and content development.

Custom Web Design To Promote Your Online Business

Creating an online presence is an important task for every online business company. Whether it is a business organization, corporate sector or nonprofit organization, website design and development is the most necessary service nowadays to bit the competition. The increasing competition is compelling every online business to adopt custom web design service to make the difference in web trend.

Here we are discussing the important tools to create in custom web a design development service which helps your company to look more professional.

Tools for custom web design

Every business organization needs either static or dynamic custom web design. The static page only wants manual changes whereas dynamic pages changes are made as per the end users input. A custom made website helps the clients to make the necessary changes at its own end.

The custom web design is to build a website that is a collection of document, web content and application. All the included processes are photography, corporate identity, graphic designs, information architectures, etc. and the commonly used tools are flash and silver light for multimedia technology, MySQL for database technology, ASP and PHP for server-side scripting, HTML, XHTML, and XML language utilization, etc.

In your custom based web design, you also have to take help from a web development company to utilize different technologies and to join hyperlinks. The web development services include HTML5, ASP.NET development, PHP development, B2B and B2C portal development, web application development, live chat integration, content management system, payment gateway integration, e-commerce application along with shopping cart applications.

Custom internet marketing

Internet marketing is a necessary part of online business where SEO services and logo graphic design plays a great role. Customized internet marketing helps the website to improve the brand image of the company. Pay per click, utilizing social media, email marketing, keyword research, search engine marketing is the important tools of internet marketing. The SEO strategy also helps in listing your website and put it on the top of significant the search engines positions like Google, Google or Ask.SEO includes a huge array of very specific projects.

The right custom web design company will also offer some other benefits. For example, they should provide you with SEO plans for the website, as well as promotion on the Internet. These promotion techniques might include link-building programs, content, and distribution to writing and submitting articles sites, social networking advertising and other components that are essential to developing the visitor’s circulation that you need.

Such a web style company should exceed at developing a focused circulation of visitors, rather than simply general visitors, as unique visitors to your company no good at all. Discovering a custom web design company will need a little bit of analysis on your aspect. You need to examine the popularity of any web design firm you are considering and evaluate their attractions to your needs. You also need to examine out reviews from past and present clients to decide about the company and its customized services on your benefits.

Cleonix Technologies, a professional web development company in Kolkata that symbolizes world class Custom web design, web development, and its applications by utilizing expertise technical skills and local resources to lead the international web trend.

Why Web Development Service is Still an Effective Solution Your Online Business?

With increasing competition, keeping your business on the top in this digital world can be tough. The great way to stay ahead of your competitors is by making sure that you are reaping the benefits of all the luxuries of the modern era. The Internet plays a big role in the success of your business. Nowadays, you will find endless ways to promote your business online, i.e., from native apps to eye-catchy websites. The Top Web Development Companies in India creates the professional looking sites to enhance the traffic towards your site. They mainly prefer to use Web development over native application because it is the smoother and effective path to building a good application.

Reaches your Target Audience Fast

The high-performance sites can help the online business owners to target the wide audience unlike the limitations to a platform that restricts the native apps. The customers and clients can get the services or products they want from the computer, mobiles, or any other device.

On the other hand, to access the native apps, the users need to open the play store on their devices, thus creating one more step towards obtaining the details. In simple words, it means that the user needs to look out for the app instead of just entering the URL and using it. The distribution of content is more beautiful and flexible with web development because there are no content restrictions and app store requirements to follow. The use of white-hat SEO techniques has made web development successful in targeting the audience. The major search engines fail to access the close environments of apps, thus making it less superior in comparison to web development.

Create Awesome Designs

The presentation of your content poses a great impact on the user experience. The good one helps your customers explore your services and products more. Web development offers a universal solution to this issue via the use of technologies like CSS, HTML, and Javascript. The best Web Development Companies in India knows how to deal with cross-browser interfaces and accessibility.

Besides this, the web development frameworks, such as Bootstrap offers excellent browser compatibility. So you can say that regarding the presentation of the uniform design, web development is quite easy to manage and implement.

Cheaper than Creating Native Applications

A site is affordable in comparison to creating the native app. Instead of designing for the multiple platforms, maintaining one codebase on a site cost much less. There is also no initial barrier or entry-level fee for accessing the site content.

On the other hand, income from the native applications would need in-app purchases, purchase of the app itself, or platform-specific ads. So if people do not indulge in downloading your app, you will not get any returns. Also, the income gained from the app purchases is subject to marketplace charges (that can be as high as 30 percent).

Build Captivating Websites with Ease

The leading Web Development Companies in India use HTML, CSS, and Javascript to make effective and functional websites. Once your site is created with cross-browser support, it will be used on every device to reach the audience quickly. With the use of HTML5, the user can now access the camera and geo-location. However, in the native apps, the code must be written explicitly for every marketplace. It increases the need for vast resources like hardware and extra skills.

Cleonix Technologies is optimized and fastest growing IT organization which offers topnotch website design and development services in Kolkata. We have a standing 24 X 7 support system who take care of any queries or complains or report every time you need.

Difference between CSS2 & CSS3

A Cascading Style Sheet, commonly known as CSS, is the layer of styling over HTML elements, or in simpler terms, it lets you style the elements (font, size, color, and spacing) of your HTML pages and content by applying classes to it.

There are basically three ways of writing CSS, which are mentioned below.
Internal Style Sheet, External Style Sheet, Inline CSS

Major Differences Between CSS, CSS2 & CSS3:

  1. CSS was originally released in 1996 and it has properties for adding font,backgrounds, and other elements. CSS2 was released in 1998. It has styles for other media types so that we can use it for page layout designing. CSS3 was released in 1999. It has presentation-style properties which allows you to build a presentation from documents.
  2. CSS2 has a single document, but in case of CSS3, it has many individual modules. For this, CSS3 became very easier to handle.
  3. Now the designers can use Google Fonts & typecast by the use of CSS3. Earlier, with CSS and CSS2, designers could only use “web safe fonts” for being 100% sure to use fonts that would always display the same on every machine.  
  4. While CSS and CSS2 had ‘simple selectors’, CSS3 calls the components as ‘a sequence of simple selectors’.
  5. CSS3 came up with some key web design considerations like rounded borders that help in rounding up the borders without any hassle. This turned out to be a huge plus point for developers who were struggling with initial versions of CSS borders.
  6. CSS3 has the capability to split text sections into multiple columns so that it can be read like a newspaper. In CSS2, the developers had difficulty because the standard was not equipped with automatically breaking of the text so that it fits within a box.

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