Latest updates from Cleonix Technologies
Never Suffer From CSS VARIABLES

The var() function is used to insert the value of a custom property.Variables in CSS should be declared within a CSS selector that defines its scope. For a global scope you have to use either the :root or the body selector.
Like other variables in any other programming language CSS variables also allow us to store a value and then use it later in our code. A CSS variable stores any CSS property value, like color, size, font-family, position, etc.
The syntax of CSS Custom properties is simple and concise.CSS variables are prefixed with double dashes ( – – ) and you can access them using the var() function.
Check the syntax of the var() function is as below:

var(custom-name, value)

Complex websites have a vast amounts of CSS, often with a lot of repeated values. As example, the same color might be used in hundreds of different places, requiring global search and replace if that color needs to change. Custom properties let a value to be stored in one place, then referenced in multiple other places. An additional benefit is semantic identifiers. For example,

:root {
–main-bg-color: red;

#div1 {
background-color: var(–main-bg-color);

#div2 {
background-color: var(–main-bg-color);
When the browser showdown an invalid var() substitution, the initial or inherited value of the property is used.
Since April 2017, this property is supported by all modern browsers, they provide an effective way to write consistent, clean styles.The following first browser versions fully support CSS variables => Chrome 49.0, Internet Explorer 15.0, Mozilla Firefox 31.0, Safari 9.1, Opera 36.0

“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web design training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization.For learning more about HTML & CSS contact now.

A Quicklook of CSS position

Positioning elements in web development is not so easy as it seems. Things became complicated as more elements come to the design. So, it is essential to know how to use CSS for aligning elements.
The position property specifies the type of positioning method used for an element. There are 5 main values of CSS Positions i.e.static, relative, absolute, fixed, and sticky.

Static: Static positioning is the default position for elements. They are displayed in the page where they rendered as part of normal HTML flow. Whether we declare it or not, elements are positioned in normal order on the webpage. For positioning different elements don’t have different default values, they all start out as static.

Relative: Relative positioning is the position where the element is positioned relative to its normal position. As we use relative position two things happen. One is that it introduces the ability to use z-index on that element, which doesn’t really work with statically positioned elements. Next is any child element of the relatively positioned element can be absolutely positioned within that block.

Absolute: Absolute positioning is the position where the element is positioned absolutely to its first positioned parent. That means an element with position: absolute is removed from the normal document flow. By default, it is positioned to the starting point (top-left corner) of its parent element. We can use the positioning attributes top, left, bottom. and right to set the location.

Fixed: In this case, the element is positioned related to the browser window. A fixed position element is positioned relative to the viewport, or the browser window itself. A fixed positioned element is also removed from the normal document flow & will stay right where it is as the viewport doesn’t change when the window is scrolled.

Sticky: A sticky element toggles between two position i.e; relative and fixed, depending on the scroll position. It is positioned relative until a given offset position is met in the viewport – then it “sticks” in place (like position: fixed). It does not work in Internet Explorer or Edge 15 and earlier versions.

“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web design training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization.For learning more about HTML & CSS contact now.

7 Must-Do’s When You Hunt for a Professional Web Designer

1. Crawl the web
Your search for the perfect web designer starts with familiarizing yourself with the excess of beautifully designed and well-maintained websites that are out there in the World Wide Web. Create a list of the features you liked across all the websites you have visited and arrive at a final wish-list of 8-10 features you would like your website to have. It could be aesthetics, page-load speed, ease of navigation, the relevance of content, level of engagement, or any number of other features. You should also visit potential designers’ websites. A well-designed and informative website of the web designer projects professionalism. It indicates business confidence and application of expertise.

2. Talk purpose and branding
The first thing you should do with each of your short-listed designers is to broach the topic of branding and the role of your website in creating the online brand presence you had envisioned. Your website is the face of your brand on the Internet!
The design of your website must coincide with your overall brand image and sales goals. Website design differs depending on its purpose. Evaluating the purpose of your website will help determine the features you must have and those you can live without ensuring the best return on investment (ROI).

3. Talk Search Engine Optimization (SEO)
You should seek out web designers who are familiar with Search Engine Optimization (SEO). Of course, it helps if the web designer is an SEO expert themselves.
You should always keep in mind that you are building a site to sell a product or a service. There is no point of having the most fascinating site when it doesn’t serve its purpose.

4. Find out who does the content writing

Website content is generally thought of as commodity’s pieces of text that are needed to fill web pages. Your content is what engages the visitor and is uniquely positioned to convert prospects to customers. Some web designers have access to professional content writers to write an optimized content talking directly to your customers. Alternatively, you can provide the content to your web designer

5. Read the inclusions and know what you are getting for your money

Like many builders who have a list of inclusions for each home design, most web designers have 3 or 5 packages with a list of inclusions. It’s very important to know exactly what you are getting for your money.
Watch out for designers who ONLY charge by the ‘page or by a certain page length.’ Or even worse have a very cheap package with a high monthly maintenance fee. This could end up costing you much more money.

6. Find out details of ownership and hosting

Inquire about the ownership of the web site and the domain name. Make sure you are given full ownership of the website and access details so that you have control of your website for future updates without having to pay the original designer. This will ensure you can still use your website domain name in the future, even if you decide to deal with another web designer.
Many web designers and development firms also provide website hosting services. This is not only convenient for you in terms of any web site’s updates and speed of portability, but can also work in your favor commercially. Ask your vendor for a competitive quote for a bundled service that includes website design, development, and hosting.

7. Ask for wireframes
Before you jump headlong into awarding the contract to your web designer of choice, ask for wireframes. These are schematics of how your web pages will look like and the functionality embedded. It is the norm for designers to provide wireframes for the home page and another page, or to show you a sample version of the sequence of actions from one page to another. This will reveal the thought process of the designer as they go about conceptualizing the design for your website.

“Cleonix Technologies” is a web designing company based in Kolkata serving the needs of clients from the country and abroad. We have a most well-versed team of web designers to make innovative and creative websites that can create a strong customer base for your company. With our expertise, also in the field of digital marketing services and web development, we deliver nothing but the best results. For more details contact us today.

Which image format to be used in Web Design?

It is always essential to develop and maintain good design practices to know which file type to use for images on and off the web. Although most image formats appear well on the web, understanding the basic strengths and weaknesses of these image formats will increase your confidence so that you can decide what is best in every situation. Let’s find out four of the most common formats of image formats and see how much you know!

1. JPEG: It is a compressing /packaging tool for digital images. It omits the unnecessary information an image carries, as a result of which the quality continues to decrease every time the image is saved as JPEG, leaving more and more image information. In spite of this limitation, however, JPEG is a particularly useful image format for photographic images (where it is most commonly used). It is not an ideal format for color & texture preservation, therefore, not recommended for logos & text.

2. GIF: The purpose behind the invention of GIF was to add graphics to the websites during the times of ridiculously slow internet speeds and limitations of graphics colors to mere 256. It is actually a single color transparency format that adds character to the picture. It is also known as the on & off transparency image format. The greatest advantage for GIF is that it is very light and do some amazing things with sharp lined pictures. It is the best format for images with sharp lines and solid colors and those requiring a transparent background. Note that GIF is only a screen- oriented format and should never be used for printing as the results will be disastrous.

3. PNG: It is, by some distance, perhaps the most flexible web images format; because of the fact that it was designed specifically for this medium. It has seamless transparency and even provisions like gamma corrections. The problem with PNG is that their files are heavier than their counterparts. It is ideal for mixing images with backgrounds and high- resolution print versions.

4. TIF: TIF is known as the highest image format, is best used for commercial printing but should not be used on the Internet. Keep a TIF copy for original photographs because it offers compression without any loss. However, If you use the web, make sure to export as a JPG format.

So now you know the advantages and disadvantages of these image formats, choose carefully and you will have a visually stunning and fast loading website. If you need any clarification, kindly let us know in the comments section below!

10 SEO Guideline Tips To Know For Website Optimization

Search engine optimization, commonly known as SEO is the key to getting more visitors and you want to make sure you use the best SEO technique and white hat methods on location and off-site for best outcomes. Keep reading for some of the best SEO tips.
Whether you operate an e-commerce website or business website, using excellent SEO techniques will help the search applications and other google position your website higher online websites (SERP) when prospects or customers find key terms relevant to your enterprise.

SEO TIP 1: Operating an e-commerce website or business website is not just about having the flashiest or slickest looking website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to targeted visitors to that website.

SEO TIP 2: Your website funds needs to be split between Design, SEO, and Online Promotion. If you reserve at least half of your website funds for SEO and internet marketing, it will be the best investment you make in your enterprise if done correctly.

SEO TIP 3: Before content is published for your website, you need to create a list of key terms to use that will provide the best SEO outcomes. Do this by checking the monthly amount of searches for each key expression. Go with key terms that have an excellent amount of searches and reduced competition and stay away from the key terms with the highest and lowest amount of searches and you will be a much happier website owner! In other terms, don’t try to position for the key terms “Google” or “Microsoft” unless you have unlimited funds for internet marketing!

SEO TIP 4: By choosing middle or higher amount, niche key terms or what is known as long-tail key terms you have an advantage. There is not much point in focusing on low amount key terms or key terms that have a low amount of searches. It goes for composing content for your website or for content too, not much sense in composing about how to reinvent the wheel if no one actually searches for that key expression.

SEO TIP 5: Once you establish the best key terms or key expression for each of your websites that word should be in the title Metadata, description, and the actual URL. For on location, content the key expression or key expression should be within the first 3 or 4 terms of the headings on the website and this same principle very well for content headings.

SEO TIP 6: When creating a new webpage keep in mind it is better to use a hyphen instead of an underscore in the URL and can lead to better SEO look term search.

SEO TIP 7: Don’t overuse the key expression throughout your web page content because google like The search applications won’t compensate you for it and might even penalize you with a reduced pr for key expression stuffing or key expression cramming your web page content. The same very well for content you write.

SEO TIP 8: SEO technique begins at the top of each website web page. Use your term in the first sentence of the first paragraph on each of your websites, as The search applications and other googles more pay more attention to key terms near the top of the website, much more so than below the times. Below the times refers to all content that appears below the first screen meaning you have to scroll down to read more on a website web page.

SEO TIP 9: Another one of the best SEO techniques for best SEO is providing your readers with content that offers vast information, a solution, answers a question or just entertains them. The content needs to be well crafted, clear, concise, and most of all correct. Keep your website frequently updated with excellent content and it may even become an authority site!

SEO TIP 10: Incorporate your term into keywords hyperlinks for on-location content and within content, content, or press announcements. Offsite keywords hyperlinks help you gain a backlink from dofollow sites that in turn helps increase your pr. The more backlinks the better your, however, that is not all there is to getting visitors or visitors to your website.

Search engines are playing an increasingly important role in the future of the internet, and it’s important for people in other tech fields – such as web design – to be able to keep up. If you design your site with these crucial aspects of SEO in mind, the finished product will be both beautiful and functional.

Want to add something to this list? Share your SEO tips for web designers in the comments below.

For a modern web developer, what is the best to use: CSS Framework or CSS Grid?

CSS Grid is a grid system which allows you to define rows and columns in your CSS without defining them in your markup. Web developers are able to build page layouts with native CSS code without depending on the HTML markup, except for the presence of the containing grid. Over the years, CSS Grid has constantly improved its role as a visual language adding features which allow it to do more without Flash scripting or additional JavaScript.

Below are a few reasons why CSS has more preference to Frameworks.

1. Simpler Markups
Your HTML will be cleaner if you use CSS Grid. While this might not be the most important benefits, this could be one of the first differences you notice.

2. More flexibility
CSS Grid lets you make HTML into what it was supposed to be. Layouts can be rearranged with ease with CSS Grid without worrying about the way the HTML is written. This is popularly known as source order dependence and makes the job much easier for web designers and developers.

3. No Column Limitation
With CSS Grid, your grid can have exactly the number of columns you want.

4. Browser Support
With CSS Grid, it is easier to create web layouts. The natively available layout in the browser renders numerous benefits. The use of Grid cannot be completely replaced by Framework as either of them is a complete drop-in replacement for the other.

However, the reasons for using frameworks are multiple and not only about the containing grid system. Listed below are some of the most common reasons for using the framework.

1. A Framework provides ready-made documentation
Creating documentation required skill and time. If you are working on a project with other web developers, then any internal system you create will also need documentation so that the other can use it. A Framework gives your team ready-made documentation.

2. Easy Starting Point available
When you attempt to build a certain component, seeking assistance using Grid can be difficult, however, using a framework can get you moving and should you require assistance, it will be about how to style or modify a particular component, the answer to which can be readily available on the web.

3. Practicality
You can deliver your projects sooner if you opt for a framework as it does not need a lot of customization. When you develop MVP for something new, a framework is a preferred choice. This way, using the framework you can prepare the first version more quickly and deliver it to your clients and have some time to work on the feedback. Otherwise, you might just burn yourself out.
Also when you are developing the backend admin system for an app or a site and need to create additional admin screens. A set of ready built components can reduce a lot of work and increase your speed of work. Predefined themes for dashboard and admin screens can serve as a useful starting point for your design and development.

4. Designing Assistance
If you have to both design a develop a website and you do not have the necessary qualifications or the budget to hire a designer, CSS Framework should be your choice.

5. Handling Browser Compatibility
CSS Framework is responsive while grids might make it difficult for you to decide breakpoints for web pages due to bugs or the lack of support for certain features you use.

Which one should you implement?

The answer lies in the nature of your project and you and your team will be the best decision makers. It might be useful that you not only consider your current requirements but also look into the terms of the initial prototype development and also the longevity of the website. Irrespective of your choice, it is important to keep your skills updated so that you are better prepared to take on the future and deliver the best of products and services in the coming phases of your career.

Cleonix Technologies is a web design company located in Kolkata, India. We take advantage of the latest trend and technologies to design, redesign and develop websites. This is our blog where we publish information for the general people and web developers for their knowledge enhancement.

Latest E-commerce Web Design Trends for 2019

As we are in starting of 2019, we have to ask ourselves what the future for e-commerce will bring in this year. Well, we know one thing about it is that the improved user experience is always in demand.
When designing e-commerce websites for an online audience in 2019, developers should be aware that web features should be simple but attractive. Also, functionality should be preserved.
Let’s look at some retail website design trends for 2019, and some of the best e-commerce web design inspirations for any business owner looking to capitalize this year:

1. Attention to a background

Your site must have the capacity to keep users interacting with it. Focusing on the background is one of the best ways to attract and make users stay on your site. Minimalism is a very important element of design. In 2019, the website design will cover the use of video or animated content in the context of the layout of the website. You can definitely expect a spike in traffic to your website, and consequently, the conversion rates will also increase.

2. Micro-interactions

Using micro-interaction technology in web design is a relatively new trend that will also make its way into 2019.This feature aids users in the following ways:
Provide important feedback to users or the consequences of an action they have taken on the website;
inform users when they have completed a task successfully;
help users stay engaged on the website;
prevent operational errors by showing users every step of the process.

3. Machine learning and chatbots

Many sites use bots more and more to improve communication between seller and buyer. Chatbots can also help your sales team find promising business opportunities more efficiently. Increased customer interaction with your site will create more opportunities for you to further develop your brand.

4. Different grid layouts

One of the most important trends in web design for 2019 involves thinking outside the box. Two distinct patterns will form the base for all grid designs on websites. These are the broken grid and the asymmetrical layout.
The above formats make it feasible for business owners to structure their sites. Contents such as images, videos or other types of content can be easily added to a broken grid.

5. Using different geometric figures and shapes

Designers have noticed that sites that use geometric figures and shapes receive friendly reactions from the visitors. Another key benefit of this trend is that it is very cheap to implement. If you don’t want to add video or animated content to your website design, the next best thing is to use shapes or cinemagraphs.

6. Attention to a company

Before you start the design process, take the time to identify all the key features of your brand. In short, highlight the things that make it what your company is. Once you do this, the next step is to figure out how to make it a reality and present it to the rest of the world. The aim is to be as authentic as possible, so you should create all your content unique.

7. Material design

Material design provides the tools that you can use to complement your user interface to make the most of it. The material design works based on various design features such as grids, colors, space of a webpage, the typography used, and the images. All of the above design features are taken into account to create a website that serves your company well.

8. Minimalism

The minimalist approach to web design is another trend in this list that isn’t new. Users are more likely to remain on a website designed to be simpler. This is because complex website designs are embarrassed and users find it uncomfortable to explore. One of the most important reasons for the minimalist approach is that the site acts as a guide to the user. You will not have problems browsing your website, searching for products and finding the information you are looking for. Remember, less is more, and that also applies to web design in e-commerce.

9. Hamburger Menu

The Hamburg menus are three parallel lines of icons. They are normally placed on the top left or right side of a web page. Once a user clicks on the icon, they have a different menu to navigate the website. Website designers have chosen different names, such as the option button, the side menu, the hotdog, the sandwich, etc. Just look at the Gizmo homepage, apart from other impressive design features, you’ll see a hamburger menu at the top right of the page.

If you have your own website you should definitely follow the trends of web design. Discover the tendencies, techniques, and tools of web design that will take a leading position in 2019. It’s up to you whether or not to follow these trends, but every industry professional should be aware of them. Pay attention to every detail and make sure you design carefully. It is time to make your move and prepare yourself for the future of e-commerce.

Guidelines for Writing Super Readable CSS Code

When designers talk about style guides, they usually mean an agreed upon manual on the coherent look and feel of a website or an application, with a well-designed color scheme, typography, and UI that’s used across the whole project.
There is another type of style guide that can also be used in web development, and it is just as important but rarely discussed: style guides for the code itself. Code style guides are designers rather than developers, and their main objective is to optimize the CSS or other code.
The use of proper code style guides gives us a better organized, consistent code base, better readability of the code and more maintainable code. It’s not a coincidence that major technology companies like Google, AirBnB or Dropbox utilize them.

This blog presents 5 coding techniques which can dramatically improve management and simplify maintainability of your code.

1. Divide and conquer your code
First, look at the layout structure and identify the most important modules in your CSS code. Before starting coding, group common elements and title each group in separate sections. For example, you can choose Global Styles( body, paragraphs, lists, etc), layout, headings, text styles, navigation, forms, comments, and additional information. Select the appropriate flags or striking comments to clearly separate code fragments. However, this methodology probably won’t be sufficient for large projects where a single module is too large. In such cases, master stylesheets are used for importing groups. It is also helpful for large projects or large development teams to have a brief update log and some additional project information. In addition, you can include a CSS debugging code to take care of diagnostic styling if you run into a problem.

2. Define a table of contents
To keep an overview of the structure of your code, you might want to consider defining a table of contents at the beginning of your CSS-files.
Setting a table of contents makes it easier for others to read and understand your code. You can also print it out for large projects and have it in front of you when you read the code. This advantage should not be underestimated when working in a team. It can save you and your colleagues a lot of time.

3. Define your colors and typography
Since we do not yet have CSS constants, we need to find a way to quickly refer to the “variables “we use. One way to get around the lack of constants in CSS is to create some definitions at the top of your CSS file in comments, to define constants. A common use for this is to create a color glossary. It means that you have a quick reference to the colors used on the site to avoid using alternates by mistake and, if you need to change the colors, you have a quick list to go down and search and replace. ” The same applies to typography. You can also add some important notes to the “system “of your definitions.

4. Order CSS properties
When writing the code often it’s useful to apply some special formatting to order CSS properties — to make the code more readable, more structured and therefore more intuitive. Some developers use a more interesting approach — they group properties in alphabetical order. Whatever grouping format you are using, ensure you clearly define the format and the objective you need to accomplish. Your colleagues will thank you for your endeavors. Furthermore, you’ll say thanks to them for sticking to your format.

5. Indentation is your friend!
For a better overview of your code, you might consider using one-liners for brief fragments of code. This style could lead to messy results if you define more than 3 attributes for a particular selector. However, you can emphasize dependencies between all elements of the same class, which are moderately used. This technique increases the readability of the code dramatically if you find a specific element in your style sheet.

CSS style guides are helpful if and only if they are used properly. Avoid too many style guides for too many elements bundled in too many groups. Your objective is to obtain a readable and maintainable code. Stick to it and you’re going to save a lot of trouble.

The Rise of the Gradients in 2018
Gradients are back in the rule, and the multi-tone effects are driving modern design in a big way. Nowadays, Gradients are used to create striking articulations and channel user emotions, helping audiences relate to a product or any thought. Gradients have been “hot” in all mediums of design for the last year & it becomes a trend.

What is a Gradient?

A gradient is the gradual blending starting with one shading then onto the next. It allows the designer to virtually produce a brand new color.
It makes objects emerge by adding a new dimension to the design and adding naturalism to the object. In simple terms, gradients include profundity.
Then again, a gradual mixing from a color to white or black (and playing with opacity) can imitate distance from or proximity to a light source. Gradients are more accurate to the real world because real life isn’t built of flat colors.

Why we pick the Gradient?

Create Bold Logos/ badges with the proper Color Gradient Synchronization.

If you want to present an intense and audacious logo to your audience, you can make it happen with potent color gradients. Color gradients channel emotions through your website traffic and trigger areas of their brain which force them to explore around your website for a while, rather than skipping off after a cursory glance.

Gradients Create Colors Look Thicker in Color Tones for Effective Viewing.

Gradients build visual parts of your website seem a lot more prominent, fun loving and visually appealing.

Gradients Bring Additional Depth and Dimension to Compositions.

Gradients, not just rule the foreground, they more and more govern the background of the website as well. Gradients, when utilized properly, will eventually improve the depth of composition within the website.

Gradients Can Simply Catch Attention Towards Calls to Action.

Gradients might not have a positive impact with websites having little icon type spacing, however, websites having large spacings will help attract the attention of website traffic directly to your call to action.

Gradients produce a perfect Balance Between pictures and colors in a Website.

Gradients are turning the new norm of striking the perfect balance between pictures and colors on a website. By utilizing the intensity of large pictures and using certain structure components, designers are merely focused on diverting the attention span of an individual promptly towards calls to action.

Gradients are More Realistic and Unique.

Using gradients on your website will ultimately make the images appear more realistic, unique and memorable.

6 Hottest Web Design Trends Of 2018

As a digital sector, web design is far more subject to move towards technology than its conventional print forbearers. But we have entered into the new era of 2018, so that’s no surprise, is it? What is surprising is the way web designers have continued to match with the technical challenges and still manage to make sites that are user-friendly, clean and interactive, consistent with the corporate look, adaptable to every credible device and just plain beautiful all at once.

1) Mobile is a major platform
The way that can’t be overlooked is the significance of mobile-friendly website compositions that has been expanding immensely in a previous couple of years and the pattern doesn’t appear to back off at any point in the near future. This implies website specialists must spotlight on each website to have a mobile form these days.

2) Clean UI
Clean User Interface is about moderation and ease of use. It’s tied in with disposing of the additional things that are not required in your website and concentrating on the vital parts. Designs that are easy to navigate, minimalist and load fast are in trend in 2018 and attractive for a few reasons – both for mobile users and desktop users who need sufficient speed and reliable connection to surf websites to get perfect SEO value.

3) Replacing Gif’s by Cinemagraphs
Cinemagraps is a new technology that is going to conquer the internet in 2018. They are totally different from GIF images. By using this in website’s background you can make your website more interactive that help you to grow conversion rate.

4) New voice Search Options
A voice user interface refers to human communication with a computer or any machine in the form of speech. Devices are now capable of understanding and acting on different voice commands. When joined with machine learning, this can possibly assume your needs before you even complete the command.

5) Animation Improvement
With the improvement of browser technology, web designers have supplanted static pictures with animations to connect with viewers in their correspondence approach. It is an incredible tool to include clients in the narrative of a website and make an improved client experience. They help in connecting with customers all through their experience on the website.

6) AI and Machine Learning
Artificial Intelligence has progressively worked its way into web designs through innovations like conversational interfaces. In future, we will see machine learning and AI being acquainted with a large number of the frameworks that we associate with. This will soon make web communications consistent.

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