Different Types of Digital Marketing Techniques and Their Uses

Digital marketing is a process wherein an e-firm tries to capture audiences using effective SEO techniques and by making use of Social media platforms, on a grander scale. Most digital marketing activities conducted online but some are conducted offline also.
Let’s takes a look at several of the most common types of online marketing and what their individual benefits are.
1. SEO
SEO stands for search engine optimization. It is the process of optimizing a website so that it ranks higher in a search engine’s results page. This process is extremely beneficial, as higher search engine rankings will result in more traffic to your site and potentially more sales.
2. Search Engine Marketing (SEM) and Pay Per Click (PPC)
SEM (Search Engine Marketing) is a paid method to gain more and more traffic via Search Engines. It is different from SEO where we used to acquire traffic using organic search results. Using SEM we can purchase an advertisement space that appears on search engine page results (SERPs) for particular keywords searched by users.
An Example of SEM is Pay-Per-Click Advertising or PPC. PPC is a type of paid digital promotion method in which we pay a certain amount of money to search engines whenever our advertisement is clicked.
3. Social Media Marketing (SMM)
SMM is a way of creating content respective to social media channels to get traffic related to your niche and establishing your brand presence among users. Social Media becomes a crucial part of marketing these days, almost every DM strategy is somehow related to social media. Social media gives us a better communication channel via which we can connect with our targeted users and gain valuable customer feedback to enhance our services.
4. Content Marketing
A good Content is considered as the king of Digital World. It is considered a long-term plan which focuses on creating high-quality content relevant to our targeted customers. Other Digital Marketing Strategies are also dependent on content marketing as it is Key Pillar Of Our SEO Strategy. Offering good content to users helps an organization to establish itself as a valuable source of information from the user’s perspective.
5. Influencer Marketing
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. In this method, organizations hire or use people with a large number of people related to your niche to drive more traffic and sales. This is popular on social media channels like Instagram and Snapchat.
6. Affiliate Marketing
It is a performance-based marketing method where an organization pays affiliates to drive customers with his own marketing skills.
This method is based on a referral system. Let suppose you referred someone to buy a product and when he/she purchase that product you will be awarded a certain amount of money.
7. Email Marketing
As the name suggests it is a method of promoting your product using Email as a medium. This method allows you to update your customers on a regular basis about your various offers, schemes and lots of other stuff too. It is inexpensive and easy to adapt which makes it better options for small businesses.
Now we know about almost all digital marketing types so we can use these methods to optimize our business and engage more and more customers. You can also hire a good digital agency like Cleonix Technologies to help you design a proper digital marketing plan for you.