1.Programmatic and Contextual Advertising:
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.Programmatic advertising is even relevant in video advertising. The contextual advertisements are shown blended with the video content to make more sense to the audience. Such an advertisement does not seem intrusive to the audience and is likely to sell more.
70% of consumers say that they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
2.Live advertisement or broadcasting:
Live advertisement or broadcasting can boost your organic views by 135% on Facebook alone. Live streaming is an essential feature of e-commerce business on various social media platforms.
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
For standing out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.
6.Social Messaging Apps:
The following statistics show the growing popularity of social messaging apps for business purposes. 1.3 billion monthly users are active on Facebook Messenger
2 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.3 billion monthly active users
55 billion messages are sent via WhatsApp every day
WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube
7.Voice Search & Smart Speakers:
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019. 50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.
8.Social Media Stories:
With the increasing popularity of social media “stories,” it is essential for marketers to look at this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.
Sources: pncdigital.com, singlegrain.com
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