There are more than 1.5 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smartphone. So, though You may have a best developed desktop website , you can not keep your business ahead of this competition era until you too have Mobile Optimized Website.Google lately rolled out the mobile-friendly update or ‘Mobilegeddon’ .
On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website.
Technology platforms that are mobile-friendly allow users to get a close look at the share of voice in their industry across various devices, such as smartphones and tablets, and compare to competitors.
With the recent Google algorithm update, Responsive Web Design( RWD )is its preferred design option.Here we can say about Responsive Web Design( RWD ) ,it is a setup where the server all the time sends the same HTML code to all devices and CSS is applied to alter the display of the page on the device.Wikipedia defines Responsive Web Design as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”