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How many Social Sharing buttons should have on your website?

For generating a free advertisement, social sharing buttons are no doubt one of the best ways to spread your business via different social media channels. Many online marketers suggest adding social sharing buttons for increasing traffic. Though social sharing buttons help you to generate tons of traffic, but it’s not always good for user experience. But more social sharing button doesn’t always guarantee you more social shares. So, at first you have to decide how many social sharing buttons is appropriate for your website.

Understand the difference between social connections and social:
There are mainly two types of social media buttons; one is used to connect with you on the social channels and another set is used to share your content with your audience around the internet. You do not want to confuse your visitors, so make sure they must look different.

Put the most popular social share buttons on your website:
With so many social media choices, it is difficult to select the best one. Having too many buttons make the audience distracted. The most popular buttons are “Facebook” “Like”, Twitter “Tweet”, LinkedIn “Share”, “Submit” and Pinterest “Pin it”. These share buttons are easy to recognize a call for action.

Track & analysis your website engages from social share buttons:
Find & track the most effective sharing options from Google analytics. This referral traffic data will show you, from where are your visitors are coming from on a consistent basis. From the demographics data, you get to know which networks are your users’ playground. Take a look & upgrade your social media button accordingly.

Mainly Facebook, Pinterest, Twitter, and Linkedin are most used social media buttons. On mobile, it’s Facebook, Twitter, WhatsApp & Facebook Messenger. It really depends on your audience. You must do the main ones, Facebook and Twitter definitely. Anything more than three or four can degrade the user experience. We recommend choosing only the most effective social sharing buttons for their readers. You can utilize Google Analytics to find the most effective social networks for the best sharing options and produce better results.


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