Your web visitors are chasing for information or products. They make quick decisions without thinking.
So how can you convince your web visitors to take action if they don’t read your text? Below follow 9 tips to compose powerful content for the web.
1. Treat your web visitors like wild animals
Your website visitors are hunting for information or a product to buy – just like a hungry panther hunts for his next supper. Just like the panther decides fast whether to follow a scent trail or not, your web visitor makes a fast decision whether your site is useful or not. So if your site looks complicated with lots of options, they may switch to another website.
2. Put your most vital information first
Writing for a website is absolutely different from writing an essay or a paper. Here your most important points always come first. Information those are most important to your web visitors is often a simple statement of what you do. When they can understand what you do, they might want to gather some important details. And maybe then they would like to know some background information.
3. Don’t try to be clever or creative
Clever phrasing requires people to think. Basic statements frequently work best. Furthermore requesting people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So try to keep your web content as simple as you can.
4. Write for scanners
Research suggests that only 16% of individuals read web pages word-for-word.
How are you able to write for scanners? A quick tips:
Does your headline communicate what you’re about?
Does your image caption communicate a sales message?
Do your sub-headlines summarize your key points?
Do easy-to-scan bullet points reduce wordiness?
Your potential customers are looking for information or products. Make sure they can understand your most important information by just glancing at your web page.
5. Use familiar words
Carewords are the words people are looking for. We often prefer to improve ourselves sound better than what we are. We tend to try and embellish what we tend to do. we tend to try and sound scientific, fancy or special. However, your web visitor is looking for familiar words because they’re the scent trail that tells them they’re in the right place.
6. Write for lazy people
Your web visitor doesn’t want to give much effort to read your text. Always use short paragraphs and sentences. Try to avoid the passive tense and needless repetition. Set yourself a challenge and make your content as short as possible.
7. Expect people to arrive anyplace on your website
It is not mandatory that web visitors will start reading at your home page. They may arrive on any page of your web site. Try not to depend on your navigation bar to tell people what to do next. Include a button or link to guide people to take the next step on each page.
8. Make it simple for hunters to find you
Web visitors are hunting for information or products. Here are some tips to How can you help them find you.
Answer the questions what they are asking
Discuss one specific topic for each page
Include links to relevant pages of your own website or redirect to other websites
Use actual phrases and words that your potential customers are looking for.
9. Make a visual impression
Web copy and web design should work together. You can’t write your words, you can’t compose your sentences, you can create your bullet points, without considering how your web page will look. The visual appeal of your website impacts the readability of your text; and influences whether web visitors can quickly get what you’re about.
Try not to treat your web visitors like academics who love reading challenging and complicated texts. Try not to treat them like lawyers poring over the small print. Don’t be wordy. No need to show off your extensive vocabulary knowledge. If your focus is clear, it’s much easier to stand out on the web and be found. If your message is clear, it’s much easier to create powerful web content. Always be clear, be specific, be bold.