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SEO Meta Tags & Their Uses For Ranking

There are many different parts to a successful SEO & PPC campaign. However, when it comes to your website, one of the most overlooked aspects that can have a great impact on your SEO success is the meta tag. Meta tags appear in the page’s code. They are known as the content descriptors that help the search engines to understand what a web page is all about.
A meta tag is just a couple of sentences that sum up what your website is and what content it is presenting. You can have one on every page, so you can easily customize them to explain each page of your website. Like the summary of a book, the meta tag should try to tell the big picture idea of your website. Some important and basic meta tags should be on every page but you need to understand that meta tags are beyond description and words. Some of the meta tags are:
Meta Content-Type:  These tags should be on every page as they are necessary to declare your character set for the page. Your web designer should be able to understand what’s best for your site.
Title tag:  it is one of the most important tags which contains information that’s very important to SEO. Every page should have a unique title tag as it describes your web page. Search engines tend to view this text as the “title” of your page.
Meta Description: It is known to be a brief description of the web page. You should write it to catch the user’s attention as it can help to achieve a better click-through rate on your website.
Viewport:  it is necessary to specify the viewport if you do not want to take the risk of the poor mobile experience. So do not forget to specify the viewport on the website because without it mobile devices render pages at typical desktop screen widths, and then tend to scale the pages to fit the mobile screens.
Canonical Tag:  It is used if you have a single page URL that has the same content with other multiple-page URLs. It is necessary to implement the canonical tag as it will help to tell the search engines to index the main page and avoid indexing other duplicate page URLs.
Alt Tag:  It is extremely important for images because search engines cannot read them so it is necessary that you have to add proper alt text to the images so that search engines can crawl them.
Robot Meta tags:  These are the HTML tags that provide important instructions to web crawlers on whether to index or noindex a web page.
Language: It is necessary to use these tags. You need to declare the main language used on this page.
Site Verification:  These meta tags are necessary and Google allows you to verify by DNS or external files.
These are some of the meta tags. Always remember that meta tags are key things for all search engines. So you must focus on meta tags. You can hire top SEO companies in Kolkata like Cleonix Technologies to get the best results at an affordable price.


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