Ultimate tips to speed up your website

We all know how important it is to have a website that has a super-fast loading speed. In today’s world, where everything has come within our finger’s reach by the means of technology and its use of the internet, websites are basically acting as the channels or portals to another realm, where sits the products, services or information that one seeks to find. It is that easy for the end-user to look-up something they need over the internet and access it that much easily. A process that is almost entirely hassle-free!

Except, when they click on a website, it starts to load, and within the extra few seconds that the site might have taken to load, the consumer will almost certainly change their minds about purchasing a product or purchasing it from the same website. Now, if you have a website, you certainly will not want this to happen. Hence, speed of a website is considered as one of the most crucial factors that any business or individual needs to pay attention to.

An optimum loading speed for a website is considered to be within 1 second. Between 1 to 3 seconds, it is considered as an average speed and any longer than that, and the website tends to lose on its visitors’ attention and hence, chances of conversions. That causes such a direct loss to the revenue generation for any business that conducts sales and business via the online medium (i.e. e-commerce websites). Obviously, this needs to be taken care of with a lot of website optimization work. So, what all can be done to make sure a website is running at its optimum speed? Let’s have a look:

• Using an optimized server hosting: Hosting style of the server plays a very crucial role in determining the speed of the website and hence should always be optimized as per the requirements of the site.

• Utilizing the browser’s cache: Whenever possible, when the browser cache is utilized to access resources, the website always loads faster as the browser isn’t required to find the resources from the original source, hence making it a faster process.

• GZIP compression: A golden rule is to use GZIP compression to reduce the file size by 70%. As the reduced file size is easier to transfer from the server to the browser, the website speed is increased significantly.

• Using a CDN: CDN (or a Content Delivery Network) works to deliver content more efficiently to the users as it is a collection of web servers present across multiple locations. For this, the servers with the quickest response time or lowest network hops are selected to deliver the content, from the closest location, hence speeding up the process.

Read Also:- What should not be included on your website?

• Identifying and removing unnecessary items: Often a website has a lot of installed software and modules that might not be even needed any more. Configuration of the MySQL to decrease the cache size frees up a lot of space. Also, Apache configuration can be done to disable modules that are not required.

• Reducing re-directs: Redirects from one URL to another lead to extra HTTP requests and hence slows down the website by causing increased latency. Hence, it is very necessary to limit the redirects.

• Image optimization: You should make sure the images on your website are optimized so that they are cropped down to the smallest size possible without affecting the quality, saved using the JPEG format and have valid src attributes added to them.

• Avoid query strings from static resources: As any link with “?” in the URL will not be cached, any static URL should avoid using query strings. They can be used for the dynamic sources on the website.

• Code optimization: The code should be properly optimized to remove any kind of extra spaces, blanks or HTML comments.
While these are some of the most common and useful tips to speed up a website, there can be a lot many approaches when it comes to optimizing the website to achieve its optimum speed. Hence, it’s a task best left for experts who can properly backup the existing website and then optimize it element by element to get you the desired results.

Read Also: SEO tips & tricks to better optimize Your Website

Web design mistakes & method to correct them

There are numerous websites on the Internet, and hundreds or probably thousands are created by day.It happens to everyone at some point: You look back on a website design and realize that you made a mistake.Let’s narrow the focus to the most common 6 mistakes.Avoid these,learn to correct them and your site will be far better than much of the competition.

• Designing Without a Grid
• Less Whitespace
• Moving Forward with Poor Images
• Not Using a Color or Typography Palette
• Overcomplicated Navigation
• Site is Slow to Load

Designing Without a Grid:

While the concept is solid, the lack of a grid can leave a website hanging on a shaky skeleton.Designing with visible grids is trending and functional, and you can use a variety of design tools, such as UXPin or Adobe’s Creative Cloud to help you.

Less Whitespace:
Whitespace is an important element of design for good reason because too little whitespace leads to confusion, disorganization and unreliability.Properly using whitespace will give your client’s readers the best experience.

Moving Forward with Poor Images:
Every good website starts with a good image.Images should fit in with the purpose, organization, and style of the page. Avoid using high quality images with large file sizes.

Not Using a Color or Typography Palette:
The most important thing of a good website designing is it’s readability & grab the users’ attention.A website design project is just like any other when it comes to style and branding, and consistent color and typography palettes are vital.

Google Recommends to build Mobile Optimized Website

There are more than 1.5 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smartphone. So, though You may have a best developed desktop website , you can not keep your business ahead of this competition era until you too have Mobile Optimized Website.Google lately rolled out the mobile-friendly update or ‘Mobilegeddon’ .

On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website.

Technology platforms that are mobile-friendly allow users to get a close look at the share of voice in their industry across various devices, such as smartphones and tablets, and compare to competitors.
With the recent Google algorithm update, Responsive Web Design( RWD )is its preferred design option.Here we can say about Responsive Web Design( RWD ) ,it is a setup where the server all the time sends the same HTML code to all devices and CSS is applied to alter the display of the page on the device.Wikipedia defines Responsive Web Design as “an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

Source:searchenginewatch.com,Wikipedia