In the fraternity of e-commerce, the primary goal of a business is to reach its target audience. Brands can boost their sales figures and thrive in the market if they can reach out to the right customers. And we all know how crucial a role Search Engine Optimization or SEO plays in getting noticed in the digital sphere.
Therefore, most e-companies spend a substantial amount of money to develop an effective marketing strategy and a powerful SEO. But are all the SEO strategies work in the same manner? Of course, not! Despite the fact that the ultimate goal of a business is to serve the customers, SEO depends massively on the type of business you’re dealing in.
There are mainly two types of business models online, i.e., Business-to-Business (B2B) and Business-to-Customer (B2C). Both have different SEO requirements. In this blog, let’s take a look at some of the major differences between B2B and B2C SEO strategies.
B2C and B2B Business Models in A Glance
B2C (Business-to-Consumer) is a process that offers your products and services to the interested customers directly. Here, the customers will find your company while browsing for their desired products and services. If a customer is satisfied with your product, he/she will buy it through an online transaction portal. Amazon is one of the leading and globally acclaimed B2C brands thriving in the market.
On the other hand, a B2B (Business-to-Business) organization sells its products and services to another organization instead of customers. Here the selling process has its own complexity. In fact, it takes several months for a company to make a name for itself and proceed with a transaction. Therefore, the B2B transaction requires more advanced and layered SEO strategies. Most of the automobile industries thrive on the B2B business model.
>> Major Differences Between B2B and B2C Marketing Campaigns
The following points shed light on the major differences between B2B and B2C SEO strategies.
Keyword and Language Usage :-
Both B2B and B2C uses keywords and specific languages to reach their target audience. However, the phrases and terms are far more complex in B2B SEO strategies. For instance, a customer doesn’t care what technology a company uses to keep the food fresh. But on the other hand, a company selling CRM software needs to explain everything to their potential buyer. So, the languages are a bit more technical in B2B when compared to B2C.
Marketing Goals :-
B2B and B2C, both create effective marketing campaigns with only one lookout, i.e., to generate sales. But in B2B, most of the transactions don’t take place online. So, the main purpose of a B2B campaign is to drive conversion instead of boosting the sales figure immediately. Whereas B2C campaigns thrive on immediate conversions and sales results.
Purchasing Decisions :-
Generally, in the case of B2C, only one person, i.e., the customer takes the purchasing decision. But in B2B, the purchasing decision depends on multiple individuals. So, all the individuals can perform their respective market researches to find other options. In addition, each person will use their own experience, responsibilities, and concerns for the research. Hence, the SEO strategies in B2B do take multiple individuals into account.
The Bottom Line
These are some of the major differences between a B2B and a B2C SEO strategy. However, it entirely depends upon your choice regarding which SEO strategy to pick for what e-business purpose. So, choose wisely!
The world around us has majorly shifted its focus to the small screen know-it-all’s that can fit right into our pockets. Yes, it is the mobile phones, rather smartphones that have taken the lead as preferred electronic device in the last few years. More than 50% of searches made on Google are from mobile devices. And with this increased dependence on these small screens, companies have felt the need to adopt a new strategy to refine the user experience for their customers. That’s exactly where Mobile SEO comes into play.
So what really is a Mobile SEO? It can be summarised as the process by which a website is optimised to give an tailored experience to the user, who has looked up the said website over their mobile phone. This includes optimising all the content of a website in such a way that it ranks higher than other websites on a search engine results page. So in short, when someone searches for your company website or your products, your website must be easily available and visible on the results page.
Mobile SEO is absolutely necessary is today’s world where the screen size has gone down and so has the patience of the majority of these smart-phone users. It is quite the challenge to grab the attention and then also hold the interest of the visitors to a website, for a duration long enough to convince them of the utility of the products/services that the website might be selling or offering.
To properly optimize the mobile screen experience of a website, its layout, design, page speed, etc. are analysed, to find out all the ways the UX of the visitor is improved in the best possible way and it is acknowledged as a “user-friendly” website. The ease and quality of access to the website simply translates to improved sales potential.
Here are the main factors to keep in check for an ideal mobile SEO:
- Mobile search- Page-speed ranking
Due to the issues related to network and hardware, the page speed is a very crucial concern. To make the webpage load faster, the codes need to be shortened, web caching is utilised, redirects are reduced and the contents like photos are optimized.
For a web design to be called responsive, it must have the same HTML code and the website content for a given URL, irrespective of the device. The coding is done so that the browser can adjust the website’s content to suit the mobile phone’s screen.
- Navigation: Mobile-friendly
A mobile friendly navigation is when the users get a clutter-free, smooth and fast browsing experience on a website. Here a customer is most likely to find what they are looking for or even products that are appealing enough to impact buying choices.
Hence, the mobile SEO is a critical part for any website and a good mobile SEO will always enhance the reach and approach to the potential customers for a brand.
To learn more about our custom SEO campaigns call at 09674448555 or visit Cleonix Technologies, the best web development company in Kolkata right now that offers affordable SEO services with the best organic results.
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An often overlooked ranking factor of SEO is website load time. Google has stated clearly that website speed is an important factor that they want webmasters to pay attention to. A study has found that just one-second delay in page load time can decrease the number of page views by 11%, customer satisfaction 16%, while 7% will be registered for loss in conversions.
However, the process of enhancing the speed of the website is not quite easy, but you can make it easy by getting a good website speed optimization service. Here, we have discussed simple ways to boost the opening speed of your website…
Minimize the HTTP Request of Your Website
A recently conducted study has suggested that more than 80% of websites in the World Wide Web take time for downloading different web content such as images, Flash, scripts, stylesheet, etc. Since the HTTP requests are forwarded for each of these components, excessive on-page content can extend the opening time of your website.
Thus, it is very important to reduce the number of components from each page of your website, as this will help you to reduce the number of HTTP requests, which is a significant part of improving site performance.
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Images play a greater role in web page opening time. Oversized images always take a longer time to load, thus you will have to take measures to keep your images as small as possible.
Likewise, format and SRC are also two important factors that can slow down the opening speed of your website. JPEG is the best format you should go with, but you can also apply PNG. However, BMPs or TIFFs are not recommended, if you want to boost your site’s performance.
Compression is a technique, where you will have to Zip your high-quality content that comes with 100kb data or more. The technique minimizes the bandwidth of your pages and reduces the HTTP response.
According to professionals, more than 90% of today’s internet traffic use browsers that support Gzip, thus it will be a great option for you to apply the tool and prepare your server to enable compression.
Enable Browser Caching
Static resources should come with the life span of one week, while other resources like ads or widgets should come with the life span of at least one day. However, you can set the expiry time of cacheable resources like JS and CSS files, media files, image files, PDFs, etc. for at least one week.
Reduce the Number of Plugins
Too many plugins will not only slow down your site’s performance but also invite many security issues along with technical difficulties. Thus, remove all unnecessary plugins, try selectively disabling plugins, and experience a better server performance.
Following these above tips, you’ll have a clean, lean website your visitors will love to visit.