The online shopping market is growing at an exponential rate. Especially over 2 billion people have shopped online during the pandemic period. In fact, eCommerce stores have crossed 4.7 billion sales worldwide. The prime factor behind this exponential rise has to be the lockdown impositions in various countries. So, if you enter this eCommerce platform and hit the hot iron, congratulations; You have made the right choice.
But in order to achieve success, your company will need a robust platform to sell its goods and services. Magento and Shopify are two of the best in the market for creating eCommerce websites. Each of them provides us with various features and functionalities that cater to a specific type of business. Therefore, in this blog, we will discuss everything you need to know about Shopify and Magento. This will provide you with the proper insight regarding which one to choose for your eCommerce development.
Magento Vs. Shopify: What Are They?
Introduced in 2008, Magento is an open-source highly customizable eCommerce platform. It works like a Content Management System (CMS) and shopping cart platform. The users can create customizable eCommerce websites based on their business preferences and choice.
Shopify is also an eCommerce platform founded in 2006 by Scott Lake, Daniel Wienand, and Tobias Lutke. It allows users to create powerful eCommerce websites that will help to acquire more customers. So, with Shopify, your company can generate more sales and you can manage your daily activities much more efficiently.
The Main Difference Between Shopify & Magento
Ease Of Use
This has to be the first criteria when you decide to choose an eCommerce platform. Without the ease of use, your business can face a lot of issues regarding technicality and flexibility. From creating a website to managing and maintaining it, an easy to use website can save you time and effort. Most importantly, ease of use can directly impact your website’s performance and sales figures.
Magento: The ease of use curve with Magento is quite steep to start your eCommerce journey. Yes, the interface is clean and responsive. But to design a powerful website, you need to have coding knowledge for management and store creation.
Shopify: When compared to Magento, Shopify is much easier to use. You don’t need to have any expert knowledge to create an eCommerce website, manage, and maintain it. The user interface provides the user with a functionality called “drag-and-drop”, which makes the creation process much easier.
Selecting the right eCommerce platform is extremely important for the success of your online business. However, between Shopify and Magento, the main difference comes down to ease of use. If you are someone who can afford to hire a developer to do the website designing process, go for Magento. Otherwise, Shopify is the best option available for you in the current market.
Also Read: Business benefits of Laravel development services
In this growing digital world, you can easily miss out on the opportunity created by the new technology in the market. The situation can get even worse when businesses don’t have the required expertise for tapping these changes. Well, this can be the case for every organization that doesn’t have enough knowledge about web designing and development.
With the introduction of web development, the whole structure and operations of the business industry have changed drastically. So, for every aspiring businessman who wants to know about web development and design, this blog is for you. Here, we will discuss how web design and development can amplify your business. Let’s go.
Benefits Of Web Design and Development
Easy Navigation :-
The users must experience easy navigation with the help of a successful online platform. See, the thumb rule is that the information on your website should be easily accessible. For this, your website should fast load speed. Remember, easy navigation guarantees organic traffic.
Search Engine Optimization (SEO) is perhaps the most important aspect of your website. See, millions of websites are fighting with each other to reach the top position among the search results. So, if your website is SEO-friendly, it will reach the relevant search results. As a result, you will attract customers and generate sales.
Attractive Visual Content :-
Selling your products and services in the digital world is not an easy job. It can get more complicated if the company chooses to provide only text to describe its products. See, most customers don’t have the patience to read 300 words of the product description. They will simply leave your site. So, use images to convey information about the company and its services.
Increasing The Sales Figure :-
The success of any business is directly related to the sales figure. Well, web design and development can generate sales for your company. Since the pandemic, the growth in the eCommerce industry has been substantial. In fact, numerous customers only prefer online shopping for the sake of social distancing.
Attracts New Customers :-
One of the primary objectives of any business is to attract and reach new customers. Well, there are numerous methods to achieve success over this. But one of the most celebrated and proven methods is web designing. It opens the door to the entire digital world. In this case, you can literally say that sky is the limit.
User Engagement :-
There was a time when the business structure was based around brick and mortar. But not anymore, the times have changed with services becoming digital. This is one of the prime reasons that most organizations want to develop interactive websites. It will help them to increase user engagement and develop their online presence.
Marketing & Advertising :-
For any startup, making your presence known in this digital world is a success in itself. Websites can help you increase your market presence. So, customers will know about your products and services. Of course, marketing and promotions also play a vital role. But without having a website, digital marketing is basically of no use.
Lifetime Customers :-
As your company grows and expands its horizon, it is very important to have a loyal customer base. But developing a loyal client base is not an easy job. The situation can get worse if the company policy and tactics are bad. However, in such cases, web designing can help you out. Through your website, you can identify loyal customers and create an effective strategy to retain them.
Brand Creation :-
Nowadays, the success rate of any business entirely depends on how well it can establish its brand in the digital world. You don’t believe me? Well, just do a bit of research and you will exactly know what I am talking about. With an interactive and engaging website, you can reach new customers and develop an online presence and brand.
For any business, it is extremely important to know how web design and development can affect their success. Remember, without having a proper website, it is almost impossible to establish your business. So, take note of the above points and work accordingly. Good Luck.
Also Read:- The Role of Digital Marketing in Business Development