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Top 4 Importance of video marketing
1.Video Boosts Conversions and Sales:
Videos can make you some profit. By adding, a product video on your landing page you can raise conversions by 80%. Visual content is the key to make engagement with the public. Video can also generate sales leads through proper advertising. Video converts a lot of customers. Simple, right? Recent analysis shows that 71% of marketers say video conversion rates perform much better than other marketing content. 90% of consumers like to watch videos on their mobile. From the 3rd quarter of 2013, mobile video views have increased by more than 233 percent. As per YouTube reports, mobile video consumption rises 100% every year. This obviously encourages Social Shares.

2.Higher Retention Rates:
65% of viewers watch more than ¾ of a total video, which is quite enough we can say about text-based content. Therefore if you have a message to get across, the video might be the possible way to go.

3.Enhance SEO technique:
First off, applying video in content marketing efforts will certainly improve your SEO. In fact, according to Comscore, adding a video to your website will increase the possibility of a front-page Google result by 53 times. The average CTR of video ads is approximately 1.84%. That’s the maximum CTR of all digital ad formats! For a 15-second non-skippable YouTube video ad the completion rate is 92% whereas the rate is only 9% for skippable video ads. That means Video Ad does its job wonderfully.

4. Video promotes Social Shares:
Nowadays social networking sites also support video content with their new features. For example, Facebook has launched 3600 Video, Live Video, and Life stage (A Video-Centric App for Teenagers). Instagram also put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. YouTube is the second most popular social platform in the world for their huge audience.

sources: dreamgrow.com,vidyard.com

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