The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited from your website. You can check your bounce rate inside Google Analytics. Here we’ll discuss the top 5 tips to reduce bounce rate of your ECommerce Store.
1.Improve your content’s readability:
For lack of readability, your target customers might leave your site. Use subheadings to throw more light on your topic. Use bullet points to explain benefits or points worth noting. Use plenty of charts, images, screenshots and quotes from industry experts, where appropriate.
If the scripts and information on your eCommerce store are taking a long time to load, you will lose your user. There are many optimization tools available to help you improve the speed of your webpage.
3.Attract the right visitors:
When you’re getting the wrong website visitor from the start your bounce rate will be higher. This is a targeting problem. People buy what they see. If there are videos or pictures available for a product, it would draw more audience to it.
4.Provide a better overall user experience:
User experience is the overall feeling of a user while they are interacting with your website. A simple & pleasing website with good user experience is always welcome.
5.Optimize your call of action placement:
In the first couple of seconds, most users decide whether or not they like a website. Make your call to action clear and honest. One reason for high bounce rate and low conversions is misleading users which create a bad user experience.
“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating an exclusive E-commerce website with proper bounce rate contact us.