In the recent years, there have been a huge increase in the the number of small businesses. Particularly after the COVID-19 period, when many people lost their jobs due to the worldwide lock down but successfully shifted to starting their own businesses, be it a online or offline business. With the rise of so many businesses, naturally the competition has also grown. With tough competition, it is necessary for small business owners to be equipped with each and every tool and facility needed to take their business to the next level, to help them grow. Owning a business website is one such feat.
In today’s modern world, where almost every people, all over the world, has access to the internet or the World Wide Web, it is very important for businesses to have a website. A website genuinely helps businesses to reach out to the mass and easily convey the purpose of your business and information about its services or products. According to SCORE reports, around 97% of people search for a product or service before taking the buying decision. So, if your business does not have a website, you are missing out on huge number of potential customers.
Let us discuss in details how a website helps small businesses to grow in different ways:-
Building Customer Base
Gone are the days when people used to roam the markets, go to different stores looking for products. Today, most people search the internet through their phones or computers, constantly looking for new products or services. A website enables your business to be found online. It generates web traffic, conveying information about your business and its services or products to potential customers. The more people know about your business, the more potential your business have of attracting more and more customers.
Now-a-days, most people do not trust a business without a website. It has become a habit of people to check out a particular product or service over the internet before indulging in it. A website allows people to gain knowledge about your business and its purpose thus creating credibility. As people starts to trust your business, they will be genuinely interested in your products or services. Many businesses have only social media pages and it helps upto a certain level, but having a website really makes a difference in building trust and a loyal customer base.
Cost Efficient Advertising
Many small businesses or new start-ups are tight on budget so they can not spend much on the different forms of advertising like posters, hoardings, billboards, TV advertising, etc, and without proper advertising, your business won’t reach much people and won’t grow. A website helps to save cost on advertising. You can add as much details as you want in your website, without any kind of budgetary constraint, which would help people to know more about your business. The information can be accessed by anyone – anywhere, anytime.
Apart from helping your business to reach more people, a website also gives you the option of making online sales. With a website, you are no longer restricted to making sales only from your physical store. There may be potential customers who are interested in buying your product or service but they are not being able to do so because of the physical distance between them and your place of operation. If you provide the option of online purchase through your website, it has the potential of doubling your sales which will result in your business growth.
According to various reports, most people, now-a-days, go on the internet and research before making a purchasing decision. They want to be informed about which product to buy and from where to buy. Without a proper website, providing such information about your business, you are at a disadvantage. If you have a direct competitor who has a website and is using it in their marketing strategy, you will lose all your potential customers to them. Having a solid, cutting-edge website will help you to be at an advantage over your competition.
With everything said, you must understand that a website development is very essential for any kind business to survive and grow in today’s online competitive business market. A website helps to put your business on the map, letting people know that you exist. Small businesses should absolutely host their own websites if they want to grow.