These days, social media marketing is all the rage, and Instagram and Twitter are two of the most popular social media platforms. Both of them have a huge user base, and both are also very easy to use. But when it comes to marketing your business, you might find Instagram to be more useful than Twitter. Because Instagram’s user base surpasses Twitter’s—which means that you can potentially reach more people with your Instagram post than with your Tweet. With over 1 billion monthly users, Instagram is one of the most popular social media platforms in the world. Whereas, Twitter has approx 270 million users worldwide.
Let’s take a look to know the key differences between Twitter vs Instagram and which platform is better to use for your brand.
Twitter is like everybody’s open diary. When stuff happens around the world, be it relevant or not, you can expect people to talk about it on Twitter. Twitter is where you go to if you want to know something about a tragic incident or breaking news, You don’t go to Instagram to see pictures of it. Twitter is where the updates are. However, many experts and users say that Twitter has become too noisy, and more or less they are right. There are just so many things going on that it’s hard to get a hold of anybody’s attention. Of course, a well-written Tweet can still generate a lot of engagement, but it’s harder than ever to stand out and get people to pay attention.
Meanwhile, Instagram is receiving a lot of attention these days. It has been shown that this addictive app fully engages users. You have probably experienced this yourself. When you start looking on your Instagram feed, it’s difficult to stop or to even pay attention to whatever else. Every photo on an Instagram user’s feed is given equal attention because the pictures scroll down one by one. These features are great for brands to keep the conversation going, and build solid relationships with their customers. Twitter’s engagement is much lower, although it allows instant communication through its retweet, quote, and reply features. A big difference between Instagram and Twitter is that Instagram knows how to keep user attention, whereas Twitter just runs in the background.
Both Instagram and Twitter offer advertisements and sponsored posts, but the engagement might be significantly different. On Instagram, you can monetize posts, stories, and IGTV videos, while on Twitter, you can only use posts in different formats to promote your products or services.
For you to be able to market your business effectively, you need a lot more attention. There are so many different social media platforms and networks now that it’s hard to keep users focused. But that’s where Instagram is getting it right. However, you need to create strategic posts and have a significant number of followers. To boost your following, get the services of a company that will assist you to engage more users, attract more followers, and creates more relevant content.