As we all know, Google AdWords is one of the most powerful online marketing tool available and is in high demand for those who are keen on pushing their online business for better returns. Google AdWords is actually a pay per click advertising platform by Google where you can display your site or ads on the Google search results pages and pay them when someone clicks on your ads. The AdWords platform is simple to use and those with minimum knowledge can also use AdWords to enhance their online marketing activities.
Like Search Engine Optimization (SEO), AdWords also helps you in listing your site in the search results, but for that, you need to pay Google. With SEO you will not have to pay anything and your site will be listed on the search results based on the SEO activities you have done for the website. But when it comes to PPC platforms such as Google AdWords, you will need to pay for displaying your site on the results page and higher the competition, the more you will have to pay for every click.
You might be paying Google to display tour website on the search results page, but by doing this you are actually in a position to list your website in any of the desired places of the sponsored listing area. If SEO takes a long time to get relevant organic traffic, with Google AdWords you will be able to get instant traffic to your website and the majority of that traffic will be relevant and have a better chance of getting converted to leads or sales.
The concept of any time traffic for money is one of the major advantages of Google AdWords and this is something that makes stand apart from the rest of online advertising activity. One of the major drawbacks is that the moment you stop funding your AdWords account your website will start disappearing from the sponsored search results. This is not the case with SEO, as you will be able to drive long term traffic if SEO is done in the proper way and that without paying anything to Google.
Generally speaking, it is not wise to compare Google AdWords with SEO as both are entirely different and functions differently. The only common thing that they have is in driving relevant traffic to a website. But for those webmasters who do not wait for the SEO to bring traffic, Google AdWords or PPC is one of the best things to go with.
Google AdWords makes things easier to manage as you can control the bid for each keyword, change in keywords, the geographical locations, negative keywords etc. With SEO you cannot easily manage these things at the same pace as you will not be in control of everything. But in the long run, you will be able to manage your keywords performance to some extent and that too in a consistent manner.
Of late, Google AdWords has come up with various features and tools which make the usage of this tool easy and much more flexible. One of the major concepts of managing a Google AdWords campaign is that you should always test, tweak and analyze your campaign for a better ROI. As a result of online advertising professionals always have to get busy tweaking and testing the ad campaigns for better results. One of the best tools that we have found useful for testing the AdWords campaign is the AdWords Campaign Experiment (ACE). If used in the proper way you can get better results with ACE and that too without disturbing your existing campaigns in any way. Overall Google AdWords is potentially one of the most effective and vital online advertising platform that you can bet on.