Email marketing is one segment of internet marketing. The use of email to promote products or services. Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running. It is true that it has a lot of advantages. But we must know the disadvantages of Email marketing before we use it.
1.Spam: Commercial email or ‘spam’ irritate consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. Sometimes, Your email marketing could well land in a spam folder and never get viewed. Many people won’t even bother to open your email. Spam filters will take out a lot of emails before anyone ever sees them.
2.Appearance: You may have worked to create your email marketing to look exactly the way you envisioned. Unfortunately, due to the varying servers and device settings, your design may not come through the way you hoped, which can diminish the impact of your message.
3.Costs: Sending email not only costs Internet access but also it costs a lot to create a proper email template. Hiring a company to design and manage an email marketing campaign includes templates and consultations and can get pricey.
4.Size issues: Files need to be small enough to download quickly. Emails containing many images may take too long to load, losing your audience’s interest.
5. Emails must have a responsive design: About half of all internet traffic today comes from a mobile or hybrid device. The days of HTML emails on desktops or laptops is over. You really don’t know where someone might choose to read your email. So, you need to create a responsive email design.
Email marketing can allow you to create targeted and personalized messages. Businesses use email marketing as an affordable and often effective advertising tool. However, it is important not to overuse email marketing.