Adimohini Mohan Kanjilal — A Digital Transformation for a Heritage Textile Brand

Project Overview

Cleonix partnered with Adimohini Mohan Kanjilal, a revered name in traditional Indian textiles, to redefine their digital presence. The project included a complete website overhaul and performance-driven digital marketing, resulting in enhanced user experience, higher conversions, and stronger brand authority.

Key Highlights

• 70% of target keywords achieved first-page rankings on Google.
• 4.5–5.5x ROAS from Google Ads, exceeding industry standards.
• Average Order Value (AOV) of ₹4,984, reflecting premium customer engagement.
• Top-selling categories like Benarasi, Dhakai Jamdani, and Kanjivaram Silk gaining traction.

Client Background

A legacy brand specializing in handloom saris and textiles, Adimohini Mohan Kanjilal faced challenges in translating offline trust into online sales due to an outdated website and limited digital visibility.

Challenges

• Poor Website UX: Non-responsive design, slow speed, and confusing navigation.
• Low Conversions: Subpar checkout flow led to abandoned carts.
• Weak SEO: Minimal organic traffic despite high-demand products.
• Brand Dilution: Online presence failed to reflect heritage craftsmanship.

Cleonix’s Solutions

1. Website Redesign & Development

• Mobile-First Design: Responsive UI/UX tailored for saree shoppers (zooming, color-accurate galleries).
• Streamlined Checkout: Reduced cart abandonment to industry-standard ~70% (vs. previous ~80%).
• Performance Boost: Page speed optimized to load under 2 seconds (industry benchmark: 3s).

2. Digital Marketing Strategy

• SEO Dominance: 70% of keywords (e.g., “Benarasi silk sarees online”) ranked on Google’s first page.
• Paid Advertising: 6.93% CTR on Google Ads (industry avg: ~4%) and 4.5–5.5x ROAS.
• Social Media: Engagement rates matched top industry standards (3–5% on Instagram, 0.1% on Facebook).
• Email Campaigns: Achieved industry-best open rates (20–25%) with curated seasonal collections.

Results

Client Satisfaction

“Cleonix’s strategic approach resolved our digital challenges, from SEO to seamless checkout. Our online sales and brand perception have improved significantly.”
— Adimohini Mohan Kanjilal Team

Pain Points Solved:

• Migrated 500+ products without downtime.
• Implemented secure payment gateways (Razorpay, PayPal).
• Engaging Content strategies via Meta Platforms (Facebook, Instagram).

Project Timeline & Challenges

Timeline: 6 months (Discovery → Launch → Scaling).

Challenges Overcome:

• Catalog Migration: Automated bulk uploads for 10,000+ SKUs.
• Geo-Targeting: Resolved national and international shipping complexities.

Conclusion

By combining data-driven design and precision marketing, Cleonix helped Adimohini Mohan Kanjilal thrive online while preserving its artisanal ethos. This project exemplifies our ability to elevate heritage brands in the digital era.

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Let’s Talk: www.cleonix.com