Monthly Archives: February 2019

5 ‘Must Know’ Tips To Consider For Creating A Killer Business Brochure

Are you faced with the task of designing a marketing brochure for your business or organization? If this is something you have never done before, the prospect can be quite daunting. Here are some indispensable tips to help you create a printed brochure with confidence. These tips will help you focus on your target market and deliver a clear, simple message about your business, organization, products or services that tells them exactly why and how you can best meet their needs.

1. Define Your Target Market and Focus on Their Needs
Your printed brochure must be geared towards your specific target market. Don’t make your message so broad that it completely misses connecting with the very audience you are trying to reach. Research your potential target audience to find out what motivates them and what they need. When you have this information, you can tailor the content of your brochure to reach them in the most effective way.

2. Use Information-Packed Headlines and Subheads
Many people never read more than the headlines and subheads of a printed brochure, so it is essential that your headlines and subheads deliver your message in a clear and concise manner. Your readers should find your Unique Selling Proposition and Call To Action information just by reading your headlines and subheads.

3. Create A Cover with High Impact
The cover of a brochure is the first thing your audience will see. If it doesn’t immediately grab their attention, they will never open it to read more. Your main message should be on the cover and presented in a way that captures the attention of your reader. A full-color eye-catching image or photo with a bold, clear copy on your brochure cover will compel your readers to open your brochure and learn more about your company, organization, products or services.

4. Design a Brochure that is Easy to Read
Copy that is conversational works best for your printed brochure. Do not use too much business or industry jargon that your readers will not understand or relate to. Remember to focus on their needs and tell them simply and precisely how you can best meet those needs.

5. A Simple Design Works Best
Do not go overboard when designing your brochure. With today’s software, there are many special effects available, but be careful not to overdo it. A cluttered design can actually distract the reader’s attention from your message and you do not want that to happen. Keep your information organized and relevant to your audience. Use only a few fonts and a color scheme that is consistent to enhance and better present the information in your printed brochure.

Be truthful and accurate when presenting information about your company or organization. This will help you make a lasting impression and your readers will better relate to you and appreciate your honesty and integrity.

Once you have your brochure design, look for an online printing company that can offer high-quality brochure printing. Research the printing service you plan to use. Look for a printer that guarantees quality, has low prices, quick delivery, and good customer reviews. Use a printer that offers help such as a production or design guide and brochure templates for their customers along with a variety of brochure sizes, paper finishes and folding options to ensure you get a professional quality printed brochure.

Cleonix Technologies is a leading Graphic Design Company which offers Business Card Design Services & Brochure Design Services in India at an affordable cost.

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Which image format to be used in Web Design?

It is always essential to develop and maintain good design practices to know which file type to use for images on and off the web. Although most image formats appear well on the web, understanding the basic strengths and weaknesses of these image formats will increase your confidence so that you can decide what is best in every situation. Let’s find out four of the most common formats of image formats and see how much you know!

1. JPEG: It is a compressing /packaging tool for digital images. It omits the unnecessary information an image carries, as a result of which the quality continues to decrease every time the image is saved as JPEG, leaving more and more image information. In spite of this limitation, however, JPEG is a particularly useful image format for photographic images (where it is most commonly used). It is not an ideal format for color & texture preservation, therefore, not recommended for logos & text.

2. GIF: The purpose behind the invention of GIF was to add graphics to the websites during the times of ridiculously slow internet speeds and limitations of graphics colors to mere 256. It is actually a single color transparency format that adds character to the picture. It is also known as the on & off transparency image format. The greatest advantage for GIF is that it is very light and do some amazing things with sharp lined pictures. It is the best format for images with sharp lines and solid colors and those requiring a transparent background. Note that GIF is only a screen- oriented format and should never be used for printing as the results will be disastrous.

3. PNG: It is, by some distance, perhaps the most flexible web images format; because of the fact that it was designed specifically for this medium. It has seamless transparency and even provisions like gamma corrections. The problem with PNG is that their files are heavier than their counterparts. It is ideal for mixing images with backgrounds and high- resolution print versions.

4. TIF: TIF is known as the highest image format, is best used for commercial printing but should not be used on the Internet. Keep a TIF copy for original photographs because it offers compression without any loss. However, If you use the web, make sure to export as a JPG format.

So now you know the advantages and disadvantages of these image formats, choose carefully and you will have a visually stunning and fast loading website. If you need any clarification, kindly let us know in the comments section below!

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Must read before integrating payment gateway in E-commerce website

When starting off in the world of e-commerce, one of the most imperative things you have to do when building up your site is to pick a suitable payment gateway.

A payment gateway is an online facility connected to your website that allows you to take credit cards as payment methods. Credit cards are a vital payment option on successful e-commerce websites so you should never consider not having this facility on your website.

Some ecommerce websites may offer a downloadable form to print and send with credit card information or have a statement saying that the customer will be contacted for payment once the order has been placed. Although this can save money in the short term by not utilizing a payment gateway, our research has found that this severely limits the number of customers who will place an order on your website.

Online customers want to know exactly what they are up for (including freight) and will want to pay and complete the order there and then. If you place hurdles to this (such as a downloadable order form or saying you will ring them for credit card details) you will usually find the customer will just go elsewhere.

When it comes to payment gateways, there are three common types of payment gateway.

Manual Payment Gateway
A manual payment gateway is a facility that securely takes the customer’s credit card details and stores them for you to access and process manually through a facility such as an EFTPOS machine. Manual payment gateways are commonly the most inexpensive form of gateway but need you to manually process each payment which can become an overhead if you are performing many transactions a day. To utilize a manual payment gateway, you will need a merchant account with your bank and also permission from the bank to process credit cards without a signature. You will also need access to a facility such as an EFTPOS machine or online processing system to process the payments through. You will need to speak to your bank to organize this and then utilize a manual payment gateway such as E-Gateway.

Paypal
Paypal is often the payment gateway of choice for people starting out in E-commerce. Paypal can be effectively integrated with your website to act as the payment gateway. Transactions are handled in ‘real time’ which implies that when a customer enters their details, you automatically receive the funds. A drawback with Paypal is that in order for Paypal to work properly with an e-commerce site, your customers are required to either be a PayPal member or go through the PayPal sign up process before they can order from your website. Another drawback is that you need to transfer funds from PayPal to your bank account manually when you need access to them which can incur extra fees.

Real-Time Payment Gateway
The real-time payment gateway is the most professional and efficient gateway solution available. Payments are processed at the point of the sale on your website and you tend to receive funds within a couple of days. A real-time payment gateway is perfect for sites experiencing high volumes of sales or for those people who can not access the facilities needed for a manual payment gateway. You can access a real-time payment gateway solution from many banks and also third-party companies such as Eway or Worldpay.

When developing your ecommerce website, it is important to choose the gateway that suits your needs. Remember that if you are not using the Paypal method, you will also need to organise your merchant facility with your bank. This can often take a few weeks so it is always best to get started on this before your website is ready for launch. Also shop around with different banks as you can often get good deals on fees and interest charges if you do this.

Remember that websites with payment gateways are always more convenient for customers unless you run a non-profit blog or something of that sort. If you need more advice on payment gateway integration, let us know in the comments section below. We are always glad to discuss what we know well, and provide options for solutions that we can definitely help with.

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10 SEO Guideline Tips To Know For Website Optimization

Search engine optimization, commonly known as SEO is the key to getting more visitors and you want to make sure you use the best SEO technique and white hat methods on location and off-site for best outcomes. Keep reading for some of the best SEO tips.
Whether you operate an e-commerce website or business website, using excellent SEO techniques will help the search applications and other google position your website higher online websites (SERP) when prospects or customers find key terms relevant to your enterprise.

SEO TIP 1: Operating an e-commerce website or business website is not just about having the flashiest or slickest looking website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to targeted visitors to that website.

SEO TIP 2: Your website funds needs to be split between Design, SEO, and Online Promotion. If you reserve at least half of your website funds for SEO and internet marketing, it will be the best investment you make in your enterprise if done correctly.

SEO TIP 3: Before content is published for your website, you need to create a list of key terms to use that will provide the best SEO outcomes. Do this by checking the monthly amount of searches for each key expression. Go with key terms that have an excellent amount of searches and reduced competition and stay away from the key terms with the highest and lowest amount of searches and you will be a much happier website owner! In other terms, don’t try to position for the key terms “Google” or “Microsoft” unless you have unlimited funds for internet marketing!

SEO TIP 4: By choosing middle or higher amount, niche key terms or what is known as long-tail key terms you have an advantage. There is not much point in focusing on low amount key terms or key terms that have a low amount of searches. It goes for composing content for your website or for content too, not much sense in composing about how to reinvent the wheel if no one actually searches for that key expression.

SEO TIP 5: Once you establish the best key terms or key expression for each of your websites that word should be in the title Metadata, description, and the actual URL. For on location, content the key expression or key expression should be within the first 3 or 4 terms of the headings on the website and this same principle very well for content headings.

SEO TIP 6: When creating a new webpage keep in mind it is better to use a hyphen instead of an underscore in the URL and can lead to better SEO look term search.

SEO TIP 7: Don’t overuse the key expression throughout your web page content because google like The search applications won’t compensate you for it and might even penalize you with a reduced pr for key expression stuffing or key expression cramming your web page content. The same very well for content you write.

SEO TIP 8: SEO technique begins at the top of each website web page. Use your term in the first sentence of the first paragraph on each of your websites, as The search applications and other googles more pay more attention to key terms near the top of the website, much more so than below the times. Below the times refers to all content that appears below the first screen meaning you have to scroll down to read more on a website web page.

SEO TIP 9: Another one of the best SEO techniques for best SEO is providing your readers with content that offers vast information, a solution, answers a question or just entertains them. The content needs to be well crafted, clear, concise, and most of all correct. Keep your website frequently updated with excellent content and it may even become an authority site!

SEO TIP 10: Incorporate your term into keywords hyperlinks for on-location content and within content, content, or press announcements. Offsite keywords hyperlinks help you gain a backlink from dofollow sites that in turn helps increase your pr. The more backlinks the better your, however, that is not all there is to getting visitors or visitors to your website.

Search engines are playing an increasingly important role in the future of the internet, and it’s important for people in other tech fields – such as web design – to be able to keep up. If you design your site with these crucial aspects of SEO in mind, the finished product will be both beautiful and functional.

Want to add something to this list? Share your SEO tips for web designers in the comments below.

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10 Key Steps To Consider For Professional Logo Design

A logo plays an essential job in branding. It helps to identify a brand by acting as an emblem or symbol. It speaks with the focused audiences. A logo also guarantees that the following product is not fake, but is branded. Here are 10 essential tips on your way to the perfect logo.

01. Learn logo
An effective logo is distinctive, suitable, practical, graphic, simple in form and conveys a message. In its simplest form, a logo must be identified, but in order to do so effectively, the basic principles of logo design must be followed:
> A logo should be straightforward.
> A logo must be unforgettable.
> A logo must be enduring.
> A logo should be adaptable.
> A logo should be appropriate.

02. Establish your own design process
Each designer has his or her own procedure, and it is rarely linear, but in general, this is how the branding process is completed, which can be used as a guide for your own development.

03. Ask the right questions
Before you start your development, get as much data as you can from the customer about their business, objectives, target market, etc. Try your service or product if possible. Also, visit their store -really get to know them and their requirements.

04. Price your work accordingly
” How much?” is the most common question and can not be answered easily because each company has different needs and expectations. When designing a logo/brand identity, you must consider a number of factors. Being smart in figuring out what you should charge for your work will hopefully allow you to ‘work less, charge more’ in the future.”

05. Learn from others
By recognizing what other brands have succeeded in and why they have succeeded gives you great perception and you can apply that attained knowledge to your own work. Check out the Logo Of The Day for more quality logos or go to your local library/book store and check out some branding books. Additionally, make sure to check out some of these logo design process case studies.

06. Make use of the resources
There are hundreds of resources available, both offline and online, that are dedicated purely to a logo and brand design.

07. Choose the right font
With regards to logos, picking the correct font can make or break the whole design. Font choice can often take as long as the creation of the logo mark itself, and both the font and mark should work towards the same goal(s).

08. Avoid the clichés
How is your design going to be unique when so many other logos feature the same idea? Stay clear of such visual clichés and come up with an original idea and design.

09. Limit the concepts sent
Go wild exploring ideas, however, don’t provide your client with an excessive number of alternatives. A good rule of thumb is to just send one to three concepts that you personally could see working for their business. Of course, the number of concepts you send can change from project to project, but once you feel confident enough as a designer, these ones to three concepts should nail the project on the head every time.

10. Deliver the correct files
Providing the correct files to your client is one way to ensure that your client never returns to request revisions or different logo versions. It also ensures that the logo is correctly displayed under all circumstances and supported by a style guide.

Looking for a Logo Design Agency

Cleonix Technologies, a leading web design company in Kolkata, India, offers logo design services at the best prices in the industry. The company offers budget logo designing deals. Professional and experienced designers work together to plan a logo design. The task is accomplished in the given time frame. Various logo design services at different prices are offered. One of the best parts of the company is that they listen to clients to work on their dreamed symbol design project.

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