Impact of mobile apps in our future life

Mobile phones have become that indispensable object in all our lives, that one simply can’t deny the impact of mobile phones and mobile apps, for that matter, on our day-to-day lives. In fact the way things are shaping up, mobile apps are set to have an influence on future as well. The development and use of mobile applications is a very rapidly growing field. It is not surprising, if you take into account the staggering numbers by which the smartphone users have been growing at any given point of time.
Mobile phones are such an “all-in-one experience” that their lure is basically unmatched. It offers to connect you, inform you, empower you, provide for you and entertain you. The list actually goes on and on. Everything with the benefit of being super handy and “mobile”, smartphones have changed the way we approach anything in our daily lives. The amalgamation of convenience and innovation with mobile apps is simply amazing for the users.

So let’s take a look at some of the key developments with respect to the area of mobile phone applications:-

Google’s AMP program: A great step forward, this program AMP (accelerated mobile web-pages) from google aims to speed-up the loading of webpages on mobile devices and hence reduces the bounce rate quite significantly. This is quite useful from the digital marketing and SEO point-of-view and helps publishers get more visitors and improved ad visibility.

Mobile e-commerce: The mobile phone users are clearly dominating the desktop and laptop users on the internet. The mobile interface is definitely the preferred interface for the majority of users now and hence businesses and entrepreneurs have learnt to utilize and monetize on the shifting tides of technological advancements, by making themselves available where the consumers are. Not just purchases but payments are made easier and faster with the use of mobile application features like net-banking, phone-banking or various payment gateway integrated applications.

Security of applications: The mobile applications that everyone is adapting to depend upon in various walks of life, need to be as secure as they are useful because everything being online actually makes so much of data and information quite vulnerable for potential attacks. Hence, mobile applications need to ensure they take care of the security protocols since very early-on in their developmental stage.

Augmented Reality & Virtual Reality: Earlier seen as an amusing technology of the future or straight out of sci-fi movies, AR & VR have actually become a thing of prominence and significance in the world of mobile-apps technology. The kind of immersive experience that these technologies offer are simply unparalleled and these technologies are sure to impact more of the user-experience with various applications. For example, Users can scan their faces using front-cameras to check-out sunglasses that suit their face-shape and size!

Artificial Intelligence in mobile applications: By utilizing top-class algorithms, Machine learning and analytics, AI is being and will be used to provide better insights to certain organizational processes and outputs.

The cloud-server utility: The cloud-servers have proven to be so useful for now so much of data can be accessed over the cloud, reducing the unnecessary usage of phone-memory or space. Cloud computing is now basically integrated completely with the world of mobile applications, directly influencing the way users are interacting with the mobile applications.

So globally, the shift in the type of mobile applications being used, has been evident. From basic apps to applications that can do so much more, mobile applications are shaping how our way into the future.

Also Read:- Key advantages of Hybrid Mobile App Development for businesses

An Introduction to Mobile SEO and Why is it Important?

The world around us has majorly shifted its focus to the small screen know-it-all’s that can fit right into our pockets. Yes, it is the mobile phones, rather smartphones that have taken the lead as preferred electronic device in the last few years. More than 50% of searches made on Google are from mobile devices. And with this increased dependence on these small screens, companies have felt the need to adopt a new strategy to refine the user experience for their customers. That’s exactly where Mobile SEO comes into play.

So what really is a Mobile SEO? It can be summarised as the process by which a website is optimised to give an tailored experience to the user, who has looked up the said website over their mobile phone. This includes optimising all the content of a website in such a way that it ranks higher than other websites on a search engine results page. So in short, when someone searches for your company website or your products, your website must be easily available and visible on the results page.

Mobile SEO is absolutely necessary is today’s world where the screen size has gone down and so has the patience of the majority of these smart-phone users. It is quite the challenge to grab the attention and then also hold the interest of the visitors to a website, for a duration long enough to convince them of the utility of the products/services that the website might be selling or offering.

To properly optimize the mobile screen experience of a website, its layout, design, page speed, etc. are analysed, to find out all the ways the UX of the visitor is improved in the best possible way and it is acknowledged as a “user-friendly” website. The ease and quality of access to the website simply translates to improved sales potential.

Here are the main factors to keep in check for an ideal mobile SEO:

• Mobile search- Page-speed ranking

Due to the issues related to network and hardware, the page speed is a very crucial concern. To make the webpage load faster, the codes need to be shortened, web caching is utilised, redirects are reduced and the contents like photos are optimized.

• Web design- Responsive

For a web design to be called responsive, it must have the same HTML code and the website content for a given URL, irrespective of the device. The coding is done so that the browser can adjust the website’s content to suit the mobile phone’s screen.

• Navigation: Mobile-friendly

A mobile friendly navigation is when the users get a clutter-free, smooth and fast browsing experience on a website. Here a customer is most likely to find what they are looking for or even products that are appealing enough to impact buying choices.

Hence, the mobile SEO is a critical part for any website and a good mobile SEO will always enhance the reach and approach to the potential customers for a brand.

To learn more about our custom SEO campaigns call at 09674448555 or visit Cleonix Technologies, the best web development company in Kolkata right now that offers affordable SEO services with the best organic results.

You may like also :- 16 best off-page SEO techniques you must know