By now, we are all familiar with the term “website SEO”, as it increases the visibility of a website. You can generate sales, increase your customer base, build an online brand and more, with proper SEO optimization. In fact, to achieve success in this digital world, your business website has to be SEO-friendly. But alongside web content SEO, you also need to know about Image SEO. Therefore, in this article, let us discuss everything about Image SEO and how to optimize images for search engines.
What Is Image SEO?
Image SEO is a process of optimizing your images for search engines with the help of thoughtful captions, appropriate file dimensions, alternative text, and many more. This practice makes your images more visible to search engines. It will provide the SEO boost to make your content visible under relevant search results and increase the overall visibility of your website.
9 Effective Methods To Optimize Images For Search Engines :-
1. Resize The Image
Many people often think that file size and image size are the same. But in reality, there are very different from each other. For instance, image size refers to the resolution of the image and file size is the space required to store it on the hard disk. Generally, images with high resolution require more load time. But losing the quality might not work with your audience. So, you need to find a middle ground.
2. Optimize The Image Name
Selecting the right image name is extremely essential for your website’s SEO. It helps to achieve ranking among image search results. So, before uploading the image file, make sure to rename it with appropriate keywords. It will help to achieve SEO power. We suggest you include relevant keywords and separate them with hyphens.
3. Importance Of Alt Tags
Most viewers don’t need a reference to understand the context of the image. But search engines are no humans. It is not possible for search engines to accurately index the file image without alternative text. Therefore, if you use alt tags, it will provide proper context to your image. In addition, with alternative texts, your image can get a ranking among search results.
4. Image Title Optimization
While working on word press, you’ll notice that the image title is the same as the file name. So, you don’t need to put any extra effort to change. However, in case you’re are not working on word press, or the title fails to explain the file, you need to change it. Replace it with relevant keywords to get effective results.
5. Use Captions
Using captions might not have a direct impact on your website SEO. But unlike alt text and file names, captions are visible on your webpage. So, it helps to enhance the overall user experience. Most internet users often get attracted to an image because of its captions. In fact, image captions can reduce the bounce rate of your website.
6. Images Should Be Unique
If you use stock images, it won’t have a substantial impact on your website search ranking. This happens due to other websites also uses the same images. To put it in simple words, just like your website content, you should also have uniqueness.
7. The Text Should Complement Your Image
This has got to be one of the most integral parts of image optimization. Most businesses upload images with proper text complements. It can have an adverse effect on user experience. So, don’t forget to add relevant text that describes the image perfectly.
8. Include Image Structured Data
If you add structured data to your web pages, the search engines display your image as rich results. In case you don’t know, Google encourages and supports structured data for all kinds of images, recipes, and videos. For more information, you can check out Google Structured Data Guidelines.
9. Include Site Maps
Site maps basically contain the entire map of your web page’s content. So, they are essential for your SEO as they share all the information about the website with search engines. For image mapping, make sure to add URL location, caption, license information, description, title, etc.
Image optimization is an integral part of the SEO of your website. It will help you to attract new customers, increase web traffic, and build your online brand. So, while you start the image your image optimization, make sure to keep the above points in mind.
Read Also:- 16 best off-page SEO techniques you must know
Nowadays, we are all familiar with the term Digital Marketing. It uses digital platforms such as mobiles, pop-up ads, and many more to market products and services. With affordable internet plans and devices, digital platforms are becoming one of the effective ways to promote products for companies.
In fact, many experts suggest that digital marketing is more effective than traditional marketing methods. Some of the most common methods of digital marketing are email marketing, SEO, influencer marketing, social media, content marketing, and many more. So, in this blog, let us discuss the role of digital marketing in business development.
Return on Investment
The return on investment from traditional methods of advertising such as billboards, TV ads, and newsletters is a bit ambiguous. Fetching accurate data is one of the biggest problems with traditional methods of advertising. But with digital marketing, you will have various tools to measure the progress of your advertisement campaigns. For example, tools like Google analytics can give the data to measure your expenditures and the total revenue collected. So, it helps you to structure the ad campaigns to increase the return on investment.
Gives Your Audience a Benefit
Nowadays, if you want your company to flourish, you need to build an online brand. Several studies show that most customers go through in-depth research before they any products or services. Therefore, with digital marketing, you can reach your target audience and create a personalized connection with them. For example, social media platforms such as Twitter and Facebook can help you build your online brand and increase the sales figure.
With any form of marketing, the success story lies in its conversion rates. Since you are spending an amount of money, you want to boost your sales figure through the leads. As we all know, digital marketing strategy is all about analyzing your target audience and structuring the ad campaigns around it. So, when your campaigns are directed towards your target audience only, the possibility of boosting the sales figure also increases. In fact, through digital marketing, you can create a loyal audience base for your products and services.
One of the main advantages of using digital marketing is that you can customize it according to your budget. For example, if a small business decides to spend money on online ads, it has to be structured in a cost-effective way. But don’t worry; it can still produce good results and boost the sales figure. However, with traditional marketing methods, they can be quite expensive for a startup. The digital space gives the companies full freedom to customize and structure their marketing strategies according to their budget.
The whole concept of marketing is to expand your audience base and increase your market presence. Basically, the equation is simple the more market presence you have, the chances of conversion through promotion become higher. Right now, when it comes to creating market presence, digital marketing is best the option to do that. Digital marketing is much more customizable, so companies can use it according to their plan. In addition, you need to work on your online brand in order to create a market presence in today’s market.
Since we are wrapping off, we would like to say that digital marketing is the future of marketing. Therefore, businesses need to acknowledge its power and use it to expand their horizon. So, while you are on it, this article will surely guide you around.
ALSO READ:- Different Types of Digital Marketing Techniques and Their Uses
In the fraternity of e-commerce, the primary goal of a business is to reach its target audience. Brands can boost their sales figures and thrive in the market if they can reach out to the right customers. And we all know how crucial a role Search Engine Optimization or SEO plays in getting noticed in the digital sphere.
Therefore, most e-companies spend a substantial amount of money to develop an effective marketing strategy and a powerful SEO. But are all the SEO strategies work in the same manner? Of course, not! Despite the fact that the ultimate goal of a business is to serve the customers, SEO depends massively on the type of business you’re dealing in.
There are mainly two types of business models online, i.e., Business-to-Business (B2B) and Business-to-Customer (B2C). Both have different SEO requirements. In this blog, let’s take a look at some of the major differences between B2B and B2C SEO strategies.
B2C and B2B Business Models in A Glance
B2C (Business-to-Consumer) is a process that offers your products and services to the interested customers directly. Here, the customers will find your company while browsing for their desired products and services. If a customer is satisfied with your product, he/she will buy it through an online transaction portal. Amazon is one of the leading and globally acclaimed B2C brands thriving in the market.
On the other hand, a B2B (Business-to-Business) organization sells its products and services to another organization instead of customers. Here the selling process has its own complexity. In fact, it takes several months for a company to make a name for itself and proceed with a transaction. Therefore, the B2B transaction requires more advanced and layered SEO strategies. Most of the automobile industries thrive on the B2B business model.
>> Major Differences Between B2B and B2C Marketing Campaigns
The following points shed light on the major differences between B2B and B2C SEO strategies.
Keyword and Language Usage :-
Both B2B and B2C uses keywords and specific languages to reach their target audience. However, the phrases and terms are far more complex in B2B SEO strategies. For instance, a customer doesn’t care what technology a company uses to keep the food fresh. But on the other hand, a company selling CRM software needs to explain everything to their potential buyer. So, the languages are a bit more technical in B2B when compared to B2C.
Marketing Goals :-
B2B and B2C, both create effective marketing campaigns with only one lookout, i.e., to generate sales. But in B2B, most of the transactions don’t take place online. So, the main purpose of a B2B campaign is to drive conversion instead of boosting the sales figure immediately. Whereas B2C campaigns thrive on immediate conversions and sales results.
Purchasing Decisions :-
Generally, in the case of B2C, only one person, i.e., the customer takes the purchasing decision. But in B2B, the purchasing decision depends on multiple individuals. So, all the individuals can perform their respective market researches to find other options. In addition, each person will use their own experience, responsibilities, and concerns for the research. Hence, the SEO strategies in B2B do take multiple individuals into account.
The Bottom Line
These are some of the major differences between a B2B and a B2C SEO strategy. However, it entirely depends upon your choice regarding which SEO strategy to pick for what e-business purpose. So, choose wisely!
Digital marketing is not anything but the advertising of services and products via digital media. Digital marketing has brought a real revolution in terms of consumption and relationship with brands and businesses. That’s why nowadays, it is easier to use the internet to find out about a product or service, research prices, and even buy. The digital marketing experts execute advertising campaigns on digital channels like e-mail, cellular, internet site, and in addition to social media to make human beings conscious, offer them statistics, and get in the lead conversion.
The agencies stay up
to hire qualified digital marketing executives who have all the
important understanding and enjoy inside the discipline. However, as
digital advertising is a new subject and is emerging and penetrating
with time, there’s nevertheless a loss of skilled experts inside
of Digital Marketing:-
- Content Marketing.
- Paid Search (PPC).
- Social Media Marketing (SMM).
- Search Engine Optimization (SEO).
- Search Engine Marketing (SEM).
- Email advertising.
- Digital display advertising and marketing.
- Mobile Marketing.
- Web Analytics and Reporting.
The skills that you require for Digital Marketing:-
needs to be your ardor and no longer just a mere professional choice.
It requires simple information on the internet with analytics and
choice-making abilities to choose many of the mediums available for
marketing enterprise to get the quality goes back on funding (ROI). It
might also sound a little technical, but once you’ve got the ardor,
then you’ll be in a position to overcome any hurdle and examine it
yourself without problems.
Once you realize the
fundamental abilities and elements in digital advertising, you should
then develop expertise in specific digital advertising and
marketing vicinity to grow to be a successful search engine
marketing, PPC, or social media advertising professional.
If you are also interested to get great online traffic and want SEO to optimize your website, then you can consult Cleonix Technologies – The best advertising and web development company in Kolkata for Digital Marketing Services right now.
1.Social Media Platforms:
These are the most effective resources that can help you as you try to build authority and trust for your website. You can easily engage with people and help share all your content on a multi-social network. You can grab tons of traffic by simply sharing vast content on a social media platform. Facebook, Twitter, and LinkedIn are among the top popular social media networks that you can try out.
1.Use the Forum:
You can use it to engage with other similar-minded people in your area of specialization. This involves answering questions on a forum to get a large number of following backlinks. It can also be used to create brand recognition for your product or services on your website thus generate impressive traffic to it. If you happen to come across an active community in the area of your specialization, just use it and let them know about your website.
Once you place yourself in a popular social bookmarking site that has high control, you can submit your website or blog. Avoid doing so to low-quality bookmarking websites since it can mostly damage your SEO.
4.Sharing an article:
You must know that you can easily add great value to your blog by simply submitting an article on a platform with many and active visitors. This has proven to be a proper approach to generate high quality follow back do links. Below is a list of a few busy platforms where you can share an article. You can rest assured the results will be 100% in your favor.
5.The Directory Submission:
Popular business directories can be a great help for you to submit your blog. This is an excellent way of getting a good quantity of traffic and again in the full authority of your site for the Google SERP. There exists a significant number of blog directories that can easily take up your blog link for listing them in their directories. However, it is tough to find a good and high-end business directory. So, once you come across one, you must make sure that you make good use of it. Note that, you can Google search business directories and then check their domain authority abbreviated as DA. If you get one of this nature or another abbreviated as PA (to mean Page Authority), it simply justifies that, the quality of that website is okay.
Also Read:- Tips to keep in mind to get rid of Black Hat SEO
6.Q and A platforms:
This is a question and answers panel involving an active asking of question session and a group of people quoting different answers for the same question. This is the right place for you to generate great tons of traffic as well as backlinks where professionals are answering some questions on a given website. You can try answering questions in Yahoo Answers and Quora which are mostly taken into account for reliable solutions. If your answer is marked and verified, a high chance is that a good number of traffic will visit your website to know more about you.
7.Videos on YouTube:
YouTube allows you to create an account and then you can upload different types of videos depicting a specific area of your specialization. YouTube can be a very creative way of sharing knowledge and experience visually. You must be knowing that YouTube is a viral video streaming site under the Google search engine. The platform holds a commendable authority compared to other sites that specialize in video streaming.
For using this platform, write a unique description of the related videos and then give a referring link to the blog you have or your website.
This is where you visit other people’s blogs and post your article which is most likely to give you follow backlinks for your website. Guest blogging can be a very effective way of getting backlinks. Besides, it adds an additional value to your blog especially if the content is related to the subject on the host blog. This is a perfect example of the off-Page SEO techniques which can significantly help you to earn high quality to follow links. Now, you can plan for such a guest blogging target. Search the keyword then select the blog with a good DA as well as PA then start with guest posting.
9.Sharing of document:
Some sites focus on sharing documents, and a good example is the SlideShare platform. Under this platform, you can easily upload different files such as the Pdf file format of the PPT format. If you save your files with a good keyword, you can gain high traffic visitors as the topics will be optimized and shown first among the searches. The off-page techniques will always help you to increase the visibility of your sites and authority in the search engines.
When someone famous posts something, you should pick up a habit of commenting. There are lot many benefits of commenting on such platforms as you can post your comment based on what many people are asking. If they find a solution in your comment, many will become your follower and get to know more about you. It is here that your website traffic can reach even higher. At the end of your comment, you should also let people know your identity and the link to your website should be included. This is a great way of earning backlinks as well as spreading brand awareness.
Also Read:- SEO Meta Tags & Their Uses For Ranking
11.Get a competitor’s backlink:
You can try to poach visitors in the backlinks of your competitors by use of advanced tools such as Ahref, Moz as well as Semrush. This is a great way of helping you get an idea of how and where your competitor is getting backlinks. Remember that, you can also make use of the same off-page SEO approaches for generating backlinks for your competitors.
12.PBN Web 2.0:
You can easily take link building of a step ahead of other websites. This is done by professionally making a personal PBN or the personal Branding network. There are numerous web 2.0 platforms that have commendable authority. You can easily create your free blog on the web 2.0 platform and back-links to your main blog. To achieve success in this, just create a blog for free on the 2.0 web platform or website and then share this among very popular media. the following includes a good example of a free blog on web 2.0:
If you get used to creating your own unique PBN, you can be absolutely confident that the best practice for an off-page SEO approach.
13.Building on broken Links:
Initially, all you have to do is start by identifying a broken link on other people’s websites and then start a process of link building. I know you must be thinking about how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you recognize the broken link at the resource page. If this happens to be related to the niche you have, then create some content about it on your blog or site and then ask the owners of the broken website to redo their content with your new link which leads to your content.
An excellent place to achieve this is by attempting link building at the Wikipedia platform. Browse the page that is in relation to your gap and then press the enter button. After that, press “CTRL and F” and then type the word “Dead Link” followed by the Enter button. This will guide you to all the dead links if there are any.
You can use similar content for your website or the blog and then you can initiate a process of editing the Wikipedia page to make sure your link is replaced. Isn’t this an amazing opportunity to get a backlink right from the authority site?
This is another well-known off-page optimization which plays a significant role in SEO. You have a chance to improve brand awareness and give comments on a popular website. It will help you upgrade your brand awareness by giving reviews on a famous website. Inserting your URL and the name of a high authority review site will make it easy for you to get your business brand at the peak of the search engine results.
Some websites focus on sharing images. Such sites include Instagram and Pinterest to improve the visibility of your search engine as well as visitors to your site. The contents here are only limited to web search, but of late, you can also search an image by copying it and pasting it at the search window.
Also Read:- Top 3 reasons why PPC is Important for Your Business
16.Create an autopilot content:
Finally, it is said that content is no doubt the prime thing. It is good for you to come up with great content that can generate backlinks as well as social shares on the autopilot. There are some content formats that you can use, and a good number of traffic will find their way into your website. They include:
An often overlooked ranking factor of SEO is website load time. Google has stated clearly that website speed is an important factor that they want webmasters to pay attention to. A study has found that just one-second delay in page load time can decrease the number of page views by 11%, customer satisfaction 16%, while 7% will be registered for loss in conversions.
However, the process of enhancing the speed of the website is not quite easy, but you can make it easy by getting a good website speed optimization service. Here, we have discussed simple ways to boost the opening speed of your website…
Minimize the HTTP Request of Your Website
A recently conducted study has suggested that more than 80% of websites in the World Wide Web take time for downloading different web content such as images, Flash, scripts, stylesheet, etc. Since the HTTP requests are forwarded for each of these components, excessive on-page content can extend the opening time of your website.
Thus, it is very important to reduce the number of components from each page of your website, as this will help you to reduce the number of HTTP requests, which is a significant part of improving site performance.
You may like: SEO tips & tricks to better optimize Your Website
Images play a greater role in web page opening time. Oversized images always take a longer time to load, thus you will have to take measures to keep your images as small as possible.
Likewise, format and SRC are also two important factors that can slow down the opening speed of your website. JPEG is the best format you should go with, but you can also apply PNG. However, BMPs or TIFFs are not recommended, if you want to boost your site’s performance.
Compression is a technique, where you will have to Zip your high-quality content that comes with 100kb data or more. The technique minimizes the bandwidth of your pages and reduces the HTTP response.
According to professionals, more than 90% of today’s internet traffic use browsers that support Gzip, thus it will be a great option for you to apply the tool and prepare your server to enable compression.
Enable Browser Caching
Static resources should come with the life span of one week, while other resources like ads or widgets should come with the life span of at least one day. However, you can set the expiry time of cacheable resources like JS and CSS files, media files, image files, PDFs, etc. for at least one week.
Reduce the Number of Plugins
Too many plugins will not only slow down your site’s performance but also invite many security issues along with technical difficulties. Thus, remove all unnecessary plugins, try selectively disabling plugins, and experience a better server performance.
Following these above tips, you’ll have a clean, lean website your visitors will love to visit.
PPC stands for pay-per-click, an internet marketing system where advertisers pay a fee every time they click on one of their advertisements. Essentially, it’s a way to buy visits to your page instead of attempting to organically “earn” those visits.
Advertising for search engines is one of PPC’s most popular forms. This allows marketers to bid for ad placement in the sponsored links of a search engine while searching for a keyword-relevant to their business offering.
PPC advertisement is often referred to as Google advertising, search engine advertising, or pay-per-click advertising. On Google, PPC ads appear above the results of the organic search.
1. PPC ads results instantly:
Like most PPC advertising marketers and business owners, one of the benefits–it’s fast. This produces results immediately. You can market the thousands of people you’re looking for. This is the key difference between PPC marketing advantages and SEO advantages. Instant gratification is provided by PPC ads.
2. PPC ads draw traffic of value:
The highest traffic is traffic on search engines. Why? Because people are searching for the problem that you are solving. You can use your company to “pull” traffic. You don’t have to “drive” out advertisements to persuade people to buy. Your products and services are already popular in search of traffic.
3. PPC ads are higher than local listings:
PPC types for ads are better than organic lists. You have more tools to help you achieve better results. Such options help searchers add more value. A few examples would be the ability of your PPC ads to download call monitoring, website links, and customer reviews.
4. PPC ads can drive sales offline:
Offline sales can be powered by PPC ads. If you have a physical location, after seeing one of your ads, your customers are likely to enter your shop. Although the transaction was not carried out online, they began their journey with an online search. When consumers rely on search engines to direct their purchasing decisions, this phenomenon is likely to increase.
5. PPC ads enhance the popularity of your brand:
PPC marketing is going to build brand equity. PPC ads, in other words, can help people become conscious of your brand. Awareness is important because visitors to your website may not always be willing to buy. Nonetheless, they can purchase in the near future by being aware of your offers.
In fact, it’s more intelligent than other forms of advertising and it increases your brand recognition. In your business, it is advisable to use PPC. We, Cleonix Technologies, are a web development company specialized in all web development and digital marketing strategies in Kolkata. To produce an amazing outcome, we collaborate with companies of all shapes and sizes. If you think it’s time for your company to stand out from the crowd, we can help you get started!
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