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image SEO
What is Image SEO and How to Optimize Images for Search Engines?

By now, we are all familiar with the term “website SEO”, as it increases the visibility of a website. You can generate sales, increase your customer base, build an online brand and more, with proper SEO optimization. In fact, to achieve success in this digital world, your business website has to be SEO-friendly. But alongside web content SEO, you also need to know about Image SEO. Therefore, in this article, let us discuss everything about Image SEO and how to optimize images for search engines.

What Is Image SEO?

Image SEO is a process of optimizing your images for search engines with the help of thoughtful captions, appropriate file dimensions, alternative text, and many more. This practice makes your images more visible to search engines. It will provide the SEO boost to make your content visible under relevant search results and increase the overall visibility of your website.

9 Effective Methods To Optimize Images For Search Engines :-

1. Resize The Image

Many people often think that file size and image size are the same. But in reality, there are very different from each other. For instance, image size refers to the resolution of the image and file size is the space required to store it on the hard disk. Generally, images with high resolution require more load time. But losing the quality might not work with your audience. So, you need to find a middle ground.

2. Optimize The Image Name

Selecting the right image name is extremely essential for your website’s SEO. It helps to achieve ranking among image search results. So, before uploading the image file, make sure to rename it with appropriate keywords. It will help to achieve SEO power. We suggest you include relevant keywords and separate them with hyphens.

3. Importance Of Alt Tags

Most viewers don’t need a reference to understand the context of the image. But search engines are no humans. It is not possible for search engines to accurately index the file image without alternative text. Therefore, if you use alt tags, it will provide proper context to your image. In addition, with alternative texts, your image can get a ranking among search results.

4. Image Title Optimization

While working on word press, you’ll notice that the image title is the same as the file name. So, you don’t need to put any extra effort to change. However, in case you’re are not working on word press, or the title fails to explain the file, you need to change it. Replace it with relevant keywords to get effective results.

5. Use Captions

Using captions might not have a direct impact on your website SEO. But unlike alt text and file names, captions are visible on your webpage. So, it helps to enhance the overall user experience. Most internet users often get attracted to an image because of its captions. In fact, image captions can reduce the bounce rate of your website.

6. Images Should Be Unique

If you use stock images, it won’t have a substantial impact on your website search ranking. This happens due to other websites also uses the same images. To put it in simple words, just like your website content, you should also have uniqueness.

7. The Text Should Complement Your Image

This has got to be one of the most integral parts of image optimization. Most businesses upload images with proper text complements. It can have an adverse effect on user experience. So, don’t forget to add relevant text that describes the image perfectly.

8. Include Image Structured Data

If you add structured data to your web pages, the search engines display your image as rich results. In case you don’t know, Google encourages and supports structured data for all kinds of images, recipes, and videos. For more information, you can check out Google Structured Data Guidelines.

9. Include Site Maps

Site maps basically contain the entire map of your web page’s content. So, they are essential for your SEO as they share all the information about the website with search engines. For image mapping, make sure to add URL location, caption, license information, description, title, etc.

Final Words

Image optimization is an integral part of the SEO of your website. It will help you to attract new customers, increase web traffic, and build your online brand. So, while you start the image your image optimization, make sure to keep the above points in mind.

Read Also:- 16 best off-page SEO techniques you must know

The Role of Digital Marketing in Business Development

Nowadays, we are all familiar with the term Digital Marketing. It uses digital platforms such as mobiles, pop-up ads, and many more to market products and services. With affordable internet plans and devices, digital platforms are becoming one of the effective ways to promote products for companies.

In fact, many experts suggest that digital marketing is more effective than traditional marketing methods. Some of the most common methods of digital marketing are email marketing, SEO, influencer marketing, social media, content marketing, and many more. So, in this blog, let us discuss the role of digital marketing in business development.

Return on Investment

The return on investment from traditional methods of advertising such as billboards, TV ads, and newsletters is a bit ambiguous. Fetching accurate data is one of the biggest problems with traditional methods of advertising. But with digital marketing, you will have various tools to measure the progress of your advertisement campaigns. For example, tools like Google analytics can give the data to measure your expenditures and the total revenue collected. So, it helps you to structure the ad campaigns to increase the return on investment.

Gives Your Audience a Benefit

Nowadays, if you want your company to flourish, you need to build an online brand. Several studies show that most customers go through in-depth research before they any products or services. Therefore, with digital marketing, you can reach your target audience and create a personalized connection with them. For example, social media platforms such as Twitter and Facebook can help you build your online brand and increase the sales figure.

Conversion Rates

With any form of marketing, the success story lies in its conversion rates. Since you are spending an amount of money, you want to boost your sales figure through the leads. As we all know, digital marketing strategy is all about analyzing your target audience and structuring the ad campaigns around it. So, when your campaigns are directed towards your target audience only, the possibility of boosting the sales figure also increases. In fact, through digital marketing, you can create a loyal audience base for your products and services.

Budget-Friendly

One of the main advantages of using digital marketing is that you can customize it according to your budget. For example, if a small business decides to spend money on online ads, it has to be structured in a cost-effective way. But don’t worry; it can still produce good results and boost the sales figure. However, with traditional marketing methods, they can be quite expensive for a startup. The digital space gives the companies full freedom to customize and structure their marketing strategies according to their budget.

Market Presence

The whole concept of marketing is to expand your audience base and increase your market presence. Basically, the equation is simple the more market presence you have, the chances of conversion through promotion become higher. Right now, when it comes to creating market presence, digital marketing is best the option to do that. Digital marketing is much more customizable, so companies can use it according to their plan. In addition, you need to work on your online brand in order to create a market presence in today’s market.

Conclusion

Since we are wrapping off, we would like to say that digital marketing is the future of marketing. Therefore, businesses need to acknowledge its power and use it to expand their horizon. So, while you are on it, this article will surely guide you around.

ALSO READ:- Different Types of Digital Marketing Techniques and Their Uses

7 New Strategies To Get High-Quality Backlinks in 2021

In today’s digital world, getting a good rank in search results is a dream for many organizations. To achieve that, companies spend a substantial amount of money. But only spending money on advertisements won’t help you strike the right chord. You have to generate a good amount of high-quality backlinks. They can help you establish a reputation for your website. Therefore, in this blog, let us learn about backlinks and discuss 7 new strategies to get high-quality backlinks in 2021.

What are Backlinks?

When a webpage contains a link from another website, it is known as a backlink. For example, if your website writes about backlinks and provides the link to this particular article, then it becomes a backlink for this website.
Having a significant amount of backlinks helps your website to build trust signals for various search engines. Basically, when your website will get backlinks, the search engine will know that your website is a valuable source of information.

The following points contain 7 new strategies that you can use this year to get high-quality backlinks.

Use Broken Links To Build Your Backlinks:-

Once you locate a broken link, contact the website owner and report it. While reporting, you can also recommend some links along with yours. The site owner might return you the favor and replace the broken link with your website’s link.

Create Attractive Infographics:-

Infographics help you to portray the information in a visual representation. It helps to attract huge traffic as they are easy to understand. So, you can use infographics to create reputable backlinks.

Reach Out To Social Media Influencers and Journalists:-

For your website’s promotion, you can reach out to social media influencers and journalists. These people can use your information for their content. Hence, you can achieve some backlinks from such promotions.

Look For People Who Can Interview You:-

Don’t worry; we are not talking about television or radio interviews. Here, we are talking about online interviews. They are fun, entertaining, and can garner a lot of audiences. So, getting featured in some interviews might increase the chance of getting more backlinks.

Study And Understand Your Competitors:-

Analyzing your competitor’s market is one of the best ways to understand how to generate more backlinks. So, study their traffic generating techniques and use them for your website’s benefit.

Utilize The Skyscraper Technique:-

Here, you have to find a website in your niche with numerous backlinks. Study them and create content that is superior when compared. Then, get in touch with that website’s owner and ask to link your content as they are more superior.

Use Testimonials:-

A good testimonial can attract a lot of potential customers. So, if you manage an attractive testimonial, you can easily earn a lot of customers. It will also help you to generate reputable backlinks for your website.

Conclusion

Getting a good amount of reputable backlinks requires creating a perfect strategy, so that you can guide your website to achieve the desired result. However, while working on obtaining backlinks, this blog content will surely guide you around.

Also read:- Some Best Ways To Increase Online Presence For Your Business
How to increase online presence for your business
Some Best Ways To Increase Online Presence For Your Business

Creating a good online presence is vital for building an online brand for your business. It helps your business to enhance its credibility and reputation. If you don’t have a substantial amount of reviews for your products, or enough social media engagements, you are limiting your business from growing. So, in this blog, let’s discuss the best ways to increase the online presence of your business.

Build An Effective And Interactive Website

Creating an engaging and user-friendly website is the primary building block for creating an online presence. The simplicity and readability of your website will directly impact the conversion rate and sales figures.

If the website is slow and difficult to understand, it will increase your bounce rate. Also, try to avoid providing any filler content, irrelevant ads, and popups.

Keep In Touch With Your Customers

Whenever a customer visits your online store or purchases a product, make sure to have their email IDs. So, you can constantly keep them updated about discount offers and new product information. In fact, you can even provide them with discount coupons on their future purchases from your store.

However, never share your customer information with any third party. Remember, gaining trust of your customers will reward your business in the long run.

Personalised Connection Through Social Media

Social media platforms are perhaps the best mediums to establish a personalised connection with your target audience. These platforms bridge the gap between you and your audience and that in-turn helps increase your sales figures.

However, you must understand that all these social media platforms work differently. So, you have to create posts and campaigns accordingly. For example, Instagram focuses on visual content like photos and short videos. Hence, you can use it to feature your products. Whereas, a Facebook group would help in customer interactions.

Relevant Keywords To Get High Ranks In Search Results

Using the right set of keywords is vital for creating an online presence for your business. For starters, if your online business is all about books, then a person looking for bridal gowns is not your potential customer. Therefore, you only want to attract those customers who are looking for books.

Keywords will help you make advertisement campaigns more effective as you will get featured in relevant search results. Thus, the probability of increasing your sales figure also subsequently increases.

Give All The Necessary Details Of Your Company

In order to gain the trust of your customers, provide them with all the necessary details of your company. Mention your company’s name, address, location, phone number, email ID, product overviews, operating hours, and more.

You should also provide your customers with a secured payment gateway. Remember, if your business information looks unclear, users will avoid your site in the fear of getting scammed.

The Final Note

These are some of the many ways you can increase the online presence of your business. So, try these tricks to thrive in the e-commerce world and make a name for yourself.

Also Read:- Essential Tips to Make Your Website Look More Professional

B2B vs B2C SEO
3 Major Differences Between B2B and B2C SEO Marketing Strategy

In the fraternity of e-commerce, the primary goal of a business is to reach its target audience. Brands can boost their sales figures and thrive in the market if they can reach out to the right customers. And we all know how crucial a role Search Engine Optimization or SEO plays in getting noticed in the digital sphere.

Therefore, most e-companies spend a substantial amount of money to develop an effective marketing strategy and a powerful SEO. But are all the SEO strategies work in the same manner? Of course, not! Despite the fact that the ultimate goal of a business is to serve the customers, SEO depends massively on the type of business you’re dealing in.

There are mainly two types of business models online, i.e., Business-to-Business (B2B) and Business-to-Customer (B2C). Both have different SEO requirements. In this blog, let’s take a look at some of the major differences between B2B and B2C SEO strategies.

B2C and B2B Business Models in A Glance

B2C (Business-to-Consumer) is a process that offers your products and services to the interested customers directly. Here, the customers will find your company while browsing for their desired products and services. If a customer is satisfied with your product, he/she will buy it through an online transaction portal. Amazon is one of the leading and globally acclaimed B2C brands thriving in the market.

On the other hand, a B2B (Business-to-Business) organization sells its products and services to another organization instead of customers. Here the selling process has its own complexity. In fact, it takes several months for a company to make a name for itself and proceed with a transaction. Therefore, the B2B transaction requires more advanced and layered SEO strategies. Most of the automobile industries thrive on the B2B business model.

>> Major Differences Between B2B and B2C Marketing Campaigns

The following points shed light on the major differences between B2B and B2C SEO strategies.

Keyword and Language Usage :-

Both B2B and B2C uses keywords and specific languages to reach their target audience. However, the phrases and terms are far more complex in B2B SEO strategies. For instance, a customer doesn’t care what technology a company uses to keep the food fresh. But on the other hand, a company selling CRM software needs to explain everything to their potential buyer. So, the languages are a bit more technical in B2B when compared to B2C.

Marketing Goals :-

B2B and B2C, both create effective marketing campaigns with only one lookout, i.e., to generate sales. But in B2B, most of the transactions don’t take place online. So, the main purpose of a B2B campaign is to drive conversion instead of boosting the sales figure immediately. Whereas B2C campaigns thrive on immediate conversions and sales results.

Purchasing Decisions :-

Generally, in the case of B2C, only one person, i.e., the customer takes the purchasing decision. But in B2B, the purchasing decision depends on multiple individuals. So, all the individuals can perform their respective market researches to find other options. In addition, each person will use their own experience, responsibilities, and concerns for the research. Hence, the SEO strategies in B2B do take multiple individuals into account.

The Bottom Line

These are some of the major differences between a B2B and a B2C SEO strategy. However, it entirely depends upon your choice regarding which SEO strategy to pick for what e-business purpose. So, choose wisely!

Read also:- An Introduction to Mobile SEO and Why is it Important?
VPN
Everything You Need To Know About Virtual Private Network (VPN)

If you are an active user of the internet or even fairly frequent on the internet, one term must have come across many a times- VPN. But most people go on about their regular internet usages without putting much thought into what a “VPN” is, like several other tech-savvy jargon they hear and ignore on a daily basis. Let’s change that and take a look at what is a VPN and what is it all about.

A Virtual Private Network or VPN for short, is meant for the particular purpose of securely extending a network from one private location and enabling its users to connect to other networks securely. What are the most common utilities that come with a VPN? Let’s take a look at few instances that are actually quite common and relatable nowadays. We know about the often imposed internet censorship in different regions in the world where authorities restrict the access to certain contents or/and websites. Or that “rumour” that the government is always tracking everyone’s browsing activity or the fact that there is actually a threat to privacy invasion from random people looking to exploit. Well, a VPN can help you in all these instances and more. It’s no surprise the VPN market is on the way to grow bigger and bigger.

Read also: Advantages of using LESS

So, let’s have a look at some more benefits that a Virtual Private Network offers:-

  • Maintaining privacy and anonymity from ISPs- Internet service providers are pretty keen on tracking their subscribed customers to try and monetize on the browsing patterns by various means such as targeted advertisement, etc. These providers also tend to sell this data to third-parties who can further misuse this information. Using a VPN, such invasion of privacy can be avoided.
  • Accessing shopping websites from different regions- The VPN can allows you to access shopping websites, which are otherwise inaccessible due to region-based restrictions.
  • Staying protected in public wi-fi- We all often tend to connect to the free wi-fi at public places like hotels, restaurants, shopping malls, railway stations, etc. But in doing so, we are actually getting connected to an unsafe network where we are exposed and so is our private data and credentials. A VPN comes handy at such times by masking our identity, making us anonymous and keeping our personal data private and unexposed.
  • Prevention from hackers- As we discussed already, VPN masks the IP address and hence the identity of an individual connected to a certain network. Hence, any hacker trying to target your network via your IP address will be thrown off as they simply can’t reach your home network.

Read also: Use of blockquote in HTML

To sum it up, a VPN has a lot of pros as it provides us with a secure encrypted network, disguises our location data, helps in accessing region-restricted content and also secure data transfer to prevent any confidential data leaks. Although there are numerous VPN services available today, but like every other technology, some are good, some bad and some ugly. So, one should do their fair share of research and use the right VPN for enjoying all the benefits of a VPN without compromising with the security.

Ultimate tips to speed up your website

We all know how important it is to have a website that has a super-fast loading speed. In today’s world, where everything has come within our finger’s reach by the means of technology and its use of the internet, websites are basically acting as the channels or portals to another realm, where sits the products, services or information that one seeks to find. It is that easy for the end-user to look-up something they need over the internet and access it that much easily. A process that is almost entirely hassle-free!

Except, when they click on a website, it starts to load, and within the extra few seconds that the site might have taken to load, the consumer will almost certainly change their minds about purchasing a product or purchasing it from the same website. Now, if you have a website, you certainly will not want this to happen. Hence, speed of a website is considered as one of the most crucial factors that any business or individual needs to pay attention to.

An optimum loading speed for a website is considered to be within 1 second. Between 1 to 3 seconds, it is considered as an average speed and any longer than that, and the website tends to lose on its visitors’ attention and hence, chances of conversions. That causes such a direct loss to the revenue generation for any business that conducts sales and business via the online medium (i.e. e-commerce websites). Obviously, this needs to be taken care of with a lot of website optimization work. So, what all can be done to make sure a website is running at its optimum speed? Let’s have a look:

• Using an optimized server hosting: Hosting style of the server plays a very crucial role in determining the speed of the website and hence should always be optimized as per the requirements of the site.

• Utilizing the browser’s cache: Whenever possible, when the browser cache is utilized to access resources, the website always loads faster as the browser isn’t required to find the resources from the original source, hence making it a faster process.

• GZIP compression: A golden rule is to use GZIP compression to reduce the file size by 70%. As the reduced file size is easier to transfer from the server to the browser, the website speed is increased significantly.

• Using a CDN: CDN (or a Content Delivery Network) works to deliver content more efficiently to the users as it is a collection of web servers present across multiple locations. For this, the servers with the quickest response time or lowest network hops are selected to deliver the content, from the closest location, hence speeding up the process.

Read Also:- What should not be included on your website?

• Identifying and removing unnecessary items: Often a website has a lot of installed software and modules that might not be even needed any more. Configuration of the MySQL to decrease the cache size frees up a lot of space. Also, Apache configuration can be done to disable modules that are not required.

• Reducing re-directs: Redirects from one URL to another lead to extra HTTP requests and hence slows down the website by causing increased latency. Hence, it is very necessary to limit the redirects.

• Image optimization: You should make sure the images on your website are optimized so that they are cropped down to the smallest size possible without affecting the quality, saved using the JPEG format and have valid src attributes added to them.

• Avoid query strings from static resources: As any link with “?” in the URL will not be cached, any static URL should avoid using query strings. They can be used for the dynamic sources on the website.

• Code optimization: The code should be properly optimized to remove any kind of extra spaces, blanks or HTML comments.
While these are some of the most common and useful tips to speed up a website, there can be a lot many approaches when it comes to optimizing the website to achieve its optimum speed. Hence, it’s a task best left for experts who can properly backup the existing website and then optimize it element by element to get you the desired results.

Read Also: SEO tips & tricks to better optimize Your Website

mobile seo
An Introduction to Mobile SEO and Why is it Important?

The world around us has majorly shifted its focus to the small screen know-it-all’s that can fit right into our pockets. Yes, it is the mobile phones, rather smartphones that have taken the lead as preferred electronic device in the last few years. More than 50% of searches made on Google are from mobile devices. And with this increased dependence on these small screens, companies have felt the need to adopt a new strategy to refine the user experience for their customers. That’s exactly where Mobile SEO comes into play.

So what really is a Mobile SEO? It can be summarised as the process by which a website is optimised to give an tailored experience to the user, who has looked up the said website over their mobile phone. This includes optimising all the content of a website in such a way that it ranks higher than other websites on a search engine results page. So in short, when someone searches for your company website or your products, your website must be easily available and visible on the results page.

Mobile SEO is absolutely necessary is today’s world where the screen size has gone down and so has the patience of the majority of these smart-phone users. It is quite the challenge to grab the attention and then also hold the interest of the visitors to a website, for a duration long enough to convince them of the utility of the products/services that the website might be selling or offering.

To properly optimize the mobile screen experience of a website, its layout, design, page speed, etc. are analysed, to find out all the ways the UX of the visitor is improved in the best possible way and it is acknowledged as a “user-friendly” website. The ease and quality of access to the website simply translates to improved sales potential.

Here are the main factors to keep in check for an ideal mobile SEO:

  • Mobile search- Page-speed ranking

Due to the issues related to network and hardware, the page speed is a very crucial concern. To make the webpage load faster, the codes need to be shortened, web caching is utilised, redirects are reduced and the contents like photos are optimized.

  • Web design- Responsive

For a web design to be called responsive, it must have the same HTML code and the website content for a given URL, irrespective of the device. The coding is done so that the browser can adjust the website’s content to suit the mobile phone’s screen.

  • Navigation: Mobile-friendly

A mobile friendly navigation is when the users get a clutter-free, smooth and fast browsing experience on a website. Here a customer is most likely to find what they are looking for or even products that are appealing enough to impact buying choices.

Hence, the mobile SEO is a critical part for any website and a good mobile SEO will always enhance the reach and approach to the potential customers for a brand.

To learn more about our custom SEO campaigns call at 09674448555 or visit Cleonix Technologies, the best web development company in Kolkata right now that offers affordable SEO services with the best organic results.

You may like also :- 16 best off-page SEO techniques you must know

Off-Page SEO
16 best off-page SEO techniques you must know

1.Social Media Platforms:

These are the most effective resources that can help you as you try to build authority and trust for your website. You can easily engage with people and help share all your content on a multi-social network. You can grab tons of traffic by simply sharing vast content on a social media platform. Facebook, Twitter, and LinkedIn are among the top popular social media networks that you can try out.

1.Use the Forum:

You can use it to engage with other similar-minded people in your area of specialization. This involves answering questions on a forum to get a large number of following backlinks. It can also be used to create brand recognition for your product or services on your website thus generate impressive traffic to it. If you happen to come across an active community in the area of your specialization, just use it and let them know about your website.

3.Social bookmarking:

Once you place yourself in a popular social bookmarking site that has high control, you can submit your website or blog. Avoid doing so to low-quality bookmarking websites since it can mostly damage your SEO.

4.Sharing an article:

You must know that you can easily add great value to your blog by simply submitting an article on a platform with many and active visitors. This has proven to be a proper approach to generate high quality follow back do links. Below is a list of a few busy platforms where you can share an article. You can rest assured the results will be 100% in your favor.

Forbes
Your Story
The Entrepreneur
The Digg

5.The Directory Submission:

Popular business directories can be a great help for you to submit your blog. This is an excellent way of getting a good quantity of traffic and again in the full authority of your site for the Google SERP. There exists a significant number of blog directories that can easily take up your blog link for listing them in their directories. However, it is tough to find a good and high-end business directory. So, once you come across one, you must make sure that you make good use of it. Note that, you can Google search business directories and then check their domain authority abbreviated as DA. If you get one of this nature or another abbreviated as PA (to mean Page Authority), it simply justifies that, the quality of that website is okay.

Also Read:- Tips to keep in mind to get rid of Black Hat SEO

6.Q and A platforms:

This is a question and answers panel involving an active asking of question session and a group of people quoting different answers for the same question. This is the right place for you to generate great tons of traffic as well as backlinks where professionals are answering some questions on a given website. You can try answering questions in Yahoo Answers and Quora which are mostly taken into account for reliable solutions. If your answer is marked and verified, a high chance is that a good number of traffic will visit your website to know more about you.

7.Videos on YouTube:

YouTube allows you to create an account and then you can upload different types of videos depicting a specific area of your specialization. YouTube can be a very creative way of sharing knowledge and experience visually. You must be knowing that YouTube is a viral video streaming site under the Google search engine. The platform holds a commendable authority compared to other sites that specialize in video streaming.

For using this platform, write a unique description of the related videos and then give a referring link to the blog you have or your website.

8.Guest Blogging:

This is where you visit other people’s blogs and post your article which is most likely to give you follow backlinks for your website. Guest blogging can be a very effective way of getting backlinks. Besides, it adds an additional value to your blog especially if the content is related to the subject on the host blog. This is a perfect example of the off-Page SEO techniques which can significantly help you to earn high quality to follow links. Now, you can plan for such a guest blogging target. Search the keyword then select the blog with a good DA as well as PA then start with guest posting.

9.Sharing of document:

Some sites focus on sharing documents, and a good example is the SlideShare platform. Under this platform, you can easily upload different files such as the Pdf file format of the PPT format. If you save your files with a good keyword, you can gain high traffic visitors as the topics will be optimized and shown first among the searches. The off-page techniques will always help you to increase the visibility of your sites and authority in the search engines.

10.Commenting:

When someone famous posts something, you should pick up a habit of commenting. There are lot many benefits of commenting on such platforms as you can post your comment based on what many people are asking. If they find a solution in your comment, many will become your follower and get to know more about you. It is here that your website traffic can reach even higher. At the end of your comment, you should also let people know your identity and the link to your website should be included. This is a great way of earning backlinks as well as spreading brand awareness.

Also Read:- SEO Meta Tags & Their Uses For Ranking

11.Get a competitor’s backlink:

You can try to poach visitors in the backlinks of your competitors by use of advanced tools such as Ahref, Moz as well as Semrush. This is a great way of helping you get an idea of how and where your competitor is getting backlinks. Remember that, you can also make use of the same off-page SEO approaches for generating backlinks for your competitors.

12.PBN Web 2.0:

You can easily take link building of a step ahead of other websites. This is done by professionally making a personal PBN or the personal Branding network. There are numerous web 2.0 platforms that have commendable authority. You can easily create your free blog on the web 2.0 platform and back-links to your main blog. To achieve success in this, just create a blog for free on the 2.0 web platform or website and then share this among very popular media. the following includes a good example of a free blog on web 2.0:

Ord press
Bloggers
Wix
Weebly

If you get used to creating your own unique PBN, you can be absolutely confident that the best practice for an off-page SEO approach.

13.Building on broken Links:

Initially, all you have to do is start by identifying a broken link on other people’s websites and then start a process of link building. I know you must be thinking about how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you recognize the broken link at the resource page. If this happens to be related to the niche you have, then create some content about it on your blog or site and then ask the owners of the broken website to redo their content with your new link which leads to your content.

An excellent place to achieve this is by attempting link building at the Wikipedia platform. Browse the page that is in relation to your gap and then press the enter button. After that, press “CTRL and F” and then type the word “Dead Link” followed by the Enter button. This will guide you to all the dead links if there are any.

You can use similar content for your website or the blog and then you can initiate a process of editing the Wikipedia page to make sure your link is replaced. Isn’t this an amazing opportunity to get a backlink right from the authority site?

14.Business reviews:

This is another well-known off-page optimization which plays a significant role in SEO. You have a chance to improve brand awareness and give comments on a popular website. It will help you upgrade your brand awareness by giving reviews on a famous website. Inserting your URL and the name of a high authority review site will make it easy for you to get your business brand at the peak of the search engine results.

15.Image sharing:

Some websites focus on sharing images. Such sites include Instagram and Pinterest to improve the visibility of your search engine as well as visitors to your site. The contents here are only limited to web search, but of late, you can also search an image by copying it and pasting it at the search window.

Also Read:- Top 3 reasons why PPC is Important for Your Business

16.Create an autopilot content:

Finally, it is said that content is no doubt the prime thing. It is good for you to come up with great content that can generate backlinks as well as social shares on the autopilot. There are some content formats that you can use, and a good number of traffic will find their way into your website. They include:

Infographics
List posts
Why
How to
Video
quiz

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Tips to keep in mind to get rid of Black Hat SEO

There are two types of search engine optimization. “White Hat SEO” where you follow the guidelines of the search engines, keep the end-user in mind throughout your optimization process and put a lot of focus on relevancy to keep. Then there’s “Black Hat SEO” which is, in effect, the complete opposite. Here in this blog, we will give you a guide on what tactics to avoid and what ones you need to be careful of if you have someone else performing your web development and search engine optimization.

Read Also:SEO tips & tricks to better optimize Your Website

There are many ways to the black hat that people are using to gain high rank but the fact is that these all techniques are of limited time. They cannot benefit you for long. After all, you will have to pay for applying any of these techniques. The search engine will penalize you for this. All these spammy techniques will take you to the risk to ban your website. These are the ways to get benefits in a short period to pay for a long time. Now, SEO provides you with great user experience and much more to have a great website without any kind of Black Hat SEO. There are some techniques to avoid while doing any kind of SEO.

  • The first thing to keep in mind is that don’t over-pack your content with keywords it will surely get you penalized for it. Avoid putting too many phrases in your content that would also be irritating for readers and that is the way to the black hat with search engines, so try to avoid that.
  • Hiding your text by writing it in a color of the background to attract the search engine spiders is another way to black hat. So you will have to avoid that too.
  • Another thing that you will have to avoid is the Doorway pages. These are fake pages for search engines to make them fool to get high ranking and traffic on their pages or websites. Users cannot see these pages ever as they are not for them. So avoid it too.
  • There are many other things that you will have to ignore or avoid like cloaking that is a technique to show different versions of contents to search engines and this is an unfair way to do it.
  • Putting unrelated pages or links into your website or page will make your website look ugly and this will decrease your website’s rank as well.
  • Code swapping is another way of black hat that you will have to avoid. This is a technique of making your website only in a text version for the search engines to get high ranking that is also illegal.

So if you don’t want to be penalized then you will have to avoid all these points or characteristics of black hat SEO.
As you can see that all these unethical, ugly, unfair and shaggy ways to get high rank can work but only for a limited time. Then you will be penalized for what you have done for a long time as the search engines will ban your website just because of these unethical practices. It’s just not worth the risk. So for long-lasting benefits, you will have to prefer those ways that are fair and legal to get high ranking on your site. Just ignore and avoid all the messy ways to optimize your website. Try to make fair guidelines for the webmasters that what you are up to so they will help you to get high rank with a white hat.


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