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Everything You Need To Know About Crawling And Indexing

Crawling and indexing are the two most common processes used by search engine optimization to show the result page according to your search. When you are dealing with your online presence, it is very much important to know how your web pages checked and understood by Google. Have you ever felt curious about how search engines come up with billions of results in a second as per your search term? Google and other search engines have already prepared a big database where they store the details of every web page. When you type a keyword, they bring to you a result as per the relevancy. Know about the things that can influence search engines’ crawling and indexing processes.

If you belong to the search engine optimization field, the knowledge of indexing and crawling prove to be very helpful. It improves your organic search and gives you the maximum benefits for your paid search result. The best way to know about the indexing is through using the index checker tool for free. This tool allows you to know whether your web pages get indexed or not.

Before knowing the optimization rule, you must get the idea of how search engines work. These days, search engine optimization follows four main steps – crawling and indexing, algorithm, machine learning, and user intent. When a website appears first on the result page, it seems that the page scores best on all of the above fields.

Indexing:
Indexing in a common term refers to adding web pages to Google. Every page of your website should be indexed if you want them to rank on the search engine result page. You no need to do anything if you want your pages to be shown on the result page. Maintain consistency of posting your content. When Google checks that you update your pages, it improves the chances of indexing for your website. Though there are a few additional methods that you can use, you must update your pages regularly.

• XML Sitemaps:
XML sitemap contains all details of your web pages and it is submitted to Google by Search Console. The sitemap provides complete detail of your website, including the last website update information.

• Fetch and Render:
For quick indexing, you can simply use Fetch and Render option. In the Search Console, go to Crawl and select Fetch. Enter your URL and then click the fetch option. Once your link gets fetched, you can click the Request Indexing option.

• Submit URL to Google:
You can submit URL to Google without logging in to the Search Console. You will get so many URL submission fields.

• Google Plus:
When you submit a link to Google Plus, the link will get indexed instantly. This is probably the fastest way to get your web pages indexed.

• Host Your Content On Google:
This is really the advanced method with which you can instantly index your page. Google can have direct access to content via XML feeds and APIs.

Crawl Budget:
The crawl budget is another term that describes the capacity of Google’s crawling to the maximum. There are a few factors that determine the crawling budget. The first factor will definitely be page speed. The better your website loads, the faster the indexing will be. The other factor will be the importance of your site. For example, if you are running a news website and always update content, search engines are aware of it and index your website faster.

So, these are the things that you keep when it comes to Google indexing and crawling. If you want to know how many pages of your website get crawled, you must use the Index checker tool. This tool easily checks the indexed pages and shows you the result. Now, you can plan on how to improve your site.

Top Reasons Why Email Marketing Is Still Worth

Email marketing in simple phrases can be described as sending industrial emails to a specific group of people with who the company who is delivering the mail desires to have a business. Talking more about email marketing along with sending email messages to the group of people or group of companies they wish to have a business, in addition, they send emails to varied other sources from exactly where they can acquire a lot more business. The people to whom the postal mail is being sent are the potential customers considered as an excellent asset if they are prepared to do business with them.

What is the content of the electronic mails sent by the business doing the email marketing? A lot of people would be getting this question. The content of these emails contains advertisements, the request of doing business with the business, solicit sales, contributions, brand awareness and many other things.

Importance of Email Marketing

We all know the speed where the use of the internet has been spreading and it is just a matter of time before everyone in the world would be connected to the internet. The Internet is the most main medium with regard to information exchange around the globe. It is due to The Web that many companies around the globe have decided to change the traditional way of marketing and promotion with various online ways. Yes, we are discussing the electronic mails-Marketing concept.

There are many means of promotion online. electronic mail promotion is an effective way of promoting your brand through various types of e-mail lists. Another importance of email marketing is that an organization can target a specific group or various groups that would be interested in having a business together with you. electronic mails-marketing uses various social platforms like Facebook, Pinterest, Instagram, YouTube and much more to promote your brand.

Benefits of Email Marketing

The main importance of email marketing is that it is very inexpensive for one to do email marketing. You can incorporate any strategy, any plans within the email marketing for which the cost would be negligible. Unlike traditional marketing, email marketing gives you the platform of endorsing your brand globally.

Why should you be using Email Marketing?

The companies make use of email marketing as their core tactic in their digital strategies. The pace at which the particular innovation in this world is occurring is extraordinary. To match up to the pace by using proper resources by the marketers result in the particular maximization of profit to the organization. Email marketing helps to reach to a specific number of the targeted audience which is why it is of great usefulness. Email marketing helps not only to develop your business but additionally to know the opinions of the product or services you are providing through the 24*7 customer care services.

This helps to improve and escalate your company. Email marketing is one too many communications which can be done by delivering promotional offers, reduced offers introduced with regard to clients via email. Along with these email marketing offers a wide range of communication in an industrial way for an effective company. electronic mails provide a key player within building relationships through email services.

Investment in Email Marketing

It includes a huge return on investment and it is considered most effective associated with digital marketing tactics. On average, institutions are spending 15% of their marketing costs on email. The study in 2018 demonstrates more than three sectors of organizations with individuals or groups dedicated to electronic mail marketing rated their ROI as ‘good’ or ‘excellent’.

Email Marketing service providers within India

It is an essential section of any business. It requires being done by the best people. There are a various number of service providers in India of which some are the following.

  • Constant Contact
  • AWeber
  • ConvertKit
  • GetResponse
  • MailChimp
  • Campaign Monitor
  • ActiveCampaign
  • Sarv.com

Conclusion

Elaborating and understanding the importance of email marketing, studying the particular statistics that even a small investment in electronic mail marketing can give you a high return on investment. With the use of digital media raising in businesses around the world, the term electronic mail marketing will be expanding it is a meaning with the passing days.


Why Google AdWords Is a Vital Online Advertising Tool

As we all know, Google AdWords is one of the most powerful online marketing tool available and is in high demand for those who are keen on pushing their online business for better returns. Google AdWords is actually a pay per click advertising platform by Google where you can display your site or ads on the Google search results pages and pay them when someone clicks on your ads. The AdWords platform is simple to use and those with minimum knowledge can also use AdWords to enhance their online marketing activities.

Like Search Engine Optimization (SEO), AdWords also helps you in listing your site in the search results, but for that, you need to pay Google. With SEO you will not have to pay anything and your site will be listed on the search results based on the SEO activities you have done for the website. But when it comes to PPC platforms such as Google AdWords, you will need to pay for displaying your site on the results page and higher the competition, the more you will have to pay for every click.

You might be paying Google to display tour website on the search results page, but by doing this you are actually in a position to list your website in any of the desired places of the sponsored listing area. If SEO takes a long time to get relevant organic traffic, with Google AdWords you will be able to get instant traffic to your website and the majority of that traffic will be relevant and have a better chance of getting converted to leads or sales.

The concept of any time traffic for money is one of the major advantages of Google AdWords and this is something that makes stand apart from the rest of online advertising activity. One of the major drawbacks is that the moment you stop funding your AdWords account your website will start disappearing from the sponsored search results. This is not the case with SEO, as you will be able to drive long term traffic if SEO is done in the proper way and that without paying anything to Google.

Generally speaking, it is not wise to compare Google AdWords with SEO as both are entirely different and functions differently. The only common thing that they have is in driving relevant traffic to a website. But for those webmasters who do not wait for the SEO to bring traffic, Google AdWords or PPC is one of the best things to go with.

Google AdWords makes things easier to manage as you can control the bid for each keyword, change in keywords, the geographical locations, negative keywords etc. With SEO you cannot easily manage these things at the same pace as you will not be in control of everything. But in the long run, you will be able to manage your keywords performance to some extent and that too in a consistent manner.

Of late, Google AdWords has come up with various features and tools which make the usage of this tool easy and much more flexible. One of the major concepts of managing a Google AdWords campaign is that you should always test, tweak and analyze your campaign for a better ROI. As a result of online advertising professionals always have to get busy tweaking and testing the ad campaigns for better results. One of the best tools that we have found useful for testing the AdWords campaign is the AdWords Campaign Experiment (ACE). If used in the proper way you can get better results with ACE and that too without disturbing your existing campaigns in any way. Overall Google AdWords is potentially one of the most effective and vital online advertising platform that you can bet on.

How to Implement Your Facebook Marketing Strategy for A Company

Once you create a Facebook Marketing Strategy, you have to decide who is to run it, you have many options to consider for your social media management and support.

You gain access to social media expertise and knowledge. This is particularly useful if your knowledge is limited.

1. Rent an Agency (or Advisor) to manage your Facebook page

An agency or consultant can save you a tremendous amount of time if you are not constantly listening to your fans and regularly interacting with them, they will quickly lose interest in your page. This is an important step for you may be able to hire someone to take this important task.

Social media experts are aware of the latest trends. Because social media is fast changing, it is important to stay on the edge and it is important for the first time to adopt a new strategy or device because they prove promising. To keep your existing and ahead of the pack, an agency or consultant can give you the most advice in the latest media and social media marketing.

You take expert advice on your social media content strategy. One of the most important pieces of your Facebook marketing strategy is that you can help you prepare a content plan to align the content posted on your social network to an agency or consultant with your overall marketing plan.

An agency or specialist has access to monitoring and tracking tools and techniques that you may not have. This is important because an agency can quickly see what is working and what is needed so that your campaign can be monitored in real-time.

2.Managing Your Facebook Marketing Plan

The smallest of its Facebook marketing plan-in-house, for midsize businesses, has many advantages in this strategy, with the ability to give fashion responses over time for less expenditure and market power.

But before choosing this option, make an internal assessment to identify your resources and manpower. For entrepreneurs and small business owners, the required player has at least two-page administrators, besides you want to assign a designer and programmer to help you with your branding.

3.Use the Hybrid Model

If you are new to the social media area, consider recruiting support to some extent. A solution is a hybrid model, In essence, you hire an agency or consultant to help you create your social media marketing strategy, and that agency or advisor can also help launch the strategy in the initial stages.

When things are away from the ground and are running smoothly, then you and your team take advantage of not only the expert or experience of the agent or consultant but also work in a certain amount so that you and your Team Agent or Advisor to be fully equipped after the contract ends.

Hope so this blog will help you to implement your Facebook Marketing Strategy.

These 5 On-Page SEO tips Will Make Your Business Successful

On-page SEO is the method of optimizing individual web pages and websites to rank higher and drive more relevant traffic to their website through search engines. On-page refers to both the content and HTML source code of a page that can be optimized, whereas off-page SEO which refers to links and other external connections. On-page SEO helps search engines to understand your website better, to determine if your content would be relevant to people searching for information about anything online using a set of keywords.

1.The Title Tag
Title tag is the main point for SEO.You must put your keywords within this title tag. This will show the search engines what your page is focused on.

2.The Description Tag
In description tag you can also put keywords. It needs more readable than the title tag. This element in SEO is more important for your visitors than the search engines. If your Unreadable description hampers your website clicks, even if the site is at the top of listings.

3.The H1 Tag
The H1 tag is the primary header tag. This should fit with the same keywords that are using for your title tag, but doesn’t need to match it exactly.

4.Anchor Text for Links
Anchor text is the text which is clicked to get into your page. This can be from other sites or it can even be from links on your own site. A particular anchor text with more links makes the listing higher. This is crucial for SEO.

5.Precaution With Links From Your Page
Links to your page improve your position on the search engine result pages. Make sure that the used links are not broken or pointing towards any malware or virus filled content page.

“Cleonix Technologies” is the Kolkata based Web Development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. Cleonix holds expertise in SEO and Digital Marketing for growing your business.

Ultimate YouTube Marketing Strategy To Increase Your Website Traffic

Interested in creating a quality video that sells? Did you know that YouTube is now the world’s second largest search engine? The proper use of YouTube can literally drive thousands of eyeballs to your product or service – for free!

Simply stated, marketing via YouTube cannot be understated. When you create a marketing video and integrate it with effective mobile marketing and email campaign, you’ll see your sales explode. Here are 10 steps to follow to guide you along the way:

1) You must have some kind of hook to draw interest in the first place. Most of the time, that’s creating an interesting headline and an intriguing thumbnail of your video. The idea is to quickly target your prospect’s biggest pain or frustration.

2) Then you need to answer the number one question they ask themselves within nanoseconds: What’s in it for me? In other words, what will the prospect learn or how will they benefit from watching your video? This is perhaps the most important step in the process.

3) Next, you need to develop your credibility and somehow connect to them personally. Tell your viewer exactly why they should listen to you. Perhaps you’re the same type of person or share something in common. This works best by telling a very brief story.

4) Now you have to establish your prospect’s problem by stating it plainly. By doing this you let them know you understand their position and know their pain.

5) At this point, you can go into the features of what you have and how it can solve their problems. Features are one thing, but you must also clearly define the benefits of your product because people buy benefits, not features. The better you explain how your product or service actually benefits the prospect, the more effective your campaign will be. A feature of a program may be “our text message marketing service can broadcast to unlimited amounts of contacts”. However, the benefit is much more important: “advertise your product in a medium with a 95% read rate”.

6) The biggest problem most marketers encounter is this step where you must overcome objections. The proverbial elephant in the room is there – don’t ignore it. Your prospects are probably skeptical and you probably even know exactly what their questions and/or objections are because you probably hear the same ones over and over again. Address them head on and you’ll gain the credibility you need to close the deal.

7) You’ll also need to provide proof, as is social proof, success stores, case studies, your own successes or the successes of others. Now you may be just starting out and may not have this social proof yet. In that case, borrow someone else’s proof that you work with until you can develop your own. Either way, the proof is the convincer.

8) This is very important: you must assume the sale during your presentation video. In other words, detail exactly what the prospect will experience immediately after buying your product. Not “if you buy, you may” but rather “when you buy, you will”

9) If you really want to succeed in video marketing, or email marketing, or text message marketing, or any type of business offer for that matter, offer some kind of money-back guarantee. Money-back guarantees function as risk reversals and can push that on-the-edge buyer towards a buying decision in your favor.

10) This final step is so obvious, yet hardly ever used: include a call to action. Buy now, click here, act fast, etc. And make it easy for them to do so. There’s nothing worse than following steps 1-9, then having your customer confused as to what they should do next.
By keeping these things in mind and adjusting your advertising strategy accordingly, you will increase your chances of success when using YouTube as a marketing tool.

Thank you for reading this post about YouTube marketing secrets. We hope we were able to serve you. If you got value from this post kindly let us know in the comment section below.

The 10 Best Possible Ways to Get More People to Retweet on Twitter

When you post a tweet on Twitter you want as many people as possible to retweet your post. This is a great way to increase your exposure immediately and pull in more people to your website/blog/business. When Twitter first started out, there weren’t many posts worth retweeting. Who wants to retweet when what a person watched on TV or what they bought when they went to the store. But people are now tweeting more relevant and useful information. Below are ten things you can do to increase your chances of getting retweeted!

1. Tweet about things you’re passionate about in life and use #hash tags to tag them. Content that’s high in quality and very easy to find is a sure fire way to get more people following what you have to say. You can include as many #hash tags as you like.

2. Explain to your followers what it means to “ReTweet” and try encouraging them to retweet your tweets and links often. The benefits of ReTweeting are that it pushes your username into lots of different tweet streams meaning you get more clicks coming straight back to your profile. You can track your ReTweets with a service like Retweetist and your links with TweetMeme.

3. Make sure you’ve got a complete biography filled out. Some of the people that come to your profile won’t know who you are and if you can tell a little about yourself in just a few lines, it’ll encourage them to add you.

4. Share links to your Twitter account as often as possible – Link your Twitter on your Google profile, blog section, LinkedIn, email signature and everywhere else that you’ve got some sort of online presence. The more opportunities to give people to add you, the greater chance you have of bringing more followers in.

5. Use TwitterCounter to get statistics on how many people have been following you and how many you can expect to add you over the next few days. It’s a great resource and so is Qwitter – which informs you as soon as someone has unfollowed you. If you’ve recently started talking about a particular topic these tools can give you an idea about how popular they are.

6. Reply to your followers – They’re interested in what you have to say. If your followers want to get involved in the discussion, encourage it by talking back to them. This will get you brownie points with potential new followers who want to also get in on the conversation and you could find them adding you.

7. Don’t be shy to get involved in Trending Topics (through #hash tags). Lots of users keep an eye on the tweets that mention them and it’s a great opportunity to reach out to Tweeters who discuss a variety of topics you’re into. Sure you can sometimes run into obscure topics, but at other times there are also some pretty interesting ones to go for.

8. Bring your account into the Real World – If you’ve got a business card, an article, letterhead or any other type of print medium going out to people, make sure you mention your Twitter account in there. If you’re at a talk, presenting at a conference or even just going to a business meeting, you can always find a way to get more followers just by mentioning the address to your profile.

9. Get your friends to recommend you and take part in Follow Friday – Follow Friday (much like Music Monday) has become a tradition on Twitter and it’s a great opportunity for you to give a nod to tweeters you’d like to recommend. The best part of this is that in a lot of cases, they’ll recommend you back just for mentioning them!

10. Treat your Twitter Profile like you would any other website or blog – The main source of traffic to most of my blogs is in fact Twitter. So, Every time when you’ll make a new blog post, post a Bit.ly link in a tweet and tell people why they should check it out. There’s a huge amount of wealth you can gain by treating twitter like you would your own website and it deserves to have attention paid to the amount of traffic it gets.

Twitter is an invaluable business marketing tool that, when used the right way, can exponentially grow your business’s online presence and increase your customer following. Follow these 10 tips and you’ll be sure to have tons of targeted twitter followers than love to read your content.

12 Blogging Mistakes Most Bloggers Make & How To Put Them Right

The first year of keeping a blog is always the hardest. You’re just getting into the game and you haven’t quite learned all the ins and outs of playing just yet. While that’s understandable, if you’re making too many mistakes with your blog, you’ll never have a chance to get it off the ground. Here are twelve common blogging mistakes, and steps you can take to avoid them.

1) Ignoring reader comments
You don’t have to respond to every single comment but if somebody makes an interesting point or asks a question, answer it. Commenting back encourages readers to start a dialogue and lets them know that you’re listening to what they have to say.

2) Straying off topic
It’s easier than you’d think to start a blog post with one idea in mind, only to drift away from that to a completely different idea by the end. However, while that rambling might work under some conditions, it’s not good for a blog. People aren’t going to want to read a blog post that wanders around eight different topics like a lazy river. Keep your posts simple and to the point, and you’ll keep more readers.

3) Uninteresting Headlines
Titles are the most significant basics of a blog post. They talk a lot about the content to readers and can often be used to set expectations. If a title is not attractive and descriptive, it will not have the desired effect.

4) No countermeasure for spam
A spam countermeasure is as simple as a verification box, where people enter a series of letters before they post. Or, you could ask a simple question, like “Is fire hot or cold?” Just do something to ensure that the person posting is actually a person.

5) Looking just like everybody else
Using the exact same templates that come with every blog is boring. You don’t look special; you look like everybody else. A unique blog design that matches your website will keep brand consistency for your users. Plus, it will showcase your personality and taste, not the taste of the template designers.

6) Poor grammar and punctuation
You probably don’t worry too much about grammar, spelling, and punctuation when you’re chatting online, but those mistakes in a blog can be a death sentence. Blogs with lousy grammar and punctuation and frequent misspellings come across as unprofessional, and that’s not the image that you want for your business.

7) Stale or grandiose writing
Blogs are supposed to provide personal, human insight into your company. They shouldn’t read like bland corporate gibberish, nor should you use so many five-dollar words that your readers would have to hit a dictionary just to understand your post. So, always Keep your writing simple and lively.

8) Personal attacks
Controversial ideas or topics are good for blogs, as they can spark discussion and attract a lot of attention. However, while controversy is good, stopping to personal attacks is not. You’re writing a professional blog, not picking a grade school fight. Personal attacks will reflect badly on both you and your company, so refrain from it.

9) Long absences
It’s all right if you can’t post every day. However, letting 10 days, two weeks, or even a month pass without updating is a big blogging no-no. A lack of updates indicates that your blog is on its way out, and readers will quit checking back.

10) Lack Of Supporting Images
Many bloggers use images that do not support their key messages. While some do not use any images at all.
Using the right images can take your blog to another level since your readers will have an easy time going through your posts, hence encourage them to participate more in your blog. Never forget to alt-tag your images.

11) Plagiarisms
Copying of other bloggers articles is called plagiarism. This act is illegal; it is an offense under the copyrights. Some bloggers depend on copying and pasting instead of putting up their own thoughts using their own words.
Google loves originality. Original articles are unique and your thoughts can also be easily expressed in this way.

12) Neglecting SEO or Doing Heavy SEO
SEO helps visitors to find your blog. Visitors never find your site by mistake. However, as much as SEO is important, you do not need to apply it excessively.
On the other hand, you also need to look at how many keywords you are stuffing into your information. Too much SEO’ing means that you are purely writing for the robots, and that is very much against the guidelines of blogging since it may lead to spamming.

By avoiding these common blogging mistakes, you can keep your blog helpful, interesting, insightful and professional. Take steps to correct your mistakes now and you can make sure that your blog and readers will be around for a long time to come.

10 SEO Guideline Tips To Know For Website Optimization

Search engine optimization, commonly known as SEO is the key to getting more visitors and you want to make sure you use the best SEO technique and white hat methods on location and off-site for best outcomes. Keep reading for some of the best SEO tips.
Whether you operate an e-commerce website or business website, using excellent SEO techniques will help the search applications and other google position your website higher online websites (SERP) when prospects or customers find key terms relevant to your enterprise.

SEO TIP 1: Operating an e-commerce website or business website is not just about having the flashiest or slickest looking website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to targeted visitors to that website.

SEO TIP 2: Your website funds needs to be split between Design, SEO, and Online Promotion. If you reserve at least half of your website funds for SEO and internet marketing, it will be the best investment you make in your enterprise if done correctly.

SEO TIP 3: Before content is published for your website, you need to create a list of key terms to use that will provide the best SEO outcomes. Do this by checking the monthly amount of searches for each key expression. Go with key terms that have an excellent amount of searches and reduced competition and stay away from the key terms with the highest and lowest amount of searches and you will be a much happier website owner! In other terms, don’t try to position for the key terms “Google” or “Microsoft” unless you have unlimited funds for internet marketing!

SEO TIP 4: By choosing middle or higher amount, niche key terms or what is known as long-tail key terms you have an advantage. There is not much point in focusing on low amount key terms or key terms that have a low amount of searches. It goes for composing content for your website or for content too, not much sense in composing about how to reinvent the wheel if no one actually searches for that key expression.

SEO TIP 5: Once you establish the best key terms or key expression for each of your websites that word should be in the title Metadata, description, and the actual URL. For on location, content the key expression or key expression should be within the first 3 or 4 terms of the headings on the website and this same principle very well for content headings.

SEO TIP 6: When creating a new webpage keep in mind it is better to use a hyphen instead of an underscore in the URL and can lead to better SEO look term search.

SEO TIP 7: Don’t overuse the key expression throughout your web page content because google like The search applications won’t compensate you for it and might even penalize you with a reduced pr for key expression stuffing or key expression cramming your web page content. The same very well for content you write.

SEO TIP 8: SEO technique begins at the top of each website web page. Use your term in the first sentence of the first paragraph on each of your websites, as The search applications and other googles more pay more attention to key terms near the top of the website, much more so than below the times. Below the times refers to all content that appears below the first screen meaning you have to scroll down to read more on a website web page.

SEO TIP 9: Another one of the best SEO techniques for best SEO is providing your readers with content that offers vast information, a solution, answers a question or just entertains them. The content needs to be well crafted, clear, concise, and most of all correct. Keep your website frequently updated with excellent content and it may even become an authority site!

SEO TIP 10: Incorporate your term into keywords hyperlinks for on-location content and within content, content, or press announcements. Offsite keywords hyperlinks help you gain a backlink from dofollow sites that in turn helps increase your pr. The more backlinks the better your, however, that is not all there is to getting visitors or visitors to your website.

Search engines are playing an increasingly important role in the future of the internet, and it’s important for people in other tech fields – such as web design – to be able to keep up. If you design your site with these crucial aspects of SEO in mind, the finished product will be both beautiful and functional.

Want to add something to this list? Share your SEO tips for web designers in the comments below.

How to Deal With Duplicate Content Issues On Your Website

Many website owners pay little attention to duplicate content because they don’t understand the after effect of it. However, if you are posting duplicate content all the time, it could spiral into a big problem for your website. One major problem that may happen is a drop in organic traffic to your website.

Some common reasons for duplicate content are:
www versus. non-www or http versus https version of a page
Scraped or copied content
URL variations
So, this post will guide you on how to prevent these types of issues on your website. Look at these following best possible solutions to improve the SEO of your website.

1. Perform 301 redirects
In some cases, the best solution is to redirect a permanent 301 from other similar pages to the page you need to rank on the search engines. This is usually necessary if you have a page that may not be exactly the same but has similar content and is more likely to rank for the same keywords. When a large company advertiser decided to redirect a 301 to remove one of its two similar pages, organic traffic on the page increased by 200 percent.

2. Use noindex tags
If you don’t want Google or other search engines to rank a page on your website, you have to add the content=”noindex,follow” meta robots tag to the page. This means that Google can access and view the content of the page without adding it to its index. The noindex tag applies especially to pagination problems where you only want the first page to appear in the search engines instead of all 10 pages.

3. Use canonical tags
It’s important to include rel=“canonical” tags to the URLs with the parameters as this tells the search engine that your favored unique URL should rank higher than the other variations of the URL. The links and other rankings gained through the duplicate pages are also transferred to your preferred address.

4. Use hashtag tracking
One way to prevent parameter tracking evolving into a duplicate content issue is to use hashtag tracking. A URL page such as “http://yoursite.com/page/#” followed by your parameters will be viewed as “http://yoursite.com/page/”. This eliminates the duplicate page issue for the page.

5. Use rel=“next” and rel=“prev” for paginated content
If you have content containing a series of pages, you may need to tell Google that the pages are in a series and that it should start from the beginning of the series which is the main page. To do this, In the coding section, the first and last page should have rel=“next” and rel=“prev” respectively.

6. Use hreflang
When you are marketing to an international audience with SEO, you don’t want your audience to see your page in a foreign language since that would make your content irrelevant. To do this, you need to include the hreflang annotation on your page. This will remove Google’s ability to view these pages as duplicate content and also serve the right content to the right audience.

7. Preferred domain
This is a very basic setting that should be implemented on every site. It only tells search engines whether or not a site should be displayed on the results pages of the search engine.

8. Submit sitemap
The sitemap of your website is an XML file that contains all the URLs on your website. It’s a method for introducing your index to search engines in an organized manner and in turn, it helps search engines to create your website.

9. Ensure robots.txt file is functional
A file robots.txt helps search engines know which pages to scroll and which to avoid. With your optimized robots.txt file, you can restrict the crawling of your website to specific bots or set a delay before doing so.

10. Avoid using NoIndex, NoFollow attribute on internal links
This combined tag is advantageous for pages which should not appear in search engine’s index. Bots can scroll the page but can’t index it. The nofollow tag can be added to external links, but do not for internal links. If you decide that the canonical version of a website is www.mywebsite.com/, then all the internal links should go to http://www.mywebsite.com/website.html and not to http://mywebsite.com/page.html

11. Avoid keyword stuffing
Keyword stuffing is a black hat SEO tactic that could incur a penalty and the pages could be removed from the search index. One way to avoiding keyword stuffing is to first think about producing meaningful content for your audience before thinking about the Google bots. Likewise, writing longer posts allows you to include your keywords without having a keyword density that’s too high.

To avoid duplicate content and indexing issues on your website, take these steps to inform search engines of your preferred pages. It’s important to make sure your website is indexed to have a chance of a higher ranking with SEO so that people can find your business.


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