Creating a good online presence is vital for building an online brand for your business. It helps your business to enhance its credibility and reputation. If you don’t have a substantial amount of reviews for your products, or enough social media engagements, you are limiting your business from growing. So, in this blog, let’s discuss the best ways to increase the online presence of your business.
Build An Effective And Interactive Website
Creating an engaging and user-friendly website is the primary building block for creating an online presence. The simplicity and readability of your website will directly impact the conversion rate and sales figures.
If the website is slow and difficult to understand, it will increase your bounce rate. Also, try to avoid providing any filler content, irrelevant ads, and popups.
Keep In Touch With Your Customers
Whenever a customer visits your online store or purchases a product, make sure to have their email IDs. So, you can constantly keep them updated about discount offers and new product information. In fact, you can even provide them with discount coupons on their future purchases from your store.
However, never share your customer information with any third party. Remember, gaining trust of your customers will reward your business in the long run.
Personalised Connection Through Social Media
Social media platforms are perhaps the best mediums to establish a personalised connection with your target audience. These platforms bridge the gap between you and your audience and that in-turn helps increase your sales figures.
However, you must understand that all these social media platforms work differently. So, you have to create posts and campaigns accordingly. For example, Instagram focuses on visual content like photos and short videos. Hence, you can use it to feature your products. Whereas, a Facebook group would help in customer interactions.
Relevant Keywords To Get High Ranks In Search Results
Using the right set of keywords is vital for creating an online presence for your business. For starters, if your online business is all about books, then a person looking for bridal gowns is not your potential customer. Therefore, you only want to attract those customers who are looking for books.
Keywords will help you make advertisement campaigns more effective as you will get featured in relevant search results. Thus, the probability of increasing your sales figure also subsequently increases.
Give All The Necessary Details Of Your Company
In order to gain the trust of your customers, provide them with all the necessary details of your company. Mention your company’s name, address, location, phone number, email ID, product overviews, operating hours, and more.
You should also provide your customers with a secured payment gateway. Remember, if your business information looks unclear, users will avoid your site in the fear of getting scammed.
The Final Note
These are some of the many ways you can increase the online presence of your business. So, try these tricks to thrive in the e-commerce world and make a name for yourself.
Also Read:- Essential Tips to Make Your Website Look More Professional
In the fraternity of e-commerce, the primary goal of a business is to reach its target audience. Brands can boost their sales figures and thrive in the market if they can reach out to the right customers. And we all know how crucial a role Search Engine Optimization or SEO plays in getting noticed in the digital sphere.
Therefore, most e-companies spend a substantial amount of money to develop an effective marketing strategy and a powerful SEO. But are all the SEO strategies work in the same manner? Of course, not! Despite the fact that the ultimate goal of a business is to serve the customers, SEO depends massively on the type of business you’re dealing in.
There are mainly two types of business models online, i.e., Business-to-Business (B2B) and Business-to-Customer (B2C). Both have different SEO requirements. In this blog, let’s take a look at some of the major differences between B2B and B2C SEO strategies.
B2C and B2B Business Models in A Glance
B2C (Business-to-Consumer) is a process that offers your products and services to the interested customers directly. Here, the customers will find your company while browsing for their desired products and services. If a customer is satisfied with your product, he/she will buy it through an online transaction portal. Amazon is one of the leading and globally acclaimed B2C brands thriving in the market.
On the other hand, a B2B (Business-to-Business) organization sells its products and services to another organization instead of customers. Here the selling process has its own complexity. In fact, it takes several months for a company to make a name for itself and proceed with a transaction. Therefore, the B2B transaction requires more advanced and layered SEO strategies. Most of the automobile industries thrive on the B2B business model.
>> Major Differences Between B2B and B2C Marketing Campaigns
The following points shed light on the major differences between B2B and B2C SEO strategies.
Keyword and Language Usage :-
Both B2B and B2C uses keywords and specific languages to reach their target audience. However, the phrases and terms are far more complex in B2B SEO strategies. For instance, a customer doesn’t care what technology a company uses to keep the food fresh. But on the other hand, a company selling CRM software needs to explain everything to their potential buyer. So, the languages are a bit more technical in B2B when compared to B2C.
Marketing Goals :-
B2B and B2C, both create effective marketing campaigns with only one lookout, i.e., to generate sales. But in B2B, most of the transactions don’t take place online. So, the main purpose of a B2B campaign is to drive conversion instead of boosting the sales figure immediately. Whereas B2C campaigns thrive on immediate conversions and sales results.
Purchasing Decisions :-
Generally, in the case of B2C, only one person, i.e., the customer takes the purchasing decision. But in B2B, the purchasing decision depends on multiple individuals. So, all the individuals can perform their respective market researches to find other options. In addition, each person will use their own experience, responsibilities, and concerns for the research. Hence, the SEO strategies in B2B do take multiple individuals into account.
The Bottom Line
These are some of the major differences between a B2B and a B2C SEO strategy. However, it entirely depends upon your choice regarding which SEO strategy to pick for what e-business purpose. So, choose wisely!
If you are an active user of the internet or even fairly frequent on the internet, one term must have come across many a times- VPN. But most people go on about their regular internet usages without putting much thought into what a “VPN” is, like several other tech-savvy jargon they hear and ignore on a daily basis. Let’s change that and take a look at what is a VPN and what is it all about.
A Virtual Private Network or VPN for short, is meant for the particular purpose of securely extending a network from one private location and enabling its users to connect to other networks securely. What are the most common utilities that come with a VPN? Let’s take a look at few instances that are actually quite common and relatable nowadays. We know about the often imposed internet censorship in different regions in the world where authorities restrict the access to certain contents or/and websites. Or that “rumour” that the government is always tracking everyone’s browsing activity or the fact that there is actually a threat to privacy invasion from random people looking to exploit. Well, a VPN can help you in all these instances and more. It’s no surprise the VPN market is on the way to grow bigger and bigger.
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So, let’s have a look at some more benefits that a Virtual Private Network offers:-
- Maintaining privacy and anonymity from ISPs- Internet service providers are pretty keen on tracking their subscribed customers to try and monetize on the browsing patterns by various means such as targeted advertisement, etc. These providers also tend to sell this data to third-parties who can further misuse this information. Using a VPN, such invasion of privacy can be avoided.
- Accessing shopping websites from different regions- The VPN can allows you to access shopping websites, which are otherwise inaccessible due to region-based restrictions.
- Staying protected in public wi-fi- We all often tend to connect to the free wi-fi at public places like hotels, restaurants, shopping malls, railway stations, etc. But in doing so, we are actually getting connected to an unsafe network where we are exposed and so is our private data and credentials. A VPN comes handy at such times by masking our identity, making us anonymous and keeping our personal data private and unexposed.
- Prevention from hackers- As we discussed already, VPN masks the IP address and hence the identity of an individual connected to a certain network. Hence, any hacker trying to target your network via your IP address will be thrown off as they simply can’t reach your home network.
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To sum it up, a VPN has a lot of pros as it provides us with a secure encrypted network, disguises our location data, helps in accessing region-restricted content and also secure data transfer to prevent any confidential data leaks. Although there are numerous VPN services available today, but like every other technology, some are good, some bad and some ugly. So, one should do their fair share of research and use the right VPN for enjoying all the benefits of a VPN without compromising with the security.
We all know how important it is to have a website that has a super-fast loading speed. In today’s world, where everything has come within our finger’s reach by the means of technology and its use of the internet, websites are basically acting as the channels or portals to another realm, where sits the products, services or information that one seeks to find. It is that easy for the end-user to look-up something they need over the internet and access it that much easily. A process that is almost entirely hassle-free!
Except, when they click on a website, it starts to load, and within the extra few seconds that the site might have taken to load, the consumer will almost certainly change their minds about purchasing a product or purchasing it from the same website. Now, if you have a website, you certainly will not want this to happen. Hence, speed of a website is considered as one of the most crucial factors that any business or individual needs to pay attention to.
An optimum loading speed for a website is considered to be within 1 second. Between 1 to 3 seconds, it is considered as an average speed and any longer than that, and the website tends to lose on its visitors’ attention and hence, chances of conversions. That causes such a direct loss to the revenue generation for any business that conducts sales and business via the online medium (i.e. e-commerce websites). Obviously, this needs to be taken care of with a lot of website optimization work. So, what all can be done to make sure a website is running at its optimum speed? Let’s have a look:
• Using an optimized server hosting: Hosting style of the server plays a very crucial role in determining the speed of the website and hence should always be optimized as per the requirements of the site.
• Utilizing the browser’s cache: Whenever possible, when the browser cache is utilized to access resources, the website always loads faster as the browser isn’t required to find the resources from the original source, hence making it a faster process.
• GZIP compression: A golden rule is to use GZIP compression to reduce the file size by 70%. As the reduced file size is easier to transfer from the server to the browser, the website speed is increased significantly.
• Using a CDN: CDN (or a Content Delivery Network) works to deliver content more efficiently to the users as it is a collection of web servers present across multiple locations. For this, the servers with the quickest response time or lowest network hops are selected to deliver the content, from the closest location, hence speeding up the process.
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• Identifying and removing unnecessary items: Often a website has a lot of installed software and modules that might not be even needed any more. Configuration of the MySQL to decrease the cache size frees up a lot of space. Also, Apache configuration can be done to disable modules that are not required.
• Reducing re-directs: Redirects from one URL to another lead to extra HTTP requests and hence slows down the website by causing increased latency. Hence, it is very necessary to limit the redirects.
• Image optimization: You should make sure the images on your website are optimized so that they are cropped down to the smallest size possible without affecting the quality, saved using the JPEG format and have valid src attributes added to them.
• Avoid query strings from static resources: As any link with “?” in the URL will not be cached, any static URL should avoid using query strings. They can be used for the dynamic sources on the website.
• Code optimization: The code should be properly optimized to remove any kind of extra spaces, blanks or HTML comments.
While these are some of the most common and useful tips to speed up a website, there can be a lot many approaches when it comes to optimizing the website to achieve its optimum speed. Hence, it’s a task best left for experts who can properly backup the existing website and then optimize it element by element to get you the desired results.
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The world around us has majorly shifted its focus to the small screen know-it-all’s that can fit right into our pockets. Yes, it is the mobile phones, rather smartphones that have taken the lead as preferred electronic device in the last few years. More than 50% of searches made on Google are from mobile devices. And with this increased dependence on these small screens, companies have felt the need to adopt a new strategy to refine the user experience for their customers. That’s exactly where Mobile SEO comes into play.
So what really is a Mobile SEO? It can be summarised as the process by which a website is optimised to give an tailored experience to the user, who has looked up the said website over their mobile phone. This includes optimising all the content of a website in such a way that it ranks higher than other websites on a search engine results page. So in short, when someone searches for your company website or your products, your website must be easily available and visible on the results page.
Mobile SEO is absolutely necessary is today’s world where the screen size has gone down and so has the patience of the majority of these smart-phone users. It is quite the challenge to grab the attention and then also hold the interest of the visitors to a website, for a duration long enough to convince them of the utility of the products/services that the website might be selling or offering.
To properly optimize the mobile screen experience of a website, its layout, design, page speed, etc. are analysed, to find out all the ways the UX of the visitor is improved in the best possible way and it is acknowledged as a “user-friendly” website. The ease and quality of access to the website simply translates to improved sales potential.
Here are the main factors to keep in check for an ideal mobile SEO:
- Mobile search- Page-speed ranking
Due to the issues related to network and hardware, the page speed is a very crucial concern. To make the webpage load faster, the codes need to be shortened, web caching is utilised, redirects are reduced and the contents like photos are optimized.
For a web design to be called responsive, it must have the same HTML code and the website content for a given URL, irrespective of the device. The coding is done so that the browser can adjust the website’s content to suit the mobile phone’s screen.
- Navigation: Mobile-friendly
A mobile friendly navigation is when the users get a clutter-free, smooth and fast browsing experience on a website. Here a customer is most likely to find what they are looking for or even products that are appealing enough to impact buying choices.
Hence, the mobile SEO is a critical part for any website and a good mobile SEO will always enhance the reach and approach to the potential customers for a brand.
To learn more about our custom SEO campaigns call at 09674448555 or visit Cleonix Technologies, the best web development company in Kolkata right now that offers affordable SEO services with the best organic results.
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1.Social Media Platforms:
These are the most effective resources that can help you as you try to build authority and trust for your website. You can easily engage with people and help share all your content on a multi-social network. You can grab tons of traffic by simply sharing vast content on a social media platform. Facebook, Twitter, and LinkedIn are among the top popular social media networks that you can try out.
1.Use the Forum:
You can use it to engage with other similar-minded people in your area of specialization. This involves answering questions on a forum to get a large number of following backlinks. It can also be used to create brand recognition for your product or services on your website thus generate impressive traffic to it. If you happen to come across an active community in the area of your specialization, just use it and let them know about your website.
Once you place yourself in a popular social bookmarking site that has high control, you can submit your website or blog. Avoid doing so to low-quality bookmarking websites since it can mostly damage your SEO.
4.Sharing an article:
You must know that you can easily add great value to your blog by simply submitting an article on a platform with many and active visitors. This has proven to be a proper approach to generate high quality follow back do links. Below is a list of a few busy platforms where you can share an article. You can rest assured the results will be 100% in your favor.
5.The Directory Submission:
Popular business directories can be a great help for you to submit your blog. This is an excellent way of getting a good quantity of traffic and again in the full authority of your site for the Google SERP. There exists a significant number of blog directories that can easily take up your blog link for listing them in their directories. However, it is tough to find a good and high-end business directory. So, once you come across one, you must make sure that you make good use of it. Note that, you can Google search business directories and then check their domain authority abbreviated as DA. If you get one of this nature or another abbreviated as PA (to mean Page Authority), it simply justifies that, the quality of that website is okay.
Also Read:- Tips to keep in mind to get rid of Black Hat SEO
6.Q and A platforms:
This is a question and answers panel involving an active asking of question session and a group of people quoting different answers for the same question. This is the right place for you to generate great tons of traffic as well as backlinks where professionals are answering some questions on a given website. You can try answering questions in Yahoo Answers and Quora which are mostly taken into account for reliable solutions. If your answer is marked and verified, a high chance is that a good number of traffic will visit your website to know more about you.
7.Videos on YouTube:
YouTube allows you to create an account and then you can upload different types of videos depicting a specific area of your specialization. YouTube can be a very creative way of sharing knowledge and experience visually. You must be knowing that YouTube is a viral video streaming site under the Google search engine. The platform holds a commendable authority compared to other sites that specialize in video streaming.
For using this platform, write a unique description of the related videos and then give a referring link to the blog you have or your website.
This is where you visit other people’s blogs and post your article which is most likely to give you follow backlinks for your website. Guest blogging can be a very effective way of getting backlinks. Besides, it adds an additional value to your blog especially if the content is related to the subject on the host blog. This is a perfect example of the off-Page SEO techniques which can significantly help you to earn high quality to follow links. Now, you can plan for such a guest blogging target. Search the keyword then select the blog with a good DA as well as PA then start with guest posting.
9.Sharing of document:
Some sites focus on sharing documents, and a good example is the SlideShare platform. Under this platform, you can easily upload different files such as the Pdf file format of the PPT format. If you save your files with a good keyword, you can gain high traffic visitors as the topics will be optimized and shown first among the searches. The off-page techniques will always help you to increase the visibility of your sites and authority in the search engines.
When someone famous posts something, you should pick up a habit of commenting. There are lot many benefits of commenting on such platforms as you can post your comment based on what many people are asking. If they find a solution in your comment, many will become your follower and get to know more about you. It is here that your website traffic can reach even higher. At the end of your comment, you should also let people know your identity and the link to your website should be included. This is a great way of earning backlinks as well as spreading brand awareness.
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11.Get a competitor’s backlink:
You can try to poach visitors in the backlinks of your competitors by use of advanced tools such as Ahref, Moz as well as Semrush. This is a great way of helping you get an idea of how and where your competitor is getting backlinks. Remember that, you can also make use of the same off-page SEO approaches for generating backlinks for your competitors.
12.PBN Web 2.0:
You can easily take link building of a step ahead of other websites. This is done by professionally making a personal PBN or the personal Branding network. There are numerous web 2.0 platforms that have commendable authority. You can easily create your free blog on the web 2.0 platform and back-links to your main blog. To achieve success in this, just create a blog for free on the 2.0 web platform or website and then share this among very popular media. the following includes a good example of a free blog on web 2.0:
If you get used to creating your own unique PBN, you can be absolutely confident that the best practice for an off-page SEO approach.
13.Building on broken Links:
Initially, all you have to do is start by identifying a broken link on other people’s websites and then start a process of link building. I know you must be thinking about how to go about this. Well, go to Google Search then type your keyword and the resources. After that, you can click on each result to help you recognize the broken link at the resource page. If this happens to be related to the niche you have, then create some content about it on your blog or site and then ask the owners of the broken website to redo their content with your new link which leads to your content.
An excellent place to achieve this is by attempting link building at the Wikipedia platform. Browse the page that is in relation to your gap and then press the enter button. After that, press “CTRL and F” and then type the word “Dead Link” followed by the Enter button. This will guide you to all the dead links if there are any.
You can use similar content for your website or the blog and then you can initiate a process of editing the Wikipedia page to make sure your link is replaced. Isn’t this an amazing opportunity to get a backlink right from the authority site?
This is another well-known off-page optimization which plays a significant role in SEO. You have a chance to improve brand awareness and give comments on a popular website. It will help you upgrade your brand awareness by giving reviews on a famous website. Inserting your URL and the name of a high authority review site will make it easy for you to get your business brand at the peak of the search engine results.
Some websites focus on sharing images. Such sites include Instagram and Pinterest to improve the visibility of your search engine as well as visitors to your site. The contents here are only limited to web search, but of late, you can also search an image by copying it and pasting it at the search window.
Also Read:- Top 3 reasons why PPC is Important for Your Business
16.Create an autopilot content:
Finally, it is said that content is no doubt the prime thing. It is good for you to come up with great content that can generate backlinks as well as social shares on the autopilot. There are some content formats that you can use, and a good number of traffic will find their way into your website. They include:
There are two types of search engine optimization. “White Hat SEO” where you follow the guidelines of the search engines, keep the end-user in mind throughout your optimization process and put a lot of focus on relevancy to keep. Then there’s “Black Hat SEO” which is, in effect, the complete opposite. Here in this blog, we will give you a guide on what tactics to avoid and what ones you need to be careful of if you have someone else performing your web development and search engine optimization.
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There are many ways to the black hat that people are using to gain high rank but the fact is that these all techniques are of limited time. They cannot benefit you for long. After all, you will have to pay for applying any of these techniques. The search engine will penalize you for this. All these spammy techniques will take you to the risk to ban your website. These are the ways to get benefits in a short period to pay for a long time. Now, SEO provides you with great user experience and much more to have a great website without any kind of Black Hat SEO. There are some techniques to avoid while doing any kind of SEO.
- The first thing to keep in mind is that don’t over-pack your content with keywords it will surely get you penalized for it. Avoid putting too many phrases in your content that would also be irritating for readers and that is the way to the black hat with search engines, so try to avoid that.
- Hiding your text by writing it in a color of the background to attract the search engine spiders is another way to black hat. So you will have to avoid that too.
- Another thing that you will have to avoid is the Doorway pages. These are fake pages for search engines to make them fool to get high ranking and traffic on their pages or websites. Users cannot see these pages ever as they are not for them. So avoid it too.
- There are many other things that you will have to ignore or avoid like cloaking that is a technique to show different versions of contents to search engines and this is an unfair way to do it.
- Putting unrelated pages or links into your website or page will make your website look ugly and this will decrease your website’s rank as well.
- Code swapping is another way of black hat that you will have to avoid. This is a technique of making your website only in a text version for the search engines to get high ranking that is also illegal.
So if you don’t want to be penalized then you will have to avoid all these points or characteristics of black hat SEO.
As you can see that all these unethical, ugly, unfair and shaggy ways to get high rank can work but only for a limited time. Then you will be penalized for what you have done for a long time as the search engines will ban your website just because of these unethical practices. It’s just not worth the risk. So for long-lasting benefits, you will have to prefer those ways that are fair and legal to get high ranking on your site. Just ignore and avoid all the messy ways to optimize your website. Try to make fair guidelines for the webmasters that what you are up to so they will help you to get high rank with a white hat.
There are many different parts to a successful SEO & PPC campaign. However, when it comes to your website, one of the most overlooked aspects that can have a great impact on your SEO success is the meta tag. Meta tags appear in the page’s code. They are known as the content descriptors that help the search engines to understand what a web page is all about.
A meta tag is just a couple of sentences that sum up what your website is and what content it is presenting. You can have one on every page, so you can easily customize them to explain each page of your website. Like the summary of a book, the meta tag should try to tell the big picture idea of your website. Some important and basic meta tags should be on every page but you need to understand that meta tags are beyond description and words. Some of the meta tags are:
Meta Content-Type: These tags should be on every page as they are necessary to declare your character set for the page. Your web designer should be able to understand what’s best for your site.
Title tag: it is one of the most important tags which contains information that’s very important to SEO. Every page should have a unique title tag as it describes your web page. Search engines tend to view this text as the “title” of your page.
Meta Description: It is known to be a brief description of the web page. You should write it to catch the user’s attention as it can help to achieve a better click-through rate on your website.
Viewport: it is necessary to specify the viewport if you do not want to take the risk of the poor mobile experience. So do not forget to specify the viewport on the website because without it mobile devices render pages at typical desktop screen widths, and then tend to scale the pages to fit the mobile screens.
Canonical Tag: It is used if you have a single page URL that has the same content with other multiple-page URLs. It is necessary to implement the canonical tag as it will help to tell the search engines to index the main page and avoid indexing other duplicate page URLs.
Alt Tag: It is extremely important for images because search engines cannot read them so it is necessary that you have to add proper alt text to the images so that search engines can crawl them.
Robot Meta tags: These are the HTML tags that provide important instructions to web crawlers on whether to index or noindex a web page.
Language: It is necessary to use these tags. You need to declare the main language used on this page.
Site Verification: These meta tags are necessary and Google allows you to verify by DNS or external files.
These are some of the meta tags. Always remember that meta tags are key things for all search engines. So you must focus on meta tags. You can hire top SEO companies in Kolkata like Cleonix Technologies to get the best results at an affordable price.
Contextual link building is an important effort to boost the sales and PR of your websites on the world wide web. It promotes you the effectual alternative to access the amazing back links by joining it alongside unique content. Let’s discuss some best possible ways to get the maximum benefits through Contextual Link Building.
1) Creating as Many One Way Links as Possible
This is the most important feature of contextual Link building. Try to get as many one way links as possible using anchor texts on the content you come up with. It is always better to have as many links as possible pointing to your own website. At the same time, ensure that there are some outbound links that have good relevant sources. This will ensure that the search engine your linking well balanced.
2) Build Natural Links for your Website
If you want natural link building, then avoid all paid links as much as possible. The best way to get good results is by keeping the links natural. This will ensure that the search engines spot a natural linking trend thus moving your websites ranking higher. In many cases, one-way links that have been paid to show some form of manipulation and can be risky. So, make sure your links should be natural rather than appearing to be natural.
3) Carrying out Deep Site Linking
When building links, note that it is more beneficial for your business if you carry out deep site linking. This means that the websites you use will have deeper pages on their website. If you use a high-quality building expert, they will make sure that the contextual links point to other deeper website pages.
4) Hiring a Quality Link building Service
It is easy to assume that you can do all these by yourself. However, you may end up spending a lot of time or days on other off-page activities, especially when looking for one way link-backs. So, if you do not want to go through this, you can hire a digital marketing company that has enough knowledge in link building. They are well experienced in this matter thus they have better chances to get you good results based on their knowledge of this subject.
In case you are wondering on how you achieve the best results from the contextual link building campaign that you want to embark on, then you will need to know what you must do so as to achieve the best results and enjoy significant returns on your investment. There are many types of contextual link building packages which are provided by search engine optimization firms, and you can use any one of them and enhance the performance of your website.
Cleonix Technologies is an affordable Web development & SEO Service provider Company in Kolkata that offers quality directory submission, article submission, contextual link building, and complete web design & development services to achieve a top-ranking website.
Google announced a new search results label stating if a site is “mobile-friendly” or not. Now, when you’re on your phone, you’ll know in advance whether the site you’re planning to visit is optimized for your device.
Accompanying the announcement, Google said they are also experimenting with a ranking boost for sites passing their “mobile-friendly check.” First, you should know that the object of a robots.txt file is to tell search engine crawlers, such as Google, what pages or files it should or should not look at on your website.
A common use of robots.txt is to avoid the appearance of login or thank you site in the search results. Robots.txt is often also used on websites operated by a content management system to block other administrative directories on your website that are used to run your content management system.
Here are the 5 most popular things that make Google’s Mobile-Friendly Review a supposedly mobile-optimized page fail.
1. CSS and JS blocking:
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2. To close the buttons together:
Another thing Google is looking at is the closeness of your links. Fingers are much clumsier than mouse pointers (especially if you’re me) and as a result, Google uses link size and proximity as a mobile-friendly factor.
Make sure that important buttons have a height and width of at least 7 mm (or 48 CSS pixels) to ensure that your site passes the tap test. You can make less important links smaller, but you must be sure that within 5 mm (32 CSS pixels) of them there are no other links.
3. Content Is Wider Than the Screen:
Making sure you don’t have to scroll sideways to see your page might sound like a no-brainer, but it was one of the most common flags the Mobile Tester threw out.
Typically, the correct use of the viewport meta tag is your best width management solution. This enables you to instruct browsers to show the dimensions of a page based on the size of the screen.
So, at last, we could conclude that if your website works well on your smartphone, you can definitely run it through a mobile-friendly review tool to ensure that you are not penalized unknowingly in mobile search.
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