Many webmasters would like to know about the proper usages of 301 and 302 redirect methods. To a user they seem to act as the same way, but they are actually different as far as search engines are concerned. Search engines detects 301 and 302 redirect and act accordingly.
**A 301 redirect refers to the page that has permanently moved to a new location.
**A 302 redirect refers that the move is only temporary.
Search engines have to decide whether to keep the old page, or replace it with the one found at the new location. If the redirection setup gets wrong, search engines may become confused, resulting in a loss of traffic.
For what reason does this make a difference? In the event that you are moving a website page or a whole site to another area, for example on the off chance that you change your domain name, you want visitors to be able to find your website. A redirect orders the web browser to automatically forward from the old version to the new one. You might think that search engines like Google would just follow the redirects, but that’s where things get changed. When a site moves, that can hamper google indexing process. Usually, the site drops their ranking position for some time.
Google can understand that many webmasters are using 302 redirections when actually they should use 301. To produce the best possible search results, Google can and should look at 302s and guess that the webmaster really means 302, or if it’s ordinary confusion and they really mean 301.
For permanently moving a web site, or a web page choosing the 301 redirects is the best option. 302s does not applicable on this occasion. By showing “temporary move” a 302 tells search engines to keep the old domain or page indexed, but it would be desirable for them to index the new location. So for the current scenario using the 301 redirects is the best practice.
If you are worried about search engine ranking due to 301 redirect, the solution is not to change a domain, and not to become financially reliant on rankings. In the marketing world, businesses don’t like to change their names because it can appear unprofessional. So, finally, When approaching your SEO and changes in your site’s location or structure, it is important to understand proper usages of 301 and 302 redirects.
It doesn’t take much more than hard work to become a blogger. All you need to do is create decent quality on a regular basis. Becoming a successful blogger you have to maintain the following tips.
1. You must have great writing skills:
Writing is the basic skill for becoming a blogger.It doesn’t mean writing like a professional, but write like an individual.
If you want true readers, then you have to post regularly on your blog. If you do not blog regularly, then you will miss your readers.
3. Ready to learn:
A blogger should always be ready to learn.Spend some times to read other blogs so that you can gain your knowledge.Reading is a vital requirement which will help you to stay updated with the current information.
4.Be a creative person:
Creativity is one the most essential part of writing. Creative articles always draw the attention of readers. It helps you to identify from the rest.
5.Know your audience:
If you don’t know who your audience is, you don’t know whether or not the content you’re creating is truly having a positive impact in your niche. you can rely on keyword research and analytics to steer you in the right direction.
6.Treat your blog like a business:
Successful blogs found out what struggles their audiences were having and created content that solved their problems. They also got in gear and optimized their sites for SEO. They even learned about email marketing, social media marketing & many more.Actually, if you want to become a blogger and succeed, you’re going to have to learn how to run an online business rather than a simple blog.
Today’s YouTube channels are more attractive to the viewer than even primetime TV channels. The optimization of YouTube makes your business channel search friendly for both in-app users and users arriving via regular search engines.
Here are 12 tips for your YouTube channel and videos that will help you to start doing better in search, get recommended, and gain more traction.
1. Put a keyword into your YouTube channel name
Keywords that are strategically placed close to the front of a title of course work wonders, but consider including a keyword in your channel name. For example, instead of ” company name,” try ” company name: keyword.” Your keyword should be your industry, service, product or any term that helps to define your brand and allow searchers to find you.
2. Fill out the About Us page properly
The thing to know about us pages on YouTube is that the first 48 characters appear in the search results for YouTube, so filling out this section is necessary for website users to understand who you are, but also for YouTube to be able to provide the best content snippet.
3. Use keyword tags in Advanced Settings
In this section under Advanced Settings, you can apply 100 characters to tags that complete the metadata scope of your channel. The purpose here is to enable YouTube and Google to index your search site so that the more relevant contextual information you can provide is the better.
4. Update your channel trailer
These trailers actually present your channel and are a visual About Us. Channel trailers are only visible to non- subscribers, meaning that you do not need to create or store information in your trailer according to the needs of existing subscribers– you have to win over non- believers, uninformed people, and skeptics.
5. Upload long videos
The best way to keep users busy is by posting long videos that strategically distribute valuable information over the entire video. Videos that reach the 10-minute mark can often achieve significantly higher watch time than videos that contain too much information in a short video or that do not cover a subject sufficiently thoroughly to keep their audiences.
6. Focus on the first 15 seconds of video to maximize watch time
The first 15 seconds of your video is the important part to optimize. Because viewers will decide within that first 15 seconds whether your video is the real deal or not. Once you’ve got their buy-in, your video naturally increases your watch time and improves your rankings.
7. Create playlists that enhance watch time
Playlists are a trustworthy way of increasing watch time. YouTube automatically moves users to the next video in the sequence on one video in the playlist ends, meaning that their attention is effectively transferred from video to video.
8. Say your keywords in the video
Putting your keyword into your video title while saying your keyword throughout the video is a great way to get both viewers and search engines to the point of what your video accomplishes.
9. Strengthen user interaction signals
User interaction is a ranking factor that helps search engines understand how active your YouTube audience is and how much-perceived authority you can hold on to a particular topic. It is not enough simply to create great content; you must ask viewers verbally and visually to interact with you in particular ways.
10. Customize video thumbnails
Creative video thumbnails are a new differentiator that is becoming more common in YouTube SERPs. Thumbnails were static images just last year, but they are now automatically animated when cursors float over them. Thumbnails must be accurate and appropriate for the video itself. Do not over- promise or use clickbait sentences.
11. Include compelling language in titles and the year in the description
Compelling language maximizes click-through rates, so it’s important to create your video title verbiage. The same applies to the video description. Be concisely and get out of the way with a limited number of characters to work with. Each word should serve the video’s highest purpose. You can also improve the CTR by adding the year to your title and description.
12. Use Video Cards and End Screens for added context and SEO value
According to YouTube product managers, video cards and end screens generate seven times more clicks than annotations and the process of creating them is ten times faster. User experience is more seamless by reducing pop-ups. Furthermore, End Screens connect users to website domains and social channels that provide viewers with an end- to- end journey.
A video marketing strategy may not be the primary mode of outreach for all brands, but if you have YouTube videos, optimizing them should be in your near future.
Social Bookmarking WordPress plugins help and give an alternative to share and present your web substance to popular social networks and fetch huge traffic. This is extremely a brilliant thought and generally utilized and acknowledged. These days, social networking sites are being utilized intensely to share posts and substance on the blogosphere. No doubt it helps to build and publicize a particular brand and that’s why more and number of individuals are utilizing this technique in advertising. WordPress bookmarking plugins are therefore in huge requirement among web users.
Do you have any tips for optimizing YouTube? let us know in the comments!
Here, we’ve compiled a list of popular and commonly use WordPress social media plugins that you can use in your WordPress blog. Hope it will help to increase attention your website deserves.
Sharebar includes a dynamic and totally customizable vertical box to the left of a blog entry that contains links/buttons to popular social networking sites.
For those who have more than one social media profile, Follow Me enables you to show links to all your online social media profiles in one, easy-to-access button.
This module embeds a friendly bar at the base of your blog section. Popular social tagging services are there like Digg, Meneame, Delicious, Fresqui, Google, Facebook, Technorati, Newsvine, Wikio, Yahoo, FriendFeed, and Twitter. Additionally, you can send an email to recommend the post using an online service Feedburner.
Includes a lovely social bookmarking menu to your posts, pages, index, or any combination of the three.
5.Share and Follow
Aimed for developers and other average users this plugin offers links to share and follow the most distinguished social networking sites like Digg, Twitter, Reddit, Hyves, LinkedIn, RSS, Mixx, print, google buzz, yahoo buzz, Tumblr, DeviantArt, youtube, yelp, facebook, Flickr, delicious, stumble, feedback, email, myspace, lastfm, newsletter, xfire, Foursquare, Vimeo, Dailymotion, Plaxo, coconex, Soundcloud, xing, Gowalla, iTunes.
6.Simple Facebook Connect
Link Facebook functionality to your WordPress with this series of plugins which helps you to have an integrated site and also customize according to your likes.
This plugin includes a floating social media sharing box on your blog posts. Can simply add a variety of additional social media sharing buttons, a plugin with nominal settings.
8.Tell A Friend
This plugin adds a tell a friend, Share/Bookmark/Email/Social Bookmarking button.
No matter which plugin you pick, I extremely suggest you playing around with the placement of your buttons and also the ordering of your social networks to identify the combination that gets you as many shares as possible.
And lastly, making an effective social media strategy is more than just slapping some share buttons on your website, so make sure to check out our posts with some outstanding social media management tools and Instagram tools.
Digital Marketing has turned into the next big thing with almost every product/service taking the digital route to promote their product. With this industry reaching new statures every day, there is a requirement for limitless intelligence and creative minds. Digital marketing comprises, even more, roles and skills than traditional marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating.
So, here are five reasons why you need to shift your career in Digital Marketing.
1.Fuels your Creativity:
If writing lines and lines of a programme is your worst nightmare and if you cannot imagine doing something mundane and meticulous, Digital Marketing is your savior. With the surfeit of content and creative material posted online every day, digital marketing agencies are in hunger of individuals who can think out of the box and whip out innovative material in just a moment. My job is too boring and robotic, no digital marketer ever said.
As all of know digital marketing revolves around the internet it could provide you with a flexible work environment. From where you work is not an important major requirement is a good internet connection. Companies additionally provide a bunch of flexible choices depending on the necessity of the work like work from home or as per you chose working hours.
3. Always progressive and moving with time:
The digital marketing industry is very new compared to other still it keeps adopting new technology and experiments new thing to provide a better result. This shows how dynamic this career option if you are always updated or ahead of the market trend.
When a job is in demand, that means there’s a greater chance to negotiate compensation whether you are working in any company or as a freelancer. In so far as you “show” your work through the job search process, you’ll have the capacity to offer higher and higher the more experience you get. According to the Creative Group, content writers early in their career can probably start at a pay of a minimum of $45, 000 and a new SEO pro will probably be earning about $50,000 to start.
5. No particular background needed:
You don’t need a particular set of educational qualifications to be an expert in the digital marketing field. Your passion, not qualification, matter. The best part is you don’t need to start your career from scratch if you want to make it big in the business. All you require is your enthusiasm.
Digital Marketing is a broad field with endless opportunities and unnumerable advantages! The great thing about this line of profession is that you needn’t bother with a degree or prerequisite knowledge to make a profession out of it. All you need is a hint of ambition, a good amount of creativity and the ability to learn and think in an unexpected way! If you’ll be able to relate to the above-said points, you know what you are going to do in your future life!
1.Video Boosts Conversions and Sales:
Videos can make you some profit. By adding, a product video on your landing page you can raise conversions by 80%. Visual content is the key to make engagement with the public. Video can also generate sales leads through proper advertising. Video converts a lot of customers. Simple, right? Recent analysis shows that 71% of marketers say video conversion rates perform much better than other marketing content. 90% of consumers like to watch videos on their mobile. From the 3rd quarter of 2013, mobile video views have increased by more than 233 percent. As per YouTube reports, mobile video consumption rises 100% every year. This obviously encourages Social Shares.
2.Higher Retention Rates:
65% of viewers watch more than ¾ of a total video, which is quite enough we can say about text-based content. Therefore if you have a message to get across, the video might be the possible way to go.
3.Enhance SEO technique:
First off, applying video in content marketing efforts will certainly improve your SEO. In fact, according to Comscore, adding a video to your website will increase the possibility of a front-page Google result by 53 times. The average CTR of video ads is approximately 1.84%. That’s the maximum CTR of all digital ad formats! For a 15-second non-skippable YouTube video ad the completion rate is 92% whereas the rate is only 9% for skippable video ads. That means Video Ad does its job wonderfully.
4. Video promotes Social Shares:
Nowadays social networking sites also support video content with their new features. For example, Facebook has launched 3600 Video, Live Video, and Life stage (A Video-Centric App for Teenagers). Instagram also put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. YouTube is the second most popular social platform in the world for their huge audience.
Yoast SEO is the most complete & downloaded WordPress SEO plugin.It allows user to add SEO title, meta description, & meta keywords to each post and page of your site.It handles the technical optimization of the site & the content.
SEMrush is the most powerful & versatile tool for online marketing, SEO,PPC & video advertising research.This tool use to collect analytics and insights from their challenger’s to help improve their own SEO.
Google Keyword Planner is a free tool offered to Google’s advertisers for free & anyone can use it. It helps advertisers select right keywords by viewing them an approximate of search volume, number of results, and difficulty level.
Google Webmaster Tool is one of the valuable tools to maintain SEO ranking of any website. This free tools offered by Google provides webmasters to optimize their website for search engines, report errors encountered on your site, and help in marketing their website.
How to Get Started
The first thing you will need to have a Gmail account. Otherwise, you can just sign up for a Google Account on their website. Then, you can sign in to the Webmaster Tools and start to configure a website according to instructions.
To see tracking information, you need to verify ownership of the site. You will get several different verification methods, one simple way is to download a simple HTML file and then upload this to the root folder for your website.
Here are some of the important functions of webmaster tool.
Links to Your Site Page
This section shows all the backlinks you have made for your website. These are the valuable backlinks to your site according to Google. Search engines follow different algorithm to know how many backlinks to your site exist. Google would not hesitate to reject a huge amount of backlinks if they feel that the links you have made are paid or low quality.
This portion contains a list of search terms run on the Google search engine where your site appeared in the results. This important report tells you the query terms and impressions as well as how many times users clicked on your result (click through rate).
The Internal Links gives you a data of how your website pages are linked internally. Through these pages, Google determines the relatively important pages within a site. These type of links cannot be used to improve the SEO ranking, though it helps to reduce the bounce rate.
This option shows any malware attack happened or not to your site. This will display a list of pages with possible malware threats.
This portion shows Google bot or spiders are properly examining your site or not. This page is important for identifying crawling errors on your site. You can also solve server issue too.
The Crawl Statistics report gives you some useful graphs showing you how often the Google spider has visited your site. For popular sites, the spider will visit on a daily basis. Google has a very powerful crawler that doesn’t have problems visiting millions of web pages in a day. You can add a sitemap to your site to help Google spider which is the pages need to crawl.
The HTML Improvement contains a list of issues that could affect your search engine rankings. Webmasters should resolve these issues are early as possible.
It provides lists consist of s”Duplicate meta description”, “Short Meta Description”, “Duplicate Tite Tags” etc. By solving these will get better Google ranking.
Sitemaps are XML files that contain the URLs of all pages of a website that should be crawled by spiders and indexed by a search engine. Not only do they gathered all the possible URLs, but they also include information such as when the file was last crawled, how often you expect the web page to be changed etc.
Using the Robots.txt function, you can view and test your robots.txt file (which prevents your website to be crawled by search engines). There is also a tool to upload a new robots.txt file using user-defined exclusion rules.
If your site is well structured, Google will display site links underneath the normal search result. Displayed links are the sub-areas within your website that are popular than other pages. As these links are automatically generated, you cannot categorise your own site links.
Big data has been promoted as the next significant transformation in global data analysis and management. E-commerce Businesses around the sphere have incorporated big data in their works to make sense of the seeming countless data generated on a consistent basis. The proceeding of big data technology and services has developed at a fast pace among end-use industries. As big data has become more conventional, and integration with cloud and artificial intelligence become more streamlined, further growth is seen.
The eCommerce sector has seen immense growth in recent years. The growth was driven by fast technology acceptance led by the increasing use of devices such as mobiles and tablets, and access to the internet through broadband, 3G, etc., which led to an increased online customer base. As per the study,, the growth rate shown by homegrown players such as Flipkart and Snapdeal and the huge investor interest in these companies displayed the great potential of the market.
With the entry of eCommerce Giant companies like Amazon and Alibaba, the competition is expected to tough further. Both these international platforms come with strong financial backups and the patience to drive the Indian eCommerce market. Also, their strong technical knowledge and best practices from their international websites give them an additional edge. These companies have been part of markets where they have seen the eCommerce market changes and are aware of the situation and strategies to address issues thereof. Indian corporations understand this and are hence aiming to maintain their focus on increase sellers and selection on their platforms, innovating on multiple customer contacts, and providing smooth and rapid delivery services to compete with the international brands.
Big Data is altering the way we live our lives, from running a business to shopping at the grocery to buying railway tickets. Every collected data is being segmented and used to analyze the way customers think and behave. In order to get the benefits, we need to reject outdated, less innovative solutions. Instead, we should invest time and money in the upcoming technology being offered by new startups that change the way we can recognize trends in data and understanding into consumers’ buying behavior. By knowing the current methods that businesses use to take reward of this massive amount of data, we can use that data to make better-informed predictions about where this development is taking us.
As the digital marketing field is rapidly growing, marketers are getting new opportunities. We have collected some of the important skills required to become a professional Digital Marketing expert and you should definitely follow these steps to stay ahead in the race.
1. Creative content and presentation skills:
You have to write flawless English because for this job English is must.
You can use different plugins and tools like Grammarly, Hemingway writer etc to write error-free text.
You can become a professional content writer or blogger if you master English writing skills.
2. WordPress Dashboard Handling:
You don’t need to become expert web developer but yes you must have some knowledge of handling WordPress dashboard.
Basic knowledge of CSS and HTML will add some extra benefits.
3. Photo editing skills:
Companies always have graphics designers for making different visual elements for marketing, though you should have some basic knowledge of photo editing so that you can present your content properly.
You should have the knowledge of making banners, logos etc so that you can make successful campaigns.
Canva, fotor etc are some of the online photo editing tools you can use.
4. Data analysis:
You should understand how A/B testing works and how to track and measure the results of campaign you are running.
You need to know how to send reports to clients in a timely manner.
Statistical knowledge and data visualization always gives you extra confidence to deal with your clients
5. Decision-making skills:
You will become expert only when you implement techniques into practice. Always research and think out of the box so that you can produce something unique.
6. Project Managment skills:
Project Management skills is a must have for every digital marketing professional.
Either you’ve to manage a number of agencies or you’ve to organize yourself in a useful way to get things done.
Lastly, just want to say, always remember that you should have the passion for something before you start learning about it. As digital marketing is a very competitive field, you have to become efficient to get the success.
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