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The growing competition in the market today is making it increasingly difficult for brands to stand apart and attract customers.
Digital marketing refers to advertising and promoting products and services through digital technology. An effective digital marketing strategy lets a brand engage with a wide range of audience and establish itself in the market. Small businesses with a tight budget can also reap the benefits of productive digital marketing and create a robust online presence.
The first step to develop a robust marketing strategy is to identify the target audience and define the goals of the business. According to Digital Marketing Agencies in Delhi, Keeping the audience and objectives in mind, the strategy can focus on:
E-Mail Marketing
It is one of the easiest and effective ways to build relationships over time and keep in touch with the target customers. It helps in building confidence and gets direct access to your targets affordably.
Search Engine Optimization
SEO is a bit complicated, and time-consuming process but is critical to ensure that the website is visible to the potential consumers. Along with the right keywords, building backlinks is also an important step to optimise the site and increase conversion rates. One can take assistance from professional companies providing Digital Marketing Services in Delhi.
Blogging
Business blogs not only provide information and updates about the products and services offered but also encourages interaction with the potential customers in the form of comments and feedback. It builds trust and creates a brand position in the market.
Social Media
Marketing on platforms like Facebook, YouTube, Twitter, Instagram, etc. gives rich dividends to advertisers. They require quite a lot of time and effort but help to increase the engagement of your product by discussing, answering, and tweeting opinions on your product.
Local Celebrity Marketing
Feedback or excellent review from a local celebrity might be a great way to attract attention. These celebs might be unsung heroes who have remarkable achievements and be an inspiration for people. Their opinions can be used as quality blog content.
Only Digital Marketing Course Rohini provide you in-depth knowledge of all the Modules.
In the case of search engine optimization, link building denotes the actions targeted to increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. In order to understand the importance of link building, it’s important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.
1.Start of link tag: This opens the link tag to describe the search engines that a link to something else is about to follow.
2.Link referral location: These are local links, which redirects you to a different section of the page you’re already on.
3.Visible/anchor text of link:This is the little bit of text that users see on the page, and on which they need to click if they want to open the link.
4.Closure of link tag: It describes the end of the link tag to the search engines.
What links mean for search engines:
1. To discover new web pages
2. To decide how well a page should rank in their results
Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can settle if the page is enough quality to be ranked well for related keywords.Links as a ranking factor are what allowed Google to start to dominate the search engine market back in the late 1990s.Building links is one of the many techniques used in search engine optimization (SEO) because links are a signal to Google that your site is a superior resource worthy of citation. As a result, sites with more backlinks earn higher rankings.If you think about the long-term growth of your site and business, you must engage in natural link building. Link building is important as it is the vital factor in how Google ranks web pages. Google notes that:
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Chatbots have been on the rise since long years and have already faced a wide approval. They are bringing a new way for businesses
to communicate with all persons in the world and most vital with their customers by the help of exploding popularity of messaging apps, the accelerated development of all types of sensors, of course with the rise of emerging technologies and Artificial Intelligence.
Chatbots are being made to ease the pain that all industries are facing today. The purpose of chatbots is to support and scale business teams in their relations with their customers.
Chatbots may sound like an innovative approach, but according to Global Web Index statistics, it is said that 75% of internet users are adopting one or more messenger platforms. Although research shows us that each user makes use of an average of more than 20 apps a month,
wherein 80% of the time would be in just 5 apps. Assuredly among them are Facebook Messenger, Snapchat, Whatsapp,WeChat etc. This means you can comparatively shoot ahead with an app, but still, you have high opportunities to integrate your chatbot with one of these platforms.
A chatbot is mainly a computer program that can collaborate with humans over the internet. Their simulation of our language and behavior afford several benefits that can be used in your business.
Applications of chatbots in business:
1. Available anytime:
Surely most of the people are always kept on hold while operators connect you to a customer care executive. On average people allocate around 7 minutes until they are accredited to a person. Gone are the confront days of waiting in a queue for the next available operative.
They replacing live chat and other forms of slower contact methods such as their emails and phone calls.
2. Loading Capacity:
Unlike humans who can only communicate with another at a time, chatbots can simultaneously have conversations with many people. No matter what the time of the day it is or how many people are contacting you, every one of them will be answered immediately.
3. Malleable attribute:
Chatbots have a benefit that it can quite easily be used in any industry. Unlike other products where you have to do a lot of evolutions and measurement to change platforms, chatbots are relatively easy to switch. One has to train the bot by giving the correct conversation structure and flow to switch its current industry.
4. Customer Amusement:
We are all bound to change of emotions. Chatbots, are bound by some particular rules and obey them as long as they reprogrammed to. They will always behave with a customer in the perfect way no matter how rough the person is or how foul language the person uses.
5. Cost Adequate:
Hiring a person for a job is never a cheap affair and it will be costly if your revenue is not high or sales targets are not met and would create destruction in the business.
6. Faster Onboarding:
Before you want to bring about a task, you first must learn how to work on the task for the result. Then they will be considered fit for the job.
7. Work Industrialization:
People tend to be unproductive when given a recurring job. We usually get bored doing the same thing over and over again.
8. Alternate sales avenue:
Chatbots can sell your industry products for you because they are online 24/7. A recent study suggests that 70% of people prefer to texting rather than calling.
9. Personal Assistant (PA):
People can use Bots as personal fashion advisor for the clothing recommendations, or ask for trading tips from a finance bot and suggest places for the visit from a travel bot and so forth.
So What is Chatbot and Why it becoming a Big Deal?
1. Keeping Up with Trends: Present on Messaging Platforms.
2. Improved Customer Services.
3. Increase Customer Engagement.
4. Monitoring Consumer’s Data & Gaining Insights.
5. Better Lead Generation, Adequacy and Nurturing.
6. Easier Access to Global Markets
7. Cost Savings: At first implementing a full functioning chatbot, is much cheaper and faster than creating a cross-platform app or hiring employees for each task.
At last, because all customers can easily access chatbots within seconds and start the conversation immediately, user acquisition is also combine with lower cost.
As we can see, Chatbots can be a proper back up for employees for relatively basic and repetitive tasks with great speed, cost-effective, easy to implement, maintain and use.
WooCommerce is one of the popular e-commerce plugin for WordPress. It is used by most of the online store in the world.
WooCommerce Pros
1. WooCommerce is free-
WooCommerce is an open source software.WooCommerce plugin is free of cost. You can use & update it totally free.
2. Professional & customizable-
Many free plugins are available to customize the WooCommerce plugin. Using it you can create user-friendly customizable websites. You can also download extra plugins to further customize your website.
3. Analytics-
WooCommerce gives lots of analytic tools & became the top choice of developers. With these tools, you can easily measure the sales and analysis.
4. Security-
Security is one of the most important factors in e-commerce. The customer needs to make sure that transactions are secure. Merchant of e-commerce site makes sure that they are providing security to their customers.WooCommerce is very secure because it’s regular updates undergoes for security purpose.
5. Flexibility-
WooCommerce provides lots of functionality. You can change all the content easily. As example price, image, category and all.
WooCommerce Cons
1. Frequent WooCommerce updates-
Many customers are dissatisfied about the update of WooCommerce. It updates very frequently.
2. Effective knowledge to use-
This plugin requires effective knowledge to use. You have to know both the WordPress & WooCommerce for customizing it. You may need professional help for proper customization.Choosing WooCommerce is largely dependent on whether you’re comfortable with using WordPress. Being fully integrated makes life easier for everyone, but WooCommerce without WordPress is like bread without butter.
3.SEO Feature-
SEO is the most important issue of the stores on WP and Woocommerce. Integrating SEO in WooCommerce is very complex method.This causes page doubling, canonical URLs, website and URL layout.
When you decide to design your website or get it designed by a professional web designer, it is essential to consider the factors including navigation, quality of content and the aesthetics of the website. While all these factors must be taken into account by the web designer, the graphic design of the website should be given the same importance. Graphic images are the first thing a visitor notices on a website and it is because of the attractive graphic images that the reader is enticed to read the text.
A website designer, who may also be a graphic designer, has to blend the graphics in his web design to create an attractive website that can hold the interest of visitors and compel them to revisit the websites. In the web design the web page layouts, site plan, and content are directly related to the graphic designs created for the websites. The graphics have to be as good as other aspects of web design.
Let us see how the graphic design is linked with various factors of the web design.
1. Home Page:
This is the most important web page of the site. It can make or break the website and so the graphic design on this page should be most attractive and effective. If the Home page is not attractive enough, the bounce rate would increase and the whole purpose of the website would fail. So it is important to have graphics that are attractive as well as informative enough to hold the visitors’ attention. Using colors and images that blend with the core message of the website is the best way to make the website most effective.
2. Content:
It is the content which talks about your company, products, services, and work but reading long content can sometimes be boring. In order to make it interesting, the web design should be such that the readers are compelled to read the content. With the help of attractive graphic images, you can engage the customers and direct them towards the related content.
3. Brand Reputation:
A good graphic design incorporated into the web design can lead to the improved reputation of the company and its brand. The graphics such as logos lead to the creation of brand identity and reputation building and so they should be designed carefully.
If the graphic design is blended with all these aspects of web design, the website owner can enjoy the following benefits-
A) Added visual appeal of the website: Colours and images are more attractive than texts and so the visuals are an important aspect of a website. It appeals to the aesthetic sense of the viewers and helps them to connect with the site.
B) User-friendly website: The aspect of usability is supported with the help of good graphic design. Besides other tools, graphic images can also make the website user-friendly.
C) Makes the site look more professional: Many times, despite a good web design and informative content a website fails to achieve the desired results. This is possible in the absence of a good graphic design. With effective graphics, the website can add a touch of professionalism.
Graphic images can be of different types including logos, graphics text headings, background images, photos, bullet points, image maps, divider lines, and navigation buttons. The key is to make the graphics effective enough to induce the visitors to visit the website and revisit it.
“Cleonix Technologies” is a Kolkata based Web design company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. Cleonix holds expertise in designing appealing and attractive graphics, including web designing, with an excellent user interface for businesses across the globe.
Social media is the new ace of the concrete jungle and with good reason. Its several platforms give a range to the farthermost corners of the world. In particular, social media allows us with the avenue to network, a stage to showcase our brand image, be it personal or a collective.
While different brand managers have talked about keeping to their own tricks of the trade, we have compiled a list of 5 easy tips that may facilitate you keep your social media audience both involved and interested.
1. Browsing for information
The primary step to building a strong social media hold is to interact within the correct of ‘social listening’. You should be completely searching platforms like Twitter and Facebook, wherever whether or not the users aren’t tagging your official handles or pages, they are still speaking regarding the same potential services. These are the groups that you have to find and contact so that they can follow your brand online.
2. Using the right keywords and tools
Keyword-searching is the easiest way to do this. For example, if Twitter is your primary social media tool, then you would like to enter the correct hashtags or handles within the search browser which will open up a page with tweets associated with your company. Apart from streamlining through the popular social media platforms yourself, you’ll be able to additionally use social media management tools like HubSpot and Social Mention that perform automatic (and sometimes manual) searches for content associated with the keywords you have noted down.
3. Interacting with your potential audience
It isn’t sufficient to simply locate your potential social media audience. You need to engage with them in the process to keep them engaged in your brand as well. For this, you should think up an interactive structure which will enable you to communicate directly with your audience and receive their response and requests, around which you’ll be able to build your following projects.
4. Choose the right platform
Managing multiple platforms for the brand is the most challenging job for a social media manager. To make matters easier, you should choose only two or three main platforms where you like to push your brand and keep things simpler. For example, a company engaged with a visual medium programme should follow Instagram, Snapchat, and Pinterest. On the other hand, a news media organization may go for Facebook, Twitter, and Periscope.
5. Give them an incentive to follow you
Perhaps you need to give your social media audience a reason to follow you. Today, the internet is so vast in nature that a single web user has the choice of picking among a hundred different sites or pages in any given minute. To ensure that this user chooses your brand over the others, you have to offer some sort of incentive to the same, for them to follow your page dedicatedly.
These are a few prime tricks to start pooling in the numbers on your social media pages, they’re guaranteed tried and tested crowd-pullers.
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About the author
Cleonix Technologies
A professional Web Development Company is highly focused on providing world class and best in the industry standard services in every domain that we work upon.
AJ 14, Salt Lake, Sector 2, Kolkata - 700091 | 
743 Virginia Ave NE Atlanta, GA 30306
