Link building is essential because it is a major factor in how Google ranks web pages. Google notes that:
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” There are a number of link building strategies for getting external websites to link to yours:
Content Creation & Promotion – Create compelling, unique, high-quality content that people will naturally want to reference and link to, and tell people about it. You have to circulate the word before anyone to find your content and link to it!
Reviews & references – Put the desired product, service, or site in front of influencers in your industry, such as popular bloggers or people with a large social media following.
Links from Friends – For linking to your site ask people you know and people you work with. It must be remembered that implication matters; links from sites that are in the same general industry or niche as your site will have more value than links from random, unrelated sites.
Get to learn about your audience – If you want your desired audience to develop, you need to find out how to extend your audience or how to find a new audience. You should always know two things: currently who is my target audience and what does my perfect audience look like.
Make a list of websites that appeal to your desired audience- Find those websites that already appeal to your desired audience. Links from these websites could assist you to achieve your new audience.
Using social media- In case your content is unique and well structured, you’ll be able to reach new audiences (and get links) by using social media as well. Facebook & Twitter is a great way to get exposure for your articles.
There are two things that you need to remember in order to make a successful newsletter campaign. The success of a newsletter campaign lies in making newsletters that are relevant in content and sending them to people with their permission. If you keep sending irrelevant newsletters to people without their permission, then you may just find yourself blocked from their email addresses or branded as a spammer, which could hurt your business terribly.
Getting permission is the first step in making a successful newsletter campaign, and you can do this by asking people for their email addresses. If you are having trouble doing so, refer to the earlier parts of this eBook about the tips on how to successfully gather email addresses.
When people give you their email addresses, they are already giving you permission to send them your newsletters. Thus, be sure not to disappoint them – be sure to send newsletters that have great content and free of charge. You have to be careful though, of the so-called “rented lists.” Some companies will offer to provide you with a list of email addresses that you can use in your newsletter campaign. But most of the list they provide is old, unused and contains spam traps.
Create Valuable Content
After you get their permission, it’s time to send them the newsletter. But what should your newsletter contain? Obviously, it should contain something relevant and useful for the reader. A subscriber receives tons of emails nowadays, and they don’t have time to read all of them. Thus, they tend to ignore those that do not interest them.
Getting to know what your subscribers want in terms of newsletters can be a tricky task at most, but there are ways to do it. One is by asking them about it whenever they sign up through a checklist. Provide a checklist on the sign-up page with a lot of choices. For example, you can make a “what interests you?” box with a couple of choices like arts, tips, events, and so on. Here, they get to tick the boxes of the things that interest them, which serve as your basis for sending them the things that they want. Another way is to analyze your clients’ behavior. Since your list manager has a tracker, you can review the pages and links that your client has opened and viewed. This way, you can see what they are interested and what topics appeal to them the most, thus giving you an insight as to what newsletter to send them.
A Preview Pane
A preview pane allows your subscribers to view parts of your newsletter. Thus, it is important that you make your preview pane as interesting as possible.
One thing you should remember is not to add too many images in the upper part of your preview pane because it may take a while to load, putting off your customers at the very beginning. Instead, write only your company’s name as the header followed immediately by the newsletter. Most of the time, the preview pane will only show the first few paragraphs of the newsletters in order to get your subscribers interested. If they download the newsletter, that is the only time that they can view the whole thing.
Write Interesting Subject Lines
Do away with the normal and boring subject lines for your newsletters. The subject lines refer to the titles that appear on their list of emails received. If your subject line does not interest them, then you may find your newsletters deleted without being read. When writing subject lines, you have to make sure that they sound interesting. A subject line that goes, “Christmas Dinners” is not likely to attract any subscribers, unlike a subject line like: “Great and Easy Christmas Recipes.” Also, you may want to keep your subject lines short. The subject line is supposed to tell your subscribers what the newsletter is about without giving away too much information. Furthermore, most of your subscribers will not even finish reading the whole subject line before they decide whether or not to download your newsletter. Thus, make the first few words of your subject line as interesting as possible. Use a lot of adjectives and adverbs if possible, as this these easily catches a reader’s attention.
Researching on Your Topic
Before you even get to write your newsletter, make sure that you’ve done your research thoroughly. Remember that nobody loves a half-baked potato – that is nobody wants to read a newsletter that isn’t well-written and well thought of. In order to help make your research easier, you should have planned the format and layout of your newsletter.
Choose the Right Title
The title is one of the most important aspects of a good newsletter. Your title should be catchy and interesting; otherwise, your subscribers won’t even bother reading the whole content of your newsletter, no matter how good it is.
Be Brief and Concise
Avoid too many unwanted fillers in your newsletters. Don’t start by telling your subscribers something that they already know. Instead, keep your newsletter brief and concise. Go straight to the point and drive home towards the topic. You can, of course, play with words and get a little creative with your phrases and sentences to spice up your newsletter, but be sure to stay focused and on track.
Impress your Subscribers with Facts
Adding a few statistics and other interesting facts to back up your claims is one way of impressing your readers. This helps to build their trust in you and your newsletter because they know that you did your research well.
Polish Your Newsletter
Proofread your newsletter. Make sure that every detail is thoroughly covered, from spelling, grammar, and even punctuation. Your subscribers will almost certainly lose faith in a business who can’t even write in straight English. These are some of the things you should consider when writing your newsletters. Remember that your newsletters reflect what you can give your clients, and if you don’t give them something good, then chances are you won’t have any subscribers left to send your newsletters to in the future.
A web surface is an open place. Almost all the websites on the surface can be accessed by several search engines e.g. if we search something in Google, a vast number of results can be obtained from it. But, what if the web designers create something on their website and don’t want Google or other search engines to access it? This is where we need Robots.txt. Robots.txt is a text file which you put on your site to tell search robots which pages you would like them not to visit. It is not HTML. Robots.txt is not so compulsory for search engines but generally, search engines fulfill what they are asked not to do.
Need of robots.txt file
The most important reason for this is to keep the entire sections of a website private so that no robots can access it. It also helps to forbid search engines from indexing certain files. Moreover, it also specifies the location of the sitemap.
Structure of a Robots.txt File
The structure of a robots.txt is very simple – it is a continuous list of user agents and disallowed files and directories. Basically, the syntax is as follows:
“User-agent” are search engines crawlers. Disallow section lists the files and directories to be excluded from indexing. In addition to “User-agent:” and “disallow:” entries, you can add comment lines – just put the # sign at the beginning of the line:
# All user agents are prevented to see the /temp directory.
Reason to use the robots.txt file
It blocks the contents from search engines.
It tunes access to the site from reputable robots.
It is used in currently developing the website, which need not show in search engines.
It is used to make contents available to specific search engines.
High-quality content is essential to the success of any website to keep visitors and have a high ranking on search engines. Of course, the design of the website is important in making a great first impression on your visitors, but the content of the website is what will keep them coming back.
Content offers information and this information can be used to educate search engines about your website. You should always keep in mind how your website is portrayed to search engines and whether it accurately communicates your website’s purpose. Your intention may be to offer information, to sell something or to offer a service.
Content also offers a great chance for internal links. An internal link is a text within the content that is hyperlinked to another relevant page on your website. Internal linking is a huge way to lead users to further information that they may be looking for.
Content should always shine your keyword strategy (learn more about keyword research). Keywords are the terms that you want to be found for online and that best describe your products and/or services. These terms should be unique to each page on your website.
Calls to action:
You can also use content to provide a call to action to your audience. A call to action is an invitation to users to complete an action. A few examples of calls to action are: contact us, request a quote, add to cart, leave a review and download a PDF or whatever it is you might want users to do on your website. Adding calls to action all over your site may help to gain conversions through your website.
“Cleonix Technologies” is a Kolkata based Web development & hosting provider company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating an awesome website with appropriate content contact us.
Interacting with your followers is the foremost important thing on Social media. But, there has to be more to your social media strategy than simply posting content.
Unfortunately, many brands do not realize that they can not simply promote their products on social media and expect their target audience to be attracted.
You can have thousands of followers, but if you have nothing entertaining or engaging, social media isn’t going to be a valuable marketing tool at all.
You need to include sharing non-promotional content and interacting with your followers on your to-do list each and every week.
How Much Self-Promotion is Too Much?
We like to use the 20/80 rule, a widely-accepted ratio for sales posts vs. other content. For example, if you own a day spa, 20% of your posts could be related to promoting your therapeutic services, products for sale and so on.
The other 80% of your posts should be content that your target audience will find interesting. You could post links to articles, blogs, and videos on everything from healthy recipes to self-care tips. Make sure that if you share humorous photos, videos or articles that they’re appropriate for your audience and your industry.
All of your content can be valuable and increase your social media presence if you speak authentically to your followers.
You’re not just entertaining them – you’re increasing the odds that they’ll like or comment on your post and share it with their followers.
Get to Know Your Followers
Part of a good strategy includes setting time aside each week (or hiring a marketing company to do this for you) to go into your Facebook, Twitter, Instagram and LinkedIn accounts and:
• Accept relevant follower requests
• Look for people in your target audience to follow/Like
• Like, retweet and share others’ content you enjoyed
• Comment back to followers who leave your comments
Building trust with your followers makes them more likely to purchase your products or services and to be loyal to your brand.
If you do build a set of active and loyal followers who engage with you, be sure you follow them back and interact with them on a regular basis to keep them happy.
Access is Everything
If you’re constantly switching between your work and personal devices, it can be easy to accidentally tweet something you don’t want to share on your business page or vice versa. Double check which accounts you is posting from before you hit that button.
Larger companies may have several pros accessing social media accounts. Even small- and medium-sized companies might outsource their social media strategy and promotion to a marketing company (like ours).
To keep your social media presence positive, make sure you take away access from people who are no longer with the company, and if you do outsource your social media marketing, ensure the company you’ve hired does the same.
If you don’t, you could end up with a situation like HMV did in 2013 when a disgruntled ex-employee still had access to their Twitter account.
Yikes. Knowing who’s posting is just as important as what you’re posting.
There’s so much noise on social media, so you need to work hard to get noticed and stay noticed! By creating the right strategy for your target audience and aiming for relationships, not followers, you’ll be well on your way to building a better social media presence.
Email marketing is one segment of internet marketing. The use of email to promote products or services. Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running. It is true that it has a lot of advantages. But we must know the disadvantages of Email marketing before we use it.
1.Spam: Commercial email or ‘spam’ irritate consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. Sometimes, Your email marketing could well land in a spam folder and never get viewed. Many people won’t even bother to open your email. Spam filters will take out a lot of emails before anyone ever sees them.
2.Appearance: You may have worked to create your email marketing to look exactly the way you envisioned. Unfortunately, due to the varying servers and device settings, your design may not come through the way you hoped, which can diminish the impact of your message.
3.Costs: Sending email not only costs Internet access but also it costs a lot to create a proper email template. Hiring a company to design and manage an email marketing campaign includes templates and consultations and can get pricey.
4.Size issues: Files need to be small enough to download quickly. Emails containing many images may take too long to load, losing your audience’s interest.
5. Emails must have a responsive design: About half of all internet traffic today comes from a mobile or hybrid device. The days of HTML emails on desktops or laptops is over. You really don’t know where someone might choose to read your email. So, you need to create a responsive email design.
Email marketing can allow you to create targeted and personalized messages. Businesses use email marketing as an affordable and often effective advertising tool. However, it is important not to overuse email marketing.
Earlier, the internet was not a place one naturally navigated to, to find things or to shop. So, billboards, magazines, radio, and television were the only mediums used for advertising. But over the last two decades now, we have had the internet. The Internet has changed how we market our products and services. It has created numerous jobs that are specific to each and every little part of marketing digitally.
Online marketing reaches every internet connected device.
The best thing about digital marketing is the myriad types of feedback you can get. You can know demographic based requirements, interests and sales conversions. You can see what kind of advertisements convert to sales, what type of content a particular demographic consumes and therefore where to target your ads etc. However, as a business owner, you have a lot to do and studying marketing analytics might take up a majority of your time as you might not be an expert in that.
This is where digital marketing service providers come in. Their job is to come up with digital marketing strategies that work for your business. There are too many digital marketing service providers in the market and it can be overwhelming to choose the right one. All of them offer multiple, often similar-sounding services and that makes it confusing. It is a rather expensive investment to make, both in terms of finances and your brand image. So, here are a few tips to weed out the substandard digital marketing service provides and some key indicators of genuine ones.
Things to avoid:
Lack of verifiable portfolio: If a digital marketing company does not have a sizeable portfolio of clients they have worked with, or are not willing to share that information, that is a huge sign to not work with them.
Exorbitant prices: If a company charges you much higher than what is the standard rate for that service in the market, then it is a clear indication that you might have to look further to find a suitable, legit, and cost-effective digital marketing service provider.
Unwilling to make promises: If a digital marketing service provider seems unconfident working with your business, and is hesitant in setting marketing goals that convert to positive sales, then they are going to be beneficial for you neither in short-term nor in the long-term.
Lack of strategy: Online marketing is a strategy game, and strategies require one to look at the big picture. So, if a digital marketing service provider does not have a long-term strategy that works for you, then you should definitely consider going for a different solution provider.
In lieu of this, there are companies that are willing to go the extra mile with you and for you. A good online marketing solution works only when businesses work hand-in-hand with their digital marketing service providers. So how does one figure out which digital marketing service provider is good for them?
Here are a few key points of decent digital marketing service providers:
Portfolio: A good digital marketing service provider shouldn’t have any problem in showing the companies that they have worked with or are working with. They will want to talk about how they are a part of successful businesses and how they can help you achieve your goals as well.
Vision: No matter what your business is, they are capable enough to have a vision that aligns with your needs. They are able to map your progress and build marketing campaigns accordingly. Their marketing efforts will bring you prospects that convert to customers.
True to their word: Digital marketing service providers are very good at making promises. If they follow those promises with actions that work for you, then they are worth working with.
Economical/Penny-wise: They are economical in their digital marketing services. They carefully plan out what solutions you can spend your marketing budget on. They are not wasteful or hasty about any financial decisions.
Compatible: They will find marketing solutions that work seamlessly with your brand. They will talk about your brand in a way that makes you look good instead of making them look good.
Choosing the online marketing strategies for your business can be a really daunting task, so you should make sure that you keep these indicators in mind when hiring a company. After all, this is a long-term relationship for your business and the one that will control your brand majorly. So, always try to choose wisely.
The bounce rate is the percentage of people who landed on your website, but instead of browsing further, they exited from your website. You can check your bounce rate inside Google Analytics. Here we’ll discuss the top 5 tips to reduce bounce rate of your ECommerce Store.
1.Improve your content’s readability:
For lack of readability, your target customers might leave your site. Use subheadings to throw more light on your topic. Use bullet points to explain benefits or points worth noting. Use plenty of charts, images, screenshots and quotes from industry experts, where appropriate.
If the scripts and information on your eCommerce store are taking a long time to load, you will lose your user. There are many optimization tools available to help you improve the speed of your webpage.
3.Attract the right visitors:
When you’re getting the wrong website visitor from the start your bounce rate will be higher. This is a targeting problem. People buy what they see. If there are videos or pictures available for a product, it would draw more audience to it.
4.Provide a better overall user experience:
User experience is the overall feeling of a user while they are interacting with your website. A simple & pleasing website with good user experience is always welcome.
5.Optimize your call of action placement:
In the first couple of seconds, most users decide whether or not they like a website. Make your call to action clear and honest. One reason for high bounce rate and low conversions is misleading users which create a bad user experience.
“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating an exclusive E-commerce website with proper bounce rate contact us.
While you are using Twitter for your brand enrichment, you would have to spend most of your time with the tweets of you and your fan. This might take most of your time, which you can use to enhance your business more. However, you can make use of the best Twitter automation tools to handle your business and Twitter account at the same time. As Twitter posting for 2 or 3 times, a day won’t be working for you, while posting contents on every hour would also not help you anymore.
You can see that the life of a single tweet in the timeline is only for 5 minutes. Once the reader gets the information about the new tweets, the old tweets will go away. That is why, if you want to get a good engagement in your Tweets, you will need a better Twitter automation tool, because manual posting is not going to work for you.
Here are shown 3 simple ways using which you can automate your Twitter posts:
Step 1: To Know The Audience
It is important to understand what the audience wants. If you would research a bit more about Twitter posts, you might be able to understand the demographics and physiographic details of every tweet. Learning about the likes and dislikes of the audience, you could be able to cover most of your Twitter marketing strategy. While you should try to more hangout with your followers and try to understand their demands, that would also help you to enhance your Twitter following also.
Step 2: Math will work for you
With a little bit of math, you could be able to amount of potent content require the Best Twitter Automation Tool. As you can also recycle your content, using which you can also use your old tweets as well. As you can set 5 to 10 tweets for every hour. While your content will deplete it will start over again and again until it will reach to every single follower of yours.
Step 3: Automate with Socinator
If you are hunting for the best automation tools for your Twitter account, then Socinator is the answer for you. It can help you with all the details of automation of your post, where you can check the real automation process as well. While you just need to make some quick adjustments, after that it will perform all of your marketing activities on Twitter by itself.
If Twitter and any other social media are consuming most of your time. While you don’t need to be worried as you can make use of the Automation Tools, which makes it easier for you to manage your business and social media advertising at the same time.
The evolution of digital platforms has compelled brands to include storytelling as an integral part of their marketing strategy, as it allows them to create better engagement with their target audience while adding a personal touch to their relationship with their consumers.
As the competition in the digital world is rising tremendously, one of the major factors that determine the success of one brand over another is how much of an impact its story has been able to create on its target audience.
Let us now discuss some of the essential elements that should be a part of powerful brand storytelling:
Your brand’s story will differ depending on your target audience. Hence, it is important for brands to identify their target audience in order to reach out to them in the most effective manner. Telling the right story at the right time and to the right audience can take brands to new heights. According to the top influencer marketing agencies, analyzing the sentiments of the consumers through various social tools allows brands to deliver the right message to their consumers and maximize engagement.
Every brand is unique, so should be its story. In fact, the top influencer outreach agencies suggest brands tell their consumers a unique narrative in around 500 words, which can also act like a brand’s strategic statement. The narrative should include the origin story of the brand, its history, and evolution, values it stands for, future goals, social initiatives, beliefs, along with important points related to its products and services. Experts claim that consumers notice what a brand does for the community and a brand’s actions do reflect on how well it is able to connect with its consumers.
3.Importance of Data
Storytelling can be a very powerful marketing tool for brands, especially if they use data to support their story. Using data in the narrative can help brands to gain multiple benefits. It leads to the creation of a more authentic story, which helps brands to maximize consumer engagement, convert potential consumers into buyers, and build a deeper connection with their consumers.
According to the top social outreach agencies, adding a personal touch to the story can help brands to build an emotional connection with their consumers. This is because adding an emotional touch to the narrative makes a brand’s story appear as more genuine, authentic, and trustworthy in the eyes of the consumers, which helps in the development of a long-lasting company-customer relationship.
A unique and powerful story which aligns with the interests of the consumers can help brands achieve a number of business objectives. Hence, brands should always incorporate these key elements in their narrative in order to maximize consumer engagement and induce customer loyalty. For better influencer outreach campaigns a brand can connect with an influencer marketing agency which can help in choosing the right influencer for your brand who has a good understanding of your products or services. With the help of influencer and the strategies provided by the influencer marketing agency, a brand can easily build a connection with consumers.
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