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Different Types of Digital Marketing Techniques and Their Uses

Digital marketing is a process wherein an e-firm tries to capture audiences using effective SEO techniques and by making use of Social media platforms, on a grander scale. Most digital marketing activities conducted online but some are conducted offline also.
Let’s takes a look at several of the most common types of online marketing and what their individual benefits are.
1. SEO
SEO stands for search engine optimization. It is the process of optimizing a website so that it ranks higher in a search engine’s results page. This process is extremely beneficial, as higher search engine rankings will result in more traffic to your site and potentially more sales.
2. Search Engine Marketing (SEM) and Pay Per Click (PPC)
SEM (Search Engine Marketing) is a paid method to gain more and more traffic via Search Engines. It is different from SEO where we used to acquire traffic using organic search results. Using SEM we can purchase an advertisement space that appears on search engine page results (SERPs) for particular keywords searched by users.
An Example of SEM is Pay-Per-Click Advertising or PPC. PPC is a type of paid digital promotion method in which we pay a certain amount of money to search engines whenever our advertisement is clicked.
3. Social Media Marketing (SMM)
SMM is a way of creating content respective to social media channels to get traffic related to your niche and establishing your brand presence among users. Social Media becomes a crucial part of marketing these days, almost every DM strategy is somehow related to social media. Social media gives us a better communication channel via which we can connect with our targeted users and gain valuable customer feedback to enhance our services.
4. Content Marketing
A good Content is considered as the king of Digital World. It is considered a long-term plan which focuses on creating high-quality content relevant to our targeted customers. Other Digital Marketing Strategies are also dependent on content marketing as it is Key Pillar Of Our SEO Strategy. Offering good content to users helps an organization to establish itself as a valuable source of information from the user’s perspective.
5. Influencer Marketing
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. In this method, organizations hire or use people with a large number of people related to your niche to drive more traffic and sales. This is popular on social media channels like Instagram and Snapchat.
6. Affiliate Marketing
It is a performance-based marketing method where an organization pays affiliates to drive customers with his own marketing skills.
This method is based on a referral system. Let suppose you referred someone to buy a product and when he/she purchase that product you will be awarded a certain amount of money.
7. Email Marketing
As the name suggests it is a method of promoting your product using Email as a medium. This method allows you to update your customers on a regular basis about your various offers, schemes and lots of other stuff too. It is inexpensive and easy to adapt which makes it better options for small businesses.
Now we know about almost all digital marketing types so we can use these methods to optimize our business and engage more and more customers. You can also hire a good digital agency like Cleonix Technologies to help you design a proper digital marketing plan for you.

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9 Proven Instagram Tips to Increase Profitability in Business

To a vast multitude of online netizens, Instagram is a goldmine of a social media networking website that ensures a profitable business. One of the main reasons is because this social media platform allows featured accounts that centralize on niches such as fashion, retail, and electronics where businesses are able to feature pictures and videos on their products. If your business is looking to boost productivity, building an Instagram account is strictly recommended and follow these 9 successful tips.
Brand your Instagram content
Branding your Instagram content means that you create an Instagram account for your business and using that account post content using your business name. When you use your business name as you post content with hashtags, people will click on these and will be linked to your Instagram business account. Instant social media marketing!
Use hashtags
Hashtags play a role as Metadata, which transforms phrases into clickable links. People can easily access your Instagram page when you post any content with a hashtag containing your business name.
Invest in videos
A lot of people are usually very busy and most do not have the time to read full articles and other written content. By posting high-quality short videos of your products, services, and other offers, you give these people the chance to find out about who you are in a matter of seconds.
Build your following with an Instagram hashtag contest
A very effective Instagram marketing campaign that will help your business is a hashtag contest because you earn more followers, increase engagement, and make your loyal customers feel special by rewarding them. A good hashtag contest example is to ask your fan followers to click a unique photo with your product. You could reward the victor by giving them a month’s free supply of your products or services.

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Make your product look good
For your business to sell more, you need to consider looking more professional. Invest in high-quality cameras, video recorders, and photo editors to state a few. Presentation is an essential marketing tool that will convince people that your product is better than those available in the marketplace.
Only post high- resolution professional images
A picture says a thousand words. A high-definition picture says 2,000 words. Imagine selling food on Instagram and the pictures of your food look attractive and delicious without a doubt. Imagine how many orders your business will receive immediately. This is the power of high-resolution, professional images.
Give people behind the scenes look
Giving online followers behind the scenes looks at how your products work and how your services are administered will give them a more personal look at your business. It shows them what they can expect from you as a business and what separates you from your competitors. It also makes them more familiar which produces trust, a very important ingredient at being able to sell more.
Try a seamless feed
One of the latest tricks being used on Instagram marketing is creating a seamless feed of your pictures and videos, which is sort of like a photo collage but in a multitude of media platforms. It may take a couple of photography sessions to produce this type of content but the investment is worth it. Your content will be catchy, unique, and most importantly; show your audience that you are a top-notch organization.
Post multiple times a day
Using Instagram is opening the floodgates of opportunity for your business. You can post 2 to 5 times a day, and your content is going to reach people worldwide. Imagine how many people will be interested in what your business offers and imagine how many of these interests will convert into profit.

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5 must-know marketing tips for youtube marketing

YouTube advertising is important for small businesses because of the ability for your video to go “viral” or get millions of views from many potential customers. It is regularly shared on social media platforms or by email to thousands of viewers creating a significant amount of traffic to your video or website. Today, 5 should know marketing ideas for youtube marketing are going to be discussed.
1. Consider Titles Compelling:
No matter how good the video looks, if nobody clicks on it, it’s worthless. Therefore, it is important that you customize your video titles to build fans. Here are some useful tips to create ideal YouTube titles for greater reach.

  • Check the right keywords:
    Title keywords inform crawlers about your video. And better keywords always tell what they can expect from your viewers.
  • Maintain the title short:
    The ideal length of video titles shouldn’t exceed 60 characters. Readers should take a look at the entire title.
  • Create concise and simple titles:
    Do not pressure the audience to find it out. Let the readers know about the video.

2. Get to know your audience:
Your company YouTube channel gives you access to the Analytics section containing a lot of channel-related statistics. Click here for qualitative insights into your channel and the actions of your viewers, including your views, average watch time, generated revenue, and video-wide engagement level.
3. Create perfect thumbnails for YouTube:
Good thumbnails allow users to click immediately and make your channel on YouTube more recognizable. Thumbnails should be important to the topic and the name of the video. Include in your thumbnails brief explanations and related images to help people understand what your video is about.
Here are some useful tips for customized thumbnails:

  • Use standard sizes of video – 1280×720 or 1920×1080. Smaller sizes may seem dull.
  • Use only pictures of high quality.
  • Include your thumbnail with the video title as it helps to draw more views.
  • JPG, PNG, GIF, BMP, and TIF image formats should be used.
  • Use the aspect ratio 16:9 that works best for players on YouTube.
  • Keep your look consistent and stick to all your thumbnails in this style.

4.Optimize your videos for SEO:
Reflect on their overall watch time if you want to get the most out of your videos. The length of most YouTube videos is about 5 minutes, based on the Comscore survey. Keep them insightful and interesting.
If you want to get the most out of them, your YouTube videos need to be optimized for search. But don’t worry if you don’t get a lot of traction in your first few clips. You can work overtime to tweak and refine your YouTube SEO.
5.Brand Your YouTube Channel:
The next thing you should do is to mark your YouTube channel to make it visually appealing and inspire viewers to take you seriously. This helps you to raise awareness of the brand and to spend more time with your audience. You can use your headshot instead of a tag if you’re an independent video blogger. Add titles and explanations to your videos to help people find you. You can also include links to your website and social media at the top of the banner image. Adding calls to your videos to action can help you create more YouTube interaction.
Please contact us if you have any issues with youtube advertising. We, Cleonix Technologies, are a web development company in Kolkata that specializes in all web development strategies and digital marketing. We work with companies of all shapes and sizes to deliver an amazing result. If you think it’s time to stand out from the crowd for your business, we can help you get started!

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Tips for using Pinterest to drive more traffic to your blog

Pinterest can be a great social platform to drive traffic towards your blog. Pinterest provides ample potential for gaining exposure in the online world. If used properly and effectively, one can market its products and services to a large audience at one go. Below is an insight into 7 ways how Pinterest will help you achieve your goal.
1. Create a Blog Resource
Pinterest is the right place to manage your content like articles, studies, posts, and pictures. Here you can create secret boards that can only be seen to you. These boards can be a storehouse for your future blog post ideas, pictures, quotes, videos, etc. Let it be a single blog post or a series, you can use this option to curate ideas.
2. Knowledge Powerhouse
The content on your blog should be unique and fresh. Pinterest is the right place where you can get such content. You can find trending topics, relevant keywords, and pictures that can be useful for your blog. Use the search option to know what kind of posts interests users and receive a lot of re-pins and comments and add such kind of content in your blog. Images are another way to create remarkable content.
3. Trending topics for Popular Blogs
If you know what is in trending on Pinterest, you can simply use them as a theme for your blog post and pin it to your boards. Homes, Arts and Crafts, Fashion, Food, and Travel are a few popular topics that users keenly follow and re-pin. Create or connect your topics to such popular content to make sure people will read your blog posts.
4. Build a Great Rapport with Pinterest Users
Use a photo or video of a potential customer or pinner and give him/her the credit, to build a good relationship with other users. The pinner might also reciprocate by writing about you in his/her blog.

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5. Remember the Images
Make sure your posts carry a relevant and attractive image to grab the attention of the pinners. You can pin the image and direct the users back to your blog by embedding a link with your pin. Place a ‘Pin It’ button below each image and help the reader pin the images in your blog. Also, place the Pinterest Follow button to allow new readers to follow you just in one touch.
6. Influencers who Help You
Follow popular pinners in your niche. You can like, re-pin and comment on their pins and increase the likelihood of them doing the same for you. Associate with the influencers in order to increase your popularity.
7. Call to Action in Your Pin Descriptions
Write some catchy descriptions for your pins, add the proper URL and a call to action button follow it. Surely, It will lead to more traffic to your blog or website.
So, what steps do you want to take to attract more traffic to your blog? Share with us in the comment section below!

Why Consider Instagram Over Twitter for Marketing Your Business

These days, social media marketing is all the rage, and Instagram and Twitter are two of the most popular social media platforms. Both of them have a huge user base, and both are also very easy to use. But when it comes to marketing your business, you might find Instagram to be more useful than Twitter. Because Instagram’s user base surpasses Twitter’s—which means that you can potentially reach more people with your Instagram post than with your Tweet. With over 1 billion monthly users, Instagram is one of the most popular social media platforms in the world. Whereas, Twitter has approx 270 million users worldwide.
Let’s take a look to know the key differences between Twitter vs Instagram and which platform is better to use for your brand.
Twitter is like everybody’s open diary. When stuff happens around the world, be it relevant or not, you can expect people to talk about it on Twitter. Twitter is where you go to if you want to know something about a tragic incident or breaking news, You don’t go to Instagram to see pictures of it. Twitter is where the updates are. However, many experts and users say that Twitter has become too noisy, and more or less they are right. There are just so many things going on that it’s hard to get a hold of anybody’s attention. Of course, a well-written Tweet can still generate a lot of engagement, but it’s harder than ever to stand out and get people to pay attention.

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Meanwhile, Instagram is receiving a lot of attention these days. It has been shown that this addictive app fully engages users. You have probably experienced this yourself. When you start looking on your Instagram feed, it’s difficult to stop or to even pay attention to whatever else. Every photo on an Instagram user’s feed is given equal attention because the pictures scroll down one by one. These features are great for brands to keep the conversation going, and build solid relationships with their customers. Twitter’s engagement is much lower, although it allows instant communication through its retweet, quote, and reply features. A big difference between Instagram and Twitter is that Instagram knows how to keep user attention, whereas Twitter just runs in the background.
Both Instagram and Twitter offer advertisements and sponsored posts, but the engagement might be significantly different. On Instagram, you can monetize posts, stories, and IGTV videos, while on Twitter, you can only use posts in different formats to promote your products or services.

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For you to be able to market your business effectively, you need a lot more attention. There are so many different social media platforms and networks now that it’s hard to keep users focused. But that’s where Instagram is getting it right. However, you need to create strategic posts and have a significant number of followers. To boost your following, get the services of a company that will assist you to engage more users, attract more followers, and creates more relevant content.

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How to improve your site speed for SEO

An often overlooked ranking factor of SEO is website load time. Google has stated clearly that website speed is an important factor that they want webmasters to pay attention to. A study has found that just one-second delay in page load time can decrease the number of page views by 11%, customer satisfaction 16%, while 7% will be registered for loss in conversions.
However, the process of enhancing the speed of the website is not quite easy, but you can make it easy by getting a good website speed optimization service. Here, we have discussed simple ways to boost the opening speed of your website…
Minimize the HTTP Request of Your Website
A recently conducted study has suggested that more than 80% of websites in the World Wide Web take time for downloading different web content such as images, Flash, scripts, stylesheet, etc. Since the HTTP requests are forwarded for each of these components, excessive on-page content can extend the opening time of your website.
Thus, it is very important to reduce the number of components from each page of your website, as this will help you to reduce the number of HTTP requests, which is a significant part of improving site performance.

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Image Optimization
Images play a greater role in web page opening time. Oversized images always take a longer time to load, thus you will have to take measures to keep your images as small as possible.
Likewise, format and SRC are also two important factors that can slow down the opening speed of your website. JPEG is the best format you should go with, but you can also apply PNG. However, BMPs or TIFFs are not recommended, if you want to boost your site’s performance.
Enable Compression
Compression is a technique, where you will have to Zip your high-quality content that comes with 100kb data or more. The technique minimizes the bandwidth of your pages and reduces the HTTP response.
According to professionals, more than 90% of today’s internet traffic use browsers that support Gzip, thus it will be a great option for you to apply the tool and prepare your server to enable compression.
Enable Browser Caching
Whenever we visit a website, the elements available on the page save in a cache, so that the browser can load the page without having to send another HTTP request, when we re-visit the page again. If someone visits your website for the first time, the person downloads the HTML document, stylesheets, Javascript files, and images.
Static resources should come with the life span of one week, while other resources like ads or widgets should come with the life span of at least one day. However, you can set the expiry time of cacheable resources like JS and CSS files, media files, image files, PDFs, etc. for at least one week.
Reduce the Number of Plugins
Too many plugins will not only slow down your site’s performance but also invite many security issues along with technical difficulties. Thus, remove all unnecessary plugins, try selectively disabling plugins, and experience a better server performance.
Following these above tips, you’ll have a clean, lean website your visitors will love to visit.

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5 ways to make your content viral

Viral content is any media product that becomes suddenly wildly popular. It could be a Youtube video, Facebook post, tweet, or almost any social media content that is shared thousands of times.
1. People want a smart & short look :
As people think about content sharing, they take social capital into consideration. The more likely they are to pass it on to their friends and followers if it makes them look clever or intelligent. The vast majority of the content of the virus is low. Videos tend to vary between around 30 seconds and one minute. Everything is longer and you may lose your grip. The same applies to blogs. People have short periods of attention; so make it easy for them with “scannable” content such as photos, dot points, and subheadings. It usually takes only a few seconds for somebody to decide if they want to keep visiting your page or go somewhere else. The first impression is what counts and this is largely determined by the visual elements you are using, as noted by Derek Halpern, an online marketing expert.
2. Consider it real and appropriate :
Many people don’t look for highly produced or overdone videos or forums. There must be a genuine feeling. Nothing is more irritating than a large, massive, long paragraph. In a world full of misery, material that elicits positive emotions like excitement, happiness, and fun is much more common than sadness. Find out what makes them tick in addition to the usual demographic and geographic information? What are they talking about? Where are they going to hang out? What makes them angry? Who would they like to be like? In the end, don’t forget to tell an interesting story — if it’s personal, even better. Tons of research shows that messages with a storyline and easily identifiable characters are far more engaging and immersive than messages or blogs that are not narrative.
3. Let the readers think & write about it:
If you’re a blogger, you need a good system of the comment section. If you get a positive or contentious post, please answer. A strong communicating community of people will always increase your chances of virality. Engage your followers by engaging in a public conversation. The cornerstone of your social success is your supporters. You simply do not exist online without them. The trick to becoming viral is connecting with your followers within a message.
4. Using photos and lists:
If you’re adding a list to your blog, your chances of going viral will increase a lot. If you pad that list with some creative images, you will increase your viral chances even more. Think of video, images, and GIFs to go viral on social media. These forms of visual content are a cornerstone of social media and can easily go viral when done correctly.
5. Do your research and write a number of articles:
Helping people get further into new research subjects is another powerful way to drive shares. The trick to reach a massive number of people is to create a variety of posts. Although in a fast-paced digital age it may seem counterintuitive, longer content actually gets more shared than shorter pieces.

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SMS Marketing- Uses & Benefits To Strengthen Your Business

SMS marketing is a highly evolved and result-oriented advertising method to spread promotional messages. Nowadays lots and lots of businesses are using short message service to successfully promote their products and services. The advantages of this innovative marketing tool are worth the money spent on it.
Here are some of the main benefits of SMS marketing.
1. Everybody brings their phone wherever they go and reads every new incoming text involuntarily. So your ad message will be displayed instantly and so SMS marketing is particularly useful for time-sensitive marketing campaigns.
2. Most SMS get read immediately unlike emails, so there is a greater chance of your ad message being read.
3. And hence SMS marketing has a higher response rate than other marketing strategies
4. Bulk SMS software comes at a very low price making this process highly cost-effective.
5. The main advantage of this type of promotion is that it is very flexible.
Uses of SMS marketing
1. It helps a company to stay in touch with the customers through bulk SMS service and increases its customer loyalty.
2. Sending bulk SMS on new offers and discounts to the existing customer database can result in repeat sales.
3. When you launch a new product, service or campaign, it is very easy to get customer feedback by sending bulk SMS.
4. Some companies successfully use SMS marketing as a money-raising tool by running some competition via SMS.
5. It is also very useful in attracting new customers.
Bulk SMS has gained tremendous importance in the SMS marketing arena in recent years. Many companies are in search of an effective bulk SMS software to send in promotional messages to their target recipients. However, it is quite difficult for business owners to find reliable service providers who can offer them a collection of up-to-date and cost-effective SMS marketing tools. Usually, bulk SMS software allows you to send bulk SMS directly from your excel database stored in your computer to the receiver’s mobile phone. Selecting a reliable service provider can help you to get a comprehensive and self-explanatory overview of the entire process in order to understand the various aspects of this advertising tool. Also, they are capable of providing detailed information on various tariff plans available. Through a single click, you can send thousands of SMS to various recipients.

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It is a very reliable and cost-effective way to send your ad message through SMS to your customers, prospects or any other intended receiver. Services offered by reliable service providers are devoid of any hidden costs and the message can be delivered fast across all networks throughout the country.
Various value-adding applications are there for using mobile messaging, such as building relationships with past customers, strengthening your loyalty program or communicating current marketing offers and promotions.
This can also be done through various platforms such as Web to SMS, e-mail to SMS or by leveraging your existing in house platforms or systems using one of SMSGlobal’s various APIs, allowing SMS to be used in a more integrated and automated fashion.

Top 5 Reasons why PPC is important for your business

PPC stands for pay-per-click, an internet marketing system where advertisers pay a fee every time they click on one of their advertisements. Essentially, it’s a way to buy visits to your page instead of attempting to organically “earn” those visits.
Advertising for search engines is one of PPC’s most popular forms. This allows marketers to bid for ad placement in the sponsored links of a search engine while searching for a keyword-relevant to their business offering.
PPC advertisement is often referred to as Google advertising, search engine advertising, or pay-per-click advertising. On Google, PPC ads appear above the results of the organic search.
1. PPC ads results instantly:
Like most PPC advertising marketers and business owners, one of the benefits–it’s fast. This produces results immediately. You can market the thousands of people you’re looking for. This is the key difference between PPC marketing advantages and SEO advantages. Instant gratification is provided by PPC ads.
2. PPC ads draw traffic of value:
The highest traffic is traffic on search engines. Why? Because people are searching for the problem that you are solving. You can use your company to “pull” traffic. You don’t have to “drive” out advertisements to persuade people to buy. Your products and services are already popular in search of traffic.
3. PPC ads are higher than local listings:
PPC types for ads are better than organic lists. You have more tools to help you achieve better results. Such options help searchers add more value. A few examples would be the ability of your PPC ads to download call monitoring, website links, and customer reviews.
4. PPC ads can drive sales offline:
Offline sales can be powered by PPC ads. If you have a physical location, after seeing one of your ads, your customers are likely to enter your shop. Although the transaction was not carried out online, they began their journey with an online search. When consumers rely on search engines to direct their purchasing decisions, this phenomenon is likely to increase.
5. PPC ads enhance the popularity of your brand:
PPC marketing is going to build brand equity. PPC ads, in other words, can help people become conscious of your brand. Awareness is important because visitors to your website may not always be willing to buy. Nonetheless, they can purchase in the near future by being aware of your offers.
In fact, it’s more intelligent than other forms of advertising and it increases your brand recognition. In your business, it is advisable to use PPC. We, Cleonix Technologies, are a web development company specialized in all web development and digital marketing strategies in Kolkata. To produce an amazing outcome, we collaborate with companies of all shapes and sizes. If you think it’s time for your company to stand out from the crowd, we can help you get started!

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SEO tips & tricks to better optimize Your Website

Search Engine Optimization, better known as SEO is one of the well-known marketing tools to promote online business. It involves link building, link exchange, and various other methods which could lead to a higher rank at major search engines like Google, MSN, and yahoo. The web page is planned in such a way so that it can be easily and swiftly accessed, read and indexed by the search engines. Few easy and simple steps are taken which can gain online presence and reputation for the company’s site.

SEO is very effective from time to time. Here are some SEO tips and tricks that can be used time and again that are approved by the search engines:

Title Tag has always been the major point for SEO. Make sure to keep your keywords within the title tag which shows the search engines what your page is focused on. It’s recommended that you keep the title tag unique by not using the same title tag for multiple pages. Plus – do not spam your keywords in your title tag. Keep it readable so people browsing will want to click it, and under the readable limit i.e. 70 characters for Google is good to aim.

The Description Tag fits with the title tag and helps to put your keywords into it. This element in SEO is more for your visitors than for the search engines. If the description tag is unreadable, no one will be interested and you won’t get clicks, even if you’re at the top of the listings. Like the title tag, this one should be unique for the page it’s on and within the limit i.e. 170 characters for Google.

H1 Tag the primary header tag and should fit with the same keywords you’re using for your title tag, but doesn’t need to match it exactly. Make sure not to cram an H1 tag into your page just for the sake of SEO – instead, make it fit the design of your page. The size of your H1 tags inside a CSS file can always be changed, so it doesn’t have to be a huge text.

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Anchor Text for Links to Your Page also known as “link text” which is clicked to get to your page. With careful observation about what keywords to place in the anchor text, you can lift your rankings for the pages you want to boost in the listings. The more links with a specific anchor text that point towards a page on the web, the higher will be it raises in the listings.

Links to your page is what helps boost your place on the search engine result pages. Always make sure the links you have pointing out from your pages are not broken links and make sure they are not pointing to pages that contain malware or are a source of viruses.

Cleonix Technologies specialize in providing top class, customized SEO services in Kolkata at an affordable price. Visit our website if you are interested in learning more about internet marketing, driving traffic to your website and promoting your website online.

SEO is art for improving your website’s visitors as well as returns. In this blog, we have tried to explain some basic and useful tips in a brief. There are many SEO tips to drive more traffic to your site. We would like to provide more SEO tips that are more necessary later.


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