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Understand the usage of 301 and 302 redirects in SEO

Many webmasters would like to know about the proper usages of 301 and 302 redirect methods. To a user they seem to act as the same way, but they are actually different as far as search engines are concerned. Search engines detects 301 and 302 redirect and act accordingly.
**A 301 redirect refers to the page that has permanently moved to a new location.
**A 302 redirect refers that the move is only temporary.
Search engines have to decide whether to keep the old page, or replace it with the one found at the new location. If the redirection setup gets wrong, search engines may become confused, resulting in a loss of traffic.
For what reason does this make a difference? In the event that you are moving a website page or a whole site to another area, for example on the off chance that you change your domain name, you want visitors to be able to find your website. A redirect orders the web browser to automatically forward from the old version to the new one. You might think that search engines like Google would just follow the redirects, but that’s where things get changed. When a site moves, that can hamper google indexing process. Usually, the site drops their ranking position for some time.
There aren’t too many situations where you need to implement 302 redirect, as we mostly remove pages permanently. We should use Javascript or a meta tag to create a 302. Creating a 301 redirect need commands in website’s .htaccess file if we use an Apache server. In Windows servers, creating 301 takes more time and is also a hazardous task. That’s why people mistakenly create 302 instead of 301.
Google can understand that many webmasters are using 302 redirections when actually they should use 301. To produce the best possible search results, Google can and should look at 302s and guess that the webmaster really means 302, or if it’s ordinary confusion and they really mean 301.
For permanently moving a web site, or a web page choosing the 301 redirects is the best option. 302s does not applicable on this occasion. By showing “temporary move” a 302 tells search engines to keep the old domain or page indexed, but it would be desirable for them to index the new location. So for the current scenario using the 301 redirects is the best practice.
If you are worried about search engine ranking due to 301 redirect, the solution is not to change a domain, and not to become financially reliant on rankings. In the marketing world, businesses don’t like to change their names because it can appear unprofessional. So, finally, When approaching your SEO and changes in your site’s location or structure, it is important to understand proper usages of 301 and 302 redirects.

YouTube optimization tips to improve your video rankings

Today’s YouTube channels are more attractive to the viewer than even primetime TV channels. The optimization of YouTube makes your business channel search friendly for both in-app users and users arriving via regular search engines.

Here are 12 tips for your YouTube channel and videos that will help you to start doing better in search, get recommended, and gain more traction.

1. Put a keyword into your YouTube channel name
Keywords that are strategically placed close to the front of a title of course work wonders, but consider including a keyword in your channel name. For example, instead of ” company name,” try ” company name: keyword.” Your keyword should be your industry, service, product or any term that helps to define your brand and allow searchers to find you.

2. Fill out the About Us page properly
The thing to know about us pages on YouTube is that the first 48 characters appear in the search results for YouTube, so filling out this section is necessary for website users to understand who you are, but also for YouTube to be able to provide the best content snippet.

3. Use keyword tags in Advanced Settings
In this section under Advanced Settings, you can apply 100 characters to tags that complete the metadata scope of your channel. The purpose here is to enable YouTube and Google to index your search site so that the more relevant contextual information you can provide is the better.

4. Update your channel trailer
These trailers actually present your channel and are a visual About Us. Channel trailers are only visible to non- subscribers, meaning that you do not need to create or store information in your trailer according to the needs of existing subscribers– you have to win over non- believers, uninformed people, and skeptics.

5. Upload long videos
The best way to keep users busy is by posting long videos that strategically distribute valuable information over the entire video. Videos that reach the 10-minute mark can often achieve significantly higher watch time than videos that contain too much information in a short video or that do not cover a subject sufficiently thoroughly to keep their audiences.

6. Focus on the first 15 seconds of video to maximize watch time
The first 15 seconds of your video is the important part to optimize. Because viewers will decide within that first 15 seconds whether your video is the real deal or not. Once you’ve got their buy-in, your video naturally increases your watch time and improves your rankings.

7. Create playlists that enhance watch time
Playlists are a trustworthy way of increasing watch time. YouTube automatically moves users to the next video in the sequence on one video in the playlist ends, meaning that their attention is effectively transferred from video to video.

8. Say your keywords in the video
Putting your keyword into your video title while saying your keyword throughout the video is a great way to get both viewers and search engines to the point of what your video accomplishes.

9. Strengthen user interaction signals
User interaction is a ranking factor that helps search engines understand how active your YouTube audience is and how much-perceived authority you can hold on to a particular topic. It is not enough simply to create great content; you must ask viewers verbally and visually to interact with you in particular ways.

10. Customize video thumbnails
Creative video thumbnails are a new differentiator that is becoming more common in YouTube SERPs. Thumbnails were static images just last year, but they are now automatically animated when cursors float over them. Thumbnails must be accurate and appropriate for the video itself. Do not over- promise or use clickbait sentences.

11. Include compelling language in titles and the year in the description
Compelling language maximizes click-through rates, so it’s important to create your video title verbiage. The same applies to the video description. Be concisely and get out of the way with a limited number of characters to work with. Each word should serve the video’s highest purpose. You can also improve the CTR by adding the year to your title and description.

12. Use Video Cards and End Screens for added context and SEO value
According to YouTube product managers, video cards and end screens generate seven times more clicks than annotations and the process of creating them is ten times faster. User experience is more seamless by reducing pop-ups. Furthermore, End Screens connect users to website domains and social channels that provide viewers with an end- to- end journey.

A video marketing strategy may not be the primary mode of outreach for all brands, but if you have YouTube videos, optimizing them should be in your near future.
Do you have any tips for optimizing YouTube? let us know in the comments!

How To Write Engaging Web Content For Readers

Your web visitors are chasing for information or products. They make quick decisions without thinking.
So how can you convince your web visitors to take action if they don’t read your text? Below follow 9 tips to compose powerful content for the web.

1. Treat your web visitors like wild animals
Your website visitors are hunting for information or a product to buy – just like a hungry panther hunts for his next supper. Just like the panther decides fast whether to follow a scent trail or not, your web visitor makes a fast decision whether your site is useful or not. So if your site looks complicated with lots of options, they may switch to another website.

2. Put your most vital information first
Writing for a website is absolutely different from writing an essay or a paper. Here your most important points always come first. Information those are most important to your web visitors is often a simple statement of what you do. When they can understand what you do, they might want to gather some important details. And maybe then they would like to know some background information.

3. Don’t try to be clever or creative
Clever phrasing requires people to think. Basic statements frequently work best. Furthermore requesting people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So try to keep your web content as simple as you can.

4. Write for scanners
Research suggests that only 16% of individuals read web pages word-for-word.
How are you able to write for scanners? A quick tips:

Does your headline communicate what you’re about?
Does your image caption communicate a sales message?
Do your sub-headlines summarize your key points?
Do easy-to-scan bullet points reduce wordiness?
Your potential customers are looking for information or products. Make sure they can understand your most important information by just glancing at your web page.

5. Use familiar words
Carewords are the words people are looking for. We often prefer to improve ourselves sound better than what we are. We tend to try and embellish what we tend to do. we tend to try and sound scientific, fancy or special. However, your web visitor is looking for familiar words because they’re the scent trail that tells them they’re in the right place.

6. Write for lazy people
Your web visitor doesn’t want to give much effort to read your text. Always use short paragraphs and sentences. Try to avoid the passive tense and needless repetition. Set yourself a challenge and make your content as short as possible.

7. Expect people to arrive anyplace on your website
It is not mandatory that web visitors will start reading at your home page. They may arrive on any page of your web site. Try not to depend on your navigation bar to tell people what to do next. Include a button or link to guide people to take the next step on each page.

8. Make it simple for hunters to find you
Web visitors are hunting for information or products. Here are some tips to How can you help them find you.
Answer the questions what they are asking
Discuss one specific topic for each page
Include links to relevant pages of your own website or redirect to other websites
Use actual phrases and words that your potential customers are looking for.

9. Make a visual impression
Web copy and web design should work together. You can’t write your words, you can’t compose your sentences, you can create your bullet points, without considering how your web page will look. The visual appeal of your website impacts the readability of your text; and influences whether web visitors can quickly get what you’re about.

Try not to treat your web visitors like academics who love reading challenging and complicated texts. Try not to treat them like lawyers poring over the small print. Don’t be wordy. No need to show off your extensive vocabulary knowledge. If your focus is clear, it’s much easier to stand out on the web and be found. If your message is clear, it’s much easier to create powerful web content. Always be clear, be specific, be bold.

Complete guide of DoFollow and NoFollow Links for SEO ranking

In this blog we are going to explain about Nofollow and Dofollow. Especially for newbies who are new to SEO or people who are still not clear about Nofollow or Dofollow, this content will be helpful for them.

Nofollow is an HTML attribute value used to command search engines bots that a hyperlink should not impact the link target’s ranking in the search engine’s index. It is aimed to minimize the effectiveness of certain types of search engine spam, thereby increasing the quality of search engine results and preventing spamdexing from occurring in the first place. This conception was introduced by Matt Cutts and Jason Shellen in the year 2005.

Difference between NoFollow & Dofollow
Nofollow links attributes don’t allow search engine bots to follow the link which means if the website owner is trying to link back to you with nofollow attributes, it doesn’t pass away any link juice. Only Humans can follow those links. However previously Google made it clear that they don’t judge nofollow link attributes but weightage of such links are really less. Although, it’s a good practice to use Nofollow link attribute to those link, wherever you don’t need to pass link juice.

An example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
Dofollow links permit Google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. More link implies more link juice, which causes in higher ranking website pages. If a webmaster links back to you with this link both Search Engine and Humans will be able to follow you. The most ideal way to give someone dofollow love is pushing keyword within anchor text. This means when you are linking to any website or page, use the right keyword as anchor text.

An example of Dofollow Link:
<a href=”http://www.google.com/”>Google</a>
By default all the hyperlinks are dofollow. So, you don’t require to do anything to make a link do-follow.

Recently Google has confirmed that they’ll still consider the nofollow link as an outgoing link in terms of the distribution of page rank from your page. However, it also depends on where that nofollow link is located. Placing a nofollow link at the bottom of the page has the least impact, but when placed at the top section of the page, it gives some impact.

At last, keep in mind you need a solid balance of do follow and no follow backlinks for the perfect link profile. Do follow links may do something more for SEO, but both deserve a place in your online marketing strategy.

Benefits of Digital Marketing for your startup’s growth

Most startups nowadays have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are useful alike. Some digital marketing strategies hit the bullseye, while others don’t approach.
In this blog, we’re to share 9 of the best digital marketing strategies for startups. After reading this content, you will have a clear picture of profitable digital marketing strategies for your startup.

1. Email marketing
An integral part of the dynamic field of digital marketing is email marketing. Creating attractive promotional emails about your products/ services and engaging the audience with those is an effective tool that startups need to imbibe and implement in the to successfully get loyal customers.

2. Content marketing
Startups must have a clear content marketing strategy to turn out to be a successful brand on the web. There are certain fundamentals which you must address before creating content for your website. Knowledge about your own product and services and how relevant they are to your target audience is essential.

3. Social media marketing
Social media has turned into a powerful marketing tool these days. As per Social Media Examiner’s report, 90% of marketers confirmed that social media is vital for their businesses. And 89% of marketers said that their social media initiatives have generated increased exposure for their organizations.

4. Influencer marketing
Influencer marketing is the most powerful tool for new companies to develop their brands. And interestingly it’s cheap compared to traditional marketing channels. 94% of marketers in a survey accepted influencer marketing to be effective.

5. Search engine optimization
Search engine optimization increases traffic to your website as well as builds trust. Search engine optimization is an essential requirement for each startup. Make sure to follow the best SEO practices for your website.

6. Pay-Per-Click Marketing (Google AdWords)
Pay-per-click (PPC) marketing is a technique of using search engine advertising to attract visitors to your website. PPC is a powerful advertising tool to get sales-ready leads.

7. Retargeting Ads
Your potential customers probably won’t be convinced when they first visit your website. They need one or more nudges before they really turn into your customers. With effective retargeting ads, you can convert those visitors who have previously shown interest in your products or services and raise your conversion rate.

8.Viral marketing
By doing something incredibly hilarious and possibly weird leverage social media to get yourself noticed and shared to the best of your abilities. It’s obvious to cause a major surge in the traffic to your website for a specific timeframe.

9. Affiliate Marketing
Affiliate marketing may be treated as a sibling of influencer marketing. It too depends on the influence of people to bring in sales. That’s why you must consider integrating it with your influencer campaign.

Building a successful startup is an uphill battle of fierce competition in the business world of today. However, by choosing the right digital marketing strategies, you can stand out from the crowd.

E-Commerce marketing ideas to outrank competitors for 2019
E-Commerce marketing ideas to outrank competitors for 2019
2019 will be about better customer experience with personalization, automation and AI-powered technology .E-commerce is the activity of buying or selling of products on online services or over the Internet.Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Now a days,digital Marketing has turned into the next big thing with almost every product/service taking the digital route to promote their product.

1.Programmatic and Contextual Advertising:
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.Programmatic advertising is even relevant in video advertising. The contextual advertisements are shown blended with the video content to make more sense to the audience. Such an advertisement does not seem intrusive to the audience and is likely to sell more.
70% of consumers say that they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

2.Live advertisement or broadcasting:
Live advertisement or broadcasting can boost your organic views by 135% on Facebook alone. Live streaming is an essential feature of e-commerce business on various social media platforms.

3.Artificial Intelligence:
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

4.Chatbots:
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

5.Personalization:
For standing out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.

6.Social Messaging Apps:
The following statistics show the growing popularity of social messaging apps for business purposes. 1.3 billion monthly users are active on Facebook Messenger
2 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.3 billion monthly active users
55 billion messages are sent via WhatsApp every day
WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube

7.Voice Search & Smart Speakers:
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019. 50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.

8.Social Media Stories:
With the increasing popularity of social media “stories,” it is essential for marketers to look at this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.

Sources: pncdigital.com, singlegrain.com
Reasons to select Digital Marketing as a Career

Digital Marketing has turned into the next big thing with almost every product/service taking the digital route to promote their product. With this industry reaching new statures every day, there is a requirement for limitless intelligence and creative minds. Digital marketing comprises, even more, roles and skills than traditional marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating.  

So, here are five reasons why you need to shift your career in Digital Marketing.

1.Fuels your Creativity:

If writing lines and lines of a programme is your worst nightmare and if you cannot imagine doing something mundane and meticulous, Digital Marketing is your savior. With the surfeit of content and creative material posted online every day, digital marketing agencies are in hunger of individuals who can think out of the box and whip out innovative material in just a moment. My job is too boring and robotic, no digital marketer ever said.

2. Flexibility:

As all of know digital marketing revolves around the internet it could provide you with a flexible work environment. From where you work is not an important major requirement is a good internet connection. Companies additionally provide a bunch of flexible choices depending on the necessity of the work like work from home or as per you chose working hours.

3. Always progressive and moving with time:

The digital marketing industry is very new compared to other still it keeps adopting new technology and experiments new thing to provide a better result. This shows how dynamic this career option if you are always updated or ahead of the market trend.

4. Earnings:

When a job is in demand, that means there’s a greater chance to negotiate compensation whether you are working in any company or as a freelancer. In so far as you “show” your work through the job search process, you’ll have the capacity to offer higher and higher the more experience you get. According to the Creative Group, content writers early in their career can probably start at a pay of a minimum of $45, 000 and a new SEO pro will probably be earning about $50,000 to start.

5. No particular background needed:

You don’t need a particular set of educational qualifications to be an expert in the digital marketing field. Your passion, not qualification, matter. The best part is you don’t need to start your career from scratch if you want to make it big in the business. All you require is your enthusiasm.

Digital Marketing is a broad field with endless opportunities and unnumerable advantages! The great thing about this line of profession is that you needn’t bother with a degree or prerequisite knowledge to make a profession out of it. All you need is a hint of ambition, a good amount of creativity and the ability to learn and think in an unexpected way!  If you’ll be able to relate to the above-said points, you know what you are going to do in your future life!

Top 4 Importance of video marketing
1.Video Boosts Conversions and Sales:
Videos can make you some profit. By adding, a product video on your landing page you can raise conversions by 80%. Visual content is the key to make engagement with the public. Video can also generate sales leads through proper advertising. Video converts a lot of customers. Simple, right? Recent analysis shows that 71% of marketers say video conversion rates perform much better than other marketing content. 90% of consumers like to watch videos on their mobile. From the 3rd quarter of 2013, mobile video views have increased by more than 233 percent. As per YouTube reports, mobile video consumption rises 100% every year. This obviously encourages Social Shares.

2.Higher Retention Rates:
65% of viewers watch more than ¾ of a total video, which is quite enough we can say about text-based content. Therefore if you have a message to get across, the video might be the possible way to go.

3.Enhance SEO technique:
First off, applying video in content marketing efforts will certainly improve your SEO. In fact, according to Comscore, adding a video to your website will increase the possibility of a front-page Google result by 53 times. The average CTR of video ads is approximately 1.84%. That’s the maximum CTR of all digital ad formats! For a 15-second non-skippable YouTube video ad the completion rate is 92% whereas the rate is only 9% for skippable video ads. That means Video Ad does its job wonderfully.

4. Video promotes Social Shares:
Nowadays social networking sites also support video content with their new features. For example, Facebook has launched 3600 Video, Live Video, and Life stage (A Video-Centric App for Teenagers). Instagram also put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. YouTube is the second most popular social platform in the world for their huge audience.

sources: dreamgrow.com,vidyard.com
Top 3 SEO tools for wordpress

Yoast SEO is the most complete & downloaded WordPress SEO plugin.It allows user to add SEO title, meta description, & meta keywords to each post and page of your site.It handles the technical optimization of the site & the content.

SEMrush is the most powerful & versatile tool for online marketing, SEO,PPC & video advertising research.This tool use to collect analytics and insights from their challenger’s to help improve their own SEO.

Google Keyword Planner is a free tool offered to Google’s advertisers for free & anyone can use it.  It helps advertisers select right keywords by viewing them an approximate of search volume, number of results, and difficulty level.


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