Crawling and indexing are the two most common processes used by search engine optimization to show the result page according to your search. When you are dealing with your online presence, it is very much important to know how your web pages checked and understood by Google. Have you ever felt curious about how search engines come up with billions of results in a second as per your search term? Google and other search engines have already prepared a big database where they store the details of every web page. When you type a keyword, they bring to you a result as per the relevancy. Know about the things that can influence search engines’ crawling and indexing processes.
If you belong to the search engine optimization field, the knowledge of indexing and crawling prove to be very helpful. It improves your organic search and gives you the maximum benefits for your paid search result. The best way to know about the indexing is through using the index checker tool for free. This tool allows you to know whether your web pages get indexed or not.
Before knowing the optimization rule, you must get the idea of how search engines work. These days, search engine optimization follows four main steps – crawling and indexing, algorithm, machine learning, and user intent. When a website appears first on the result page, it seems that the page scores best on all of the above fields.
Indexing in a common term refers to adding web pages to Google. Every page of your website should be indexed if you want them to rank on the search engine result page. You no need to do anything if you want your pages to be shown on the result page. Maintain consistency of posting your content. When Google checks that you update your pages, it improves the chances of indexing for your website. Though there are a few additional methods that you can use, you must update your pages regularly.
• XML Sitemaps:
XML sitemap contains all details of your web pages and it is submitted to Google by Search Console. The sitemap provides complete detail of your website, including the last website update information.
• Fetch and Render:
For quick indexing, you can simply use Fetch and Render option. In the Search Console, go to Crawl and select Fetch. Enter your URL and then click the fetch option. Once your link gets fetched, you can click the Request Indexing option.
• Submit URL to Google:
You can submit URL to Google without logging in to the Search Console. You will get so many URL submission fields.
• Google Plus:
When you submit a link to Google Plus, the link will get indexed instantly. This is probably the fastest way to get your web pages indexed.
• Host Your Content On Google:
This is really the advanced method with which you can instantly index your page. Google can have direct access to content via XML feeds and APIs.
The crawl budget is another term that describes the capacity of Google’s crawling to the maximum. There are a few factors that determine the crawling budget. The first factor will definitely be page speed. The better your website loads, the faster the indexing will be. The other factor will be the importance of your site. For example, if you are running a news website and always update content, search engines are aware of it and index your website faster.
So, these are the things that you keep when it comes to Google indexing and crawling. If you want to know how many pages of your website get crawled, you must use the Index checker tool. This tool easily checks the indexed pages and shows you the result. Now, you can plan on how to improve your site.
As we all know, Google AdWords is one of the most powerful online marketing tool available and is in high demand for those who are keen on pushing their online business for better returns. Google AdWords is actually a pay per click advertising platform by Google where you can display your site or ads on the Google search results pages and pay them when someone clicks on your ads. The AdWords platform is simple to use and those with minimum knowledge can also use AdWords to enhance their online marketing activities.
Like Search Engine Optimization (SEO), AdWords also helps you in listing your site in the search results, but for that, you need to pay Google. With SEO you will not have to pay anything and your site will be listed on the search results based on the SEO activities you have done for the website. But when it comes to PPC platforms such as Google AdWords, you will need to pay for displaying your site on the results page and higher the competition, the more you will have to pay for every click.
You might be paying Google to display tour website on the search results page, but by doing this you are actually in a position to list your website in any of the desired places of the sponsored listing area. If SEO takes a long time to get relevant organic traffic, with Google AdWords you will be able to get instant traffic to your website and the majority of that traffic will be relevant and have a better chance of getting converted to leads or sales.
The concept of any time traffic for money is one of the major advantages of Google AdWords and this is something that makes stand apart from the rest of online advertising activity. One of the major drawbacks is that the moment you stop funding your AdWords account your website will start disappearing from the sponsored search results. This is not the case with SEO, as you will be able to drive long term traffic if SEO is done in the proper way and that without paying anything to Google.
Generally speaking, it is not wise to compare Google AdWords with SEO as both are entirely different and functions differently. The only common thing that they have is in driving relevant traffic to a website. But for those webmasters who do not wait for the SEO to bring traffic, Google AdWords or PPC is one of the best things to go with.
Google AdWords makes things easier to manage as you can control the bid for each keyword, change in keywords, the geographical locations, negative keywords etc. With SEO you cannot easily manage these things at the same pace as you will not be in control of everything. But in the long run, you will be able to manage your keywords performance to some extent and that too in a consistent manner.
Of late, Google AdWords has come up with various features and tools which make the usage of this tool easy and much more flexible. One of the major concepts of managing a Google AdWords campaign is that you should always test, tweak and analyze your campaign for a better ROI. As a result of online advertising professionals always have to get busy tweaking and testing the ad campaigns for better results. One of the best tools that we have found useful for testing the AdWords campaign is the AdWords Campaign Experiment (ACE). If used in the proper way you can get better results with ACE and that too without disturbing your existing campaigns in any way. Overall Google AdWords is potentially one of the most effective and vital online advertising platform that you can bet on.
Once you create a Facebook Marketing Strategy, you have to decide who is to run it, you have many options to consider for your social media management and support.
You gain access to social media expertise and knowledge. This is particularly useful if your knowledge is limited.
1. Rent an Agency (or Advisor) to manage your Facebook page
An agency or consultant can save you a tremendous amount of time if you are not constantly listening to your fans and regularly interacting with them, they will quickly lose interest in your page. This is an important step for you may be able to hire someone to take this important task.
Social media experts are aware of the latest trends. Because social media is fast changing, it is important to stay on the edge and it is important for the first time to adopt a new strategy or device because they prove promising. To keep your existing and ahead of the pack, an agency or consultant can give you the most advice in the latest media and social media marketing.
You take expert advice on your social media content strategy. One of the most important pieces of your Facebook marketing strategy is that you can help you prepare a content plan to align the content posted on your social network to an agency or consultant with your overall marketing plan.
An agency or specialist has access to monitoring and tracking tools and techniques that you may not have. This is important because an agency can quickly see what is working and what is needed so that your campaign can be monitored in real-time.
2.Managing Your Facebook Marketing Plan
The smallest of its Facebook marketing plan-in-house, for midsize businesses, has many advantages in this strategy, with the ability to give fashion responses over time for less expenditure and market power.
But before choosing this option, make an internal assessment to identify your resources and manpower. For entrepreneurs and small business owners, the required player has at least two-page administrators, besides you want to assign a designer and programmer to help you with your branding.
3.Use the Hybrid Model
If you are new to the social media area, consider recruiting support to some extent. A solution is a hybrid model, In essence, you hire an agency or consultant to help you create your social media marketing strategy, and that agency or advisor can also help launch the strategy in the initial stages.
When things are away from the ground and are running smoothly, then you and your team take advantage of not only the expert or experience of the agent or consultant but also work in a certain amount so that you and your Team Agent or Advisor to be fully equipped after the contract ends.
Hope so this blog will help you to implement your Facebook Marketing Strategy.
On-page SEO is the method of optimizing individual web pages and websites to rank higher and drive more relevant traffic to their website through search engines. On-page refers to both the content and HTML source code of a page that can be optimized, whereas off-page SEO which refers to links and other external connections. On-page SEO helps search engines to understand your website better, to determine if your content would be relevant to people searching for information about anything online using a set of keywords.
1.The Title Tag
Title tag is the main point for SEO.You must put your keywords within this title tag. This will show the search engines what your page is focused on.
2.The Description Tag
In description tag you can also put keywords. It needs more readable than the title tag. This element in SEO is more important for your visitors than the search engines. If your Unreadable description hampers your website clicks, even if the site is at the top of listings.
3.The H1 Tag
The H1 tag is the primary header tag. This should fit with the same keywords that are using for your title tag, but doesn’t need to match it exactly.
4.Anchor Text for Links
Anchor text is the text which is clicked to get into your page. This can be from other sites or it can even be from links on your own site. A particular anchor text with more links makes the listing higher. This is crucial for SEO.
5.Precaution With Links From Your Page
Links to your page improve your position on the search engine result pages. Make sure that the used links are not broken or pointing towards any malware or virus filled content page.
“Cleonix Technologies” is the Kolkata based Web Development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. Cleonix holds expertise in SEO and Digital Marketing for growing your business.
Branding is just as important for your startup as it is for big names. Indeed, many corporate companies try to look more like small firms in order to appeal to consumers that prefer to support independent brands. Dan Einzig of agency Mystery explains how to develop your own product identity.
Most young business owners I have talked to already Know that branding is essential to their business, but a surprisingly high number of them don’t really know why.
All businessman recognize the link between successful businesses and strong branding, and aspire to build a brand that creates similar success for themselves. They know well that branding is not just a logo. But only few realize that successful companies have this branding at the heart of the business.
What is brand?
A successful company has to be consistent in communication and experience, across many applications:
2. Print, signage and packaging
3. Website & advertising
4. Content marketing and social media publication
5. Sales & customer care service
Building a brand is obviously a process. However, the ongoing effort will result in establishing long-term relationships with all the customers.
Brand building steps:
There have 10 important steps on how to successfully implement branding for your business:
1. First start by defining your brand:
Review the service your business offers. Pinpoint the space in the market it research the emotive and rational needs and concerns of your customers. Your product should promote your business, connect with your customer base and differentiate you in the market.
2. When building your companey, think of it as a person:
All of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations. Obviously for people it’s intuitive and it’s rare that you even consider what is your own character is. When you are building a brand it’s vital to have that understanding.
3. Consider the driving your business:
What does it believe in, what is its purpose and who are that brand’s heroes. These can help establish your emotive brand positioning and inform the identity for brand communications.
4. Aim to build long-term relationships with all customers:
Don’t dress up your offering and raise expectations that result in broken promises, Build trust with honest branding always clear what is your brand is and be honest to the values that drive it every day.
5. Do not repeating the same message in the same way over and over again.
6. Don’t try to mimic the look of chains or a big brands.
7. Be innovative, bold and daring – stand for something new.
8. Always consider your branding when communicating with your customers.
9. The old idea of stamping your logo on everything won’t cut it.
The future branding is engaging and respect your customers’ intelligence by not giving everything away up front, generate some intrigue.
10. Define and narrate the brand stories to the audience so that people become more excited.
This is the process to foster ambassadors who revel in telling other people what they have discovered.
For generating a free advertisement, social sharing buttons are no doubt one of the best ways to spread your business via different social media channels. Many online marketers suggest adding social sharing buttons for increasing traffic. Though social sharing buttons help you to generate tons of traffic, but it’s not always good for user experience. But more social sharing button doesn’t always guarantee you more social shares. So, at first you have to decide how many social sharing buttons is appropriate for your website.
Understand the difference between social connections and social:
There are mainly two types of social media buttons; one is used to connect with you on the social channels and another set is used to share your content with your audience around the internet. You do not want to confuse your visitors, so make sure they must look different.
Put the most popular social share buttons on your website:
With so many social media choices, it is difficult to select the best one. Having too many buttons make the audience distracted. The most popular buttons are “Facebook” “Like”, Twitter “Tweet”, LinkedIn “Share”, “Submit” and Pinterest “Pin it”. These share buttons are easy to recognize a call for action.
Track & analysis your website engages from social share buttons:
Find & track the most effective sharing options from Google analytics. This referral traffic data will show you, from where are your visitors are coming from on a consistent basis. From the demographics data, you get to know which networks are your users’ playground. Take a look & upgrade your social media button accordingly.
Mainly Facebook, Pinterest, Twitter, and Linkedin are most used social media buttons. On mobile, it’s Facebook, Twitter, WhatsApp & Facebook Messenger. It really depends on your audience. You must do the main ones, Facebook and Twitter definitely. Anything more than three or four can degrade the user experience. We recommend choosing only the most effective social sharing buttons for their readers. You can utilize Google Analytics to find the most effective social networks for the best sharing options and produce better results.
When you post a tweet on Twitter you want as many people as possible to retweet your post. This is a great way to increase your exposure immediately and pull in more people to your website/blog/business. When Twitter first started out, there weren’t many posts worth retweeting. Who wants to retweet when what a person watched on TV or what they bought when they went to the store. But people are now tweeting more relevant and useful information. Below are ten things you can do to increase your chances of getting retweeted!
1. Tweet about things you’re passionate about in life and use #hash tags to tag them. Content that’s high in quality and very easy to find is a sure fire way to get more people following what you have to say. You can include as many #hash tags as you like.
2. Explain to your followers what it means to “ReTweet” and try encouraging them to retweet your tweets and links often. The benefits of ReTweeting are that it pushes your username into lots of different tweet streams meaning you get more clicks coming straight back to your profile. You can track your ReTweets with a service like Retweetist and your links with TweetMeme.
3. Make sure you’ve got a complete biography filled out. Some of the people that come to your profile won’t know who you are and if you can tell a little about yourself in just a few lines, it’ll encourage them to add you.
4. Share links to your Twitter account as often as possible – Link your Twitter on your Google profile, blog section, LinkedIn, email signature and everywhere else that you’ve got some sort of online presence. The more opportunities to give people to add you, the greater chance you have of bringing more followers in.
5. Use TwitterCounter to get statistics on how many people have been following you and how many you can expect to add you over the next few days. It’s a great resource and so is Qwitter – which informs you as soon as someone has unfollowed you. If you’ve recently started talking about a particular topic these tools can give you an idea about how popular they are.
6. Reply to your followers – They’re interested in what you have to say. If your followers want to get involved in the discussion, encourage it by talking back to them. This will get you brownie points with potential new followers who want to also get in on the conversation and you could find them adding you.
7. Don’t be shy to get involved in Trending Topics (through #hash tags). Lots of users keep an eye on the tweets that mention them and it’s a great opportunity to reach out to Tweeters who discuss a variety of topics you’re into. Sure you can sometimes run into obscure topics, but at other times there are also some pretty interesting ones to go for.
8. Bring your account into the Real World – If you’ve got a business card, an article, letterhead or any other type of print medium going out to people, make sure you mention your Twitter account in there. If you’re at a talk, presenting at a conference or even just going to a business meeting, you can always find a way to get more followers just by mentioning the address to your profile.
9. Get your friends to recommend you and take part in Follow Friday – Follow Friday (much like Music Monday) has become a tradition on Twitter and it’s a great opportunity for you to give a nod to tweeters you’d like to recommend. The best part of this is that in a lot of cases, they’ll recommend you back just for mentioning them!
10. Treat your Twitter Profile like you would any other website or blog – The main source of traffic to most of my blogs is in fact Twitter. So, Every time when you’ll make a new blog post, post a Bit.ly link in a tweet and tell people why they should check it out. There’s a huge amount of wealth you can gain by treating twitter like you would your own website and it deserves to have attention paid to the amount of traffic it gets.
Twitter is an invaluable business marketing tool that, when used the right way, can exponentially grow your business’s online presence and increase your customer following. Follow these 10 tips and you’ll be sure to have tons of targeted twitter followers than love to read your content.
Search engine optimization, commonly known as SEO is the key to getting more visitors and you want to make sure you use the best SEO technique and white hat methods on location and off-site for best outcomes. Keep reading for some of the best SEO tips.
Whether you operate an e-commerce website or business website, using excellent SEO techniques will help the search applications and other google position your website higher online websites (SERP) when prospects or customers find key terms relevant to your enterprise.
SEO TIP 1: Operating an e-commerce website or business website is not just about having the flashiest or slickest looking website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to targeted visitors to that website.
SEO TIP 2: Your website funds needs to be split between Design, SEO, and Online Promotion. If you reserve at least half of your website funds for SEO and internet marketing, it will be the best investment you make in your enterprise if done correctly.
SEO TIP 3: Before content is published for your website, you need to create a list of key terms to use that will provide the best SEO outcomes. Do this by checking the monthly amount of searches for each key expression. Go with key terms that have an excellent amount of searches and reduced competition and stay away from the key terms with the highest and lowest amount of searches and you will be a much happier website owner! In other terms, don’t try to position for the key terms “Google” or “Microsoft” unless you have unlimited funds for internet marketing!
SEO TIP 4: By choosing middle or higher amount, niche key terms or what is known as long-tail key terms you have an advantage. There is not much point in focusing on low amount key terms or key terms that have a low amount of searches. It goes for composing content for your website or for content too, not much sense in composing about how to reinvent the wheel if no one actually searches for that key expression.
SEO TIP 5: Once you establish the best key terms or key expression for each of your websites that word should be in the title Metadata, description, and the actual URL. For on location, content the key expression or key expression should be within the first 3 or 4 terms of the headings on the website and this same principle very well for content headings.
SEO TIP 6: When creating a new webpage keep in mind it is better to use a hyphen instead of an underscore in the URL and can lead to better SEO look term search.
SEO TIP 7: Don’t overuse the key expression throughout your web page content because google like The search applications won’t compensate you for it and might even penalize you with a reduced pr for key expression stuffing or key expression cramming your web page content. The same very well for content you write.
SEO TIP 8: SEO technique begins at the top of each website web page. Use your term in the first sentence of the first paragraph on each of your websites, as The search applications and other googles more pay more attention to key terms near the top of the website, much more so than below the times. Below the times refers to all content that appears below the first screen meaning you have to scroll down to read more on a website web page.
SEO TIP 9: Another one of the best SEO techniques for best SEO is providing your readers with content that offers vast information, a solution, answers a question or just entertains them. The content needs to be well crafted, clear, concise, and most of all correct. Keep your website frequently updated with excellent content and it may even become an authority site!
SEO TIP 10: Incorporate your term into keywords hyperlinks for on-location content and within content, content, or press announcements. Offsite keywords hyperlinks help you gain a backlink from dofollow sites that in turn helps increase your pr. The more backlinks the better your, however, that is not all there is to getting visitors or visitors to your website.
Search engines are playing an increasingly important role in the future of the internet, and it’s important for people in other tech fields – such as web design – to be able to keep up. If you design your site with these crucial aspects of SEO in mind, the finished product will be both beautiful and functional.
Want to add something to this list? Share your SEO tips for web designers in the comments below.
Many website owners pay little attention to duplicate content because they don’t understand the after effect of it. However, if you are posting duplicate content all the time, it could spiral into a big problem for your website. One major problem that may happen is a drop in organic traffic to your website.
Some common reasons for duplicate content are:
www versus. non-www or http versus https version of a page
Scraped or copied content
So, this post will guide you on how to prevent these types of issues on your website. Look at these following best possible solutions to improve the SEO of your website.
1. Perform 301 redirects
In some cases, the best solution is to redirect a permanent 301 from other similar pages to the page you need to rank on the search engines. This is usually necessary if you have a page that may not be exactly the same but has similar content and is more likely to rank for the same keywords. When a large company advertiser decided to redirect a 301 to remove one of its two similar pages, organic traffic on the page increased by 200 percent.
2. Use noindex tags
If you don’t want Google or other search engines to rank a page on your website, you have to add the content=”noindex,follow” meta robots tag to the page. This means that Google can access and view the content of the page without adding it to its index. The noindex tag applies especially to pagination problems where you only want the first page to appear in the search engines instead of all 10 pages.
3. Use canonical tags
It’s important to include rel=“canonical” tags to the URLs with the parameters as this tells the search engine that your favored unique URL should rank higher than the other variations of the URL. The links and other rankings gained through the duplicate pages are also transferred to your preferred address.
4. Use hashtag tracking
One way to prevent parameter tracking evolving into a duplicate content issue is to use hashtag tracking. A URL page such as “http://yoursite.com/page/#” followed by your parameters will be viewed as “http://yoursite.com/page/”. This eliminates the duplicate page issue for the page.
5. Use rel=“next” and rel=“prev” for paginated content
If you have content containing a series of pages, you may need to tell Google that the pages are in a series and that it should start from the beginning of the series which is the main page. To do this, In the coding section, the first and last page should have rel=“next” and rel=“prev” respectively.
6. Use hreflang
When you are marketing to an international audience with SEO, you don’t want your audience to see your page in a foreign language since that would make your content irrelevant. To do this, you need to include the hreflang annotation on your page. This will remove Google’s ability to view these pages as duplicate content and also serve the right content to the right audience.
7. Preferred domain
This is a very basic setting that should be implemented on every site. It only tells search engines whether or not a site should be displayed on the results pages of the search engine.
8. Submit sitemap
The sitemap of your website is an XML file that contains all the URLs on your website. It’s a method for introducing your index to search engines in an organized manner and in turn, it helps search engines to create your website.
9. Ensure robots.txt file is functional
A file robots.txt helps search engines know which pages to scroll and which to avoid. With your optimized robots.txt file, you can restrict the crawling of your website to specific bots or set a delay before doing so.
10. Avoid using NoIndex, NoFollow attribute on internal links
This combined tag is advantageous for pages which should not appear in search engine’s index. Bots can scroll the page but can’t index it. The nofollow tag can be added to external links, but do not for internal links. If you decide that the canonical version of a website is www.mywebsite.com/, then all the internal links should go to http://www.mywebsite.com/website.html and not to http://mywebsite.com/page.html
11. Avoid keyword stuffing
Keyword stuffing is a black hat SEO tactic that could incur a penalty and the pages could be removed from the search index. One way to avoiding keyword stuffing is to first think about producing meaningful content for your audience before thinking about the Google bots. Likewise, writing longer posts allows you to include your keywords without having a keyword density that’s too high.
To avoid duplicate content and indexing issues on your website, take these steps to inform search engines of your preferred pages. It’s important to make sure your website is indexed to have a chance of a higher ranking with SEO so that people can find your business.
You can improve the local ranking of your company through Google My Business. Providing and updating business information in Google My Business can help the local ranking of your company in Google and increase your search and map presence. Once you’ve optimized your Google My Business listing, five things we’re going to explain are important.
1 – Business Listings
Getting positioned high inside Google My Business comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number is listed on the internet. It is exactly the same as how backlinks are used to optimize the search engine. The more you have, the better your search rankings are usually.
2 – Consistent NAP
The listing of your business NAP( name, address and telephone number) in these directories, on your website contact page and in Google, My business listing must be consistent and up- to- date.
To ensure your NAP is consistent, complete a scan for your business. If the information on a website is incorrect, contact them and have it changed. This is something a couple of our customers have needed to do as they’ve changed locations or telephone numbers. Utilizing the best local SEO software out there, we can track our clients business listings to see their NAP.
3 – NAP On Website
You must have to list your business name address and phone number on your website. Many SEO companies say it’s good to have it in the footer or header of your website so it shows on every page. If you can do this, then go ahead as it’s good for the user experience. We’ve found that it’s fine to have the name, address and phone number listed on the contact page. Bonus points if you do so use the Schema markup.
4 – Embedded Google Map
It is good practice to have your business lists included in Google My Business on your contact page. This way Google can be sure you are situated at the location you have listed by confirming that with your Places listing.
Embedding is super easy. Simply search your business name on Google Maps. When you have found it click on three lines beside your business name in the search bar on the top left. Then click on “Share or Embed Map”. Once it is selected, click the embed map option at the top of the pop-up box. Now copy the iframe code and paste it into your contact page.
5 – Reviews
You need to get everyone to review your page.If Google sees a page with 20 or more reviews, will it not show that page over a page that has no reviews in the mapped listings? This falls in line with Google’s approach to search. Providing the searcher with the most relevant search result and business.
Once you have changed what is above and still notice your rankings are low, then you might need to have your business cited more. You can do this two ways.
Find out where the competitors rank higher than you are cited. Search for your company and find out if your company is listed in a directory. If not, then add it. Take advantage of our Google My Business package and the citation building service within it.
Hopefully, these features have given you a new reason to log in to your Google My Business account and get busy! Follow these instructions I have laid out in this post and watch your rankings improve.Follow these instructions we have laid out in this post and watch your rankings improve.
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