Mobile phones have become that indispensable object in all our lives, that one simply can’t deny the impact of mobile phones and mobile apps, for that matter, on our day-to-day lives. In fact the way things are shaping up, mobile apps are set to have an influence on future as well. The development and use of mobile applications is a very rapidly growing field. It is not surprising, if you take into account the staggering numbers by which the smartphone users have been growing at any given point of time.
Mobile phones are such an “all-in-one experience” that their lure is basically unmatched. It offers to connect you, inform you, empower you, provide for you and entertain you. The list actually goes on and on. Everything with the benefit of being super handy and “mobile”, smartphones have changed the way we approach anything in our daily lives. The amalgamation of convenience and innovation with mobile apps is simply amazing for the users.
So let’s take a look at some of the key developments with respect to the area of mobile phone applications:-
Google’s AMP program: A great step forward, this program AMP (accelerated mobile web-pages) from google aims to speed-up the loading of webpages on mobile devices and hence reduces the bounce rate quite significantly. This is quite useful from the digital marketing and SEO point-of-view and helps publishers get more visitors and improved ad visibility.
Mobile e-commerce: The mobile phone users are clearly dominating the desktop and laptop users on the internet. The mobile interface is definitely the preferred interface for the majority of users now and hence businesses and entrepreneurs have learnt to utilize and monetize on the shifting tides of technological advancements, by making themselves available where the consumers are. Not just purchases but payments are made easier and faster with the use of mobile application features like net-banking, phone-banking or various payment gateway integrated applications.
Security of applications: The mobile applications that everyone is adapting to depend upon in various walks of life, need to be as secure as they are useful because everything being online actually makes so much of data and information quite vulnerable for potential attacks. Hence, mobile applications need to ensure they take care of the security protocols since very early-on in their developmental stage.
Augmented Reality & Virtual Reality: Earlier seen as an amusing technology of the future or straight out of sci-fi movies, AR & VR have actually become a thing of prominence and significance in the world of mobile-apps technology. The kind of immersive experience that these technologies offer are simply unparalleled and these technologies are sure to impact more of the user-experience with various applications. For example, Users can scan their faces using front-cameras to check-out sunglasses that suit their face-shape and size!
Artificial Intelligence in mobile applications: By utilizing top-class algorithms, Machine learning and analytics, AI is being and will be used to provide better insights to certain organizational processes and outputs.
The cloud-server utility: The cloud-servers have proven to be so useful for now so much of data can be accessed over the cloud, reducing the unnecessary usage of phone-memory or space. Cloud computing is now basically integrated completely with the world of mobile applications, directly influencing the way users are interacting with the mobile applications.
So globally, the shift in the type of mobile applications being used, has been evident. From basic apps to applications that can do so much more, mobile applications are shaping how our way into the future.
As we all know, mobile apps have practically taken over almost about everything. Anything you need, be it information, entertainment or a commodity, you can find it on an app for it. From your daily groceries to your flight tickets, connecting to your friends over social media or just pursuing a new recreational course, there are literally hundreds of apps for most of the things one needs. In this scenario, most businesses have been trying to keep up and get into the mobile apps segment for staying available, relevant and accessible to their potential and recurring customers. So much so that, mobile apps are now a critical and important platform contributing towards the growth of an organization’s business revenues.
So, now that we understand why mobile apps are so important to any business, let’s understand more about the Mobile app development. Mobile applications are majorly categorized into two types- Native App and Hybrid Mobile App. Now depending on the specific business goals and usage, the apps can be developed as a Native App or a Hybrid Mobile app. As businesses are always aiming to provide a better UI and UX than their competitors while having a seamless presence on all Operating Software types, hybrid Mobile app development happens to be the more beneficial one, because of its adaptability across all the platforms, be it iOS, Android or Windows.
Let’s learn more about the benefits Hybrid Mobile app development, shall we? Why should businesses definitely invest in proper Hybrid Mobile App development?
• The economical choice:
The hybrid mobile app development is definitely the more low-cost option to go for, as here the developers are making a single version of the application to run across all platforms instead of making multiple applications to suit different OS’s. It saves both time as well as money because the developers can utilize multiple frameworks and libraries to develop the mobile app development a lot easily and quickly.
• Say No to App-store limitations:
All major App stores like Apple and Google follow a bunch of heavy-duty “protocols” and any application submission and their subsequent update roll-outs take a lot of time to get validated and be made available to the customers. But with hybrid apps, the time taken to deploy them is cut-short as the native code isn’t modified for the updates, hence no need for getting validated every time.
• Simple Back-end with a Native experience:
The back-end structure of the hybrid mobile app remains very simple to navigate and it helps to easily connect the user experience to functionalities that are specific to a certain mobile device. Even while updating or fixing any bugs or issues, the UX of the hybrid app stays undisturbed.
• High-speed performance on all devices:
Hybrid mobile apps have a consistent high-speed performance on all devices, irrespective of the network traffic, the amount of data or increase in the number of active users. Their speed and performance do not suffer. Yes, guessed it right! All major social media platforms like Facebook, Twitter, LinkedIn and even Netflix apps are Hybrid mobile applications.
• Enhanced and attractive UI/UX:
All Hybrid mobile apps have a consistent and attractive UI/UX to ensure the app environment is engaging enough for its users while holding the focus on to the right content. The UI of most Hybrid mobile apps look like an extension of the web app in terms of their layout and design aspect, which provides a better and familiar experience to the users.
• Offline support :
One of the most essential elements of Hybrid mobile app development is offline support as it ensures your customers can use your business’s app even in with a limited internet connection or in-between interrupted service, by storing data locally using the device’s API towards a better usability and accessibility of Hybrid mobile apps.
So, keeping all these factors in mind, we can say that Hybrid mobile app development for businesses, be it startups or major companies with massive user-base and contents, is always the better choice.
Read also:- Top 5 Key Benefits of iOS App Development for Your Enterprise