First of all we’ve to know what is white space. Often whitespace is described as negative space, the portion of a page left unmarked, the portion that is left blank, or the empty space in a page. In web design terms, it’s the space between graphics, columns, images, text, margins and other elements.
whitespace is one of the most unnoticed and underutilized elements that make up a great web layout. It is the fundamental building block of good design.
The advantages of using Whitespace are following:-
1. Increased Content Legibility: Whitespace between paragraphs and around blocks of text and images actually helps people understand what they are reading and adds up to a better user experience.
2. More Interaction: According to research conducted by Human Factors International, whitespace increases comprehension by almost 20%.
3. Acts as a Separator: Whitespace separates unrelated elements in a design. It can be used to separate images/graphics from each other and improves your overall visual layout.
Whitespace not only creates harmony, equilibrium, and helps to brand a design, it can also be used to lead a reader from one element to another. Our main goals are to make the website look simple and uncluttered and to deliver information that our readers will enjoy and appreciate. Whitespace does it. Whitespace should not be considered merely “blank” space — it is the element of design that enables the objects on the page to exist.
Source: blog.teamtreehouse.com,seguetech.com
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Creating a professional looking, well designed website will not ensure that your site receives a high amount of traffic, or increase your customer base. If you want to increase the traffic for your website, you will need to use search engine optimization. This article discuss about how you can create a website or blog that is search engine friendly.
1. Validate Your HTML Code: While the search engines don’t care whether your HTML code is error-free, they rely on the basic correctness of the code to find out which portions of your web page to index. If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine’s database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site’s content. As a result, the search engine may ignore that text, and your web page will not be shown in its results page.
2. SEO for Images: When selecting an image for your website, make sure that it is not too large. Ideally, images on your site should be 30 to 100kb and have a resolution of 72dpi. Images that are too big will make your site load slowly, and negatively affect your search engine ranking.
3. Make sure your URL is User-Friendly: Your site’s URL needs to be SEO friendly, otherwise it won’t rank as well as it should.
4. Integrate Social Media into your Website’s Design: Search engines value social media. When designing your website, make sure that you include your social media icons and, for all of your social media accounts, such as Twitter, Pinterest and Facebook etc.
5. Make your site easily accessible: If your website isn’t completely accessible, then it will affect your conversion rates and your ranking with search engines. Provide high-quality content on your pages, especially your homepage. Give visitors the information they’re looking for.
Source: business2community.com,thesitewizard.com
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We’re running towards 2018, 2017 was an effective year for mobile applications, and it’s expected that 2018 will be more favorable year for mobile apps.
Top 5 mobile app development trends that we might see in 2018, are as following:-
1.Accelerated Mobile Pages: Since Google presented the AMP project, site loading on mobile devices is accelerated. AMP has proven established in improving the user experience, hence it’s regarded as certainly one of the most important mobile application development trends in the forthcoming year.
2.Internet of Things (IoT) and Wearable Apps: From healthcare to education and smart homes to smart offices, IoT apps will gradually start becoming mainstream in 2017.Analysts predict that IoT will grow from $157.05 billion in 2016 to $661.74 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 33.3%. Which directly impacts the mobile app trends as IoT devices are handled by smartphones.
3.Augmented Reality/Virtual Reality Apps: AR(Augmented Reality) and VR(Virtual Reality) mobile apps have changed the gaming and entertaining industry. The market for enterprise Augmented Reality will primarily be driven by industries for example retail, healthcare, engineering and real estate. Virtual Reality technologies could be more centered on the overall game and events sphere.
4. On-Demand Apps: On-demand applications are currently extremely mainstream. They make our lives easier and more helpful, and we can utilize them from anyplace.
5. Cloud-based Apps: Mobile App Developers are designing more cloud driven mobile apps. With increasing utilization of cloud technology, it is now much quicker and easier to have data without affecting in your internal phone memory.
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What is Accelerated Mobile Page:
The Accelerated Mobile Pages Project (AMP) is an open-source initiative to enhance the execution of web contents and ads through a publishing technology known as AMP. The AMP Project was officially declared on Oct. 7, 2015, with support from Google, Twitter, Pinterest, LinkedIn and WordPress and several publishers and other companies , for improving the performance of the mobile web. More than 30 news publishers and several technology companies were announced as initial collaborators in the AMP Project.
How AMP works:
So an Accelerated Mobile Page (or AMP, for short) is a project to make really fast mobile pages. At its essence, it’s fundamentally a stripped-down form of HTML. The purpose for AMP is to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. AMP enabled web pages’ optimization is powered by JavaScript and styling can be customized via CSS3. Most of the CSS can be used in the code but they have to be inline. Moreover the entire CSS sheet has to be of a maximum size of 50 Kilobytes. Most of the tags in AMP HTML are standard tags, but some of them are replaced to fit with the AMP components. The AMP JS library works to help render AMP HTML pages in a speedy manner, and Google’s AMP Cache works to aid the cache of AMP HTML pages. To avoid the delay of rendering pages because of JavaScript, AMP allows for only asynchronous JavaScript. Resources that are external, like iframes, ads, or images, have to state their size within the HTML of the page so that AMP is able to determine the size of each element as well as its position before all of the resources are downloaded. AMP will load the layout of the page before the resources have been downloaded. Basically, AMP is a bare-bones version of your site’s mobile pages. It displays content that matters but gets rid of all the elements that take a toll on your site’s speed and performance.
AMP Pros:
1.It speeds up website load time: AMPs are lean, slick, and fast. Users enjoy pages that don’t make them wait, so AMPs basically guarantee that your site brings in more visitors.
2.It step-up Higher rankings: Page speed has increased in importance as a ranking factor over 2016.Although AMP is not a ranking factor by itself, it has a positive influence on mobile ranking due to its faster load time.
3.Open to All Publishers: Accelerated Mobile Pages, can be used by anyone who is willing to optimize website. This has the potential to reach out to many readers around the world.
4.A free CDN: Part of Google AMP’s success in speeding up pages comes from Google’s caching of AMP content. Publishers can modify URLs to serve content directly from the Google AMP Cache (making it quicker).This is effectively a free CDN (content delivery network).
5.Traffic is growing: Those publishers that have implemented AMP are seeing increasing traffic. A DoubleClick study of 150 publishers in 2016 found more than 80% realized higher ad viewability rates on AMP pages compared to non-AMP.
AMP Cons:
1.Ad revenue is reduced: Accelerated Mobile Pages Project supports ads, the potential to bring in revenue is severely limited.
2.Analytics are a bit stripped: AMP supports Google Analytics but requires a different tag, which needs to be implemented on all AMP pages. Obviously, it takes a lot of time to place this tag and be able to collect and analyze data.
3.AMP offers limited functionality: AMP based websites lack external stylesheets, which automatically means it will not support UX features of website i.e. the same look and feel as a normal website will not get in AMP website.
Source: searchenginejournal.com, dynomapper.com, gizbot.com
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