Monthly Archives: December 2018

Social media engagement tactics for your audience in long run

Social media is the new ace of the concrete jungle and with good reason. Its several platforms give a range to the farthermost corners of the world. In particular, social media allows us with the avenue to network, a stage to showcase our brand image, be it personal or a collective.
While different brand managers have talked about keeping to their own tricks of the trade, we have compiled a list of 5 easy tips that may facilitate you keep your social media audience both involved and interested.

1. Browsing for information
The primary step to building a strong social media hold is to interact within the correct of ‘social listening’. You should be completely searching platforms like Twitter and Facebook, wherever whether or not the users aren’t tagging your official handles or pages, they are still speaking regarding the same potential services. These are the groups that you have to find and contact so that they can follow your brand online.

2. Using the right keywords and tools
Keyword-searching is the easiest way to do this. For example, if Twitter is your primary social media tool, then you would like to enter the correct hashtags or handles within the search browser which will open up a page with tweets associated with your company. Apart from streamlining through the popular social media platforms yourself, you’ll be able to additionally use social media management tools like HubSpot and Social Mention that perform automatic (and sometimes manual) searches for content associated with the keywords you have noted down.

3. Interacting with your potential audience
It isn’t sufficient to simply locate your potential social media audience. You need to engage with them in the process to keep them engaged in your brand as well. For this, you should think up an interactive structure which will enable you to communicate directly with your audience and receive their response and requests, around which you’ll be able to build your following projects.

4. Choose the right platform
Managing multiple platforms for the brand is the most challenging job for a social media manager. To make matters easier, you should choose only two or three main platforms where you like to push your brand and keep things simpler. For example, a company engaged with a visual medium programme should follow Instagram, Snapchat, and Pinterest. On the other hand, a news media organization may go for Facebook, Twitter, and Periscope.

5. Give them an incentive to follow you
Perhaps you need to give your social media audience a reason to follow you. Today, the internet is so vast in nature that a single web user has the choice of picking among a hundred different sites or pages in any given minute. To ensure that this user chooses your brand over the others, you have to offer some sort of incentive to the same, for them to follow your page dedicatedly.

These are a few prime tricks to start pooling in the numbers on your social media pages, they’re guaranteed tried and tested crowd-pullers.

Read more

All about Big Data

Big data is a term that refers to the huge volume of data – both structured and unstructured – that inundates a business on daily basis. However, it’s not the amount of data that’s necessary. It’s what organizations do with the information that matters. Big data can be analyzed for insights that result in better decisions and strategic business moves.

Who uses big data?

Banking
Education
Government
Health Care
Manufacturing
Retail

Pros

Now let’s discuss a number of the benefits of real-time big data analytics.
1. Quickly recognize errors — Suppose an error has occurred and needs to be resolved ASAP. With real-time big data analytics, this error is recognized promptly and quickly remedied.
2. Savings — Even, however, the implementation of real-time big data analytics can be costly, the high value of immediate data analysis can make up for this expenditure.
3. Progressive services — Monitoring items and services through big data analytics may lead to higher conversion rates for customers, which successively may lead on to higher profits.
4. Real-time fraud detection — The team managing the safety of the systems and servers can be rapidly and effectively informed of fraud, allowing them to take measures in real time, as soon as the fraud is identified.
5. Strategies toward competitors — Big data analytics helps in providing an exact detail of competitors, such as launching a brand new item, decreasing/increasing prices for a specific time or focusing on users from a specific location.
6. Insight — Sales insights are very important for knowing wherever sales stand. These insights could lead on to extra revenue, like not losing a client within the long run, checking the bounce rate and finding the best ways of expanding sales by analyzing real-time big data analytics.
7. Trends — Decisions by analyzing customer trends can be possible with real-time big data analytics.

Cons

Now let’s have a look at the cons.
1. Tools not compatible — The most widely used tool for big data analytics is not currently able to handle real-time data. Therefore we have many expectations with Hadoop that in future Hadoop will add functionality for a real-time approach.
2. New approach required — With the constant inflow of real-time big data, a completely different approach is required. This could be a challenge for some organizations and could lead to alteration of some decisions and plans.
3. Possible failure — Some organizations may see real-time big data analytics as a shiny new toy, and need to execute it promptly. However, if not implemented properly, this might cause a large number of issues.
The Big Data trend is sweeping across each business – and firms everywhere are keen to learn more about this topic so they can better understand how it can improve their business in long run.
In the end, when weighing big data pros and cons, most organizations decide that the upsides outweigh the downsides. However, the relative drawbacks and advantages of big data are always worth careful consideration before moving for a new big data project.

Read more

E-Commerce marketing ideas to outrank competitors for 2019

2019 will be about better customer experience with personalization, automation and AI-powered technology .E-commerce is the activity of buying or selling of products on online services or over the Internet.Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Now a days,digital Marketing has turned into the next big thing with almost every product/service taking the digital route to promote their product.

1.Programmatic and Contextual Advertising:
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences.Programmatic advertising is even relevant in video advertising. The contextual advertisements are shown blended with the video content to make more sense to the audience. Such an advertisement does not seem intrusive to the audience and is likely to sell more.
70% of consumers say that they have shared a brand’s video.
72% of businesses say video has improved their conversion rate.
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

2.Live advertisement or broadcasting:
Live advertisement or broadcasting can boost your organic views by 135% on Facebook alone. Live streaming is an essential feature of e-commerce business on various social media platforms.

3.Artificial Intelligence:
AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services.

4.Chatbots:
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

5.Personalization:
For standing out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.

6.Social Messaging Apps:
The following statistics show the growing popularity of social messaging apps for business purposes. 1.3 billion monthly users are active on Facebook Messenger
2 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.3 billion monthly active users
55 billion messages are sent via WhatsApp every day
WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube

7.Voice Search & Smart Speakers:
The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019. 50% of all searches will be voice searches by the year 2020
20% of mobile queries on Google are voice searches
25% of all Bing searches are voice searches
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.

8.Social Media Stories:
With the increasing popularity of social media “stories,” it is essential for marketers to look at this format in their digital marketing strategy. Savvy marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.

Sources: pncdigital.com, singlegrain.com

Read more

Best Social Bookmarking Plugins For WordPress

Social Bookmarking WordPress plugins help and give an alternative to share and present your web substance to popular social networks and fetch huge traffic. This is extremely a brilliant thought and generally utilized and acknowledged. These days, social networking sites are being utilized intensely to share posts and substance on the blogosphere. No doubt it helps to build and publicize a particular brand and that’s why more and number of individuals are utilizing this technique in advertising. WordPress bookmarking plugins are therefore in huge requirement among web users.
Here, we’ve compiled a list of popular and commonly use WordPress social media plugins that you can use in your WordPress blog. Hope it will help to increase attention your website deserves.


1.Sharebar
Sharebar includes a dynamic and totally customizable vertical box to the left of a blog entry that contains links/buttons to popular social networking sites.

2.Follow Me
For those who have more than one social media profile, Follow Me enables you to show links to all your online social media profiles in one, easy-to-access button.

3.Knxdt Bookmarks
This module embeds a friendly bar at the base of your blog section. Popular social tagging services are there like Digg, Meneame, Delicious, Fresqui, Google, Facebook, Technorati, Newsvine, Wikio, Yahoo, FriendFeed, and Twitter. Additionally, you can send an email to recommend the post using an online service Feedburner.

4.SexyBookmarks
Includes a lovely social bookmarking menu to your posts, pages, index, or any combination of the three.

5.Share and Follow
Aimed for developers and other average users this plugin offers links to share and follow the most distinguished social networking sites like Digg, Twitter, Reddit, Hyves, LinkedIn, RSS, Mixx, print, google buzz, yahoo buzz, Tumblr, DeviantArt, youtube, yelp, facebook, Flickr, delicious, stumble, feedback, email, myspace, lastfm, newsletter, xfire, Foursquare, Vimeo, Dailymotion, Plaxo, coconex, Soundcloud, xing, Gowalla, iTunes.

6.Simple Facebook Connect
Link Facebook functionality to your WordPress with this series of plugins which helps you to have an integrated site and also customize according to your likes.

7.Get Social
This plugin includes a floating social media sharing box on your blog posts. Can simply add a variety of additional social media sharing buttons, a plugin with nominal settings.

8.Tell A Friend
This plugin adds a tell a friend, Share/Bookmark/Email/Social Bookmarking button.

No matter which plugin you pick, I extremely suggest you playing around with the placement of your buttons and also the ordering of your social networks to identify the combination that gets you as many shares as possible.
And lastly, making an effective social media strategy is more than just slapping some share buttons on your website, so make sure to check out our posts with some outstanding social media management tools and Instagram tools.

Read more

The Rise of the Gradients in 2018

Gradients are back in the rule, and the multi-tone effects are driving modern design in a big way. Nowadays, Gradients are used to create striking articulations and channel user emotions, helping audiences relate to a product or any thought. Gradients have been “hot” in all mediums of design for the last year & it becomes a trend.


What is a Gradient?

A gradient is the gradual blending starting with one shading then onto the next. It allows the designer to virtually produce a brand new color.
It makes objects emerge by adding a new dimension to the design and adding naturalism to the object. In simple terms, gradients include profundity.
Then again, a gradual mixing from a color to white or black (and playing with opacity) can imitate distance from or proximity to a light source. Gradients are more accurate to the real world because real life isn’t built of flat colors.


Why we pick the Gradient?

Create Bold Logos/ badges with the proper Color Gradient Synchronization.

If you want to present an intense and audacious logo to your audience, you can make it happen with potent color gradients. Color gradients channel emotions through your website traffic and trigger areas of their brain which force them to explore around your website for a while, rather than skipping off after a cursory glance.

Gradients Create Colors Look Thicker in Color Tones for Effective Viewing.

Gradients build visual parts of your website seem a lot more prominent, fun loving and visually appealing.

Gradients Bring Additional Depth and Dimension to Compositions.

Gradients, not just rule the foreground, they more and more govern the background of the website as well. Gradients, when utilized properly, will eventually improve the depth of composition within the website.

Gradients Can Simply Catch Attention Towards Calls to Action.

Gradients might not have a positive impact with websites having little icon type spacing, however, websites having large spacings will help attract the attention of website traffic directly to your call to action.

Gradients produce a perfect Balance Between pictures and colors in a Website.

Gradients are turning the new norm of striking the perfect balance between pictures and colors on a website. By utilizing the intensity of large pictures and using certain structure components, designers are merely focused on diverting the attention span of an individual promptly towards calls to action.

Gradients are More Realistic and Unique.

Using gradients on your website will ultimately make the images appear more realistic, unique and memorable.

Read more

Reasons to select Digital Marketing as a Career

Digital Marketing has turned into the next big thing with almost every product/service taking the digital route to promote their product. With this industry reaching new statures every day, there is a requirement for limitless intelligence and creative minds. Digital marketing comprises, even more, roles and skills than traditional marketing ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating.  

So, here are five reasons why you need to shift your career in Digital Marketing.

1.Fuels your Creativity:

If writing lines and lines of a programme is your worst nightmare and if you cannot imagine doing something mundane and meticulous, Digital Marketing is your savior. With the surfeit of content and creative material posted online every day, digital marketing agencies are in hunger of individuals who can think out of the box and whip out innovative material in just a moment. My job is too boring and robotic, no digital marketer ever said.

2. Flexibility:

As all of know digital marketing revolves around the internet it could provide you with a flexible work environment. From where you work is not an important major requirement is a good internet connection. Companies additionally provide a bunch of flexible choices depending on the necessity of the work like work from home or as per you chose working hours.

3. Always progressive and moving with time:

The digital marketing industry is very new compared to other still it keeps adopting new technology and experiments new thing to provide a better result. This shows how dynamic this career option if you are always updated or ahead of the market trend.

4. Earnings:

When a job is in demand, that means there’s a greater chance to negotiate compensation whether you are working in any company or as a freelancer. In so far as you “show” your work through the job search process, you’ll have the capacity to offer higher and higher the more experience you get. According to the Creative Group, content writers early in their career can probably start at a pay of a minimum of $45, 000 and a new SEO pro will probably be earning about $50,000 to start.

5. No particular background needed:

You don’t need a particular set of educational qualifications to be an expert in the digital marketing field. Your passion, not qualification, matter. The best part is you don’t need to start your career from scratch if you want to make it big in the business. All you require is your enthusiasm.

Digital Marketing is a broad field with endless opportunities and unnumerable advantages! The great thing about this line of profession is that you needn’t bother with a degree or prerequisite knowledge to make a profession out of it. All you need is a hint of ambition, a good amount of creativity and the ability to learn and think in an unexpected way!  If you’ll be able to relate to the above-said points, you know what you are going to do in your future life!

Read more

Cloud Computing Pros & Cons

Cloud computing has become an essential part for most of the businesses. It doesn’t matter what kind of business you have, a certain cloud type can do its job for you. With the help of cloud, small or big companies can centralize data, which opens the doors for opportunity. There are types of public, private, and hybrid clouds today. Although it has its pros, on the other hand, there are some cons of cloud computing as well.

Here are some benefits of cloud storage:

1. Reduce Costs for Businesses:
   For a medium or small sized business, the cloud can save a lot of money. It means that the company does not need to purchase any local servers which can eat away into the profitability of the business. Things such as maintenance has to bear a huge cost for any business. The cloud can reduce the extra expense for such companies.
2. Better Reliability:
   A dedicated group always supervise and maintain the cloud computing service. For small companies, this won’t be suitable. The main cause of this that it can afford to handle maybe one or two IT experts on its payroll. As a result of it, the performance of an in-house system can be lackluster. However, cloud-computing companies have the resources and staffs required to ensure that the system has an uptime of at least 99%.
3. Environmentally friendly:
   Since business does not have to buy any physical servers, it reduces its energy consumption, which allows it to reduce its carbon footprint by more than 30 percent. For a small company which wants to enhance environmental friendliness, the cloud might be the best option for it.

And here are 3 Cons of Cloud computing:

1. Internet Connectivity:
   If anyone of your cloud-based service providers loses connectivity, or if your ISP experiences an outage, you’re out of business until that Internet connection returns. So if you make a decision to apply this method, it’s always important to implement a backup plan.
2. Ongoing Costs:
   While cloud computing is quite cheap to start up, depending on your needs, an in-house solution may cost less in the long run. Buying an in-house server and installing a network system is definitely a large, up-front capital investment, and you also need to consider ongoing IT maintenance costs.
3. Security:
   It comes down to whom do you trust with your business information? Not every business should put its data in the cloud. Organizations with exceptionally sensitive data—or that has to meet tight compliance regulations—may well need their own IT department to stay data secure. When you store information in the cloud, you’re trusting a third party to keep it safe.

Transitioning from the ease of using local disk to cloud storage can be annoying, but it’s happening more and more every day. The advantages of cloud storage over local disk are many. The downsides are few and can be effectively managed. Conduct enough research before you decide to settle on an option. It could help you to manage expenses over time.

Read more

Reasons for switching your best E-commerce platform to Magento 2.0

Magento has already created its own mark in the E-commerce business. The open-source Magento platform helped 260,000+ sites manage $1.01 trillion in transaction volume in 2016 – about 45% of ALL online sales.

Magento has been a household name among eCommerce companies since it launched in 2007. Developers and eCommerce retailers cheered when Magento released the long-awaited Magento 2 upgrade. It brought the platform up to blazing speed with newest frameworks and coding designs and was endlessly scalable. The best part, though, is how properly it supports sales.

Advantages of Magento 2 vs. Magento 1

Magento 2 is quite different from previous versions. It was designed for the future of eCommerce. While Magento 2 carries a host of general improvements from Magento 1, there are some important key features to consider:

1. Magento 2 is considerably faster than the predecessor.

2. It uses PHP7 (up from PHP5).

3. Its fame among developers means stable and robust improvements.

4. More theming choices and UI/UX customization capability.

5. Ability to manage peak order volume, extra-large catalogs, and outsized customer lists in a much better way.

6. Supports many more simultaneous administrative users on the backend.

Magento 2 can deliver exceptional output for eCommerce companies when implemented in the right way. Magento’s better site performance, customization components, and options for omnichannel strategies are incomparable. If you are planning to start a new website, Magento 2 is a clear choice.

Upgrading to Magento 2, however, can be resource-intensive, but the move is almost always worth the effort and cost. It gives you the satisfaction of providing a better shopping experience to your customers on your site and a simple accessible admin interface that you may even be semi-familiar with.

Read more

Top 4 Importance of video marketing

1.Video Boosts Conversions and Sales:
Videos can make you some profit. By adding, a product video on your landing page you can raise conversions by 80%. Visual content is the key to make engagement with the public. Video can also generate sales leads through proper advertising. Video converts a lot of customers. Simple, right? Recent analysis shows that 71% of marketers say video conversion rates perform much better than other marketing content. 90% of consumers like to watch videos on their mobile. From the 3rd quarter of 2013, mobile video views have increased by more than 233 percent. As per YouTube reports, mobile video consumption rises 100% every year. This obviously encourages Social Shares.

2.Higher Retention Rates:
65% of viewers watch more than ¾ of a total video, which is quite enough we can say about text-based content. Therefore if you have a message to get across, the video might be the possible way to go.

3.Enhance SEO technique:
First off, applying video in content marketing efforts will certainly improve your SEO. In fact, according to Comscore, adding a video to your website will increase the possibility of a front-page Google result by 53 times. The average CTR of video ads is approximately 1.84%. That’s the maximum CTR of all digital ad formats! For a 15-second non-skippable YouTube video ad the completion rate is 92% whereas the rate is only 9% for skippable video ads. That means Video Ad does its job wonderfully.

4. Video promotes Social Shares:
Nowadays social networking sites also support video content with their new features. For example, Facebook has launched 3600 Video, Live Video, and Life stage (A Video-Centric App for Teenagers). Instagram also put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. YouTube is the second most popular social platform in the world for their huge audience.

sources: dreamgrow.com,vidyard.com

Read more

Top 3 SEO tools for wordpress

Yoast SEO is the most complete & downloaded WordPress SEO plugin.It allows user to add SEO title, meta description, & meta keywords to each post and page of your site.It handles the technical optimization of the site & the content.

SEMrush is the most powerful & versatile tool for online marketing, SEO,PPC & video advertising research.This tool use to collect analytics and insights from their challenger’s to help improve their own SEO.

Google Keyword Planner is a free tool offered to Google’s advertisers for free & anyone can use it.  It helps advertisers select right keywords by viewing them an approximate of search volume, number of results, and difficulty level.

Read more