Monthly Archives: October 2019

Tips To Design A Mobile Website For Increased Visibility

Today, we are living in an era where mobile devices took the place of a PC/Desktop. Many computer games, applications, and even a lot of websites can be now accessible on mobile phones. This increasing use of mobile phones has created an opportunity for the development of online businesses. With the inconsistent, expensive and limited network data connections, mobile internet is truly a savior in many situations. And not to forget that as mobile is handy, the internet can be accessed anywhere and anytime. This has prompted web developers to design websites that are compatible with mobile phones.
Hence, it becomes really important for the business to have a mobile-friendly website in order to expand their markets. The most important feature of any Mobile Website is that it should be simple and easy to navigate. Mobile users are looking for an experience of mobile browsing that is comparable to their desktop browsing. Here are some tips for making a good mobile website.
Tips For Designing A Mobile Website

• The content on the Mobile Website should be concise as compared to the desktop websites to make it more digestible for the mobile users. Lengthy and long texts are a put-off for the readers as they have to scroll down the page to read the whole lengthy text. The average word count of any website has to be between 70 to 110 words.
• A mobile website must contain both personalized website content and updates such as forums, articles, comments, and events, etc. The frequently changing content should be updated automatically and should also be shown in full length. This can be done with the use of RSS or XML. by setting up a direct content feed from the desktop website to the Mobile Website.
• A Mobile Website should have fewer graphics and if there are any, then they should be optimized for the mobile users. They should be of small size so that they can be downloaded easily and quickly.
• There should be very few navigation links on mobile websites and precise tuning of the navigation links should be done for mobile users. Location-based links and touch-to-call links on smartphones are very much desirable by mobile users.
• The navigation on the mobile should be fast enough with easy navigation controls. The users should be directly and quickly linked to the content of the website they are looking for, even if there are 2-3 layers to reach.

Today, it is very affordable to develop a mobile Website. In fact, nowadays most of the web designers work with a responsive site design so that it can easily fit with the present mobile trend. Hence, it would be advisable to you invest just that little extra time and money to develop a mobile Website for your business.
Cleonix Technologies is a well known Professional Web Design and Development company based in Kolkata, India. It offered services include Website Development, Logo Designing, Web Hosting, Domain Registration, SEO & PPC Services etc. To know more about its services, log on to our site .

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What should not be included on your website?

With all the inspiration on the internet around us, it can be difficult to figure out which pieces are most important to your website. Without understanding what should be on your website, you can easily end up with a useless one that does not reflect what your business is about or achieve your goals. We’ll discuss what should not be included in your website here.
1. White Space:
White space in terms of web design is “the space between graphics, columns, images, text, margins and other elements.” It is one of the most important design tools because it dictates how a page flows and reads. Notwithstanding its name, it is important to note that white space is not always white— it is just empty. The room on a website can easily be filled with a background color or basic texture, but it’s still white space if it doesn’t have any elements on it.
2. Automatic music / sound:
Have it sounded great on a website, but there are a good time and place for all? So just avoid the auto-play videos or music that will load when the website is launched. Instead, give the option to sound or not to visitors. This way, before they even know who you are, you wouldn’t lose your visitor.
If you really need to have sound on load, make sure you have a prominently displayed’ mute’ or’ turn off sound ‘ button.
3. Splash Pages:
As splash page is a welcome or entry page that loads for your website visitors before the actual home page. These so-called’ splash pages’ are more like splashy irritating roadblocks. Most of the time, these important tourists would have preferred to click on your website link from their rivals, so why do you need to ask them again if they really want to’ pass’ your website.
4. Complex Navigation:
The navigation of your website is much like a road map; it shows the list of all your sites to your users and where to find any information. Your navigation doesn’t have to be complex, it should be easy to use and locate. If you can, keep it lean and ensure that the information in it is properly organized to allow users to maneuver it seamlessly.
5. Pop-ups:
If you visit a website, you didn’t have these windows popping up with ads. Visitors to the website need to see that your website does not have pop-ups thrown at them. May be having an email address just before the user leaves the site or after spending a couple of minutes on the site.
6. Big Images:
Using photos of good quality, but make sure these images are optimized for easy download. It becomes frustrating for a visitor to wait for images to be downloaded, not even knowing what they are sometimes. Make sure that all your photos have’ alt’ and’ title’ tags to let your visitors understand what each picture is about. It will also allow you to achieve better ratings of search engines.
7. Inadequately written content:
Before writing something for your website, make sure that it is well written with proper grammar usage, clear punctuation, and correct spelling. Keep the writing style in a simple, clean and concise way to instill confidence in the company.
Consumers of today access your website from their desktops and laptops, as well as from their smartphones and tablets. This checklist will help ensure that your responsive site does what it should do for your business–to increase your profits. We, Cleonix Technologies, are a web development company specialized in all web development and digital marketing strategies in Kolkata. To produce an amazing outcome, we collaborate with companies of all shapes and sizes. If you think it’s time for your company to stand out from the crowd, we can help you get started!

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The Most Significant Tips to Optimize your E-commerce Website

Optimizing a website generally involves 2 stages:
1) Planning out each web page so that the search engines can understand exactly what the content is about.
2) Obtaining links from other relevant and trusted websites back to your website.
If you can successfully complete these stages it can lead to your website ranking highly in the search engines and generating lots of free traffic and customers.
The problem with most eCommerce websites is that they can contain hundreds and possibly thousands of products yet the product descriptions tend to be very basic or simply generic product descriptions taken from a manufacturer’s brochure or website.
In order to optimize an eCommerce website successfully, you have to expand these minimal descriptions, be creative and introduce the keywords that are relevant to the products in such a way that they are informative and flow correctly. Some websites have product descriptions stuffed with keywords yet they have no logical meaning. The search engines will spot this and penalize your website.

Here are 10 eCommerce website optimization tips:
1. Create and maintain a clean and uniform site structure. The home page should promote the product categories whilst all the internal pages should follow a clear path easily understood by both search engines and customers.
2. Every product page should have a unique title. This is one of the most important areas of eCommerce website optimization. Products can be very similar but you have to try and differentiate them from one another by some unique variation.
3. Select an appropriate unique keyword for every webpage reflecting the important phrases within the webpage content.
4. Create an interesting and relevant description for each page. This description is the snippet that appears in the search engine results pages and the more interesting you make the wording the better chance you have of getting a potential customer to click through to your website.
5. Create a visible ‘Breadcrumb’ navigation structure which will enable customers to find their way through your website easily. This helps to indicate to visitors whereabouts they are in the site and offers them shortcut links to previous pages. It also improves eCommerce website optimization.
6. Optimize all images by completing the Alt tags using relevant keywords. This is the alternative text that the search engines can read as they cannot read images on their own.

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7. Generate an XML sitemap which will help the search engine robots to find and index all the webpages. If the eCommerce website has hundreds of pages you can generate and submit multiple sitemaps.
8. Submit your site manually to SEO friendly directories. Filling in the submission forms manually and carefully helps to make the directory administrators job an easier one and hopefully approve a link to your site.
9. Submit quality articles with titles and content relevant to your website and keywords to article directories and social bookmarking sites. Article submission is an important part of eCommerce website optimization as it is one of the quickest ways of gaining high-quality backlinks. Submit the article URL’s to do follow bookmarking sites. You need to select the do to follow bookmarking sites and submit the URL to them.
10. Monitor the success of your eCommerce website optimization with a good analytics tool. There are some excellent free analytics tools available but if you have a particularly large site you may have to spend some money on a paid version. You can track and analyze visitor behavior with a good analytics tool.
By putting the above tips into practice you can help to strengthen your eCommerce website optimization and improve its rankings in search engines such as Google, Yahoo, and Bing.

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5 ways to make your content viral

Viral content is any media product that becomes suddenly wildly popular. It could be a Youtube video, Facebook post, tweet, or almost any social media content that is shared thousands of times.

1. People want a smart & short look :
As people think about content sharing, they take social capital into consideration. The more likely they are to pass it on to their friends and followers if it makes them look clever or intelligent. The vast majority of the content of the virus is low. Videos tend to vary between around 30 seconds and one minute. Everything is longer and you may lose your grip. The same applies to blogs. People have short periods of attention; so make it easy for them with “scannable” content such as photos, dot points, and subheadings. It usually takes only a few seconds for somebody to decide if they want to keep visiting your page or go somewhere else. The first impression is what counts and this is largely determined by the visual elements you are using, as noted by Derek Halpern, an online marketing expert.

2. Consider it real and appropriate :
Many people don’t look for highly produced or overdone videos or forums. There must be a genuine feeling. Nothing is more irritating than a large, massive, long paragraph. In a world full of misery, material that elicits positive emotions like excitement, happiness, and fun is much more common than sadness. Find out what makes them tick in addition to the usual demographic and geographic information? What are they talking about? Where are they going to hang out? What makes them angry? Who would they like to be like? In the end, don’t forget to tell an interesting story — if it’s personal, even better. Tons of research shows that messages with a storyline and easily identifiable characters are far more engaging and immersive than messages or blogs that are not narrative.

3. Let the readers think & write about it:
If you’re a blogger, you need a good system of the comment section. If you get a positive or contentious post, please answer. A strong communicating community of people will always increase your chances of virality. Engage your followers by engaging in a public conversation. The cornerstone of your social success is your supporters. You simply do not exist online without them. The trick to becoming viral is connecting with your followers within a message.

4. Using photos and lists:
If you’re adding a list to your blog, your chances of going viral will increase a lot. If you pad that list with some creative images, you will increase your viral chances even more. Think of video, images, and GIFs to go viral on social media. These forms of visual content are a cornerstone of social media and can easily go viral when done correctly.

5. Do your research and write a number of articles:
Helping people get further into new research subjects is another powerful way to drive shares. The trick to reach a massive number of people is to create a variety of posts. Although in a fast-paced digital age it may seem counterintuitive, longer content actually gets more shared than shorter pieces.

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SMS Marketing- Uses & Benefits To Strengthen Your Business

SMS marketing is a highly evolved and result-oriented advertising method to spread promotional messages. Nowadays lots and lots of businesses are using short message service to successfully promote their products and services. The advantages of this innovative marketing tool are worth the money spent on it.
Here are some of the main benefits of SMS marketing.
1. Everybody brings their phone wherever they go and reads every new incoming text involuntarily. So your ad message will be displayed instantly and so SMS marketing is particularly useful for time-sensitive marketing campaigns.
2. Most SMS get read immediately unlike emails, so there is a greater chance of your ad message being read.
3. And hence SMS marketing has a higher response rate than other marketing strategies
4. Bulk SMS software comes at a very low price making this process highly cost-effective.
5. The main advantage of this type of promotion is that it is very flexible.
Uses of SMS marketing
1. It helps a company to stay in touch with the customers through bulk SMS service and increases its customer loyalty.
2. Sending bulk SMS on new offers and discounts to the existing customer database can result in repeat sales.
3. When you launch a new product, service or campaign, it is very easy to get customer feedback by sending bulk SMS.
4. Some companies successfully use SMS marketing as a money-raising tool by running some competition via SMS.
5. It is also very useful in attracting new customers.
Bulk SMS has gained tremendous importance in the SMS marketing arena in recent years. Many companies are in search of an effective bulk SMS software to send in promotional messages to their target recipients. However, it is quite difficult for business owners to find reliable service providers who can offer them a collection of up-to-date and cost-effective SMS marketing tools. Usually, bulk SMS software allows you to send bulk SMS directly from your excel database stored in your computer to the receiver’s mobile phone. Selecting a reliable service provider can help you to get a comprehensive and self-explanatory overview of the entire process in order to understand the various aspects of this advertising tool. Also, they are capable of providing detailed information on various tariff plans available. Through a single click, you can send thousands of SMS to various recipients.

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It is a very reliable and cost-effective way to send your ad message through SMS to your customers, prospects or any other intended receiver. Services offered by reliable service providers are devoid of any hidden costs and the message can be delivered fast across all networks throughout the country.
Various value-adding applications are there for using mobile messaging, such as building relationships with past customers, strengthening your loyalty program or communicating current marketing offers and promotions.
This can also be done through various platforms such as Web to SMS, e-mail to SMS or by leveraging your existing in house platforms or systems using one of SMSGlobal’s various APIs, allowing SMS to be used in a more integrated and automated fashion.

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Top 5 Reasons why PPC is important for your business

PPC stands for pay-per-click, an internet marketing system where advertisers pay a fee every time they click on one of their advertisements. Essentially, it’s a way to buy visits to your page instead of attempting to organically “earn” those visits.
Advertising for search engines is one of PPC’s most popular forms. This allows marketers to bid for ad placement in the sponsored links of a search engine while searching for a keyword-relevant to their business offering.
PPC advertisement is often referred to as Google advertising, search engine advertising, or pay-per-click advertising. On Google, PPC ads appear above the results of the organic search.
1. PPC ads results instantly:
Like most PPC advertising marketers and business owners, one of the benefits–it’s fast. This produces results immediately. You can market the thousands of people you’re looking for. This is the key difference between PPC marketing advantages and SEO advantages. Instant gratification is provided by PPC ads.
2. PPC ads draw traffic of value:
The highest traffic is traffic on search engines. Why? Because people are searching for the problem that you are solving. You can use your company to “pull” traffic. You don’t have to “drive” out advertisements to persuade people to buy. Your products and services are already popular in search of traffic.
3. PPC ads are higher than local listings:
PPC types for ads are better than organic lists. You have more tools to help you achieve better results. Such options help searchers add more value. A few examples would be the ability of your PPC ads to download call monitoring, website links, and customer reviews.
4. PPC ads can drive sales offline:
Offline sales can be powered by PPC ads. If you have a physical location, after seeing one of your ads, your customers are likely to enter your shop. Although the transaction was not carried out online, they began their journey with an online search. When consumers rely on search engines to direct their purchasing decisions, this phenomenon is likely to increase.
5. PPC ads enhance the popularity of your brand:
PPC marketing is going to build brand equity. PPC ads, in other words, can help people become conscious of your brand. Awareness is important because visitors to your website may not always be willing to buy. Nonetheless, they can purchase in the near future by being aware of your offers.
In fact, it’s more intelligent than other forms of advertising and it increases your brand recognition. In your business, it is advisable to use PPC. We, Cleonix Technologies, are a web development company specialized in all web development and digital marketing strategies in Kolkata. To produce an amazing outcome, we collaborate with companies of all shapes and sizes. If you think it’s time for your company to stand out from the crowd, we can help you get started!

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SEO tips & tricks to better optimize Your Website

Search Engine Optimization, better known as SEO is one of the well-known marketing tools to promote online business. It involves link building, link exchange, and various other methods which could lead to a higher rank at major search engines like Google, MSN, and yahoo. The web page is planned in such a way so that it can be easily and swiftly accessed, read and indexed by the search engines. Few easy and simple steps are taken which can gain online presence and reputation for the company’s site.

SEO is very effective from time to time. Here are some SEO tips and tricks that can be used time and again that are approved by the search engines:

Title Tag has always been the major point for SEO. Make sure to keep your keywords within the title tag which shows the search engines what your page is focused on. It’s recommended that you keep the title tag unique by not using the same title tag for multiple pages. Plus – do not spam your keywords in your title tag. Keep it readable so people browsing will want to click it, and under the readable limit i.e. 70 characters for Google is good to aim.

The Description Tag fits with the title tag and helps to put your keywords into it. This element in SEO is more for your visitors than for the search engines. If the description tag is unreadable, no one will be interested and you won’t get clicks, even if you’re at the top of the listings. Like the title tag, this one should be unique for the page it’s on and within the limit i.e. 170 characters for Google.

H1 Tag the primary header tag and should fit with the same keywords you’re using for your title tag, but doesn’t need to match it exactly. Make sure not to cram an H1 tag into your page just for the sake of SEO – instead, make it fit the design of your page. The size of your H1 tags inside a CSS file can always be changed, so it doesn’t have to be a huge text.

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Anchor Text for Links to Your Page also known as “link text” which is clicked to get to your page. With careful observation about what keywords to place in the anchor text, you can lift your rankings for the pages you want to boost in the listings. The more links with a specific anchor text that point towards a page on the web, the higher will be it raises in the listings.

Links to your page is what helps boost your place on the search engine result pages. Always make sure the links you have pointing out from your pages are not broken links and make sure they are not pointing to pages that contain malware or are a source of viruses.

Cleonix Technologies specialize in providing top class, customized SEO services in Kolkata at an affordable price. Visit our website if you are interested in learning more about internet marketing, driving traffic to your website and promoting your website online.

SEO is art for improving your website’s visitors as well as returns. In this blog, we have tried to explain some basic and useful tips in a brief. There are many SEO tips to drive more traffic to your site. We would like to provide more SEO tips that are more necessary later.

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Benefits of Link Exchange for a Better Web Traffic

In simple words, link exchange means exchanging links. Link exchange is where you can put other websites links on your own website and in return, the perter will put your websites link on their own website. Link exchange is a very old way of linking between two sites. It has been used for a long time since the web started by website owners. Nowadays link exchange is a very common way of improving rankings. Link exchange started a lot since the Internet started. However, link exchange was one of the best ways to improve your website or page on the search engine and still it is.
Link exchange is still the most important part of Internet marketing. The main benefit of link exchange is improving the placement of your website in search engines. Link exchange is the easiest way to improve your website link popularity and by doing so your website traffic will increase. If this link exchange is done properly then it will be a very effective and inexpensive approach to gain link popularity and website traffic. From the last many years it has proven now that link exchange is the most successful way to increase website traffic without paying any money. In addition, link exchange is the best way to increase websites’ Google page rank.

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By Google search engine marketing it will be marked as more important if they have a large number of inbound links. But besides this its more important that if a lot of bad quality and irrelevant sites are linking to your site or if your site is linking to them, Google may penalize your website. Major search engine like Google uses a link analysis method to rank your web pages. For example, if you trying to get top position in Google for “car rental”, you will not get the top position if you don’t get links from high page rank sites. Page rank is a trust rank for Google and the other webmasters that your website has respect in Google’s eye.
Your website will be more valuable in Google’s eye if you get more links from other websites related to your website. In starting it will be too hard to get listed in high but after several times of search engine’s analysis, your site will be liked by the search engine.
Link exchange can expose your site to Internet users on a worldwide basis on a limit zero budget. Targeted traffic can be easily achieved by getting relevant links through link exchange. Websites with large exposure to the online market get thousands of visitors per day. If you get a link from this site, your website will get a huge volume of traffic from that site.
Link exchange is a very important part of every online business owner. If you get relevant and positive links, Link exchange will prove to be the most accessible way to improve your website’s visibility on the Internet. By doing this properly your website will not only get the top position in the search engine but also will get a lot of traffic which will increase your online business day by day.
At last, link exchange is a very low budget way to promote your website on the Internet. So, get more relevant links and get more traffic and get a high position on the Internet.

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Top 5 Image Compressor Plugin For WordPress

Image compression reduces the size of graphics file bytes without increasing the image quality to an unacceptable level. The increasing file size makes it possible to store more images in a given amount of disk or memory space. It also reduces the time required to send images over the internet or download them from web pages. Here we will analyze the plugin for WordPress image compressor.
1. Smush Image compressor:
This is the best plugin for WordPress compressor image. Any kind of images uploaded by the client can compress this plugin automatically. And also include bulk optimization options that allow you to tackle multiple tasks at one time, this bulk feature in the free version of the plugin is restricted to only 50 files at a time.
2. EWWW image compressor:
This image plugin of the WordPress compressor has up to 700 K Active users. Any type of images you upload to your blog will be automatically optimized upon installation and setup as long as they are either JPG, PNG or GIF files. It also provides a section to customize the site’s entire media collection for bulky pictures.
3. ShortPixel Image:
This is the most popular WordPress compressor image plugin. It also packs a nice interface after each jpeg, png and giving you upload is automatically configured after downloading and triggering the plugin. Short pixel allows you to choose between compression methods that are lossless. It optimizes all WordPress photo thumbnails. It can set the maximum resolution for your images, save a backup of each image you upload to a new folder automatically.
4.TinyPNG compressor:
Easily use this free plugin to compact the media library. It has lossy compression methods that greatly reduce file sizes while preserving the image quality mostly. In its setup tab, this plug-in does not provide many configuration options as you can not change the compression it uses. But, when it comes to the optimization process, you can choose maximum resolutions for your uploaded images.
5.Optimus:
This plugin has, on the photos you can view, a rather stifling 100 KB file size limit that essentially makes it a glorified demo. Generally speaking, you’re trying to get a hundred KB of non-size down, but it works really well and it’s easy, but it’s essentially a premium plugin.

Hopefully, you’ve found this list of best compression plugins for WordPress images useful. Cleonix Technologies provides a range of web development services in Kolkata. We have an expert team of web designers & web developers, you achieve your goals.

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Reasons why do you need a mobile-friendly website?

There is no denying of the fact that users today are capable of accessing the internet in a number of ways that couldn’t have been imagined a few years back. Starting from tablets, gaming devices, watches, and mobile devices, all are becoming increasingly popular mediums for visitors to access multiple websites. This makes it all the more important for one to design a mobile-optimized website.
Here’s a list of 5 advantages of using a mobile-optimized website:-

1. Improved User Experience Gets More Business
Mobile websites are highly simplified and easy to use, thereby leaving no room for the disorder. Precisely, a mobile website is all about improved user experience, which helps get more business. For instance, if a user receives a link to your website on their mobile device and ends up having a disorganized load of information, this may kill your chance of converting a potential customer. To gain a competitive edge, it is better to build a helpful website where customers can easily access all the required information, especially when they need it. This can definitely let your business have an advantage compared to your competitors whose websites are not mobile-optimized.

2. Search Engines Rank Your Website Higher
If you want to popularize your online presence, it is important that you format your website according to the advice of top search engines. Recently, Google announced its new algorithm that favors mobile-responsive websites and it has become vital to design a unique URL of a website, which easily adapts to a mobile screen. In fact, post-Google’s new algorithm, even a two-folded website (mobile and desktop) does not work. By having a unique URL for mobiles, you’ll also not be penalized for duplicate content.

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3. Lower Maintenance Cost
Developing a mobile-friendly website may cost more in the beginning, but it has a much lower maintenance cost. In the case of a mobile responsive website, there is no particular need to reformat the website or add features twice. The same applies to SEO campaigns and fixing bugs.

4. Stronger Back-Linking
Apart from better search engine rankings, a unique mobile-friendly URL also results in a stronger linking setup. All the backlinks point to the same domain instead of being split between desktop and mobile websites. This, in turn, implies an overall higher rank for the website.

5. Reduces Loading Time Significantly
If there are mobile and desktop websites and the sender messages the link of the desktop URL and it is clicked by a mobile user, this may lead to bad user experience. Additionally, it may also lead to a bounced user if the network of the mobile is weak. When it comes to speed, mobile-optimized websites load much faster on desktops as well.

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A mobile-friendly website is definitely integrated with multiple benefits ranging from improved search engine rankings, lower maintenance costs to giving your business a boost. Moreover, a responsive website also assists potential customers to get in touch with you effortlessly through calls and emails. It would not be wrong to say that a mobile-optimized website improves the business-client relationship, making you available anytime, anywhere with the right information.

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