Monthly Archives: July 2019

Know About Different Types of SEO Services to Run a Successful Business

SEO, being the vast domain it is, comes in various forms and is integrated on websites in various methods. Businesses are of different kinds and a unique optimization campaign is required for each company. Hence, the need for distinct SEO approaches arises and the process happily obliges. The websites are modified to attain high rankings. There are mainly two types of optimization services, on-page optimization, and off-page optimization.

SEO Services India dealing in on-page optimization involves the fine-tuning of the content placed on the website. This helps the site rank well on search engines. The primary services included in this on-page optimization are keyword analysis, website content with keyword density, HTML coding modification, optimized titles, META Tags, individual search engine submission methodologies and website promotions. All of them are actively done over the web and ensure that the website steadily keeps climbing up the search engine rankings.

SEO India service providers do a lot of off-page optimization as well. This deals with the implementation of theme-based link building strategies. These strategies are implemented over the web gradually over a period of time. All of this helps a great deal in enhancing link popularity and reputation. The businesses also try to get only qualified links. The website gets submitted to the top search engines. This invariably triggers a lot of link sharing which automatically results in the website getting a very good search engine rank.

Then there are several other techniques to do SEO as well such as training, consulting, design, evaluation, site assessment, etc. SEO Services in India incorporate all of these or at times some of them depending on the requirements of the website. SEO India service providers know how to work on various assignments and mold their service in such a way that it achieves respective results. There are some of the varied optimization campaigns that get used for various projects. The results that come out too are very diverse in nature. It all depends on the type of website that comes over to be handled. A good and extensive SWOT analysis is performed on it by the strategists. Conclusions are drawn and accordingly, the work on the campaign is started.

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Since there are a lot of businesses out there to be handled, it becomes imperative top first gauge the kind of strategy that would work on it. The fact of the matter is that different strategies draw different responses from the website. All these strategies have their own place under the sun and all of them have a unique effect on the website. They ensure that the website goes onto do exceptionally well over the web and has a lot of positive things going in for it.

Knowing about these strategies is very important. In case you happen to get your website optimized, then it is very essential to have an excellent understanding about it to ensure that your website walks on the right path towards success and its growth chart is sorted out.

Cleonix Technologies, is one of the best SEO Company in Kolkata, practicing pure WHITE HAT SEO techniques. We adopt the best SEO India marketing strategies to help you gain better ranking in major search engines. Our exclusive pricing offers are best suited for businesses of all kinds. Contact us to get more info about our flexible SEO Plans.

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Five easy online marketing methods for your brand

Every company proprietor wants to face their prospective clients with their products or services. Don’t worry about promoting your company effectively without spending a lot of cash as it is still feasible.
I’m putting together a list of five simple ways to encourage your company to demonstrate my point. These marketing concepts would not cost you cash, but your time would involve one-time investment.
1. Creation of the website:
When they plan to purchase something, what is the first thing individuals do? Well, on Google, they’re looking for that product or service. First, they’re trying to gather as much data about the product as they can and then they’re looking for sellers to sell the item. So, if your website does not appear in the search for Google, that implies that you nearly do not exist. To do this, you must first generate a website with adequate SEO.
2. SEO for your company website:
In the world of constant Googling, search engine optimization can not be underestimated. Take a book or go to an internet SEO guide and make sure that your site is ready for search engine results.
3. List Your Products In Business Directories:
The registration of your company with Google Places makes it easier to find it on Google searches and it appears on Google Maps. All you have to do is fill out the form and register, then verify your company through its confirmation process, which can be accomplished with either a phone call or snail mail. Yahoo! also has a large business database called Yahoo! Local. It’s free and definitely worth setting up the few minutes it takes. Microsoft’s Bing has an easy-to-register comparable service.
4. Adopt social media:
Social media is not just an exposure-gaining tool— it has now become a needed investment in time for each company to make. On your Facebook page, you can tie in advertisements and offers and have a direct channel on Twitter with your clients. LinkedIn networking— both at the private and corporate level— can be another way of helping your startup. More than 4 billion videos are played daily on YouTube.
YouTube offers a free way to distribute creative promotional videos, but to be successful you need to create content that people want to see and are relevant to your business — a simple ad won’t work. Also, a Flickr profile can assist by offering you a place to compile all the pictures for your company and allowing you to connect back to your website.
5. Marketing by email:
You have the information, there’s something you need to do with it now. Start by creating a free MailChimp account and begin distributing those emails.
Avoid being overly promotional and always offering the recipients something really helpful. Keep regular but never bombard messages, otherwise, individuals will rapidly hit unsubscribe.

All you need to do is believe and be creative out of the box. Some of the above-mentioned strategies will produce outcomes immediately, and some of them may take weeks or months to see outcomes. In the remarks below, feel free to share it with other readers.

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Tips for creating a great brochure

A brochure is an informative paper document which can be folded into a template or brochure. A brochure may also be a collection of associated unfolded documents that are placed in a packet or pocket folder.
A strong brochure can educate its readers, provide the business with strong credibility and power, boost target audience, and convince customers to act. The creation of a quality brochure is a challenge for many graphic designers.
Below are 5 tips and tricks on how to build the best brochure design for your brand:
01. Before you begin, know your objective:
It’s essential for you to know what it’s for to make your design efficient. The brochure’s aim will point you in the correct direction. Get as much data about the brochure’s purpose so you can select the design for it correctly. It is essential to note that this is a design for interaction. All you placed in the brochure is direct communication with your audience.
02. Know your clients:
Because a brochure is a communication instrument, knowing your target market is essential. This way, you will be able to capture their interests. The more you identify on the brochure the demands and desires of your target market, the more efficient it will be. When you think about how to design a brochure, hold the objective in mind.
03. Be creative, be unique:
Simple thoughts are the best. To distinguish you from your contest, creativity is essential. Uniqueness is essential in this moment and age when designers ‘ level of creativity is stunning.
Aim for an initial and distinctive design. It is also essential to recognize its uniqueness.
04. Choose the correct colors and pictures:
People react differently to colors. Some hate a specific color on sight while others are going to pick up a brochure because of its colors.
If the business has signature colors, use them just like fonts. And then use the trademark colors to branch out to distinct colors and tones. A pictureless brochure is a boring leaflet. People are creatures of vision. If we look at something lovely, fascinating, or enjoyable, we tend to get more attracted. And text messages give this appeal rarely. But there are pictures.
05. Make the brochure worthy:
The goal for a long-lasting design. This implies selecting the correct fonts and colors, using quality paper, and adding precious content. Something should be in the design that can boost its value and make it worth holding.
Hope you like this post on graphics designing. Other posts related to graphics design can also be read on our blog. If you like the post, then definitely tell in the comment box and give your suggestions. So we can do even better with our content.

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Benefits of Mass Mailing With a Mass Email Service

All over the world the consumers and professional use the internet on a daily basis to keep track of invoices, market their businesses, to take care of customers and a myriad of other business tasks. For many business owners marketing a business online may be the most important out of the important business task that can be taken.
A vast majority of businesses choose mass mailing marketing campaigns with a Mailing list to bring in new customers while keeping current customers interested in their businesses and to improve credibility, sales, brand awareness.
Business owners who are interested in reaping the benefits of mass mailing campaigns, for them the best choice is to work with mass mail services.
Nowadays there are all types of technological advancements available that can be used in advertising any products or services but the point which is most necessary is that merchants should know and understand about their target audience and how they can reach them.
More effort is required by them on this particular thing otherwise their competitors will be the one to get all their prospects.
People who want to have successful email marketing campaigns for them mass mailing with a mass email service is the most effective course of action. Your company can be effectively advertised by the Direct mail services and it allows professionals and businesses to see more profit.
The livelihood of any business runs on keeping current customers interested in the company and attracting new customers. Business owners have the ability to generate hundreds and even thousands of hits to their business websites per day and the permission to do so are given by Reliable mass mailing services.
In spite of replacing direct mailing with new media tool, businessmen prefer to use new technologies to their advantage for direct mailing. It is predicted that your campaign will have a greater chance to succeed if you provide a personal touch in your mail.
For example, if you create a personal message like putting the name of the target clients etc will make them get more attached to your business and feel very important.

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To mass email services it marks as an amazing benefit so by any business, professional, or entrepreneur it should not be quickly overlooked. Combined with owners it is ensured that they have a website set up by this large stream of generated traffic to a business.
As for future mass mailing campaigns, these websites capture visitors’ contact information and names and will allow the business owner to build their customer database and contact.
Added email customization options are one more benefit to a mass mailing with a mass email service. Regarding business and their products, effective direct marketing campaigns have proper graphics, colorful texts, announcements, and other important information.
For the utilization of business owners many mass email services have free HTML building software and from it, they may construct more effective and personalized email messages. For the construction of professional and unique email marketing message laid outs many mass email services are hired and as professionals are currently working on that aspect, the business owner will not have to worry regarding the selection of the best design.

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Why should you use LESS than CSS?

Less is a dynamic sheet language of the preprocessor style that can be compiled into Cascading Style Sheets and run on the side of the client or server. Designed by Alexis Sellier, Less is affected by Sass and influenced Sass’s new “SCSS” syntax, adapting its CSS-like block formatting syntax. LESS CSS preprocessor provides a wide range of characteristics including variables, nesting, mixing, operator and functionality. These robust characteristics enable web designers/developers to produce easy-to-customize, retain and extend Cascading Style Sheets (CSS).

Advantages of using LESS:
LESS preprocessor provides extra benefits over traditional CSS by offering extra syntax to assist web designers/developers to decrease repetitive coding. LESS preprocessor is much more like a programming language than standard CSS. In nature, LESS is highly dynamic, so don’t be surprised if you find some programming terminologies like variables, operation, scope, etc.
1. Less is a pre-processor CSS and it produces easy CSS that operates across the browser after compilation.
2. Less is quicker and simpler.
3. Because of Nesting, cleaner structure.
4. Less codes compared to CSS are easy and well structured.
5. Less supports cross-browser compatibility.

Why LESS Preprocessor?
Although various CSS preprocessors are accessible on the market, most web designers/developers prefer to use LESS because it enables real-time compilation using a normal web browser via LESS.js.
A comparative analysis of CSS and LESS is essential to understand the importance and functionality of the LESS CSS preprocessor. Let’s start by exploring some of LESS’ impressive characteristics:

Variables
CSS
A significant drawback in CSS is that we are unable to define any variables that limit reusability.
LESS Preprocessor
LESS CSS preprocessor, however, allows variables to be reused throughout a style sheet (once defined at the beginning of a file), saving considerable time and reducing the amount of coding.

Common Style Rules
CSS
There are some prevalent characteristics in CSS such as boundary thickness, colors and other appearances a web designer/developer wants to use on various occasions. A significant drawback in CSS is that designers/developers are unable to identify prevalent style guidelines and reuse them.
LESS Preprocessor
While classes and items can be described and reused (on various occasions) throughout the style sheets in LESS. Any internet designer/developer would like to reuse common rules of style as they save significant time and reduce duplication of code.

Calculations
CSS
There is no integrated feature available to conduct on – the-go calculations.
LESS Preprocessor
LESS CSS preprocessor, however, provides features for performing mathematical calculations or other calculations based on a designer / developer’s requirements.

By evaluating the above benefits, we can conclude that many constraints arising from CSS use can be transcended by using the LESS CSS preprocessor. LESS preprocessor has recently acquired a lot of ground and is becoming a highly common designer/developer option. The way websites are constructed and maintained will definitely alter, it has certainly decreased a lot of manual effort needed to keep websites.

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What is RSS feed & How to add it on your website?

RSS (Really Simple Syndication) is a way to easily distribute a list of headlines, update notices and providing current data of the content to a wide number of people. This tool is used by the computer programs in order to organize all those updated headlines and notices which are currently in demand for easy reading. This tool is managed by an author, who keeps an eye on this website in order to publish the current headline of the news by the time.
How does it work?
RSS always work by having a website that is managed by the author who maintains a list of notifications on their website in a complete standard mode. This list of notifications is always called an “RSS Feed”. People who are interested to find out the latest headlines or changes can check this list. In this list, there is a number of updated news available in order to read by the public and thus it provides the updated new on the T.V channels.
Almost we can consider it as special computer programs called “RSS aggregators” have been developed all of that automatically access the RSS feeds of websites that one may care about on your one’s behalf and organize the results too. RSS feed is so important that manages to work widespread usage that works by using the short cut button that helps to add feeds directly to feed methodically. It is worked on the website used by Google and even it is merged with Google to perform various tasks all the time.
How to Add RSS Feed to Your Website?
RSS feeds is a type of web feed which allow the user to view, update and digest the online content in a more standardized and readable format. These feeds help in simplifying the content in a way which is quite user-friendly and allow us to keep a track of many different websites in a single news aggregator. An RSS feeds help user to page strips any information down to their minimum basic essential and helps in differentiating between the text content, Images or the audio or video podcast in the content itself. There is plenty of RSS aggregator on the Internet available to do a host range of activity with a different interface and useful features. User can choose them according to their own wish. But sometimes user does face issue while working on the RSS Feed, One of the common issue user faces is regarding how to add RSS Feed to website. User can take assistance from the technical support or follow these simple procedures :
1. Log in with your website and on the product list click on the website builder.
2. Further, click on the Manage to use next account.
3. Now Click on the Design your pages in case if necessary from the page menu.
4. Further, select page one wants to modify.
5. Now click on the social and then drag and drop the RSS Feed icon on the drop zone.
6. In order to add the new RSS feed, User needs to select the type or paste the RSS Feed URL.
7. Now enter the URL for the feed and enter a name for the feed in the Name field.
8. To add a popular RSS Feed, select the Popular RSS Feed and then select a Feed.
9. Now-Again from the Properties tab, choose and complete the fields the user needs to specify.
10. Further, choose the Font from the menu and then select a Size Menu and then Select Color.
11. Again choose the maximum number of post one want to display and then open the new window.
12. Select Open links in a new window from the preview tab in order to make sure that RSS Feeds are displaying correctly.
13. Click on the Ok button.
In this blog, we have discussed all RSS why we use it and how it works. Hope you have enjoyed this content. We also want to hear your thoughts, if you have your own tips. Please do that in the comment section below as always.

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How To Build A Website – Tips To Help You Get Started

If you want to take your business online, then its essential you know how to build a website. And if your business activities are exclusively online, then, of course, it’s crucial. Individuals who want to get on the internet can also learn these basic skills and will be fine with an elementary hosting service.

For every reason that you may be wanting to create a website, there will be a different way to create it. Also, there will always be a different type of hosting that benefits every reason. Basic hosting can be used for private websites, perhaps for blogging or a portfolio. However, websites that are for large or small businesses with high traffic will need hosting with strong servers, and lots of disk space.

However, your actual domain name still requires to be one of your first steps in building a website. Also, you will need to decide if you are going to go for a stand-alone domain name or a subdomain with your hosting company. The domain name, of course, will be your websites actual address. Domains can be bought for any length of time, usually between one and three years. If you go with a subdomain from your hosting company, these can often be free.

After you have chosen the right domain for your website, you need to decide on the site hosting. There is a range of different kinds of hosting to choose from. The most common types are dedicated to hosting, shared, free, and virtual. Each different type has different characteristics of the way that it operates and the speed. Another large difference is the number of sites that are hosted on each of their servers.

Creating the layout that you wish to use is the next step. You have a number of choices to choose between when deciding on your site. You can either create your own template and upload it, or you can choose a pre-made template. The choice will weigh strongly on your understanding in creating templates and what your website allows. Some hosting companies only permit a specific scripting language, so you need to verify before wasting your time searching for a theme or developing your own.

Another option to build a website is via your host’s site builder. You can build your webpages with customization due to the features and tools available. Html code, text, tables, and graphs are all within your grasp from most site builders. Training videos or written tutorials are usually accessible from within your hosting for this purpose.

After finishing your creation of a site, you will need to save it, install it, or upload it. Which, is down to how the site was created. For example, if you utilized a hosts site builder, you simply save the completed work. Designs that utilized programs or software will have to use FTP to upload and install the website into your host’s server.

It can be a difficult or easy task to learn how to build a website, depending on the way that you choose to do it. It is highly crucial to have a strong and sleek site for any serious business or online company that you are a part of. You will be sure to find something that will conform to your needs with all the options that are available.

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5 Must have WordPress website plugins in 2019

Looking for the best plugins for WordPress to bring your company to the 2019’s next level? You can choose from over 54,000 + WordPress plugins. This makes finding the correct plugin for your website highly overwhelming for fresh customers. Let’s talk about the 5 greatest WordPress plug-ins.
1. Sucuri:
For all internet company owners, security should be a top concern. Sucuri provides a WordPress safety plugin and firewall for the web application, which is likely one of the greatest protection for your site.
They monitor and defend your site against DDoS, threats to malware, XSS attacks, brute force attacks, and basically any other kind of attack. You need to add one today if you don’t have a firewall on your website.
2. WPForms:
Each website requires a contact form because it makes communication with you easy for your visitors. WPForms is the WordPress plugin’s most user-friendly contact form.
With just a few clicks, this online form builder drag & drop enables you to readily generate contact forms, email subscription forms, online order forms, payment forms, surveys, surveys, and basically all other online forms.
WPForms integrates with all famous marketing and payment systems, so in less than 5 minutes you can create strong forms.
3. MonsterInsights:
MonsterInsights is Google Analytics ‘ best WordPress plugin. It enables you to link your website to Google Analytics “correctly,” so you can see precisely how individuals discover your website and use it.
The best part is that inside your WordPress dashboard it shows you all the significant statistics that matter.
Then you can optimize your website to boost traffic, subscribers, and income accordingly. MonsterInsights has a free version, but its true power only unlocks when you upgrade to the Pro version. More than 2 million websites use MonsterInsights.
4. Yoast SEO:
Yoast SEO is one of WordPress’s most famous plugin ever. Yoast provides the most extensive solution of all the WordPress SEO plugins with all the characteristics and instruments you need to enhance your SEO on-page.
It enables you to add meta tags, create sitemaps, link your website to the Google Search Console, optimize it for social media, etc.
Yoast comes with a strong function of Redirect that allows you to readily generate 301 redirects that are highly helpful. It also detects URL change and creates auto-redirects, so there are no broken links on your website.
5. UpdraftPlus:
UpdraftPlus is the most common plugin on the market for WordPress backup. It enables you to set up and securely store automatic backups on remote locations such as Google Drive, Dropbox, S3, Rackspace, FTP, email, and more. It also makes it extremely simple to restore your website from a backup. Their base plugin is free, but with additional characteristics and priority support, they also have a paid scheme.
Hope, you found this blog really helpful. Keep supporting to get more such awesome contents.
Cleonix technologies, one of the best web development company in Kolkata is also offering services in wordpress at a very affordable price with dedicated 24*7 Live Support. For more, view our portfolio

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Why SSL certificate is high in demand in today’s era

In today’s era, Secure Socket Layer is in high demand because it is one of the most important tools for maintaining a secure internet connection. SSL Certificate ensures privacy by encrypting messages and a network connection between a web browser and web servers. An SSL Certificate is a virtual document with information about a website owner that serves to verify the owner’s connection to the website in question. Only truly secure web servers have access to the keys for decryption, in turn ensuring that information is kept private.

When a web browser attempts to connect a to a website secured with SSL, the browser first requests that the web server identify itself by providing its SSL Certificate. The browser that determines whether the server is trusted before allowing the transfer of any information. Next, a public key is provided to the server that can only be decrypted if it is really safe. The browser and web server may exchange data privately and securely once the SSL encrypted session has started.

SSL encrypts data that has been exchanged over the Internet so that only the verified server with the decryption key can access the user’s information. Private information such as name, address, phone number, emails, bank account number, credit card information, and passwords are all kept safe. If a hacker were to intercept any of this information, SSL encryption would make it virtually impossible for him to make sense of it. The hacker would come across the encrypted data, which are meaningless without the encryption code possessed only by the certified server. This promise of security is crucial for the online user and explains why SSL security is so highly valued. Users are never going to share private information if they fear it is vulnerable to hacking the theft. It is in the best of interest of web servers to purchase SSL Certificates if they wish to remain competitive with other servers who maintain the maximal internet security.

Online users want SSL Certificates because they serve as a virtual certification that online data exchange and personal information is safe. With the complex encryption involved in SSL, a web browser can share any data with a web server with certainty that is secure from encryption.

Why is SSL Certificate being Essential?

Google Ranking: Back in 2014, Google reported that HTTPS sites rank higher than HTTP sites in Google ranking. This is on because of HTTPS website are viewed as more reliable. Adding an SSL Certificate to your website can enhance your Google rank and influence your business to look more believable.

Security: Without SSL Certificate your website and business will be more helpless against assaults and malware. If you store data like username, passwords or credit card number, you should use a certificate or another type of encryption.

Expanded Deals: If a client arrives at an HTTP site, their browser may tell them the website is not secure, which will urge them to buy somewhere else. An SSL Certificate is likewise required for sites to acknowledge charge card installments as per Payment Card Industry benchmarks.

Hope, you found this blog really helpful. Keep supporting to get more such awesome contents.
Cleonix technologies, one of the best web development company in Kolkata is now offering SSL Certificates at a very affordable price point with dedicated 24*7 Live Support.

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How to get traffic through Quora to your website

Quora is a Q& A website; where someone asks a question about any subject and you can write a reply to it, then other customers select the best question to show up first. Once you post a query on the site, you get responses from well-respected industry individuals or experts who understand their whereabouts and can provide excellent advice and guidance.

Why should you generate traffic using Quora?

1. Website Increase Free Referral Traffic:

First and foremost, referral traffic comes from users who come to your website by clicking a link from another website. You don’t have to spend a single dime on referral traffic as opposed to paid traffic obtained through advertisements.

2. Hyper-oriented promotion of content:

On Quora, you can target your content promotions to anyone you like. The trick is to view the “Stats and Log” page of your issues. You can find this in the ‘ More ‘ menu.

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How to Get Traffic From Quora:

Pumped to start marketing Quora? Then let us demonstrate to you how to get traffic using Quora.

Step 1: Choose the right interest
Step 2: Start with a Killer Profile Bio
Step 3: Create your brand’s topic
Step 4: Carry out research on content
Step 5: Use the question to prepare a full article
Step 6: Write the answer to Quora as a Pro
Step 7: Choose a blog post with various examples or tactics to use as your response and a link back.
Step 8: Find a fresh query or one with over 1,000 opinions per week
Step 9: Answer questions and link back to your blog post with helpful tips
Step 10: Track traffic and ROI from your Google Analytics responses

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Quora can be an amazing traffic source for your blog and website; not only that, but it also helps drive long-term traffic and improves your online profile and influence. It’s important to keep in mind that you shouldn’t answer all Quora questions in this format. This is definitely an important strategy to implement, but it should not be abused-don’t always link back to your company with your responses. Try to always be helpful at Quora!

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