Monthly Archives: June 2021

Benefits of Web Payment Gateway for Online Businesses

As we all see nowadays, everything around us has gone digital. Web-centric is the new way to be for everyone including more or less all established businesses. Be it small, medium or a large enterprise, businesses have adapted to stay relevant and to maintain their presence in the market, they need to have an online presence and a well maintained one at that. But being an online business is a much complex endeavor than it sounds.

An online business is one that can sell its products or services to its customers via the internet. Ensuring a smooth flow of business via the means of internet is a complex task- being present and being noticed are not enough. All online businesses are competing against each other to be more useful, attractive and interesting so as to hold the attention of their potential customers or clients.
A website that can’t offer the state-of-the-art features, simply starts losing out on potential customers and hence, revenue. The ease of access as well as a good user experience are of utmost importance. To provide a completely optimum UX for the target audience, an online business needs to take care of many factors in their website and/or app. One such major factor is the feature of online payments.

Online payments are made possible by the means of web payment gateway and is an almost indispensable feature for most e-commerce websites. All online businesses want to offer the freedom of paying online to their customers for an easy transaction. In fact, the success of any e-commerce business nowadays relies on the ease and number of facilities the customers are getting while purchasing from the said business- be it via their credit card, debit card or net banking.

Read also:- 5 reasons why having a website is necessary for every business​

A web payment gateway is a tool which provides an online payment processing system, where a customer shares their details in a secure way, following which the details are verified and the funds are transferred from the customer to the merchant. Utilizing payment gateways are simply smart and convenient for all. The system is empowered with encryption technology to help securely verify the data or information a customer provides so as to minimize the instances of fraudulent activities.

Let’s take a look at the key benefits of using web payment gateways by an online business:

• As all transactions happen through a proper organized channel, the fund-flow of sales and similar transactions is very well managed.

• All communication regarding the transactions are with responsible entities like bank, processor and other associated bodies which makes it so easy and hassle free.

• All kinds of transfer done between the point of payment and point of sale are over a secure network, which prevents unnecessary glitches or risks.

• Payment gateways play such an important role in the secure transfer, interpretation and direction of data while also preventing any losses or delays.

So, in conclusion, every online business needs to have a good web payment gateway system working for them and helping them to grow in this tech-savvy world.

Read Also:- SMS Marketing- Uses & Benefits To Strengthen Your Business

Read more

7 Ways To Protect Your Videos With a Secure Live Streaming Solution

Over the years, security concerns have gone up regarding any data and digital attacks have rather become commonplace. Hackers and piracy are everywhere targeting valuable information, posing a serious threat to the businesses. Now, we have seen that in recent times, videos and live video-streaming have seen such a boom that every modern business uses this digital tool for connecting to their consumers. There are several varieties of live-streaming that act as a great opportunity and marketing tool to reach a large audience base. So how can this process be made secure and safe from unwarranted attacks!! Although there are actually several protocols and methods developers try to follow to protect your videos with a secure live streaming solution, let’s take a look at the best seven ways to do so:

1. Advanced Encryption Standard Encryption->
   Advanced Encryption Standard or AES encryption method is used to encode the information that can be only viewed by authorized users. In this encryption method, a special key is used, without which the video can’t be viewed. This is a very simple and easily implemented process.

2. HTTPS Delivery->
   Whenever a user uses an open network at a public place, they are prone to certain attacks by hackers looking to steal data that is being transmitted to such users. HTTPS Delivery utilizes HLS encryption to prevent such attacks by using digital certificated and encryption keys.

3. Password-Protection of Videos->
   As simple as the name suggests, this method simply uses a password being set for the video. A user needs to have the correct password in order to be able to watch said video content. It is an effective method despite its simplistic nature. Keep changing the password from time to time and stay ahead of any leaks or risks.

4. Secure video paywall via SSL/TLS->
   A secure video paywall that uses SSL/TLS encryption can protect the user’s payment information from being stolen while also allowing you to monetize the video streaming and accept multiple currencies and cards.

5. IP Restrictions->
   IP restrictions or geographical restrictions are a good option for content that is meant to be targeting audience from selected regions by allowing you to block certain “risk-zones” that usually generate most of the data-theft attempts.

6. Referrer Restrictions->
   Referrer restrictions are pretty useful as they allow only selected domains to stream the videos and restricts playback on any other unauthorized website.

7. Content Delivery Network->
   Content Delivery Network or commonly known as the CDN is a network of servers that runs secure video data centers to store the video files online. A live-streaming CDN enables the video content to load faster. Online video platforms that use a CDN are very effective against several kinds of attacks and also offer protection from hardware-failure.

The main thing to understand to ensure secure live streaming is that we must employ various techniques that work best depending on our type of content, variety of target audience as well as kind of expected threats. Regular monitoring is a must so that we can stay one step ahead of the potential threats. All data and information is precious and should be protected by all means necessary.

You may be interested in:- 5 Must-Have Tools for Virtual Assistant Monitoring

Read more

Key advantages of Hybrid Mobile App Development for businesses

As we all know, mobile apps have practically taken over almost about everything. Anything you need, be it information, entertainment or a commodity, you can find it on an app for it. From your daily groceries to your flight tickets, connecting to your friends over social media or just pursuing a new recreational course, there are literally hundreds of apps for most of the things one needs. In this scenario, most businesses have been trying to keep up and get into the mobile apps segment for staying available, relevant and accessible to their potential and recurring customers. So much so that, mobile apps are now a critical and important platform contributing towards the growth of an organization’s business revenues.

So, now that we understand why mobile apps are so important to any business, let’s understand more about the Mobile app development. Mobile applications are majorly categorized into two types- Native App and Hybrid Mobile App. Now depending on the specific business goals and usage, the apps can be developed as a Native App or a Hybrid Mobile app. As businesses are always aiming to provide a better UI and UX than their competitors while having a seamless presence on all Operating Software types, hybrid Mobile app development happens to be the more beneficial one, because of its adaptability across all the platforms, be it iOS, Android or Windows.

Let’s learn more about the benefits Hybrid Mobile app development, shall we? Why should businesses definitely invest in proper Hybrid Mobile App development?

• The economical choice:
The hybrid mobile app development is definitely the more low-cost option to go for, as here the developers are making a single version of the application to run across all platforms instead of making multiple applications to suit different OS’s. It saves both time as well as money because the developers can utilize multiple frameworks and libraries to develop the mobile app development a lot easily and quickly.

• Say No to App-store limitations:
All major App stores like Apple and Google follow a bunch of heavy-duty “protocols” and any application submission and their subsequent update roll-outs take a lot of time to get validated and be made available to the customers. But with hybrid apps, the time taken to deploy them is cut-short as the native code isn’t modified for the updates, hence no need for getting validated every time.

• Simple Back-end with a Native experience:
The back-end structure of the hybrid mobile app remains very simple to navigate and it helps to easily connect the user experience to functionalities that are specific to a certain mobile device. Even while updating or fixing any bugs or issues, the UX of the hybrid app stays undisturbed.

• High-speed performance on all devices:
Hybrid mobile apps have a consistent high-speed performance on all devices, irrespective of the network traffic, the amount of data or increase in the number of active users. Their speed and performance do not suffer. Yes, guessed it right! All major social media platforms like Facebook, Twitter, LinkedIn and even Netflix apps are Hybrid mobile applications.

• Enhanced and attractive UI/UX:
All Hybrid mobile apps have a consistent and attractive UI/UX to ensure the app environment is engaging enough for its users while holding the focus on to the right content. The UI of most Hybrid mobile apps look like an extension of the web app in terms of their layout and design aspect, which provides a better and familiar experience to the users.

• Offline support :
One of the most essential elements of Hybrid mobile app development is offline support as it ensures your customers can use your business’s app even in with a limited internet connection or in-between interrupted service, by storing data locally using the device’s API towards a better usability and accessibility of Hybrid mobile apps.

So, keeping all these factors in mind, we can say that Hybrid mobile app development for businesses, be it startups or major companies with massive user-base and contents, is always the better choice.

Read also:- Top 5 Key Benefits of iOS App Development for Your Enterprise

Read more