Monthly Archives: April 2019

Top 5 Key Challenges of Artificial Intelligence (AI) You must know

Artificial Intelligence (AI) has the potential to completely redesign the way in which businesses operate across functions, including customer service, marketing, and finance. You can find numerous AI development companies who can assist you in developing modern AI-powered solutions for your business. But as it is the case with other emerging technologies, there are challenges, and AI isn’t an exception. For that reason, the adoption of AI is very low because of the obstacles which come in the way of adopting the technology. Let’s take a look at the top five of them.

1. Lack of organization & ineffective leadership:
The hierarchy of a business can be quite complex. There are several heads of different departments who need to be on the same page in order to take mutual decisions for the betterment of the business. These heads have to drive their AI efforts together, at the same time and with the same effort level. Lack of proper organization and ineffective leadership of these heads lead to unclear, overlapping responsibilities, which ultimately hamper all your company’s investments in AI technology. There should be proper sync among all the departments in order to take decisions related to the adoption of AI.

2. Not picking the fundamental problems to solve:
Mostly an analytics team or many diffused analytics teams and innovators of your company work on a myriad of smaller projects on the fringes of the core business. But they generally ignore working at the base level in order to achieve the automation efficiency needed by the core business. You must concentrate on harnessing the power of AI solutions in the areas of your business priorities. For examples, sectors of your business that generate significant revenues where automation can improve profit margins or reduce the percentage of errors and faults.

3. Inexperienced & untrained professionals:
In most of the companies, there is a shortage of AI brainpower and talent. In a survey carried out by PwC’s Digital IQ, only 20% of executives said their organizations had the skills necessary to succeed with AI. This lack of required experience and potential is one of the biggest challenges which comes in the way of using AI for enhancing the productivity of a business. Many organizations know their limits and no more than 20% think their own IT experts possess the expertise necessary to handle AI. The demand for machine learning skills is growing faster, but proper training isn’t easily available. In such a scenario, where AI talent is scarce but in very high demand, most of the companies are scouting innovation from third-party sources, such as incubators and accelerators, university labs, the open source community, and hackathons.

4. Inaccessible data and privacy protection:
In order to train machine learning algorithms, you need massive and clean data sets, with minimal biases. Most of this data isn’t ready for consumption because it is in unstructured form. This data contains sensitive information and is stored in a different processing system. As a result, most of the companies try to invest heavily in creating the effective infrastructure to collect and store the data they generate and to recruit talent capable of performing encryption of this information so that to make it usable and productive.

5. Trust factor:
It is very difficult to explain a deep learning algorithm in a simple way to a person who is not a programmer or engineer. With such a complexity those who may wish to bet on AI in order to harness new business opportunities may start disappearing. Most of the companies which are lagging behind in digital transformation, have to revolutionize their whole infrastructure in order to adapt AI in a meaningful way. The result of AI projects might come a little late as the data needs to be collected, consumed and digested before the experiment bears fruit. Most of the entrepreneurs lack the required degree of flexibility, resources, and bravery that is needed to invest in a large-scale machine learning project with no guarantee.

These are the five biggest challenges that you need to overcome if you want to start making effective use of the growing number of AI-powered tools that are available in the market. But these obstacles can’t stop AI to transform the way in which businesses function. In case you need to harness the benefits of AI technology in order to develop a solution to increase your productivity contact an experienced AI consulting company.

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Importance of infographics in your business

Infographics are gaining popularity and become widely used amongst businesses and organizations in both digital and print. Infographics are an influential tool which allows people to easily get information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics. Making good infographics you have to collect related data, write powerful text, and present them in an effective and visually pleasing way.

1) Infographics can easily catch attention:
If infographics are combined with well-written text & images then it became a very powerful tool to help your content cut through the information jungle and into your targeted audiences’ brains. Generally, facts, figures, stats, and other graphical elements are more preferable and if compelling enough, the information in your Infographics can really capture customer’s attention.

2) Infographics increase your brand awareness:
Infographics include the logo, website address, email or even contact information i.e. the relevant information about the creators. Thus it is truly a very effective way to increase your brand awareness.

3) Infographics can make your content viral:
The main feature of Infographics is potential visual content which is really appealing to many people so much, that most would want to share the same through their own networks and circles of influences. This made the content viral as more people like and likewise share the Infographic through their social media channels.

4) Infographics increase your search marketing results:
After the Infographics became viral, the highly beneficial effect such occurrences can bring to a particular business is better to search for marketing results. Infographics also generate important backlinks to you.

5) Infographics help you to increase your subscribers and followers:
The power of visual content can really be witnessed just by making a quick glance at your Facebook newsfeeds and walls. Exclusive infographics are always more eye-catchy & shareable than any ordinary text updates. This can be a very effective way of generating more subscribers and followers to your social media pages. This can open the doors to better interaction or engagement with your targeted audiences, which can make people more aware of your brand, products or services – and eventually convert them into paying customers.

So, from the above discussion, we know that infographics are one of the most important things in your business. You can create its own or can take help from professionals.“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating exclusive infographics contact us.

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Now Automate Your Twitter Accounts Just Using 3 Simple Ways

While you are using Twitter for your brand enrichment, you would have to spend most of your time with the tweets of you and your fan. This might take most of your time, which you can use to enhance your business more. However, you can make use of the best Twitter automation tools to handle your business and Twitter account at the same time. As Twitter posting for 2 or 3 times, a day won’t be working for you, while posting contents on every hour would also not help you anymore.

You can see that the life of a single tweet in the timeline is only for 5 minutes. Once the reader gets the information about the new tweets, the old tweets will go away. That is why, if you want to get a good engagement in your Tweets, you will need a better Twitter automation tool, because manual posting is not going to work for you.

Here are shown 3 simple ways using which you can automate your Twitter posts:

Step 1: To Know The Audience

It is important to understand what the audience wants. If you would research a bit more about Twitter posts, you might be able to understand the demographics and physiographic details of every tweet. Learning about the likes and dislikes of the audience, you could be able to cover most of your Twitter marketing strategy. While you should try to more hangout with your followers and try to understand their demands, that would also help you to enhance your Twitter following also.

Step 2: Math will work for you

With a little bit of math, you could be able to amount of potent content require the Best Twitter Automation Tool. As you can also recycle your content, using which you can also use your old tweets as well. As you can set 5 to 10 tweets for every hour. While your content will deplete it will start over again and again until it will reach to every single follower of yours.

Step 3: Automate with Socinator

If you are hunting for the best automation tools for your Twitter account, then Socinator is the answer for you. It can help you with all the details of automation of your post, where you can check the real automation process as well. While you just need to make some quick adjustments, after that it will perform all of your marketing activities on Twitter by itself.

Final words

If Twitter and any other social media are consuming most of your time. While you don’t need to be worried as you can make use of the Automation Tools, which makes it easier for you to manage your business and social media advertising at the same time.

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Four essential elements Of brand storytelling you should know about

The evolution of digital platforms has compelled brands to include storytelling as an integral part of their marketing strategy, as it allows them to create better engagement with their target audience while adding a personal touch to their relationship with their consumers.

As the competition in the digital world is rising tremendously, one of the major factors that determine the success of one brand over another is how much of an impact its story has been able to create on its target audience.

Let us now discuss some of the essential elements that should be a part of powerful brand storytelling:

1.Target Audience

Your brand’s story will differ depending on your target audience. Hence, it is important for brands to identify their target audience in order to reach out to them in the most effective manner. Telling the right story at the right time and to the right audience can take brands to new heights. According to the top influencer marketing agencies, analyzing the sentiments of the consumers through various social tools allows brands to deliver the right message to their consumers and maximize engagement.

2.Uniqueness

Every brand is unique, so should be its story. In fact, the top influencer outreach agencies suggest brands tell their consumers a unique narrative in around 500 words, which can also act like a brand’s strategic statement. The narrative should include the origin story of the brand, its history, and evolution, values it stands for, future goals, social initiatives, beliefs, along with important points related to its products and services. Experts claim that consumers notice what a brand does for the community and a brand’s actions do reflect on how well it is able to connect with its consumers.

3.Importance of Data

Storytelling can be a very powerful marketing tool for brands, especially if they use data to support their story. Using data in the narrative can help brands to gain multiple benefits. It leads to the creation of a more authentic story, which helps brands to maximize consumer engagement, convert potential consumers into buyers, and build a deeper connection with their consumers.

4.Emotional Connection

According to the top social outreach agencies, adding a personal touch to the story can help brands to build an emotional connection with their consumers. This is because adding an emotional touch to the narrative makes a brand’s story appear as more genuine, authentic, and trustworthy in the eyes of the consumers, which helps in the development of a long-lasting company-customer relationship.

A unique and powerful story which aligns with the interests of the consumers can help brands achieve a number of business objectives. Hence, brands should always incorporate these key elements in their narrative in order to maximize consumer engagement and induce customer loyalty. For better influencer outreach campaigns a brand can connect with an influencer marketing agency which can help in choosing the right influencer for your brand who has a good understanding of your products or services. With the help of influencer and the strategies provided by the influencer marketing agency, a brand can easily build a connection with consumers.

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All about GIMP

GIMP is an open-source free raster graphics software. It is used for image editing and retouching, free-form drawing, converting between different image formats, and more specialized tasks. Under GPLv3+ licenses, it is released. It is available for Linux, macOS, and Microsoft Windows.

Here are some advantages

• GIMP is free opensource software. All software related updates are also free.
• It works the same as other commercial image editing programs and can do most of the same thing, but at a cost of zero.
  Since GIMP is free, you can install it on many computers as you want.
• The basic installation is easy & time-saving than many of its commercial counterparts. GIMP will run on any old computer – even if it is slow. But some commercial software doesn’t support this.
  If you need help you can consult with the community of GIMP users and enthusiasts.
• There are GIMP enthusiasts who make all sorts of scripts/plug-ins/brushes/tutorials for the software – and all of these are also free.
• As GIMP is Open Source, so you can use the code for something else.
• Without using pirated copies of commercial software you can use GIMP as it is legal & free of cost.

The disadvantages of GIMP
These are the main drawbacks of GIMP.

• No way to select multiple layers
• In GIMP can’t apply same text styles to multiple text layers
  Can’t add effects to editable text
• Without using the plugin, there is no way to export images optimized for the web.
• Buggy – it does crash occasionally.
• Arranging layers is not so easy. It does not support group layer.
• Poor (or virtually nil) support for vectors.

Though all the disadvantages can be overcome.

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Advantages of choosing shopify for your E-Commerce store

E-commerce, also known as internet commerce or electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce development is highly important in today’s competitive environment. Magento, WooCommerce, PrestaShop, OpenCart, and BigCommerce are some of the popular e-commerce platforms. Shopify provides quality and efficiency along with simplicity and rich features. Let us check the benefits of creating eCommerce store using Shopify.

1.Easy To Setup And Use:
Shopify is very easy to setup and use. It is the complete solution for those who don’t have knowledge of technicalities related to the development and hosting of the online store.

2.Visually Appealing Online Store:
The platform packs a variety of professional templates that facilitate the creation of unique and visually appealing online stores.

3.App Integrations:
The seller can also easily add extra features and functionalities to his store and raise its value.

4.Security and Reliability:
It offers security and reliability. Security is essential for online business because it deals with confidential personal and financial information of the customers.

5.Powerful Marketing Tools:
As a complete platform, Shopify has marketing advantages too. The basic version of Shopify offers SEO features along with advanced e-commerce analytics.

6.Excellent Loading Speed:
This gives the platform a super-fast loading speed and the e-commerce made on it to load in a matter of seconds.

7.Outstanding Customer Support:
Shopify experts are available 24/7 via email, live chat, or phone to resolve any queries and keep the store running flawlessly at all times.

For these amazing features, Shopify became one of the best choices for e-commerce store development.

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Result oriented PPC service in India to excel your business growth

Are you planning to do marketing for your products? What is the top marketing method that you are going to choose? Advertisement in Newspaper? Magazines? Or on Radio or television? Well, there is a method now that cost much less than these options and also give you much more beneficial results. The method is called PPC, short for Pay Per Click.

Pay Per Click is a platform in which you can display your advertisement and use it for promoting your products or services through the internet. Your ad will be displayed and you only have to pay per every click your ad receives. Every time someone clicks on your ad, you get a potential client and hence you have to pay per every click. The cost is reasonably low and it’s nothing compared to the gain of a prospective client.

Let’s see some of the benefits of using PPC to promote your business:

• Become a Brand- With the increase in your ad visibility, your business name will become more and more familiar to the people and will make sure that your business soon become popular and its demand increases in the market.

• Instant Optimization- It is very easy and fast to get ad created for your website using PPC. Any expert can help you and can create nice ads for your website and place them on the most effective platforms where they will get the most exposure. PPC doesn’t take days to establish and hence is much better than any other marketing option.

• Easy to Track- Using PPC is also a great idea because it allows you to keep track of each and every click, views and profits that your website is receiving. This way, you don’t have to be worried about keeping track of everything by yourself

• Independent of any change in Search Engine Algorithm- Unlike other digital marketing methods, PPC is not dependent on the algorithms of the search engine and hence doesn’t need to be changed every time there is a change in one of the algorithms. It is totally dependent on the cost you are paying per click.

• Cost Effective- PPC is the most cost-effective marketing option you can get for your website promotion. You don’t have to pay a large fee to get your ads displayed. You have to pay a very less amount for every click your ad receives. The more you will spend per click the higher will be the display rate of your ad.

These are only a few benefits of PPC advertising services and you can easily see how beneficial this would be for the promotion of your website. PPC is the tool that will increase the traffic of your website and make sure to increase your sales. Hope this blog proves beneficial to all of you.

Cleonix Technologies is one of the leading PPC advertising agencies in Kolkata, India and well-reputed for building conversion-centric PPC strategies. Our team of PPC experts sits with clients to decipher the campaign objectives, thus being able to come up with a PPC strategy that offers increased ROI.

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Why to Choose ORM Services and How They Can Take Your Business to the Next Level

Your online brand is a conservatory of your offline business, and branding is important to your online marketing success and to put your business on zenith. In the current era or the age of connectivity, with the growing popularity of social networking sites like Facebook, Twitter, etc.; the online lair zones of the internationally mobile, the consumers’ buying decisions are profoundly predisposed by the reviews and words that get approved around in these social media sites and forums.

Online Reputation Management Services play great importance as:-

• Your company’s status can come under attack from any viewpoint, anytime
• Your blog, website, forum or anything online can easily wash off your reputation anytime
• A few seconds video on YouTube can smash up to your interim and long term proceeds
• A gossip on Facebook or Twitter can damage your picture beyond repair
• An only pessimistic campaign with no legitimacy can criticize and stain the reputation and veracity of your brand or product that you have built in long years, in a few hours or in minutes

ORM Service provider will help you to-

• They push ahead your positives search results to higher positions and pull down the negatives from the first pages of the SERPs which generally distract your customers.
• ORM Services India generates very affirmative websites of your company that could attract more and more customers online and could increase your ROI.
• These make out the sources of the off-putting reflection and art a befitting counteract stratagem.
  Look after the reliability of your brand by tumbling the appearance of the downbeats and highlighting your favorable information.
• These kick out the negative PR with a boost in a positive one.
• By spreading the positivity on the web they give your online business a proactive approach.
• In order to make your brand the word of mouth on the web, they strongly watch the networking sites and along with the other platforms where your target consumers dwell in.

ORM can maintain your good reputation over the internet. Cleonix Technologies is the most popular Digital Marketing agency in Kolkata, which offers top class online reputation management services for your brand, products, and services.

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Top 5 PHP Development Tools For Developers in 2019

In this blog, we will discuss some of the PHP development tools help us in developing great web apps:

1.Eclipse: Eclipse is one of the most popular of the PHP tools. As it is a fully developed tool, it is a commonly used integrated development environment (IDE) that PHP offers. The most impressive part of this tool is that it offers support to some of the most popular operating systems, like Windows, MacOS, and Linux. Eclipse allows the users to use some of those specific plugins that will help in extending and customizing the IDE to fit into the requirements of the project.

2.Zend Studio: Zend Studio finds a way in our list of best PHP tools because of its matchless speed unlike any of the other PHP development tools. When using the Zend Studio, programmers and developers can enjoy the flexibility of writing and debugging code without the need to put extra time or effort to achieve the same.

3.Code Lobster: One of the most portable IDEs for PHP is Code Lobster. It offers vast support to a wide range of popular PHP frameworks and even CMSes. Some of the best CMS frameworks include CakePHP, Drupal, Joomla, Symfony, CodeIgniter, WordPress, and Magento. Programmers can now write customized web apps in PHP inserting in useful features, such as autocomplete, syntax highlights, debuggers, SQL managers, code validators, etc. with Code Lobster.

4.AWS Cloud 9: With AWS Cloud 9, you have the autonomy to use more than one widely used web technologies that include PHP. The programmers can write, debug, execute and run PHP code in any web browser. AWS Cloud 9 is a PHP development tool that offers you with the experience of writing web applications in PHP, which are not dependent on servers.

5.PhpED: PhpED is considered to be one of those strong PHP development tools available. It also supports PHP 7.1, there is also a big support to CSS3, JavaScript, and HTML5.

“Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. We use PHP, WordPress, CI for creating websites.

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Wix or WordPress which one you should use?

WordPress and Wix are great platforms for building your business’ online presence. Wix is much easier to use but does not have the same functionality as WordPress. To help you make the right decision between Wix and WordPress read the following blog.

1. Platforms Overview:
Wix is a website building platform that comes with a drag and drop builder to help you create websites easily. WordPress is a free, open-source publishing software. The most important difference is it should be installed on your web hosting server, which makes the setup process more complex than Wix. Using Wix you can create a variety of websites including a blog, business, online store, photography site and more. Wix is a full-service site builder that makes it easy for even the newest users to quickly set up a website. WordPress was conceived as a content management system that features a bare-bones content editor and can be populated with text, media, and links.

2.Costs for Setup and Maintenance:
The cost of setting up and running a website depends on a broad range of factors, and that can change considerably over time as a site evolves. Wix offers all of its tools in fixed monthly fees, users don’t need to factor in external costs. WordPress is a free and open-source content management system to download and install – and it is possible to set up an entire site nearly for free with a basic hosting package. From the official WordPress directories, you can get free themes & plugins.

3. Ecommerce Support:
Wix includes the number of e-commerce themed templates for setting up your site, but to get full e-commerce functionality that includes the payment gateways PayPal and Authority and other key e-commerce tools, you would have to buy their e-commerce web hosting package at a higher monthly price than the standard fees.WordPress offers an array of e-commerce themes and plugins to create a successful online store.

4.Design and Customization Options:
Wix offers 100% customizable templates, extraordinary design features and a variety of Apps for your website. In case of WordPress if you don’t have any coding skills, editing your site may ruin your front-end that means basic HTML/CSS knowledge is required for customizing your chosen theme.

5.SEO:
Wix covers all the SEO capabilities that a standard website needs for enhancing their visibility and online performance.WordPress is considered to be a very SEO-friendly platform. Websites which are made using WordPress can easily be indexed by search engines with some technical configuration.

Wix & WordPress both have a few same features, but before using any platform you have to pick out the pros & cons of the features. “Cleonix Technologies” is a Kolkata based Web development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For creating your website contact us asap.

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