Monthly Archives: February 2018

Useful Tips To Rank A Website In Google

Its a dream of every marketer or blogger to rank their website or blog on the #1 page of google search engine results. Most people who start building their first website think that as soon as their website will be launched, there would be a lot of visitors who will bring new business to them. Today, we will discuss few key strategies you can learn right now in order for Google to notice you.

1. Proper Keyword Research
This is the first step of analysis that any SEO should start upon when doing search engine optimization. Ranking a particular search term can bring you lot of traffic to your website. Whether you are doing organic SEO or setting up PPC campaign you have to become expert in Keyword research. You can use tools like Google keyword planner, Keyword.io, Soovle etc. to find out most profitable keywords.

2. Meta Tags Optimization
Meta Tags are very important to rank your website as well as to increase Click through rate. A well written Meta title and description should contain primary and secondary keywords and within correct character limit, as well it should be understandable for viewers.
3. URL parameter
URL and permalinks mean what you can see in the address bar of any internet browser. URL should be clean and keyword should be mentioned. URL should not be too long and devoid of symbols like “?”, “=”, “_” etc. A clean URL gets crawled by Google bot more easily.

4. Heading Tags
Make sure to use your keyword in heading tags. You should keep just one H1 tag on each page which will contain your primary keyword.

5. Keyword in First Paragraph
It is important to include keywords in the first paragraph of any page. It sends signals to Google which keyword is important to rank.

6. Image Optimization
Include relevant images into your blogs. Make sure it looks eye-catching. No one wants to read a long boring post without any pictures. When you do add pictures, be sure to add an “ALT Tag” so that search engine can rank it in Google images.

7. Mobile Friendly
Mobile is impacting in every sphere of life. Check your website is mobile friendly or not in Google mobile friendliness checker tools. Mobile friendly website ensures that your web pages are performing well on all devices.

8. Page Speed
Nobody wants to visit a slow website. Slow loading increases the bounce rate and reduces the number of potential visitors to your website. Get a performance overview from GT matrix, Google page speed checker tool to optimize website page speed.

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How to Become a Successful Blogger

Blogging is a great platform to make money and market your business. Getting profit from blogs is just a matter of grabbing the attention of an audience and not implementing any actual selling skill. In this article, you will learn how to promote a blog for your ultimate profit.

1. Where to start?
You can start blogging from free blogging platforms where you will be given a subdomain like blogger.com, wordpress.com, weebly.com etc. Though I would suggest you to write on your own domain, for that you need to have your own hosting and domain.

2. Choose a perfect niche
A niche refers to a targeted product, service, or topic. You should first identify on which product or service you are interested in or you have some expertise. Choose an area which you can freely write about on a daily basis. You can use keyword research tools of Google keyword planner, or Yahoo! Buzz Index to find popular searched topics.

3. Update frequently
Writing blog posts on regular basis not only to keeps your blog more engaging to readers, but it also gives your blog fresh content on a day to day making it more interesting to search engines. To maintain your blog traffic and retain your visitor’s interest you must update your blog on a frequent basis.

4. Analyze Your Blog Performance
Monitoring your blog’s performance is a very important factor. Integrate your blog with Google Analytics tool and Webmaster tool to know the interests, age, user platform of audiences so that you can upload content which people like to read.

5. Backlink and Network Building
Backlink is the very important factor to rank a website or blog in Google search engine. Share your blog to social media, do social bookmarking, use Quora, yahoo answers to bring the visitor to your website. This will increase the visibility of your blog and also help you to build your network with other bloggers.

6. Personal Touch
Your blog post should sound like your personal opinion. In case of blogging trust factor works most. Try to tell personal stories in your blog so that people can relate themselves to you.

7. Engage in conversation
You should begin interacting with your readers. Create a regular time to reply to the comments you are getting. This will make your reader feel worthy.

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Importance Of Artificial Intelligence In Our Society

AI or artificial intelligence is the simulation of human intelligence operated by machines, especially computer systems. These techniques include learning (the acquisition of information and rules for using the data), reasoning (using the rules with proper logic), and auto-correction. An AI device includes expert systems, speech recognition, and machine vision. The term of “artificial intelligence”, at first mentioned at the conference of Dartmouth in 1956 comes from John McCarthy who defined it as the science of creating the intelligent machine.

Importance of AI

• Useful digital assistance:-

Machines have since the starting set themselves as crucial because of their ability to upgrade human efficiency. For communication, we passively depend on machines. But AI will enable machines to understand and communicate actively. In future communication through AI system will reduce the errors during communication, prediction will improve, delays will reduce.

• Helps in Digital Marketing:-

Many organizations are already focusing on gathering the potential power of artificial intelligence and are working with automatic chatbots to boost their marketing efforts. It is truly the right way to attract customers. Chatbots and other similar AI tools or applications can take digital marketing to another level, where you answer the questions of potential customers, create interactive marketing advertisements, and resolve many repetitive and monotonous work without having to invest time and effort.

• Boundless exploration:-

In case of exploration, biological boundaries of humans have always been believed as the major limitation. And it is not just the biological needs that have kept us from discovering inhospitable environments of space or underwater. These restrictions are also in the form of our sensory perceptions. There are many wave patterns and frequencies in our environment that human cant detects properly, this is the reason thermal camera and other AI devices that detect infrared waves have become so important for the consistent exploration even of our immediate environment. Machines with artificial intelligence can eliminate all these issues very easily.

• Vast opportunities and possibilities:-

As per recent technological evolution, AI becomes more preferred because of its intelligent application. Since most used technology driven machines are limited to the technological field only, the technology was losing its significance in other spheres of life. But the invention of AI, the demand of AI driven machined gain popularities in the areas of medical science, finance systems, transportation, heavy mechanical industries, and even art.

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Twitter marketing strategies for business owners

If you’re running a business using Twitter to build your customer base, then this question may have crossed your mind before. To build a genuine followers list and to build the solid relationship with people need extra efforts. In this article, you will find 5 Twitter tools that can be used for Network Marketing business.

Here are few reasons why you should opt for Twitter Marketing

1. Twitter is one of the most popular websites today. According to Alexa, it’s ranked as one of the top 20 micro blogging site that has a huge number of traffic.
2. Twitter has the ability to make any content viral. Many celebrities, brands, companies are using twitter to grow their followers.
3. Twitter can provide lots of relevant traffic to your blog.
4. You can get in touch with industry experts and leaders on Twitter. You will get immediate visitors for your site and if you provide high quality content then it will help your business to grow.

TweetDeck

TweetDeck is a Twitter dashboard application for management of Twitter accounts. You can use this Twitter tool to send automated direct messages and mentions without even leaving your desktop. This simple tool can be used to have real-time interactions with a user friendly interface. You can also post images and videos and manage multiple accounts with this tool.

Twitter Feed

Twitterfeed is one of the most popular tools people use to connect RSS feeds so that posts are automatically tweeted to your followers. You can also use this tool to feed your favorite blog posts.

Bit.ly

This is a must-have productivity app. This helps in URL shortening and tracking website for free. It can shorten your URLs that you will share in your tweet.

Search.Twitter.Com

This is a free tool you can use to analyze a particular search term. You can get the information what people are searching for in tweeter, particular MLM companies, specific leaders, and products etc.

TweetAdder

This is a useful automated Twitter management and follower Building tool. You can schedule a tweet, re-tweet or reply automatically, follow or unfollow other users and much more things with it.

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Benefits Of Having Mobile Application For Your Business

Today almost everyone has a mobile phone. From children to adults, we all are some or in other way love to browse internet through the mobile phone. Of course, it has many merits and demerits. But correct use of technology can surely give you great benefits. Mobiles have so many applications that it can become your assistant. Not only for entertainment and communication, it also helps you to grow your business. You can do a lot more for yourself by using them like:-

• Help you to advertise your business

Mobile is a great platform to advertise your product in front of huge audience. You have to just develop an application for your business and expand to great levels by stepping in digital marketing. A mobile application will help you to reach more people and offer them benefits of using your application.

• Easy Interaction

Mobile applications provide a safe and easy way to communicate with your friends and your customers. It gives you the chance to send more information so that you can attract more visitors.

• Comfortable to use

People find mobile very convenient to use as you can carry it anywhere. People can order anything from your website at any time without any hassle

• Job Advertisement

Manpower is an important resource for any business. You can easily find the desired candidate to run your business.

• Reduce Cost

Mobile applications are affordable nowadays. You can make videos, share images of your products through mobile applications to increase the ROI.

• Target right audience

There are many web application through which you can analyze the website traffic. If you check statistics more than half of the people are using mobile for shopping. So you can target right kind of traffics for your business to grow.

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Top 5 Beginner’s Tips For Social Media Marketers

A perfect social media marketing tactics can provide you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. The problem is that, most people don’t know how to use the social media to attract prospective buyers.
Social media marketing gives you an edge to compete with other companies. Studies show that most companies are not focusing on social media marketing, for that reason small scale companies are getting the advantage to grow their business.
Follow these 5 easy steps to create your own strategy for Social Media Marketing success:

1. Connect With Your Target Audience
Get a clear idea of your target audience. What are their requirement? Which source did they use to connect us? From which region they are coming from and what Keywords they are using etc. you need to know at first.
You can use different social media tools to analyze traffic. For Facebook, you can use Facebook page insight, for Twitter and Pinterest you can use their dedicated analytics option to know the performances.

2. Share relevant and consistent content
The content that you post on social media properties should be both frequent, and also consistent with your projects. This helps your brand to build solid impression and allows you to create the perception that you want people to have of you or your company.

3. High-Quality Content
Many people forget to maintain the quality of the content. If you spent the time to create engaging content it will provide better results than creating lots of low-quality content.

4. Share Internal Pages to get better ranking
Make a strategy of how you want to promote each and every product or pages of your website individually. It will definitely grow your overall traffic.

5. Build Rapport
Building rapport is a special skill and if you know how to get involved with the customers then you will achieve huge success. Don’t hesitate to have an opinion or to express your views on hot topics within your niche. Your unique presentation on social media will attract your ideal visitors and customers.

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Reasons to use WordPress to build websites

Since its beginning, WordPress websites have gained huge popularity in the tech world. Especially, when it comes to developing highly user-friendly websites, it’s quite difficult to find an option like WordPress. Apart from being the most widely-used and highly popular blogging platform, WordPress also proves itself as one of the best CMS platforms for the non-blogging site too.

Reasons to choose WordPress->

From the last few year, many content management platforms have been used. But after the invention of WordPress, it becomes the easiest and flexible platform to make websites.
The reasons to prefer the WordPress platform are many, but we have summed it up with the following five key benefits:-

1. Easy Installation:
Installing WordPress is very easy. You have to click on the WordPress link to install WordPress on your website. The next step involves filling up some basic general information, then do the full installation of latest WordPress builds into your website.

2. Plenty of Themes:
You will get plenty of themes to design your website. Even you can customize your theme according to your requirements. Many WP Themes will ask for money, but most of them are free.
There are more than one thousand themes listed directly on the WordPress website.

3. Easy To Use
Using WordPress dashboard is quite simple. It’s easy-to-use platform will help you to add a blog post, images, contents, new pages hassle freely.

4. SEO friendly
WordPress sites are easy to crawl and pages got indexed quickly. The basic reason is simple and clean coding offered by WordPress. The additional plugins like Yoast SEO, All In One SEO etc will give you the chance to do flawless SEO. The presence of Meta tags, description, keywords, and titles for every image ensures targeted and specific website traffic.

5. Plugins to Enhance Functionality
With unique, amazing, and affordable plug-ins, WordPress provides you unmatched functionality. You can add Twitter cards, Facebook OG, image galleries, Facebook FanBox, and event calendars to your site easily. Some of these plugins are also available for free.

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Facebook Marketing Cheet Sheet

Facebook is the most effective platform for any marketer. But if you want to be successful on this platform you need be expert to left your competitor behind. Facebook Marketing beat all other Social Media platforms as being on the must do list for Internet Marketers. Whether you have your own business or you are doing affiliate marketing, Facebook is the place where you can get the massive amount of audiences of active users and buyers.
Here are 5 pro tips you can you to grow the popularity of your business through Facebook.
1. Build customer list through facebook
Facebook is not just to earn the affiliate commission, it also helps you to make prospective customers base. It is also used to grow your email list. As a marketer, you have to concentrate on your subscriber volume. This process will help you to sell products to your existing subscribers in future. So, while you may miss out on the opportunity for quick cash, you can approach your existing customer who is satisfied with your services or products.
2. Facebook Ad Promotion
Facebook Ad promotion or paid promotion seems to be one of the most immediate methods to increase the reach of your content. While making facebook Ads you will get following objectives

• Increase traffic to my website.
• Increase participants at any event.
• Generate new leads.
• Increase the reach of our post on Facebook.
• Boost engagement for our Facebook Page.
• Choosing the right objective will surely get you good results.

3. Facebook Groups
Joining Facebook groups will increase your post reach as you will get the massive amount of like minded people in facebook groups. You can share your content in any groups without spending a single penny.
4. Conduct surveys
Facebook users love to get highlighted and feel heard. Try incorporating polls or surveys into your posts for engagement.
5. Quotes on photos
Posts with inspiring or life-lesson quotes often perform very well. Quotes on photos is another smart strategy to drive interaction and engagement.

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How to Provide Great Web Development Services?

The concept of web development is still not understood properly. People sometimes call it as a “dark art”. So when you are providing web development services you need to keep few crucial points in your mind.

Here are the key points you need to maintain to set up a reputed web development company.

1. Able to handle both front-end and back-end development process
2. Don’t depend on one back-end technology
3. Understanding of marketing tactics of your projects
4. Research and development process have to be flawless
5. Has a rigorous testing process to expand skills
6. Flexibility
7. Use source control
8. Should follow latest techniques
9. Timely delivery
10. Presentation skills.

To become a skilled web developer you need to understand the full web development cycle and to be able to get involved in the project from start to finish. You may need to use varying technologies to complete the project, for that you need to be flexible.

There are many good back-end technologies that are used for web development including Ruby on Rails, ASP.Net, and PHP etc. You need to have a depth knowledge on these subjects to fulfill your client’s demand.

It is important for a web developer to follow the best practices. As Information Technology sector is changing its shape day by day, so you have to invest time and effort to enhance your knowledge regularly. Here are few factors you can use.

Write semantic HTML
Use automated testing tool for both front-end and back-end code
Use of an MVC framework
Follow web standards for all front-end coding

One of the main issue web developers face is the change of the requirements of the client at midway. Developers shouldn’t complain about this, it happens to all of us and it’s never going to change. A good web development company should possess the ability to cope up with the changes.

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How Is Graphic Designing As A Career Option?

Graphic designers are artists who use art and media to spread messages for companies and other organizations. Their job is to use different prints, the internet, other digital mediums, videos and photos to get their information across. They are expert in using art that makes a design project successful.
The job responsibilities of Graphic Designers include making company logos, brochures, websites, business cards, banner advertisements, newspaper advertisements and the general look and feel of a company’s or organization’s overall design plan.
A Graphic designer needs to know how to display a company’s product or service to their target audience. This is why these jobs require a certain level of expertise to be able to interact with clients.

Knowledge Required To Become a Graphics Designer ->

1. Creative Ability
   The first and most important quality you should have is a high level of artistic and creative ability to make things unique. However, what most people looking for graphic designer jobs overlook this factor, but in reality, it is very important to think out of the box. Though it’s not necessary that only artists can become a graphic designer. The demand for graphic designers in the field of advertising, marketing, and communications is increasing day by day.
2. Technically Sound
   Graphic designers required to have technical expertise in at least one or more of these graphic design software packages. You have to become proficient in handling Adobe suite of products like Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, and Adobe Dreamweaver etc.

Future Of Graphic Designers ->

Graphic design jobs can be found in a variety of different sectors including small and large industrial sectors. There are jobs in print companies, publication companies or advertising agencies also.
Many experienced graphic designers work as a freelancer for small to large scale firms that outsource their design services to other companies and organizations.
Many of the experienced graphic designers shift their career to marketing and advertising as a creative arts team or just get out of design altogether. Some become management consultants who specialized in promoting businesses through designs. If you have exceptional knowledge of designing and have excellent management skills, then you can even start your own consulting firm in design and marketing.

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