Monthly Archives: November 2021

Some Best Ways To Increase Online Presence For Your Business

Creating a good online presence is vital for building an online brand for your business. It helps your business to enhance its credibility and reputation. If you don’t have a substantial amount of reviews for your products, or enough social media engagements, you are limiting your business from growing. So, in this blog, let’s discuss the best ways to increase the online presence of your business.

Build An Effective And Interactive Website

Creating an engaging and user-friendly website is the primary building block for creating an online presence. The simplicity and readability of your website will directly impact the conversion rate and sales figures.

If the website is slow and difficult to understand, it will increase your bounce rate. Also, try to avoid providing any filler content, irrelevant ads, and popups.

Keep In Touch With Your Customers

Whenever a customer visits your online store or purchases a product, make sure to have their email IDs. So, you can constantly keep them updated about discount offers and new product information. In fact, you can even provide them with discount coupons on their future purchases from your store.

However, never share your customer information with any third party. Remember, gaining trust of your customers will reward your business in the long run.

Personalised Connection Through Social Media

Social media platforms are perhaps the best mediums to establish a personalised connection with your target audience. These platforms bridge the gap between you and your audience and that in-turn helps increase your sales figures.

However, you must understand that all these social media platforms work differently. So, you have to create posts and campaigns accordingly. For example, Instagram focuses on visual content like photos and short videos. Hence, you can use it to feature your products. Whereas, a Facebook group would help in customer interactions.

Relevant Keywords To Get High Ranks In Search Results

Using the right set of keywords is vital for creating an online presence for your business. For starters, if your online business is all about books, then a person looking for bridal gowns is not your potential customer. Therefore, you only want to attract those customers who are looking for books.

Keywords will help you make advertisement campaigns more effective as you will get featured in relevant search results. Thus, the probability of increasing your sales figure also subsequently increases.

Give All The Necessary Details Of Your Company

In order to gain the trust of your customers, provide them with all the necessary details of your company. Mention your company’s name, address, location, phone number, email ID, product overviews, operating hours, and more.

You should also provide your customers with a secured payment gateway. Remember, if your business information looks unclear, users will avoid your site in the fear of getting scammed.

The Final Note

These are some of the many ways you can increase the online presence of your business. So, try these tricks to thrive in the e-commerce world and make a name for yourself.

Also Read:- Essential Tips to Make Your Website Look More Professional

Read more

3 Major Differences Between B2B and B2C SEO Marketing Strategy

In the fraternity of e-commerce, the primary goal of a business is to reach its target audience. Brands can boost their sales figures and thrive in the market if they can reach out to the right customers. And we all know how crucial a role Search Engine Optimization or SEO plays in getting noticed in the digital sphere.

Therefore, most e-companies spend a substantial amount of money to develop an effective marketing strategy and a powerful SEO. But are all the SEO strategies work in the same manner? Of course, not! Despite the fact that the ultimate goal of a business is to serve the customers, SEO depends massively on the type of business you’re dealing in.

There are mainly two types of business models online, i.e., Business-to-Business (B2B) and Business-to-Customer (B2C). Both have different SEO requirements. In this blog, let’s take a look at some of the major differences between B2B and B2C SEO strategies.

B2C and B2B Business Models in A Glance

B2C (Business-to-Consumer) is a process that offers your products and services to the interested customers directly. Here, the customers will find your company while browsing for their desired products and services. If a customer is satisfied with your product, he/she will buy it through an online transaction portal. Amazon is one of the leading and globally acclaimed B2C brands thriving in the market.

On the other hand, a B2B (Business-to-Business) organization sells its products and services to another organization instead of customers. Here the selling process has its own complexity. In fact, it takes several months for a company to make a name for itself and proceed with a transaction. Therefore, the B2B transaction requires more advanced and layered SEO strategies. Most of the automobile industries thrive on the B2B business model.

>> Major Differences Between B2B and B2C Marketing Campaigns

The following points shed light on the major differences between B2B and B2C SEO strategies.

Keyword and Language Usage :-

Both B2B and B2C uses keywords and specific languages to reach their target audience. However, the phrases and terms are far more complex in B2B SEO strategies. For instance, a customer doesn’t care what technology a company uses to keep the food fresh. But on the other hand, a company selling CRM software needs to explain everything to their potential buyer. So, the languages are a bit more technical in B2B when compared to B2C.

Marketing Goals :-

B2B and B2C, both create effective marketing campaigns with only one lookout, i.e., to generate sales. But in B2B, most of the transactions don’t take place online. So, the main purpose of a B2B campaign is to drive conversion instead of boosting the sales figure immediately. Whereas B2C campaigns thrive on immediate conversions and sales results.

Purchasing Decisions :-

Generally, in the case of B2C, only one person, i.e., the customer takes the purchasing decision. But in B2B, the purchasing decision depends on multiple individuals. So, all the individuals can perform their respective market researches to find other options. In addition, each person will use their own experience, responsibilities, and concerns for the research. Hence, the SEO strategies in B2B do take multiple individuals into account.

The Bottom Line

These are some of the major differences between a B2B and a B2C SEO strategy. However, it entirely depends upon your choice regarding which SEO strategy to pick for what e-business purpose. So, choose wisely!

Read also:- An Introduction to Mobile SEO and Why is it Important?

Read more