Monthly Archives: March 2019

Digital Marketing Strategy Without High Investment

1 year ago by contentholic
The growing competition in the market today is making it increasingly difficult for brands to stand apart and attract customers.
Digital marketing refers to advertising and promoting products and services through digital technology. An effective digital marketing strategy lets a brand engage with a wide range of audience and establish itself in the market. Small businesses with a tight budget can also reap the benefits of productive digital marketing and create a robust online presence.
The first step to develop a robust marketing strategy is to identify the target audience and define the goals of the business. According to Digital Marketing Agencies in Delhi, Keeping the audience and objectives in mind, the strategy can focus on:
E-Mail Marketing
It is one of the easiest and effective ways to build relationships over time and keep in touch with the target customers. It helps in building confidence and gets direct access to your targets affordably.
Search Engine Optimization
SEO is a bit complicated, and time-consuming process but is critical to ensure that the website is visible to the potential consumers. Along with the right keywords, building backlinks is also an important step to optimise the site and increase conversion rates. One can take assistance from professional companies providing Digital Marketing Services in Delhi.
Blogging
Business blogs not only provide information and updates about the products and services offered but also encourages interaction with the potential customers in the form of comments and feedback. It builds trust and creates a brand position in the market.
Social Media
Marketing on platforms like Facebook, YouTube, Twitter, Instagram, etc. gives rich dividends to advertisers. They require quite a lot of time and effort but help to increase the engagement of your product by discussing, answering, and tweeting opinions on your product.
Local Celebrity Marketing
Feedback or excellent review from a local celebrity might be a great way to attract attention. These celebs might be unsung heroes who have remarkable achievements and be an inspiration for people. Their opinions can be used as quality blog content.
Only Digital Marketing Course Rohini provide you in-depth knowledge of all the Modules.

Read more

Develop Your Website Using Joomla CMS Today

The increasing use of internet has brought the world closer, socially and economically. Whether it is advertising, news or selling your services and products; you have to be online to make it big. To develop a website one has to have the necessary skill and knowledge. The resources and time required for web development are often high. Because of this today many businesses prefer to outsource their web related projects.

This has driven the growth of the outsourcing industry. The high competition in the web development industry requires companies to provide quality service. One of the important parts of web development is to have the best content management system. Joomla is one of the popular content management system (CMS), used widely in web development. Because of the popularity of Joomla CMS, the Joomla website development company services are highly in demand.

Benefits of Website Development Services:

Website development services i.e. services provided by outsourcing companies are known for their cost-effective quality solutions. For companies, it is highly inconvenient to have their own web development set up. For companies, web development comprises a relatively very small of their business. Outsourcing web development company helps businesses in saving their resources which then can be used in exploring other business opportunities.

Joomla web development:

Joomla is a popular CMS used by companies to manage the content of their websites. Managing website content with Joomla is as easy as working with the Microsoft word documents. Joomla allows the addition of new features without the use of any kind of programming. Various templates and extensions allow users to perform different functions. The menu creation tool in Joomla is one of the easiest one to use. Joomla has best-inbuilt tools required for e-commerce website and SEO.

Websites Designer have years of experience in web development and have been successfully providing innovative solutions to our clients from all around the world. We provide a range of services including Joomla, WordPress, e-commerce etc. The high competition in the outsourcing industry also demands quality services from web development companies and we have proven our competitiveness with our cost-effective quality solutions. We advise you to go through our portfolio which displays our innovative and popular web solutions. Outsourcing of web development to Best Websites Designer will assure you the business growth that you have a desire.

We offer Joomla web development services at an affordable rate. Cleonix Technologies is a leading web design and development company in Kolkata. We create unique and eye catchy website.

Read more

Take The Benefits of Learning Python Coding

Python is the language that is extremely easy to learn if you are a beginner and you have started working with coding languages for the first time. It is a stepping stone to enter into the world of programming languages and frameworks such as C, C++, and more. If you want to start your professional journey in a great way, learning Python is one of the best choices you definitely want.

It is a popular and widely-used language all over the world. Companies like Google, Yahoo, IBM, Nokia, Pinterest, use this programming language. Many companies rely on this language as their main programming language as it is easy to use. Remember that the field has many opportunities once you become trained and skilled in this programming language. You can channelize your knowledge for developing your sense in other languages. You will never feel a lack of utilizing your skill once you get the best Python training.

Being a Python developer, you can make money easily. You need to get professional and advanced training and you need a helpful and experienced training institution to be a skilled and reputed developer.

There are numerous benefits of learning Python, particularly as your initial language. The benefits include:

• It is a language that is easy to use and read. Developing various prototypes, it is the best way to use to speed up the perception and make a program successful.
• Data mining, data automation, and big data platforms rely on this language as it is an ideal language to perform all these general tasks perfectly.
• The language creates a more productive environment if you want to work with other languages like C++ and Java. Python developers are more organized and creative to make a job done successfully.
• It does not need immense skill to work with Python. It is easy to use. If you have a lot of practice and patience, you can easily work with a large team of developers who are from different languages or inexperienced in coding.
• Diango is an open source web application program and it is controlled by Python. Developers have the choice to work with scraps to modify the projects according to their need.
• Python is an open-source language. It facilitates the developers to work together for improving the core functionality of a project. It is used to work with other developers effectively and efficiently. Millions of developers use this as the most effective, easy, and creative coding language. The latest version is more advanced and creative to work with others.
• Python is a great way to apply new technologies to maintain the standard of a company. Availing an advanced Python course in Kolkata you will grab a great position in this field.

Python is a widely used language and more appreciated worldwide for its unique features. This programming language serves tremendous benefits to web developers and the best platform for beginners. Candidates who are willing in the field of programming can easily dive into the ocean by a Python Certification Course.

Read more

10 Ways to Use Pinterest to Drive Traffic to Your Website

As per report, Pinterest drives more website traffic than Reddit, Youtube, Linkedin, Google+ and MySpace. You should be able to get more traffic with all these users. For this be active and use the tips in this article to drive more website traffic with Pinterest.

1. Add your website:-
The easiest way to drive Pinterest traffic to your website is by adding your site URL to your brand page. When you do this your website will be showed right at the top. It will be one of the first things people see on your brand page and will obviously encourage them to check your website to learn more about you. So don’t forget about this simple and important step.

2. Verify it:-
Verifying your website must get a lot more people to click on it, after this, a tick mark will appear beside it, indicating that the site definitely belongs to you. The reason behind this is only way people can verify a website is by uploading a unique file provided by Pinterest. This tick mark which appears when you verify your website adds a lot of credibility and people will be more likely to click on it as they can be sure that it’s yours.

3. Add the URL to the pin description:-
In general, pinterest automatically adds a link to the image, but to visit this website, the user needs to click on the pin first, wait for it to expand and then click on the expanded pin. This process can be simplified by adding the link to the same page (where the image is located) to your pin description.

4. Add the call to action in your pin description:-
Right before the URL to the page (in your description) add a call to action button like ‘Check out this page now’ or ‘Visit this page now’ or ‘Click the following link to learn more’. This should generate more traffic.

5.Pin at the best times:-
An essential factor that can get you more website traffic is timing. Try to share your pins at a time when more people are online as a result, more people will see them and click on them. This will get you more traffic.

6. Add board categories:-
By adding categories to your boards more people will see your pins. When you do this, your pins will not only appear in the feeds of people who follow you, but also in the same category the board has been connected to.

7. Contribute to popular group boards:-
Another way to earn more website traffic is by contributing to popular group boards. Popular group boards with the loyal following can be a powerful source for Pinterest traffic.

8. Add images to your website:-
Someone share something from your website is image with minimum dimensions of 100 X 200 pixels. If there is no image on the webpage, people cannot share anything which hamper website traffic.

9. Add the ‘Pin It’ button:-
Use ‘Pin It’ in your website image. By adding this, You can get more people to share the images you add to your website

10. Place text on images:-
By adding your website address or company name to them you can get images to generate more traffic. In this way, people will always know that you created it when people see your image on Pinterest, even if it has been re-published on another website and shared from there.

“Cleonix Technologies” is the Kolkata based Web Development & Digital Marketing company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. Cleonix holds expertise in SEO and Digital Marketing for growing your business.

Read more

How to Optimize and Market Your Site Using Google Analytics

Google Analytics is a web analytics service from Google that offers analytical tools for SEO and promotion in addition to use statistics. If you already have a Google account, you can start using this service.

Here are some of Google Analytics ‘ leading features that make it so popular.

1. Google Analytics offers data visualization tools that include scorecards, dashboard and motion charts among others for displaying data alterations over time.

2. Generation of custom reports.

3. Communication and sharing based on e-mail.

4. Useful integration with other products from Google, especially AdWords.

Google Analytics is mainly designed for small to medium size websites. It may not be perfect for highly complex large business sites One of the best things about Google Analytics over other similar programs is its ease of use. All you have to do is to make just a few clicks and define the date ranges for viewing the statistics. Instant navigation between general and specific data is also possible.

Just a few clicks can tell you everything ranging from the conversion rates to bounce rates. The program also helps users in understanding all the reports. Descriptions are provided to help users learn what the numbers mean about their websites.

Google Analytics is available for free up to a certain level of web traffic. If the traffic grows, it may be needed to pay for it. There are no listed prices anywhere. Once you move to an AdWords account, you will have to start paying.

There are many benefits of Google Analytics for small to medium-sized businesses. It enables users to keep a track over the productivity of their social engagement. Social analytics is one of the latest features in this tool. Because of the growing importance of social media, social marketing has come to become an important part of internet marketing.

Another benefit of Google Analytics is that it helps in measuring mobile browsing’s impact on your site. With the sales of smartphones increasing, an increasing number of prospects and consumers browse websites on their cell phones. The growth rate is so high that analysts claim that mobile surfing could surpass desktop surfing by 2020. In such a scenario, it has become more important to get access to useful mobile browsing data for your site.

The next benefit of using Google Analytics is that it enables users to determine the conversion rate of their web store. If you are not tracking the conversion rate of your online business, you are doing a lot of damage to your business and website. In other terms, you should learn whether your online store is converting satisfactorily or not. The range of information that you must know about include the source of the traffic, the keywords used for each web page and the bounce rates.

Google Analytics also helps in monitoring the performance of your online ads. Online promotion is critical for the success of modern businesses. At the same time, it is essential that the ads are as effective as possible. Google Analytics will help you in tracking different ad channels such as social ads, search ads, banner ads, emails, and affiliates.

How to get started?

In order to start using Google Analytics, it will be required to install the tracking code. It takes around 24 hours after the installation so that you can start viewing reports. Next, set the goals and identify the actions that need to be tracked. These goals will be fixed for measuring the effectiveness of your campaigns. And the next step is to learn how to read the reports and make changes accordingly to your campaigns.

So, get ready to use it and see what a huge difference it can make to your business fortune!

Read more

Everything You Need To Know About Crawling And Indexing

Crawling and indexing are the two most common processes used by search engine optimization to show the result page according to your search. When you are dealing with your online presence, it is very much important to know how your web pages checked and understood by Google. Have you ever felt curious about how search engines come up with billions of results in a second as per your search term? Google and other search engines have already prepared a big database where they store the details of every web page. When you type a keyword, they bring to you a result as per the relevancy. Know about the things that can influence search engines’ crawling and indexing processes.

If you belong to the search engine optimization field, the knowledge of indexing and crawling prove to be very helpful. It improves your organic search and gives you the maximum benefits for your paid search result. The best way to know about the indexing is through using the index checker tool for free. This tool allows you to know whether your web pages get indexed or not.

Before knowing the optimization rule, you must get the idea of how search engines work. These days, search engine optimization follows four main steps – crawling and indexing, algorithm, machine learning, and user intent. When a website appears first on the result page, it seems that the page scores best on all of the above fields.

Indexing:
Indexing in a common term refers to adding web pages to Google. Every page of your website should be indexed if you want them to rank on the search engine result page. You no need to do anything if you want your pages to be shown on the result page. Maintain consistency of posting your content. When Google checks that you update your pages, it improves the chances of indexing for your website. Though there are a few additional methods that you can use, you must update your pages regularly.

• XML Sitemaps:
XML sitemap contains all details of your web pages and it is submitted to Google by Search Console. The sitemap provides complete detail of your website, including the last website update information.

• Fetch and Render:
For quick indexing, you can simply use Fetch and Render option. In the Search Console, go to Crawl and select Fetch. Enter your URL and then click the fetch option. Once your link gets fetched, you can click the Request Indexing option.

• Submit URL to Google:
You can submit URL to Google without logging in to the Search Console. You will get so many URL submission fields.

• Google Plus:
When you submit a link to Google Plus, the link will get indexed instantly. This is probably the fastest way to get your web pages indexed.

• Host Your Content On Google:
This is really the advanced method with which you can instantly index your page. Google can have direct access to content via XML feeds and APIs.

Crawl Budget:
The crawl budget is another term that describes the capacity of Google’s crawling to the maximum. There are a few factors that determine the crawling budget. The first factor will definitely be page speed. The better your website loads, the faster the indexing will be. The other factor will be the importance of your site. For example, if you are running a news website and always update content, search engines are aware of it and index your website faster.

So, these are the things that you keep when it comes to Google indexing and crawling. If you want to know how many pages of your website get crawled, you must use the Index checker tool. This tool easily checks the indexed pages and shows you the result. Now, you can plan on how to improve your site.

Read more

Never Suffer From CSS VARIABLES

The var() function is used to insert the value of a custom property.Variables in CSS should be declared within a CSS selector that defines its scope. For a global scope you have to use either the :root or the body selector.
Like other variables in any other programming language CSS variables also allow us to store a value and then use it later in our code. A CSS variable stores any CSS property value, like color, size, font-family, position, etc.
The syntax of CSS Custom properties is simple and concise.CSS variables are prefixed with double dashes ( – – ) and you can access them using the var() function.
Check the syntax of the var() function is as below:

var(custom-name, value)

Complex websites have a vast amounts of CSS, often with a lot of repeated values. As example, the same color might be used in hundreds of different places, requiring global search and replace if that color needs to change. Custom properties let a value to be stored in one place, then referenced in multiple other places. An additional benefit is semantic identifiers. For example,

:root {
–main-bg-color: red;
}

#div1 {
background-color: var(–main-bg-color);
}

#div2 {
background-color: var(–main-bg-color);
}
When the browser showdown an invalid var() substitution, the initial or inherited value of the property is used.
Since April 2017, this property is supported by all modern browsers, they provide an effective way to write consistent, clean styles.The following first browser versions fully support CSS variables => Chrome 49.0, Internet Explorer 15.0, Mozilla Firefox 31.0, Safari 9.1, Opera 36.0

“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web design training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization.For learning more about HTML & CSS contact now.

Read more

Pros and Cons of Using Adobe Photoshop

Adobe Photoshop is a standard software when it comes to editing, retouching and prepping up photographs and ambiance attributes. In fact, the uses of Photoshop in real life is very popular. We have an accomplished fleet of seasoned creative artists who can deftly harness this most popular potential of Photoshop software to create brilliant and literally unbelievable effects.

When you want to edit an image file, the go-to program for some time has been Adobe Photoshop. Now, this is a part of the Adobe Creative Cloud, the primary disadvantage of that many users see is that there is no perpetual license for this app anymore. Subscription prices are so reasonable and affordable at $9.99 per month, but users are forced into a plan that they may not necessarily use frequently.

The advantages and disadvantages of this software should be considered from a neutral plane to understand the reason for its appeal among masses and why it is appreciated competition from other contemporary software.

Advantages of Adobe Photoshop
1. Prospect of cutting-edge tools at one’s clearance:
Adobe Photoshop offers a range of tools that help in the formation of fascinating graphics for web platform as well as handheld devices.Responsive graphics can be design through an inbuilt interface that makes editing images a cushy job.

2. Adobe Photoshop offers incomparable editing features:
Photoshop has developed software. It has no longer confined its editing capabilities to images only. In extension to photo post-processing, you can comfortably work on video content and carry out the intricacies of editing with flair. Photoshop accelerate its platform the features of the best video editing tools with its new clemency. You can work with the free mobile app available on subscription to extract the maximum amount from the software.

3. Creativity can be totally unbolted with the integrated stock library:
Most of the people who are acquainted with Photoshop know that free stock images are not readily available. One has to labor hard to come across free images that can be used for innovative processing. Further, applicable images may not catch one’s attention. Adobe Photoshop has deadened this problem with its own unified stock library from where you can retrieve the desired picture or video to let your creative juices flow.

Disadvantages of Adobe Photoshop
4. Beginner’s may find the difficulties:
Mastering the Photoshop with all its complexity can prove to be a daunting task for seasoned users as newer updates and migration to Creative Cloud has added an abundance of tools which are difficult to remember and use. The learning curve is very steeper for greenhorns. One has to assign a significant amount of time to learn the usage of all applicable tools and use the same for retouching images.

5. Raw updates or untested beta versions are sometimes discharged:
This software no longer launches an advanced version annually which is a major Photoshop disadvantage. Instead, updates are discharged at frequent intervals. This has made the software susceptible to bugs which can be annoying for the user. You can statement about them to the Adobe support team and they would expeditiously fix the same. But if you have a compact project schedule to adhere to and you are not prepared for such gratuitous bugs, it can cause real problem grappling with the bugs.

The pros and cons of this software prove that it is still the first image editing app that is on the market today. Some of the new features may not be for every people, but Photoshop makes sure there is something for everyone and that’s why it has been treated the best there is for so long.

Despite suffering from the handful of disadvantages, Adobe Photoshop continues to dominate the mainstream graphics editing market with its powerful and current tools. The progressive tools may be reserved for the enlightened few but the basic tools are for everyone to use with confidence.

Read more

A Quicklook of CSS position

Positioning elements in web development is not so easy as it seems. Things became complicated as more elements come to the design. So, it is essential to know how to use CSS for aligning elements.
The position property specifies the type of positioning method used for an element. There are 5 main values of CSS Positions i.e.static, relative, absolute, fixed, and sticky.

Static: Static positioning is the default position for elements. They are displayed in the page where they rendered as part of normal HTML flow. Whether we declare it or not, elements are positioned in normal order on the webpage. For positioning different elements don’t have different default values, they all start out as static.

Relative: Relative positioning is the position where the element is positioned relative to its normal position. As we use relative position two things happen. One is that it introduces the ability to use z-index on that element, which doesn’t really work with statically positioned elements. Next is any child element of the relatively positioned element can be absolutely positioned within that block.

Absolute: Absolute positioning is the position where the element is positioned absolutely to its first positioned parent. That means an element with position: absolute is removed from the normal document flow. By default, it is positioned to the starting point (top-left corner) of its parent element. We can use the positioning attributes top, left, bottom. and right to set the location.

Fixed: In this case, the element is positioned related to the browser window. A fixed position element is positioned relative to the viewport, or the browser window itself. A fixed positioned element is also removed from the normal document flow & will stay right where it is as the viewport doesn’t change when the window is scrolled.

Sticky: A sticky element toggles between two position i.e; relative and fixed, depending on the scroll position. It is positioned relative until a given offset position is met in the viewport – then it “sticks” in place (like position: fixed). It does not work in Internet Explorer or Edge 15 and earlier versions.

“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web design training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization.For learning more about HTML & CSS contact now.

Read more

Top Reasons Why Email Marketing Is Still Worth

Email marketing in simple phrases can be described as sending industrial emails to a specific group of people with who the company who is delivering the mail desires to have a business. Talking more about email marketing along with sending email messages to the group of people or group of companies they wish to have a business, in addition, they send emails to varied other sources from exactly where they can acquire a lot more business. The people to whom the postal mail is being sent are the potential customers considered as an excellent asset if they are prepared to do business with them.

What is the content of the electronic mails sent by the business doing the email marketing? A lot of people would be getting this question. The content of these emails contains advertisements, the request of doing business with the business, solicit sales, contributions, brand awareness and many other things.

Importance of Email Marketing

We all know the speed where the use of the internet has been spreading and it is just a matter of time before everyone in the world would be connected to the internet. The Internet is the most main medium with regard to information exchange around the globe. It is due to The Web that many companies around the globe have decided to change the traditional way of marketing and promotion with various online ways. Yes, we are discussing the electronic mails-Marketing concept.

There are many means of promotion online. electronic mail promotion is an effective way of promoting your brand through various types of e-mail lists. Another importance of email marketing is that an organization can target a specific group or various groups that would be interested in having a business together with you. electronic mails-marketing uses various social platforms like Facebook, Pinterest, Instagram, YouTube and much more to promote your brand.

Benefits of Email Marketing

The main importance of email marketing is that it is very inexpensive for one to do email marketing. You can incorporate any strategy, any plans within the email marketing for which the cost would be negligible. Unlike traditional marketing, email marketing gives you the platform of endorsing your brand globally.

Why should you be using Email Marketing?

The companies make use of email marketing as their core tactic in their digital strategies. The pace at which the particular innovation in this world is occurring is extraordinary. To match up to the pace by using proper resources by the marketers result in the particular maximization of profit to the organization. Email marketing helps to reach to a specific number of the targeted audience which is why it is of great usefulness. Email marketing helps not only to develop your business but additionally to know the opinions of the product or services you are providing through the 24*7 customer care services.

This helps to improve and escalate your company. Email marketing is one too many communications which can be done by delivering promotional offers, reduced offers introduced with regard to clients via email. Along with these email marketing offers a wide range of communication in an industrial way for an effective company. electronic mails provide a key player within building relationships through email services.

Investment in Email Marketing

It includes a huge return on investment and it is considered most effective associated with digital marketing tactics. On average, institutions are spending 15% of their marketing costs on email. The study in 2018 demonstrates more than three sectors of organizations with individuals or groups dedicated to electronic mail marketing rated their ROI as ‘good’ or ‘excellent’.

Email Marketing service providers within India

It is an essential section of any business. It requires being done by the best people. There are a various number of service providers in India of which some are the following.

• Constant Contact
• AWeber
• ConvertKit
• GetResponse
• MailChimp
• Campaign Monitor
• ActiveCampaign
• Sarv.com

Conclusion

Elaborating and understanding the importance of email marketing, studying the particular statistics that even a small investment in electronic mail marketing can give you a high return on investment. With the use of digital media raising in businesses around the world, the term electronic mail marketing will be expanding it is a meaning with the passing days.

Read more