Monthly Archives: March 2019

Why Google AdWords Is a Vital Online Advertising Tool

As we all know, Google AdWords is one of the most powerful online marketing tool available and is in high demand for those who are keen on pushing their online business for better returns. Google AdWords is actually a pay per click advertising platform by Google where you can display your site or ads on the Google search results pages and pay them when someone clicks on your ads. The AdWords platform is simple to use and those with minimum knowledge can also use AdWords to enhance their online marketing activities.

Like Search Engine Optimization (SEO), AdWords also helps you in listing your site in the search results, but for that, you need to pay Google. With SEO you will not have to pay anything and your site will be listed on the search results based on the SEO activities you have done for the website. But when it comes to PPC platforms such as Google AdWords, you will need to pay for displaying your site on the results page and higher the competition, the more you will have to pay for every click.

You might be paying Google to display tour website on the search results page, but by doing this you are actually in a position to list your website in any of the desired places of the sponsored listing area. If SEO takes a long time to get relevant organic traffic, with Google AdWords you will be able to get instant traffic to your website and the majority of that traffic will be relevant and have a better chance of getting converted to leads or sales.

The concept of any time traffic for money is one of the major advantages of Google AdWords and this is something that makes stand apart from the rest of online advertising activity. One of the major drawbacks is that the moment you stop funding your AdWords account your website will start disappearing from the sponsored search results. This is not the case with SEO, as you will be able to drive long term traffic if SEO is done in the proper way and that without paying anything to Google.

Generally speaking, it is not wise to compare Google AdWords with SEO as both are entirely different and functions differently. The only common thing that they have is in driving relevant traffic to a website. But for those webmasters who do not wait for the SEO to bring traffic, Google AdWords or PPC is one of the best things to go with.

Google AdWords makes things easier to manage as you can control the bid for each keyword, change in keywords, the geographical locations, negative keywords etc. With SEO you cannot easily manage these things at the same pace as you will not be in control of everything. But in the long run, you will be able to manage your keywords performance to some extent and that too in a consistent manner.

Of late, Google AdWords has come up with various features and tools which make the usage of this tool easy and much more flexible. One of the major concepts of managing a Google AdWords campaign is that you should always test, tweak and analyze your campaign for a better ROI. As a result of online advertising professionals always have to get busy tweaking and testing the ad campaigns for better results. One of the best tools that we have found useful for testing the AdWords campaign is the AdWords Campaign Experiment (ACE). If used in the proper way you can get better results with ACE and that too without disturbing your existing campaigns in any way. Overall Google AdWords is potentially one of the most effective and vital online advertising platform that you can bet on.

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Importance of Link Building

In the case of search engine optimization, link building denotes the actions targeted to increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. In order to understand the importance of link building, it’s important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.

1.Start of link tag: This opens the link tag to describe the search engines that a link to something else is about to follow.
2.Link referral location: These are local links, which redirects you to a different section of the page you’re already on.
3.Visible/anchor text of link:This is the little bit of text that users see on the page, and on which they need to click if they want to open the link.
4.Closure of link tag: It describes the end of the link tag to the search engines.

What links mean for search engines:
1. To discover new web pages
2. To decide how well a page should rank in their results

Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can settle if the page is enough quality to be ranked well for related keywords.Links as a ranking factor are what allowed Google to start to dominate the search engine market back in the late 1990s.Building links is one of the many techniques used in search engine optimization (SEO) because links are a signal to Google that your site is a superior resource worthy of citation. As a result, sites with more backlinks earn higher rankings.If you think about the long-term growth of your site and business, you must engage in natural link building. Link building is important as it is the vital factor in how Google ranks web pages. Google notes that:
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

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How to Implement Your Facebook Marketing Strategy for A Company

Once you create a Facebook Marketing Strategy, you have to decide who is to run it, you have many options to consider for your social media management and support.

You gain access to social media expertise and knowledge. This is particularly useful if your knowledge is limited.

1. Rent an Agency (or Advisor) to manage your Facebook page

An agency or consultant can save you a tremendous amount of time if you are not constantly listening to your fans and regularly interacting with them, they will quickly lose interest in your page. This is an important step for you may be able to hire someone to take this important task.

Social media experts are aware of the latest trends. Because social media is fast changing, it is important to stay on the edge and it is important for the first time to adopt a new strategy or device because they prove promising. To keep your existing and ahead of the pack, an agency or consultant can give you the most advice in the latest media and social media marketing.

You take expert advice on your social media content strategy. One of the most important pieces of your Facebook marketing strategy is that you can help you prepare a content plan to align the content posted on your social network to an agency or consultant with your overall marketing plan.

An agency or specialist has access to monitoring and tracking tools and techniques that you may not have. This is important because an agency can quickly see what is working and what is needed so that your campaign can be monitored in real-time.

2.Managing Your Facebook Marketing Plan

The smallest of its Facebook marketing plan-in-house, for midsize businesses, has many advantages in this strategy, with the ability to give fashion responses over time for less expenditure and market power.

But before choosing this option, make an internal assessment to identify your resources and manpower. For entrepreneurs and small business owners, the required player has at least two-page administrators, besides you want to assign a designer and programmer to help you with your branding.

3.Use the Hybrid Model

If you are new to the social media area, consider recruiting support to some extent. A solution is a hybrid model, In essence, you hire an agency or consultant to help you create your social media marketing strategy, and that agency or advisor can also help launch the strategy in the initial stages.

When things are away from the ground and are running smoothly, then you and your team take advantage of not only the expert or experience of the agent or consultant but also work in a certain amount so that you and your Team Agent or Advisor to be fully equipped after the contract ends.

Hope so this blog will help you to implement your Facebook Marketing Strategy.

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Benefits of Chatbots for A Business

Chatbots have been on the rise since long years and have already faced a wide approval. They are bringing a new way for businesses
to communicate with all persons in the world and most vital with their customers by the help of exploding popularity of messaging apps, the accelerated development of all types of sensors, of course with the rise of emerging technologies and Artificial Intelligence.

Chatbots are being made to ease the pain that all industries are facing today. The purpose of chatbots is to support and scale business teams in their relations with their customers.
Chatbots may sound like an innovative approach, but according to Global Web Index statistics, it is said that 75% of internet users are adopting one or more messenger platforms. Although research shows us that each user makes use of an average of more than 20 apps a month,
wherein 80% of the time would be in just 5 apps. Assuredly among them are Facebook Messenger, Snapchat, Whatsapp,WeChat etc. This means you can comparatively shoot ahead with an app, but still, you have high opportunities to integrate your chatbot with one of these platforms.

A chatbot is mainly a computer program that can collaborate with humans over the internet. Their simulation of our language and behavior afford several benefits that can be used in your business.

Applications of chatbots in business:

1. Available anytime:
Surely most of the people are always kept on hold while operators connect you to a customer care executive. On average people allocate around 7 minutes until they are accredited to a person. Gone are the confront days of waiting in a queue for the next available operative.
They replacing live chat and other forms of slower contact methods such as their emails and phone calls.

2. Loading Capacity:
Unlike humans who can only communicate with another at a time, chatbots can simultaneously have conversations with many people. No matter what the time of the day it is or how many people are contacting you, every one of them will be answered immediately.

3. Malleable attribute:
Chatbots have a benefit that it can quite easily be used in any industry. Unlike other products where you have to do a lot of evolutions and measurement to change platforms, chatbots are relatively easy to switch. One has to train the bot by giving the correct conversation structure and flow to switch its current industry.

4. Customer Amusement:
We are all bound to change of emotions. Chatbots, are bound by some particular rules and obey them as long as they reprogrammed to. They will always behave with a customer in the perfect way no matter how rough the person is or how foul language the person uses.

5. Cost Adequate:
Hiring a person for a job is never a cheap affair and it will be costly if your revenue is not high or sales targets are not met and would create destruction in the business.

6. Faster Onboarding:
Before you want to bring about a task, you first must learn how to work on the task for the result. Then they will be considered fit for the job.

7. Work Industrialization:
People tend to be unproductive when given a recurring job. We usually get bored doing the same thing over and over again.

8. Alternate sales avenue:
Chatbots can sell your industry products for you because they are online 24/7. A recent study suggests that 70% of people prefer to texting rather than calling.

9. Personal Assistant (PA):
People can use Bots as personal fashion advisor for the clothing recommendations, or ask for trading tips from a finance bot and suggest places for the visit from a travel bot and so forth.

So What is Chatbot and Why it becoming a Big Deal?
1. Keeping Up with Trends: Present on Messaging Platforms.
2. Improved Customer Services.
3. Increase Customer Engagement.
4. Monitoring Consumer’s Data & Gaining Insights.
5. Better Lead Generation, Adequacy and Nurturing.
6. Easier Access to Global Markets
7. Cost Savings: At first implementing a full functioning chatbot, is much cheaper and faster than creating a cross-platform app or hiring employees for each task.

At last, because all customers can easily access chatbots within seconds and start the conversation immediately, user acquisition is also combine with lower cost.
As we can see, Chatbots can be a proper back up for employees for relatively basic and repetitive tasks with great speed, cost-effective, easy to implement, maintain and use.

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Significant Benefits of Custom Magento Web Development for Your Business

The market is becoming agile day by day and the choices and preferences of the customers are changing rapidly. Therefore, there is strong competition between businesses to attract more customers. If you want to stand out among all, you need to improve your marketing skills and strategies. For this, your services must be convenient and acceptable to the customers and must reach quickly to them. This can be achieved if you go for your e-commerce website with custom Magento web development as with Magento you get the facilities like fast browsing. Such facilities help users in making the decision to purchase. Custom Magento offers numerous benefits apart from this. Let’s have a look at those benefits in details.

Mobile friendly- Today, the world is conquered by smartphones and people search whatever they want on their phones. So, your website needs to be highly responsive. The e-commerce websites developed with custom Magento are extremely responsive and hence can be viewed on smartphones and tablets without much hassle. This is beneficial for you as customers stay connected to your business from anywhere and at any time.

Manage content seamlessly- It is very easy for the e-commerce website owner to make the changes in the contents of the website if it is done by using custom Magento web development. Most of these websites come with inbuilt page editor, which helps the owner in making required changes. It is not necessary for the online store owner to have knowledge of programming. They can manage the content with the help of this editing tool. This means that you do not require calling the developer every time you want to make changes in the offerings.

Supports SEO- If you are an online store owner and have the website developed with Magento, you will never face problems like slow online traffic flow. The websites developed with this platform are search engine optimized. This means that the websites are developed in such a way that it appears on top of the search results in various search engines like Google. This platform also provides tailor-made processes and tools that are useful for successful search engine optimization.

Expansive and powerful- If you want to handle the huge online traffic at a time, your website needs to be robust enough to support many products and numerous orders. The websites built with custom Magento platform are capable of supporting lakhs of products at a time and managing thousands of orders per hour as they are expansive and powerful. This means that such websites have the ability to handle the growth of your business with the same efficiency. This also offers an enhanced user experience and a satisfied customer always returns back to you for the next order.

Enable third-party incorporation- Nowadays, people love to shop on various e-commerce websites in combination with platforms like PayPal, Google Shopping and many others. So, your website must enable them to do so. If custom Magento web development is used for building your website, then it gives wonderful shopping experience to the customers by facilitating the third party incorporation. This also helps you in having control over the data analysis and make well-versed business decisions as an online store owner.

Your site is secured- If your e-commerce website is built with the help of a custom Magento platform, you can be assured of the security of the site. It not only safeguards your site from various security threats but also administers internal access by means of multi-level security authorization. It provides your website with additional security features to keep it safe from undesirable breaches.

Dynamic search features- The websites powered by custom Magento enhance the user experience by providing intelligent and dynamic search features. These features categorize the products or services based on multiple parameters. This helps the customers to reach out to the desired product easily.

Cost effective- The cost of developing and setting up the website with the help of this platform is very low. You just need to pay for hosting subscription, template design, and extension.

Making use of custom Magento platform for the development of an e-commerce website is very much beneficial for both the owner as well as the customer. It plays a vital role in product management, enhanced and safe shopping experience, third-party integration and many other factors which work towards the growth of the business.

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These 5 On-Page SEO tips Will Make Your Business Successful

On-page SEO is the method of optimizing individual web pages and websites to rank higher and drive more relevant traffic to their website through search engines. On-page refers to both the content and HTML source code of a page that can be optimized, whereas off-page SEO which refers to links and other external connections. On-page SEO helps search engines to understand your website better, to determine if your content would be relevant to people searching for information about anything online using a set of keywords.

1.The Title Tag
Title tag is the main point for SEO.You must put your keywords within this title tag. This will show the search engines what your page is focused on.

2.The Description Tag
In description tag you can also put keywords. It needs more readable than the title tag. This element in SEO is more important for your visitors than the search engines. If your Unreadable description hampers your website clicks, even if the site is at the top of listings.

3.The H1 Tag
The H1 tag is the primary header tag. This should fit with the same keywords that are using for your title tag, but doesn’t need to match it exactly.

4.Anchor Text for Links
Anchor text is the text which is clicked to get into your page. This can be from other sites or it can even be from links on your own site. A particular anchor text with more links makes the listing higher. This is crucial for SEO.

5.Precaution With Links From Your Page
Links to your page improve your position on the search engine result pages. Make sure that the used links are not broken or pointing towards any malware or virus filled content page.

“Cleonix Technologies” is the Kolkata based Web Development company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. Cleonix holds expertise in SEO and Digital Marketing for growing your business.

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