There are many different parts to a successful SEO & PPC campaign. However, when it comes to your website, one of the most overlooked aspects that can have a great impact on your SEO success is the meta tag. Meta tags appear in the page’s code. They are known as the content descriptors that help the search engines to understand what a web page is all about.
A meta tag is just a couple of sentences that sum up what your website is and what content it is presenting. You can have one on every page, so you can easily customize them to explain each page of your website. Like the summary of a book, the meta tag should try to tell the big picture idea of your website. Some important and basic meta tags should be on every page but you need to understand that meta tags are beyond description and words. Some of the meta tags are:
Meta Content-Type: These tags should be on every page as they are necessary to declare your character set for the page. Your web designer should be able to understand what’s best for your site.
Title tag: it is one of the most important tags which contains information that’s very important to SEO. Every page should have a unique title tag as it describes your web page. Search engines tend to view this text as the “title” of your page.
Meta Description: It is known to be a brief description of the web page. You should write it to catch the user’s attention as it can help to achieve a better click-through rate on your website.
Viewport: it is necessary to specify the viewport if you do not want to take the risk of the poor mobile experience. So do not forget to specify the viewport on the website because without it mobile devices render pages at typical desktop screen widths, and then tend to scale the pages to fit the mobile screens.
Canonical Tag: It is used if you have a single page URL that has the same content with other multiple-page URLs. It is necessary to implement the canonical tag as it will help to tell the search engines to index the main page and avoid indexing other duplicate page URLs.
Alt Tag: It is extremely important for images because search engines cannot read them so it is necessary that you have to add proper alt text to the images so that search engines can crawl them.
Robot Meta tags: These are the HTML tags that provide important instructions to web crawlers on whether to index or noindex a web page.
Language: It is necessary to use these tags. You need to declare the main language used on this page.
Site Verification: These meta tags are necessary and Google allows you to verify by DNS or external files.
These are some of the meta tags. Always remember that meta tags are key things for all search engines. So you must focus on meta tags. You can hire top SEO companies in Kolkata like Cleonix Technologies to get the best results at an affordable price.
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Digital marketing is a process wherein an e-firm tries to capture audiences using effective SEO techniques and by making use of Social media platforms, on a grander scale. Most digital marketing activities conducted online but some are conducted offline also.
Let’s takes a look at several of the most common types of online marketing and what their individual benefits are.
1. SEO
SEO stands for search engine optimization. It is the process of optimizing a website so that it ranks higher in a search engine’s results page. This process is extremely beneficial, as higher search engine rankings will result in more traffic to your site and potentially more sales.
2. Search Engine Marketing (SEM) and Pay Per Click (PPC)
SEM (Search Engine Marketing) is a paid method to gain more and more traffic via Search Engines. It is different from SEO where we used to acquire traffic using organic search results. Using SEM we can purchase an advertisement space that appears on search engine page results (SERPs) for particular keywords searched by users.
An Example of SEM is Pay-Per-Click Advertising or PPC. PPC is a type of paid digital promotion method in which we pay a certain amount of money to search engines whenever our advertisement is clicked.
3. Social Media Marketing (SMM)
SMM is a way of creating content respective to social media channels to get traffic related to your niche and establishing your brand presence among users. Social Media becomes a crucial part of marketing these days, almost every DM strategy is somehow related to social media. Social media gives us a better communication channel via which we can connect with our targeted users and gain valuable customer feedback to enhance our services.
4. Content Marketing
A good Content is considered as the king of Digital World. It is considered a long-term plan which focuses on creating high-quality content relevant to our targeted customers. Other Digital Marketing Strategies are also dependent on content marketing as it is Key Pillar Of Our SEO Strategy. Offering good content to users helps an organization to establish itself as a valuable source of information from the user’s perspective.
5. Influencer Marketing
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. In this method, organizations hire or use people with a large number of people related to your niche to drive more traffic and sales. This is popular on social media channels like Instagram and Snapchat.
6. Affiliate Marketing
It is a performance-based marketing method where an organization pays affiliates to drive customers with his own marketing skills.
This method is based on a referral system. Let suppose you referred someone to buy a product and when he/she purchase that product you will be awarded a certain amount of money.
7. Email Marketing
As the name suggests it is a method of promoting your product using Email as a medium. This method allows you to update your customers on a regular basis about your various offers, schemes and lots of other stuff too. It is inexpensive and easy to adapt which makes it better options for small businesses.
Now we know about almost all digital marketing types so we can use these methods to optimize our business and engage more and more customers. You can also hire a good digital agency like Cleonix Technologies to help you design a proper digital marketing plan for you.
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Contextual link building is an important effort to boost the sales and PR of your websites on the world wide web. It promotes you the effectual alternative to access the amazing back links by joining it alongside unique content. Let’s discuss some best possible ways to get the maximum benefits through Contextual Link Building.
1) Creating as Many One Way Links as Possible
This is the most important feature of contextual Link building. Try to get as many one way links as possible using anchor texts on the content you come up with. It is always better to have as many links as possible pointing to your own website. At the same time, ensure that there are some outbound links that have good relevant sources. This will ensure that the search engine your linking well balanced.
2) Build Natural Links for your Website
If you want natural link building, then avoid all paid links as much as possible. The best way to get good results is by keeping the links natural. This will ensure that the search engines spot a natural linking trend thus moving your websites ranking higher. In many cases, one-way links that have been paid to show some form of manipulation and can be risky. So, make sure your links should be natural rather than appearing to be natural.
3) Carrying out Deep Site Linking
When building links, note that it is more beneficial for your business if you carry out deep site linking. This means that the websites you use will have deeper pages on their website. If you use a high-quality building expert, they will make sure that the contextual links point to other deeper website pages.
4) Hiring a Quality Link building Service
It is easy to assume that you can do all these by yourself. However, you may end up spending a lot of time or days on other off-page activities, especially when looking for one way link-backs. So, if you do not want to go through this, you can hire a digital marketing company that has enough knowledge in link building. They are well experienced in this matter thus they have better chances to get you good results based on their knowledge of this subject.
In case you are wondering on how you achieve the best results from the contextual link building campaign that you want to embark on, then you will need to know what you must do so as to achieve the best results and enjoy significant returns on your investment. There are many types of contextual link building packages which are provided by search engine optimization firms, and you can use any one of them and enhance the performance of your website.
Cleonix Technologies is an affordable Web development & SEO Service provider Company in Kolkata that offers quality directory submission, article submission, contextual link building, and complete web design & development services to achieve a top-ranking website.
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Today, companies of all shapes and sizes have the opportunity to sell their products and services to customers in or around the globe in the next area. The Internet offers amazing possibilities for revenue growth and profit growth. Nonetheless, companies need to think beyond interacting only in their own native language in order to optimize scope. After all, there are more internet users in Asia, Europe, Latin America / Caribbean, and Africa than in North America. Here’s an important truth: the willingness of many successful companies today to connect with their customers in more than one language.
1. A multilingual website will increase traffic on the website:
The more reliable and accessible your website is, the more customers you attract and the more loyal it is. There’s no question in the era of smartphones and constant e-connectivity that the website of your company will be one of the first (if not the first) places you get to make a strong first impression. Yes, 61 percent of global Internet users are investigating digital goods (source), and your website is one of your biggest marketing resources.
2. It’s growing your profits:
Increasing sales is essentially the driving force behind any business decision. Translating your website is one of the most successful ways to achieve this. For a number of companies, having a multilingual business website has significantly increased sales. One of the reasons consumers are more inclined to buy is because they view websites in their own language.
3. A multilingual website can turn visitors to trustworthy clients:
It’s not just about persuading people to visit your website, of course, it’s about transforming those users into loyal customers. Are you aware that you only have a few seconds to catch visitors ‘ attention and make them future customers? That’s real! After a visit lasting about 0-8 seconds (source), most visitors leave a site somewhere. It ensures that your material needs to be entertaining and correctly translated, even more importantly.
4. Enhance the SEO multilingual:
Search engines take you to your page. Google, Yahoo, and MSN are not the default search engines in countries like China, Japan, and France. Home-growing search engines are evolving and proving popular as they operate in native languages and concentrate on their users ‘ preferences and needs. These search engines are a way to reach those markets and you will not be identified unless they have access to a specific language through your multilingual website.
However, many of the main search engines, especially Google, are developing the ability to conduct searches in foreign languages. Making your domain pages accessible in those languages guarantees optimum search value for your website.
5. Create trust and awareness of the brand:
A website converted means more people on your page, which means your company becomes more conscious of it.
A multilingual business website can attract people from all over the world who will begin to connect you with a specific product or service. This will separate you from the competition. Customers love familiarity and knowing that your business is going to help create repeat customers.
In fact, a multi-language website will add credibility to your product. There is a general acceptance that a multi-language organization must be “international.” Likewise, if your website is completely located, consumers will appreciate your understanding of their culture and earn their trust.
Multilingual websites are becoming increasingly common today, and a major competitive edge can be given by translating your page. It might be your next big move in advertising.
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What is Webp?
WebP is an open-source image format designed to work with web browsers. The goal is to create smaller images that will speed up the internet. Speed up the creation of web pages and you can speed up search engines. Google is introducing this photo format in 2010. The format allows users to either save an image in a lossless or lossless format. Google made bold claims about the format’s compression capacity that it could be up to 34 percent lower than the JPEG or PNG file equivalent. Google assumes that the speed of the internet as a whole can be improved by implementing a more effective image format due to the volume of images displayed at any time around the world. WebP loss compression operates by a forecasting technique. That pixel block is estimated on the basis of other pixel blocks surrounding it. The difference is then encoded between prediction and truth. Because of the prediction technique’s performance, many of the blocks contain a zero difference resulting in higher compression and therefore a smaller file size. WebP lossless compression works by using already analyzed parts of the image to create other parts of the image.
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Pros of WebP:
It is designed to use a compression algorithm that is more efficient and better balanced than JPG and PNG with the goal of minimizing file sizes with minimal loss of quality. And that means websites that use less bandwidth faster. This makes the users of your page happy, and it also makes Google happier — they now clearly prefer fast websites in their search rankings over slow ones.
WebP has two main attractions. One is the reduced file size without any apparent decline in quality. How much smaller WebP files are than their JPG counterparts varies by a number of factors, but the statistics of Google range from 25 to 35 percent larger. Google says that a 10 percent increase in page speed resulted from moving Youtube thumbnails to WebP.
The other main attraction is that the format incorporates features that were not traditionally incorporated in one format: incorporating the distinctive strengths of JPG, PNG, and GIF formats.
You may have seen WebP photos without knowing it. For a while, Facebook used it on its Android apps. You can find thumbnails in WebP if you open them in Chrome, Firefox or on an Android device. And while at the moment there is only a relatively small percentage of websites that use it, they are still out there.
What are WebP support browsers?
Chrome, Chrome for Mac, Firefox, Opera Mini and Android Browsers currently support WebP. Many major browsers may use the WebPJS JavaScript library to support the WebP format except for Flash-based Microsoft Explorer. You can also gain support for viewing and editing WebP formats on your local machine. For example, Google released a plugin that enables WebP images to work properly with Windows Photo Viewer and other components of Windows Imaging. Image editing software such as Photoshop can purchase a WebP format plugin.
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To a vast multitude of online netizens, Instagram is a goldmine of a social media networking website that ensures a profitable business. One of the main reasons is because this social media platform allows featured accounts that centralize on niches such as fashion, retail, and electronics where businesses are able to feature pictures and videos on their products. If your business is looking to boost productivity, building an Instagram account is strictly recommended and follow these 9 successful tips.
Brand your Instagram content
Branding your Instagram content means that you create an Instagram account for your business and using that account post content using your business name. When you use your business name as you post content with hashtags, people will click on these and will be linked to your Instagram business account. Instant social media marketing!
Use hashtags
Hashtags play a role as Metadata, which transforms phrases into clickable links. People can easily access your Instagram page when you post any content with a hashtag containing your business name.
Invest in videos
A lot of people are usually very busy and most do not have the time to read full articles and other written content. By posting high-quality short videos of your products, services, and other offers, you give these people the chance to find out about who you are in a matter of seconds.
Build your following with an Instagram hashtag contest
A very effective Instagram marketing campaign that will help your business is a hashtag contest because you earn more followers, increase engagement, and make your loyal customers feel special by rewarding them. A good hashtag contest example is to ask your fan followers to click a unique photo with your product. You could reward the victor by giving them a month’s free supply of your products or services.
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Make your product look good
For your business to sell more, you need to consider looking more professional. Invest in high-quality cameras, video recorders, and photo editors to state a few. Presentation is an essential marketing tool that will convince people that your product is better than those available in the marketplace.
Only post high- resolution professional images
A picture says a thousand words. A high-definition picture says 2,000 words. Imagine selling food on Instagram and the pictures of your food look attractive and delicious without a doubt. Imagine how many orders your business will receive immediately. This is the power of high-resolution, professional images.
Give people behind the scenes look
Giving online followers behind the scenes looks at how your products work and how your services are administered will give them a more personal look at your business. It shows them what they can expect from you as a business and what separates you from your competitors. It also makes them more familiar which produces trust, a very important ingredient at being able to sell more.
Try a seamless feed
One of the latest tricks being used on Instagram marketing is creating a seamless feed of your pictures and videos, which is sort of like a photo collage but in a multitude of media platforms. It may take a couple of photography sessions to produce this type of content but the investment is worth it. Your content will be catchy, unique, and most importantly; show your audience that you are a top-notch organization.
Post multiple times a day
Using Instagram is opening the floodgates of opportunity for your business. You can post 2 to 5 times a day, and your content is going to reach people worldwide. Imagine how many people will be interested in what your business offers and imagine how many of these interests will convert into profit.
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Google is one of the many companies that offer free tools and services, such as Gmail, Google Analytics, and Google Docs. G Suite, Google’s smart app suite. This used to be known as Google Apps until it was re-branded at the end of 2016. This is where the GSuite Enterprise Edition for Google comes in handy.
G Suite will help you manage your company more efficiently, improve your workflow and improve your employee interaction. We will cover some of Gsuite’s benefits in this post to help you learn more about it.
1.Savings in the cost:
G Suite provides a collection of well-known applications like Gmail, Docs, Drive, and Calendar. The suite comes with apps that allow you and your team to work simultaneously on the same documents.
There is also an interactive chat platform that can be used to communicate and share ideas with you and your team. You can get all these apps for free, but with the paid service, you get more features. The efficacy has already been acknowledged by more than 3 million businesses.
G Suite can not beat for large-scale workplace organization for businesses on a budget. Moreover, conversion from an office server to G Suite eliminates expensive work orders and interruptions.
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2.Efficient coordination between teams:
The collection of smart applications from G Suite allows you and your team members to work together seamlessly on papers. You can see the edits you’re making in real-time and G Suite saves them in the cloud automatically.
You may offer all members of the team or just a selected few editing capabilities. When the employees are working on the papers, the built-in chat feature can be used. The technique of teamwork thus helps to develop a project’s speed and accuracy.
3.Data Security:
With Google Drive, you can safely store, access and share your files from any drive. To keep your data safe, G suite for business stores information in Google Data Centers. Besides, if the servers fail, you won’t lose your data, and all the information will remain in the cloud.
Besides, from G Suite, you have access to the devices of your employees. While G Business Suite provides the best level of security, it should be avoided via public Wi-Fi.
4.Google Vault:
Vault allows you to keep track of G suite items for corporate data like Gmail, Google Drive, Team and Group Chat and Hangouts. As it is the business part of G Suite, it is included in the pricing plans of the G Suite.
5.Easier Organization:
You can easily arrange meetings, plan tasks, record deadlines, and schedule appointments with the help of Google Calendar. Google Calendar is a centralized calendar that can be viewed, edited and shared by the entire company to set deadlines, meetings and project milestones. Through features such as color-coding to indicate changes and activity notifications sent directly to email, everyone can easily stay on track. The calendar is integrated with Gmail, allowing you to schedule events right in the inbox.
Through apps such as color-coding to indicate changes and activity notifications sent directly to email, everyone can easily stay on track. Gmail’s unified calendar helps you to arrange events right in the inbox.
GSuite offers some of the best tools for teamwork, management, and security, whether you’re a new business or a big business. Take the time to analyze your business needs and decide which edition best suits your business. In the comment section below, let’s share your thoughts with us!
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Templates are regarded as the best resources for designing websites. But the same is scripted in different languages and formats before they become a complete design resource ready to use! Accessing these templates for free is also easy, just a few clicks and you get the template for use. Among these, popular resources are HTML5 website templates. Built with new standard code, and designs with super creative imagination; the free HTML5 templates are just the right possession you will ever have. Reading the major advantages of free HTML5 templates will help you get things straight and learn that it should be the first preference for you before you begin your website designing journey. Here these are:
Freedom to Buy, Use and Modify
When we speak of free HTML5 templates, we not only talk about its cost-free benefit but also the freedom you get with these freebies! From getting these templates to using these in your websites to modifying it to your set needs; everything is free. You get the sweet whiff of freedom with the HTML5 website templates you get for free. A fact that is somewhat missing in their paid mates.
Infinite and Intuitive Scrolling
Scrolling a page up and down is the ultimate method to travel through a whole page. You should have your page scrolling smooth and comfortable for the visitor to run through your website. With the free HTML5 templates, you get intuitive scrolling that is an added benefit to facilitate a better user experience for your customers, clients, and affiliates. Many users create one-page websites where you have to carefully place the elements and content. It’s only one page where you scroll down to find more and more things. The free HTML5 templates allow you to enjoy the infinite scrolling which you can take advantage of easily for your one-page sites or wherever you feel the need!
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Media Capabilities on the fly
Many times, users feel they are lacking something in one way or the other. Having media elements in their sites may make them feel they are better off and have more bewitching websites than earlier. Free HTML5 templates allow media integrations ranging from videos (directly from YouTube or videos of your own!) to images or graphical images to other animations that you can make use of to create dynamic websites within minutes. And not just in a particular area, you can add animations almost anywhere on your website!
Compatibility and Readiness
Often people shy away from using free HTML5 resources just because they think that the free counterparts lack incompatibility and certain fields that will obstruct their way to success. But honestly speaking, this is a myth. Free HTML5 templates are built with a code that will be compatible with all modern machine devices and browsers so that your site is always visible and readable to your customers. So whether you open your site on a mobile phone or a tablet, you will be able to visit your site with everything working smoothly!
Having said so many benefits, you will realize that using free HTML5 templates isn’t that bad as it’s said! HTML5 templates are nowadays a new desire of all webmasters as they want to check out and enjoy new HTML facilities. So, if you want to try a hand at creating an HTML5-based website on your own, feel free to browse it on google and choose the best HTML5 template you want for your needs.
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YouTube advertising is important for small businesses because of the ability for your video to go “viral” or get millions of views from many potential customers. It is regularly shared on social media platforms or by email to thousands of viewers creating a significant amount of traffic to your video or website. Today, 5 should know marketing ideas for youtube marketing are going to be discussed.
1. Consider Titles Compelling:
No matter how good the video looks, if nobody clicks on it, it’s worthless. Therefore, it is important that you customize your video titles to build fans. Here are some useful tips to create ideal YouTube titles for greater reach.
- Check the right keywords:
Title keywords inform crawlers about your video. And better keywords always tell what they can expect from your viewers.
- Maintain the title short:
The ideal length of video titles shouldn’t exceed 60 characters. Readers should take a look at the entire title.
- Create concise and simple titles:
Do not pressure the audience to find it out. Let the readers know about the video.
2. Get to know your audience:
Your company YouTube channel gives you access to the Analytics section containing a lot of channel-related statistics. Click here for qualitative insights into your channel and the actions of your viewers, including your views, average watch time, generated revenue, and video-wide engagement level.
3. Create perfect thumbnails for YouTube:
Good thumbnails allow users to click immediately and make your channel on YouTube more recognizable. Thumbnails should be important to the topic and the name of the video. Include in your thumbnails brief explanations and related images to help people understand what your video is about.
Here are some useful tips for customized thumbnails:
- Use standard sizes of video – 1280×720 or 1920×1080. Smaller sizes may seem dull.
- Use only pictures of high quality.
- Include your thumbnail with the video title as it helps to draw more views.
- JPG, PNG, GIF, BMP, and TIF image formats should be used.
- Use the aspect ratio 16:9 that works best for players on YouTube.
- Keep your look consistent and stick to all your thumbnails in this style.
4.Optimize your videos for SEO:
Reflect on their overall watch time if you want to get the most out of your videos. The length of most YouTube videos is about 5 minutes, based on the Comscore survey. Keep them insightful and interesting.
If you want to get the most out of them, your YouTube videos need to be optimized for search. But don’t worry if you don’t get a lot of traction in your first few clips. You can work overtime to tweak and refine your YouTube SEO.
5.Brand Your YouTube Channel:
The next thing you should do is to mark your YouTube channel to make it visually appealing and inspire viewers to take you seriously. This helps you to raise awareness of the brand and to spend more time with your audience. You can use your headshot instead of a tag if you’re an independent video blogger. Add titles and explanations to your videos to help people find you. You can also include links to your website and social media at the top of the banner image. Adding calls to your videos to action can help you create more YouTube interaction.
Please contact us if you have any issues with youtube advertising. We, Cleonix Technologies, are a web development company in Kolkata that specializes in all web development strategies and digital marketing. We work with companies of all shapes and sizes to deliver an amazing result. If you think it’s time to stand out from the crowd for your business, we can help you get started!
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Pinterest can be a great social platform to drive traffic towards your blog. Pinterest provides ample potential for gaining exposure in the online world. If used properly and effectively, one can market its products and services to a large audience at one go. Below is an insight into 7 ways how Pinterest will help you achieve your goal.
1. Create a Blog Resource
Pinterest is the right place to manage your content like articles, studies, posts, and pictures. Here you can create secret boards that can only be seen to you. These boards can be a storehouse for your future blog post ideas, pictures, quotes, videos, etc. Let it be a single blog post or a series, you can use this option to curate ideas.
2. Knowledge Powerhouse
The content on your blog should be unique and fresh. Pinterest is the right place where you can get such content. You can find trending topics, relevant keywords, and pictures that can be useful for your blog. Use the search option to know what kind of posts interests users and receive a lot of re-pins and comments and add such kind of content in your blog. Images are another way to create remarkable content.
3. Trending topics for Popular Blogs
If you know what is in trending on Pinterest, you can simply use them as a theme for your blog post and pin it to your boards. Homes, Arts and Crafts, Fashion, Food, and Travel are a few popular topics that users keenly follow and re-pin. Create or connect your topics to such popular content to make sure people will read your blog posts.
4. Build a Great Rapport with Pinterest Users
Use a photo or video of a potential customer or pinner and give him/her the credit, to build a good relationship with other users. The pinner might also reciprocate by writing about you in his/her blog.
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5. Remember the Images
Make sure your posts carry a relevant and attractive image to grab the attention of the pinners. You can pin the image and direct the users back to your blog by embedding a link with your pin. Place a ‘Pin It’ button below each image and help the reader pin the images in your blog. Also, place the Pinterest Follow button to allow new readers to follow you just in one touch.
6. Influencers who Help You
Follow popular pinners in your niche. You can like, re-pin and comment on their pins and increase the likelihood of them doing the same for you. Associate with the influencers in order to increase your popularity.
7. Call to Action in Your Pin Descriptions
Write some catchy descriptions for your pins, add the proper URL and a call to action button follow it. Surely, It will lead to more traffic to your blog or website.
So, what steps do you want to take to attract more traffic to your blog? Share with us in the comment section below!
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