Monthly Archives: June 2019

Why does website design matter so much?

You may have heard that design is important to a website that never really understands it. However, web design is one of the most significant variables determining how popular a website is or how successful it is. This has been noted and in recent years has resulted in the increase of web development businesses. The two most significant aspects of a successful website are content and web design. Don’t still know or think how significant website design is? Let’s clarify.

Why is that important?

Just because the functionality of a website doesn’t mean it can’t be lovely too. A website can be functional as well as appealing. This is why designing the website is so essential:

1. It sets the first impression:

When your audience visits your website, the first impression of your company is given to them. Within seconds, they will judge your company. You want to have a favorable effect on your crowd in these first few seconds.

If your website looks unattractive or obsolete, your audience will have an adverse feeling of your company instantly. They’re not going to find your website attractive, deterring them from your page. You’re going to miss out on leads as they’re going to leave your website for the website of a competitor.

Web design is essential because it affects the perception of your brand by your audience. You can either create an impression on them to stay on your page and learn about your company or leave your site and switch to a rival. A nice web design enables you to stay on your website with your leads.

2. Brand Consistency:
If your company has a logo and that logo is frequently used in print products (e.g. business cards, brochures, letterheads, etc.), then the logo, logo/brand colors, brand messaging and imagery used for printing must be transferred to the design of the website. It is essential that your clients acknowledge your brand in all types of communication so that they can associate your brand position with your company and promise it. It can often cause clients to feel uneasy when visual communication changes with a brand, which can lead them to develop an adverse connection with your business.

3. Trust:
It’s extremely important to build trust among your customers, but it won’t occur unless you get to understand them and what they value. Marketing strategies can function as a dialog with prospective clients, a good way to learn more about the requirements of your clients. You can introduce what resonates favorably with them in your fresh design by enhancing dialog with clients. By making your website look more welcoming and trustworthy to tourists, you will see increased traffic to your website, and website transformation leads to an enhancement in the new company.

Cleonix Technologies is a website development company in Kolkata that provides a broad variety of online marketing services and website design . Some of the other services the business offers are SEO & PPC marketing, online reputation management, and content development.

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Custom Web Design To Promote Your Online Business

Creating an online presence is an important task for every online business company. Whether it is a business organization, corporate sector or nonprofit organization, website design and development is the most necessary service nowadays to bit the competition. The increasing competition is compelling every online business to adopt custom web design service to make the difference in web trend.

Here we are discussing the important tools to create in custom web a design development service which helps your company to look more professional.

Tools for custom web design

Every business organization needs either static or dynamic custom web design. The static page only wants manual changes whereas dynamic pages changes are made as per the end users input. A custom made website helps the clients to make the necessary changes at its own end.

The custom web design is to build a website that is a collection of document, web content and application. All the included processes are photography, corporate identity, graphic designs, information architectures, etc. and the commonly used tools are flash and silver light for multimedia technology, MySQL for database technology, ASP and PHP for server-side scripting, HTML, XHTML, and XML language utilization, etc.

In your custom based web design, you also have to take help from a web development company to utilize different technologies and to join hyperlinks. The web development services include HTML5, ASP.NET development, PHP development, B2B and B2C portal development, web application development, live chat integration, content management system, payment gateway integration, e-commerce application along with shopping cart applications.

Custom internet marketing

Internet marketing is a necessary part of online business where SEO services and logo graphic design plays a great role. Customized internet marketing helps the website to improve the brand image of the company. Pay per click, utilizing social media, email marketing, keyword research, search engine marketing is the important tools of internet marketing. The SEO strategy also helps in listing your website and put it on the top of significant the search engines positions like Google, Google or Ask.SEO includes a huge array of very specific projects.

The right custom web design company will also offer some other benefits. For example, they should provide you with SEO plans for the website, as well as promotion on the Internet. These promotion techniques might include link-building programs, content, and distribution to writing and submitting articles sites, social networking advertising and other components that are essential to developing the visitor’s circulation that you need.

Such a web style company should exceed at developing a focused circulation of visitors, rather than simply general visitors, as unique visitors to your company no good at all. Discovering a custom web design company will need a little bit of analysis on your aspect. You need to examine the popularity of any web design firm you are considering and evaluate their attractions to your needs. You also need to examine out reviews from past and present clients to decide about the company and its customized services on your benefits.

Cleonix Technologies, a professional web development company in Kolkata that symbolizes world class Custom web design, web development, and its applications by utilizing expertise technical skills and local resources to lead the international web trend.

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Boost Your Sales With Twitter Analytic

Take a look at some eye-popping facts about the reigning social media surveillance tool-Twitter before we create a plan to optimize the media strategy.

1. Unique monthly visitors of 36 million.
2. 288 million active users per month and 100 million daily.
3. Spent on tweets for an average of 170 minutes per month.
4. Average per user of 208 supporters.

How to Get Twitter Analytics The latest rollout of the indigenous analytics platform of Twitter has made it easier than ever before. You can now get some quality information from your tweets right away.
A strategic assessment of social media allows you to optimize your tweets to align them with your company objectives. There are many instruments available to evaluate your operations, enabling you to create better choices on your additional posts, such as:

1. Which of your individuals sharing tweets?
2. Which connections do your messages perform well?
3. Is your advertising really meaningful?
4. How many customers go to your website?

You can readily visualize your development with such social media metrics. But maintain in mind, two different things are using Twitter as a marketing strategy and mastering Twitter analytics to boost the leads. You need to concentrate on the subsequent one to increase the powerless approach.
Steps to get more from the data behind tweets If you don’t pursue a strategic maneuver, a gigantic amount of instruments to get the analytics will be of no use. To concentrate on present market trends, it is essential to follow the measures below:

1. Define your goal: you should concentrate on your followers ‘ interest because surveys demonstrate that 80% of individuals follow brands to access exclusive content. Explore your followers ‘ top 5-10 interests and use them to create your social objectives flourishing company objectives ultimately.

2. Find out what to measure: Each metric is associated with some company benefit, for example, brand awareness can be evaluated by the number of fresh supporters and retweets.
Tweet reach and impressions can be used to measure the growth of your target audience.You can get an insight into sales and conversions by the number of clicks on your website.

3. It’s a matter of time: it would be good to observe the operations with a definite time frame. Do not waste your time analyzing the metrics on a daily basis, create a weekly plan to monitor short-term progress while measuring your long-term achievement with a 3-month plan will be useful.

4. Take efficient activities: Analytics can add a lot to your internet approach, but all you need is to enhance your action plan if such metrics fail. Identify your weakness and then immerse yourself in analytics; the number of supporters will surely increase.

Advertising and hashtags are currently interrelated, and surprisingly, during this year’s Super Bowl, more than 20 percent of commercials contained a hashtag. Find out which tags function best for you and maintain an eye on reaching Tweet, these are the most useful information to maximize user engagement.

If you haven’t mastered the ability to optimize big data, be an intelligent marketer and get professional help through Twitter analytics to produce more leads.

The most strong instrument for identifying the weakness in a media strategy is Twitter analytics. Identify your goals and take steps to enhance your marketing efforts.

Cleonix Technologies has comprehensive expertise in Twitter Analytics, providing top-notch social media surveillance services.

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Why Web Development Service is Still an Effective Solution Your Online Business?

With increasing competition, keeping your business on the top in this digital world can be tough. The great way to stay ahead of your competitors is by making sure that you are reaping the benefits of all the luxuries of the modern era. The Internet plays a big role in the success of your business. Nowadays, you will find endless ways to promote your business online, i.e., from native apps to eye-catchy websites. The Top Web Development Companies in India creates the professional looking sites to enhance the traffic towards your site. They mainly prefer to use Web development over native application because it is the smoother and effective path to building a good application.

Reaches your Target Audience Fast

The high-performance sites can help the online business owners to target the wide audience unlike the limitations to a platform that restricts the native apps. The customers and clients can get the services or products they want from the computer, mobiles, or any other device.

On the other hand, to access the native apps, the users need to open the play store on their devices, thus creating one more step towards obtaining the details. In simple words, it means that the user needs to look out for the app instead of just entering the URL and using it. The distribution of content is more beautiful and flexible with web development because there are no content restrictions and app store requirements to follow. The use of white-hat SEO techniques has made web development successful in targeting the audience. The major search engines fail to access the close environments of apps, thus making it less superior in comparison to web development.

Create Awesome Designs

The presentation of your content poses a great impact on the user experience. The good one helps your customers explore your services and products more. Web development offers a universal solution to this issue via the use of technologies like CSS, HTML, and Javascript. The best Web Development Companies in India knows how to deal with cross-browser interfaces and accessibility.

Besides this, the web development frameworks, such as Bootstrap offers excellent browser compatibility. So you can say that regarding the presentation of the uniform design, web development is quite easy to manage and implement.

Cheaper than Creating Native Applications

A site is affordable in comparison to creating the native app. Instead of designing for the multiple platforms, maintaining one codebase on a site cost much less. There is also no initial barrier or entry-level fee for accessing the site content.

On the other hand, income from the native applications would need in-app purchases, purchase of the app itself, or platform-specific ads. So if people do not indulge in downloading your app, you will not get any returns. Also, the income gained from the app purchases is subject to marketplace charges (that can be as high as 30 percent).

Build Captivating Websites with Ease

The leading Web Development Companies in India use HTML, CSS, and Javascript to make effective and functional websites. Once your site is created with cross-browser support, it will be used on every device to reach the audience quickly. With the use of HTML5, the user can now access the camera and geo-location. However, in the native apps, the code must be written explicitly for every marketplace. It increases the need for vast resources like hardware and extra skills.

Cleonix Technologies is optimized and fastest growing IT organization which offers topnotch website design and development services in Kolkata. We have a standing 24 X 7 support system who take care of any queries or complains or report every time you need.

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10 Different Ways That Can Help You To Protect Your Data From Hackers & Virus

Every time when we surf the internet, the number one fear we have back of our mind are hackers and virus. The general practice by most of us to prevent from virus and hacker is installing an anti-virus. But practically that is good enough.

So, here we are sharing a few of the things that are very important for us to do to protect us from hackers & virus :

1. Complex Password
Be sure your password is at least twelve characters long and contain letters, numbers and special characters. Do Not use the same password for a lot of website or accounts. It limits the damage if you have been hacked.

2. Two Layer Authentication
2-layer identification requires to enter a code sent to you in SMS or other services to get access to your account after you enter username and password. This makes it hard for a hacker to get information. even if they get your password.

3. Use Secure Web Applications
It may be very nice to use 3rd party browsers like Tor or Dolphin but synchronizing your Google or Safari account between your phone and computer will both avoid the need to re-enter saved passwords and protect it from unsafe websites.

4. Keep All Your Devices and Software Updated
Many updates are released to patch security loops and vulnerabilities. Failing to update the software will result in expose of security loopholes which will put your device in danger. So keep updating all your software and operating systems regularly.

5. Hard Drive Encryption
Encrypt your hard drive and a hacker will not be able to read the data in the hard disk, even if they have access to your hard disk. Even if you have protection for your device, encryption will be an additional layer of protection.

6. Use Reliable USB ports for Charging Your Phone
This would be the ports on your laptop or your car. USB ports available in public places like airport, coffee shop, etc can be vulnerable to your information. To avoid this its good advice to carry an electrical outlet connector with your USB cable during traveling.

7. Take Back Up of your Data Frequently
Even with the best Anti Virus, your data can still be compromised to a hacker or ransomware. One of the ways to tackle ransomware or a hacker is to have entire data backed up so that you don’t lose any data.

8. Disable remote access
Always keep your computer remote access as disabled by default. Even if you are giving access for example to tech support then make sure it is only for a small period of time. If the remote access is enabled then like keeping a door wide open to a hacker to access your data.

9. Use secured wireless networks
A secure network always requires a password to access it. But In public places like airport, coffee shop, etc a password can be requested after buying an item. If the wifi is not secure then your device will alert you about it. In some OS, it will be marked by an exclamation mark.

10. Download programs only from reputable sites
This point is about all the websites you visit on an unsecured network. If you don’t see a padlock icon on the left in the URL bar and an “HTTPS” in the left next to the “www” section of the URL, It would be wise to avoid the website.

Other few quick tips would be :
a) Learn to Identify fake website.
b) Avoid file-sharing portal.
c) Keep personal information away from social media.
d) Keep sensitive data off the cloud platform application.

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Marketing Contest Ideas to Promote Your Brand

Hosting a contest is a very effective marketing strategy that has been around long before the internet. It’s been around a long time because it works. It helps bring in buyers, cause a buzz, and spread brand awareness. A good contest can pay off for years to come due to the publicity that occurs long after it’s over.

Know Who You’re Targeting
If you don’t know what your goal is and who you’re targeting with the contest, you might not succeed. Is your goal to get more email sign-ups so that you can nurture them and sell to them later? Is your goal to sell products directly? Setting this part up right is essential to your success.

Choose the Right Type of Prize
This is another essential component of your contest. If you don’t select the right prize, you may have freebie seekers joining. You want the prize to be related to your product (or be your product) and something only the audience who wants the product will be keen to get.

Add Incentives to Act Now
Don’t let the contest go on forever. Make it short and sweet so that you can get onto the real thing fast. A contest that lasts too long will get boring for people. Don’t give it more than a week, but do talk about it more than the week leading up to it to give them notice.

Track and Test Everything
When you set up your goals, you’ll want to match each goal with something you can track using your analytics software. You can use Google Analytics or if you’re using special software such as email software, it may have native tracking solutions to use. Don’t assume why things are happening as they are; know why by studying the data.

Build Up to the Contest
Don’t just launch the contest on the first day. Instead, talk about it while you’re planning it. As you talk about these things, you’ll be creating buzz and excitement about the contest in advance, so people will be ready to go when it launches.

Stay Excited and Show It
When you’re hosting a contest, it’s up to you to jazz people up and get them excited. Talk about it before, during, and after. Do Facebook Live videos so that people can hear and see your excitement. Excitement is contagious.

Follow Up
Don’t just let the contest be over and die. Instead, make sure you follow up with people who got on your list due to the contest, to affiliates that did very well, and to your audience by letting them know about the winner that you brag about via your social media and blog.

Contests are a great way to increase brand awareness, create a buzz about your products and services, and boost engagement and sales at the same time.

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Why Display Advertising Is An Ideal Marketing Tool?

Your competitors are always trying to get the edge over your business which is why you need to consider a wide range of marketing strategies so you can keep up. Display advertising is an easy way to improve your brand’s visibility which can lead to valuable conversions. As a marketing agency in Kolkata, Cleonix Technologies has seen awesome results when display advertising is used right. Let’s take a look at why display advertising is a useful addition to your marketing arsenal.

Builds brand awareness quickly
One of the biggest advantages of display advertising is that it builds brand awareness quickly for your business. More exposure means that customers become familiar with your brand without even realizing it so when they decide that they’re interested in making a purchase or inquiry, they think of your business first. Never underestimate the impact of frequent exposure of your brand on potential customers.

Target your audience
The targeting options available with display advertising means that you can zero in on your target audience. You can target users who have visited your website previously, have your ads appear alongside relevant content, focus on your customer demographic, or target certain keywords. You can also opt out of appearing alongside certain websites which may not be appropriate for your brand. The fact you have such a big range of targeting options means a much more streamlined campaign.

Display advertising is evolving
Although banner ads are still a major player in display advertising and are still proving to be effective, display ads are evolving along with everything else in the digital landscape. Animation, audio, and video can now be incorporated into display ads, along with the traditional banner style. This means you can play around with the format of your display ads to find a style that gives the best results for your business.

Mobile compatibility
Once upon a time, display advertising may have looked a bit clumsy on mobile devices but these days ads are incorporated seamlessly into the mobile experience which allows you to tap into a huge user group who spend hours each day scrolling through devices. Display ads also rely heavily on the use of images which is perfect for capturing the attention of the mobile audience – after all, you want something that will stop a potential customer mid-scroll.

Track your results
Once you get going with your display advertising campaign, there’s really only one thing you want to know – is it working? Luckily, the success of your campaign can be easily monitored through easy to follow analytics which can tell you valuable information such as how many times your ad has been clicked. Access to this data means you can adjust your campaign as necessary to get the best results for your business.

Cleonix Technologies is a web development company in Kolkata specializing in all digital marketing techniques. We work with businesses of all shapes and sizes to create an awesome digital marketing strategy to really give you the edge. If you think it’s time that your business stood out from the crowd, we can help you get started!

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Difference between CSS2 & CSS3

A Cascading Style Sheet, commonly known as CSS, is the layer of styling over HTML elements, or in simpler terms, it lets you style the elements (font, size, color, and spacing) of your HTML pages and content by applying classes to it.

There are basically three ways of writing CSS, which are mentioned below.
Internal Style Sheet, External Style Sheet, Inline CSS

Major Differences Between CSS, CSS2 & CSS3:

1. CSS was originally released in 1996 and it has properties for adding font,backgrounds, and other elements. CSS2 was released in 1998. It has styles for other media types so that we can use it for page layout designing. CSS3 was released in 1999. It has presentation-style properties which allows you to build a presentation from documents.
2. CSS2 has a single document, but in case of CSS3, it has many individual modules. For this, CSS3 became very easier to handle.
3. Now the designers can use Google Fonts & typecast by the use of CSS3. Earlier, with CSS and CSS2, designers could only use “web safe fonts” for being 100% sure to use fonts that would always display the same on every machine.  
4. While CSS and CSS2 had ‘simple selectors’, CSS3 calls the components as ‘a sequence of simple selectors’.
5. CSS3 came up with some key web design considerations like rounded borders that help in rounding up the borders without any hassle. This turned out to be a huge plus point for developers who were struggling with initial versions of CSS borders.
6. CSS3 has the capability to split text sections into multiple columns so that it can be read like a newspaper. In CSS2, the developers had difficulty because the standard was not equipped with automatically breaking of the text so that it fits within a box.

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Different ways to use XML Sitemaps for Inbound Marketing

It was more than a decade back when government sites used to have a sitemap, a page that contained a list of all the pages on the website. A number of websites use HTML sitemaps. However, evolution in the technology has now given rise to XML sitemaps instead of HTML sitemaps. The target audience for the sitemaps is search engines and not people as they hardly take time to view the sitemaps.
While theoretically, the search engines will be able to find all the pages by following the links on your website, it still proves to be helpful to have a sitemap for completeness and take the advantage of the benefits of the webmaster tools. Even your inbound marketing strategies should include this vital step in order to attract search engines.

From SEO’s perspective, it is vital to:

• Build an XML sitemap
• Keep it up-to-date in order to help improve the chances of being crawled.

It is important to have each and every page of your site crawled and indexed in the search engine. If you have a sitemap, the search engines will rely on it to get a complete list of pages. In addition to that supplemental information about the pages will be provided, though it will not directly help in search rankings.

Sitemaps are quite useful for new websites and blogs. Getting backlinks is a tough task for a new blog, thus search engines are not able to discover your posts and pages. Sitemaps allow such websites to send signals to the search engines to crawl the site more efficiently.

For well-known sites, sitemaps allow your website to interact efficiently with the search engines. Search engines come to know how often your site is being updated, which parts of your website are frequently updated, set the crawl rate for your site, and more. The overall visibility of your website gets enhanced for the search engines.

How To Create An XML Sitemap
The basic anatomy of an XML sitemap is given below:
This anatomy specifies the areas where you could provide information on the URL’s that you desire to be crawled.
Some content management systems like WordPress allows the functionality for dynamic or auto-generated sitemaps.

How To Create A Sitemap in WordPress?
There are numerous ways in which you could create an XML sitemap on WordPress. However, the most convenient is the Yoast WordPress SEO plugin to generate the sitemaps.
The plugin also enables optimizing blog posts for search engines along with social integration and more features. It also offers a video sitemap.
When you check on the box to enable SML sitemap, WordPress SEO will show you other options that could be configured for the Sitemaps. If you are unsure about what to do with them, ignore them and click the “Save Settings” Tab.
Your sitemap has now been generated and accessible by the search engines. WordPress SEO will be shown an XML sitemap button which could be clicked to view the sitemap_index.xml sitemap.

How to Upload and Submit The Sitemap On Google Webmasters?
Now that the standard XML sitemap is built, you will upload the file to your site. The file should be residing directly off the root, with a relevant page and naming convention such as /sitemap.xml.
Once this is done go to the Google Webmasters Tools and submit the sitemap.
Conclusion:
Along with all the efforts that go into the development of great content, taking some additional time to optimize your site is also a great way of attracting search engines.

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Know When You Should Change Your Digital Marketing Strategy

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. You should know when you have to change your digital marketing strategy. Here we will discuss the 5 signs to help you decide when to quit your existing strategy.

1. Focusing on low-value metrics:
If you’re focusing on low-value metrics like feelings and clicks, you may be missing out because feelings and clicks only let you know about your marketing visibility. And not the real truth of your strategies.

2. Over usage of keywords:
It’s required to place keywords in your content, Google’s priority always lies in providing reach user experience and relevancy of content. Google can do nothing with how many times your site shows the keyword like “Digital Marketing Strategy.”

3. Only focusing on your brand, not on audience needs:
Every marketer wants to spread its brand but not overdo by pasting your brand name all over everything. Actually, you need to make your content educational that focus on your audience problems and needs. This would really help you in targeting buyers in the initial stages of the buyer’s journey.

4. Don’t rely on your instinct:
Your prior experience is certainly precious. But the decision-making process should not be only based on what worked in the past. It’s a really bad idea as what worked tomorrow may be totally inapplicable today. Therefore directing your marketing strategy through objective data will only get you better results.

5. Not integrated:
It is an easier way but of course, it’s not effective. It’s true that the digital approach works best when it’s integrated with traditional channels.

“Cleonix Technologies” is a Kolkata based Web development & hosting provider company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For digital marketing services contact us.

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