Monthly Archives: September 2019

Top 3 reasons why PPC is Important for Your Business

In this digital marketing age, PPC has proven to be one of the finest online advertising platforms. It has become so effective over time that even specialists and successful entrepreneurs have suggested it as a means of successfully promoting online business. PPC stands for Pay-per-click, an online marketing platform where the advertiser is entitled to pay the search engine when the ad is clicked. It’s basically a way to buy visits to your websites instead of organically earning visits.

How important PPC is for your business:

1. Pay Only the ads you clicked:
PPC is, in fact, a very simple platform with no hidden complexities for online advertising.
You pay Google (or any other search engine) in a PPC campaign to list your advertisements at the top and right of the listings of organic searches.
You will have to pay the present cost-per-click from your budget when someone clicks on your ad and once the budget gets exhausted, Google will stop playing your advertisements until the fund is replenished.
But the cost-per-click is just a trivial component and does not hamper the estimated gain.

2. Budget Control:
The budget is every business ‘ key component and is of utmost significance.
Here, you can set up your financial plans for PPC advertising and even monitor the entire expenditure. Although you can’t see enormous outcomes with a restricted budget, PPC can provide you with maximum assistance to improve your internet visibility. By understanding the budget flow, you can further control your budget and layout your policies accordingly.

3. Targeted advertising:
With PPC, you can precisely choose the room where you want your advertisements to be displayed. This implies that through PPC, you can make your advertising campaigns as targeted as possible. This guarantees that your advertisements are presented to the correct public at the right moment so that you can produce true and meaningful leads.

These are the key reasons for how important PPC is for your business. Apply this in your business or you can contact us for applying PPC in your business.

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JPG or PNG: Which is the best for Your Website?

What is JPG / JPEG?
For images generated by digital photography, JPEG images are a common choice and are a useful option for images with complicated colors and shading.
While the quality loss is little perceptive with JPG’s 10:1 compression, the lower size makes JPEGs appropriate for internet use because it is useful for responsive presentation to reduce the quantity of information used for a picture.
What is PNG?
Known as Portable Network Graphics, the PNG image can be RGB/RGBA based on palettes, grayscale, and full color.
PNG file format was specifically designed to transfer images on the Internet rather than print graphics and therefore does not support non-RGB color spaces like CMYK.
You want the highest quality image format, but you also want a responsive website, so you really need to take into consideration the difference between jpeg and png and the difference in image compression in particular.
Think of it like this: Compression of images means reducing the size of the image without sacrificing the quality for the sake of size. Stronger compression is generally equivalent to smaller file size, which is equivalent to poorer image quality.
So you need to find the right balance between the quality and the size of your file if you want a good compression.
You see the finest version of it when you look at the picture saved on your computer because the file was not compressed. If the same image is on the website, however, it must be downloaded so that you can see it.
Logically, that implies the bigger the picture, the longer the time of charging.
There are a few important things to maintain in mind when speaking about JPG vs PNG.

PNG is the best option for charts, text pics, screenshots, and designs requiring transparency, such as logo models, etc. The greatest downside, though, is that they’re bigger and they’re going to slow down your website.

JPG, on the other hand, is smaller and quicker to load, but compression comes with some pleasant loss that isn’t normally a problem for photos, but it can be bad for text or photographs with satisfactory lines. Some first-rate is compromised when a picture is converted to a jpg. The purpose is because the compression is lossy, which means that certain useless facts are completely deleted. A jpg does, but, will let you create a smaller record length than you can with a png. A jpg ought to be used in any state of affairs while it’s critical to have a small file. A crucial benefit and many times deciding factor for the use of a png report is that–not like a jpg–they guide transparency. This lets in you to have a transparent heritage round an irregular-formed object and avoid a white (or other colored) field outlining your photo. In case you require transparency, you’ll surely want to choose a png. Record compression for a png is lossless. Just like the time period indicates, lossless compression keeps all the data contained in the file, inside the record, for the duration of the procedure. Lossless compression is important if you have photos which can be nevertheless in a modifying manner. On the grounds that both jpg and png layout have their professionals and cons, you ought to get the most out of each of them and play to their strengths.

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Most Common WordPress Errors Every developer should know

In present times, WordPress has created a lot of hype mainly because it is freely available and developers can create websites using its different feature very easily. However, lately, there are reports that users with less technical knowledge are facing some trouble in accomplishing the task. These errors are very small but if the user lacks technical knowledge then it becomes very difficult and gets stuck in that error itself.

Normally a WordPress developer will have very good knowledge about this but still, if you are facing any trouble then you can go through below mentioned errors and solutions.

1. Retrieval of lost admin password
There have been reports that many times lost password section of WordPress tool does not work properly and the password reset link is not received through the mail. This problem is one of most common and it can be solved by going through databases where you will get your user name and password.

2. Admin dashboard not displaying properly
Web developers of WordPress development India are facing this issue a lot when the admin dashboard is displayed without CSS and none of the pages is arranged properly. This problem is either because proxy or firewall blocking or you need to update WordPress plugins.

You may like: Why do you need to create a custom 404 Error page?

3. Error message about header information
Most of the developers get this error “Warning: Cannot modify header information – headers already sent by (output started at /path/blog/wp-config.php:34)”, after upgrading WordPress. This problem can be solved very easily by removing spaces and other unwanted stuff from the config.php file.

4. WordPress blog showing blank page
Usually, after installing any new themes in WordPress, the entire blog shows an only blank page and sometimes even dashboard becomes inaccessible as it also becomes blank. This problem can be solved either by uninstalling or renaming the newly installed theme through FTP.

5. Memory exhausted error
“Fatal error: The allowed memory size of 33554432 bytes exhausted”, this error is shown many times when a developer tries to upload an image even if the size is not much bigger. This error can be solved just by allocating more memory to PHP.

6. Authentication problems
So many times WordPress developers get authentication issues even after inserting correct user name and password in the admin login page. This error is because windows hosting server does not have index.php file in directory indexes section so just go to that section and create it.

7. _network_admin() error
Many times developers get error “Fatal error undefined function is_network_admin()” while trying to login to admin page after updating WordPress. This error is because of the incomplete update of WordPress and can be solved by updating it manually.

8. Admin login 404 issue
Many times developers get 404 issues page when they try to the login admin page. This issue can be solved quite simply by going through databases and update the URL in phpMyAdmin.

9. Maintenance Error
Many times when WordPress is upgraded automatically, the user gets an error stating the service is not available briefly for scheduled maintenance. This error can be solved only through going to root directory via FTP and delete “.maintenance” file.

10. Not able to delete plugin
Many times it happens that even after you delete a plugin, it again appears in the WordPress admin page. This issue is because some files of the plugin remain in the directory without appearing in the FTP and can be solved only if you have SSH access to your blog. Using this access all the folders can be listed and you can delete plugin folder.

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Why do you need to create a custom 404 Error page?

If you use the Internet, then chances are high that you have seen at least one 404 error page. These pages are one of the most common errors that you can find on the Internet. These are used to tell the user that the link or web address that they have clicked on is not currently available. However, the link or address will be available at some point in the future. There are some errors that mean that the page that you were trying to access will no longer be available, but that is different than the 404 error.

Of course, when you receive this error, you may become frustrated. This is because you originally had the intentions to go to a specific page on the Internet, but you are unable to get to it. Most of the 404 error page that you will find all have the same appearance, so seeing this page on a regular basis when you are trying to use the Internet can be a bother. However, there are some websites out there that have tried to fix the problem of having people see the same error page over and over again.

If you have your own website, then you may want to look into creating your own unique 404 error page for your site. Of course, you can use the same error page that everyone else does, but users become less upset when they are able to see that you have taken the time to create a different page. If you are not sure how to go about creating your own unique 404 error page, there are many different places that you can go on the Internet in order to find this information. You can even go to various websites that will assist you in creating your page.

If you know that one of the links on your website will be down for a while, then you should consider making a creative 404 error page. This is beneficial to your site because if your users and visitors see that you have taken the time to create a page, then chances are high that they will return to see when your link will be working again. If they receive the same simple page that everyone else uses, then you may end up losing some traffic to your site because they will not see that you have put any extra work into your page.

The term 404 error pages are quite known to the people who use the internet regularly. If you would like to know more about such different types of web content, please visit here

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Did you know the disadvantages of OpenCart?

OpenCart is an open-source free e-commerce platform that enables anyone to build a website that enables clients to purchase products. This enables you to immediately scale your company while your focus can stay on effectively operating it. You can begin your shop free of charge, and free of charge are all updates and downloads.

1. The various facilities do not always operate together:
You will find that OpenCart module installation process is very similar to the WordPress installation process. Although initiating is simple, you will discover that extensions, add-ons, modules, and plugins do not always like working together. A mix that works well for your site can be a long trial and error scheme to come up with. In some cases, these disputes may be sufficiently serious to compromise your site’s user experience.

2.Failure to import normal products:
This is a major disadvantage to be listed in our evaluation of OpenCart. By installing a suitable plug-in, it can be solved. But at the same moment, all the plug-ins We encountered operate on the basis of the following principle: brings products straight to MySQL, often replacing the already existing goods.

3. It generates problems of canonization for SEO:
When you begin constructing your platform with OpenCart, you will discover that creating multiple duplicate websites is one of its greatest issues. You will find that as you go through the design process, the same page on your website may have several different URLs. This creates an issue for your current SEO campaign and forces you to handle canonization at a coding level to avoid spreading too much of your link equity.

4. It offers a slow experience of checkout:
The checkout experience with OpenCart is slower than what you will find with other e-commerce platforms unless you choose to install extra plugins. It may be free, but some locations will feel disadvantaged by this platform.

For beginners and for intermediate programmers/shop owners, it’s a very nice script. With nearly any amount of products, it works okay. It requires more server resources than Quick. Cart but much less than PrestaShop or Magento. You can use the open cart but be conscious of its disadvantages before using it.

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Free or Paid WordPress Plugin: Which Suits Your Site The Best?

Many developers consider WordPress to be the best platform to create websites. This is because it provides lots of functionalities to create websites. One of the key benefits of creating websites in WordPress is that a website’s functionality can be extended using a plugin. You can find an abundance of plugins on the WP plugin repository that you can use to extend your website’s functionality. These plugins are available with excellent features that empower you to perform many actions. In the digital market, you will find two types of plugins, first, that come with a price tag, and second, that is free of cost. Premium WordPress plugins are more feature-rich and reliable than their free counterparts because they are generally created by professional developers.

Benefits of Premium WordPress plugins
Paid are equipped with the best features and better quality that you may not get in free plugins. They are built with quality code and provided with better services as they’re made for generating profits. Various developers integrate competing for features into such plugins to make their tool better from other developers. Below are some essential benefits that you can avail with a paid WordPress plugin.

1. Secure
Safety of your website is always your prime concern. There are lots of threats out there in the form of malware, hacking, spamming, etc, you need to implement the best tools and systems to protect your website from any potential threat. This can be a potential cause of malware or hacking attacks if you haven’t obtained them from a reliable source. Many premium WordPress plugins come with inherent security features and no such paid product come with any malicious content.

2. Quality codebase
The code quality of paid one is usually much better than the free one. This is because paid plugins are created by experienced and professional developers who write maintainable and quality code. However, free plugins are usually created by hobbyists or inexperienced developers who don’t create proper code that result in poor plugin performance.

You may like: 5 Must-have WordPress website plugins in 2019

3. Constant updates
Developers keep providing constant updates for their paid plugins to meet the latest web trends. This makes the plugin cope with the trending features in the web world as well as with the latest WordPress version. Free product in absence of any update may get incompatible with your new WP version.

4. Solid features
Paid usually come with better functionality and features than the free product. Plus, they also provide superior back-end usability.

5. Help & support
You can get immediate help and assistance in case of issues with premium WordPress plugins. Generally, there is a support team with paid plugins that listens to your problems and provides immediate solutions which are not available with a free one.

Conclusion
Plugins are great tools to extend your website’s functionality. Paid plugins provide several benefits that you may not get with a free plugin. They come with proper code, safety features, instant support to help you, and more. By using a premium plugin, you can get many advantages that free plugins lack.

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Top 3 reasons for using Google fonts on your website

Once upon a time, when it came to web design, the selection of fonts by a web designer or developer was limited to a small group of web security fonts. When displayed on screens, these fonts do not pixelate or blur, which can often occur with traditional print-friendly fonts. This has altered now, and there is a wide range of secure internet fonts available. Great typography contributes to an excellent design. But often, getting a good custom font that appears correctly on screens comes at a cost, either with additional effort or quality compromises or even both.

Why google fonts:

1.Free to use:
The best reason to use Google Fonts over any other service, if not the most evident one, is its zero-cost price tag, allowing you to pick and use any Google font for free. A premium font may give an original look to your website, but it will also take up a huge chunk of your design budget. Worse, some font licenses are priced according to the number of website visits you receive. If you have a lot of visitors, you can easily add up to a fair amount of money.
The worst part is that once you make the purchase, you won’t have the liberty to go back and attempt another font.

2.Display across multiple-platforms:
Various operating systems and mobile devices may cause mistakes in font display in some instances. Sometimes this can mess up the whole website’s look by displaying distorted text. Google Fonts now supports all significant browsers and a broad variety of mobile devices. It has the fastest CDN to show fonts rapidly.

3.Quick to download:
Google Fonts has another benefit. They are much slower than other font libraries or self-hosted fonts. Each font was compressed to be downloaded more quickly, enabling web pages to be downloaded on any platform in a split second without affecting the quality of the font.

With all these benefits provided by Google Fonts, companies should really consider looking at the many fonts accessible in the Google library and how to use them.

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6 most essential elements you must know to make a good web design

Web design refers to the visual appearance of a website that is displayed on the internet. Most people prefer to see those websites which are beautifully designed rather than the plain one. Designing an attractive business website can easily attract visitors to spend more time exploring your business services and products. Good web design helps you to increase traffic on your page.
Lots of reasons are involved to have a user-friendly website. While building a better website, it will be challenging to choose a real worth element from many options. Some essential elements of web design that you need to understand are:

1. Simple Layout and eye-catchy visual appearance
It takes a few seconds for a user’s to decide whether to stay on the page or leave the page. A simple website layout encourages the visitors to view the page on the site because it makes information easily accessible and intuitive to find. The clean and functional layout makes your site easier to use, load, and navigate. Navigation is key while designing a website because it maps the core places that users want to visit. Using Contrast accent color provides the eye-catchy look and appearance of your website.

2. Unique and Large Typography
Typography is a crucial component of web design because it plays an important role in expressing the information that the website wants to provide. Using big and bold typefaces, make your website look more attractive, comfortable, approachable and friendly. Website body copy should contain at least 16pixels so, website text can be easily readable.

3. Responsive Design
Increasing the number of mobile users to access the internet it is important that the website is mobile responsive. Nowadays, people use different devices like mobiles, laptops, tablets, desktop etc to access the website. Regardless of the devices they use, responsive design ensures that visitors have a good experience on website. Responsive design keeps leads engagement on the website for a longer period.

4. SEO based content
Content is an essential element in web design. Website content helps to build a successful brand identity online. Content on your website matters as much as a design so, it is necessary to provide valuable information that your audience wants. Good content not only keeps your audience engaged but also helps to get rank in search engines. According to the style of your website, your style of writing should align for consistency.

5. Speed Optimization
With the advancement of technology, people want things to load immediately and they are unhappy when something takes too long. Visitors want fast access to information, products, and services so, it is necessary to have a website that loads quickly. Page load times determine how many users remain on your website. Website speed optimization increases web traffic and also improve in google ranking.

6. Relevant Call-To-Action Button
A Call-to-action button is a text, sometimes combined with an image, helps the audience to proceed next steps or leads to a web page with additional information. It should be placed in any situation where you want your visitors to do something. While creating a call-to-action button using simple statements and few designs frills is considered as the best design. CTA button size must be optimized for both mobile and desktop. Unique and action-oriented words should be used.

Instead of making an ordinary website, focus more on web design. A well-designed website help to attract your prospective customer to your site.

Cleonix Technologies provides a range of digital marketing and web development services in Kolkata like SEO & PPC , SEM, eCommerce & other website development. We have an expert team of web designers, search engine marketers, content writers, SEO and growth hackers to help you achieve your marketing goals.

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Best Reasons Why Monitoring Web Performance Matters

A website is something more than an electronic version of your company’s profile. Retaining the present customers and attracting new traffic calls for monitoring the performance of your website. The importance of monitoring website performance lies in the fact that it enhances the experience of the visitors. Here are a few reasons why you should monitor the performance of your website.

Higher search rankings
The ultimate goal of having a website is to attract customers from the cyberspace. Therefore, your website should rank higher in the search engine results. A well-maintained website gets more favor from the Google algorithms, which place it higher up the index. Automatically, the traffic inflow increases in your website and you can outplay your competitors.

Better user experience
When you provide the customers with a seamless experience in navigating through the pages, they are likely to visit it again in the future. Slow loading pages, outdated content, old versions of websites and poor functioning of the website elements stain the reputation of your company. In a competitive world, people judge your brand image by going through the website. Create an impressive image of your company by monitoring the performance of your website.

Compatibility with mobiles
Previously, certain websites were not friendly with mobile devices. However, today, nearly half the internet users access websites through mobile devices. The importance of monitoring website performance or application monitoring can be assessed from the marketing perspective of a company. You can reach out to a much wider customer base when your website is compatible with mobiles. Technologies keep on evolving and you should monitor your website performance to ensure that they are supported by the latest devices. People should be able to access your websites anytime they want, from their smart phones.

You may like: Golden rules to rank your website on Google’s 1st Page

Visual pleasure
Photos and videos are integral elements in a website. Vibrant images entice the visitors to read the content down below. You need to keep on updating these images, photos, and videos from time to time. The website performance drops when you place the same content or image for a long period of time. People never love to scroll through irrelevant stuff, so they move on to other sites providing better materials. When you monitor the performance of your website, you can retain the health and functionalism of the same.

Competition
As you know, the digitized world is a battleground for generic brands, each trying to topple the other. Optimizing your website is a key to success in this competition. Your brand image, ranking, and marketing stand on how you monitor your website. When you try to bring in more customers, you should offer features that other websites do not. Evidently, your website turns out to be the most vital weapon to take you to safe shores in business. You can stand apart from the other brands when you have an optimized website.

These are the key reasons why you need to monitor your website. The Importance of Monitoring Website Performance is relevant in the present business set-up for all the industries. Keep your website updated for better returns in business.

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Use of blockquote in HTML

Use the HTML < blockquote > tag to indicate long quotations (i.e. quotations spanning multiple lines). It should only contain elements at the block level and not just plain text.

How to Use Blockquote on Your Webpages:

You sometimes want to call out a block of text as a quotation when you write text on a web page and create the layout of that page. This could be a quote from somewhere else, like a testimonial to a client that accompanies a case study or success story of a project.
This may also be a treatment of design that repeats some significant text from the article or content itself. So let’s look at how to use the blockquote tag to describe lengthy quotations.

Example of Using the Blockquote Tag:
The blockquote tag is a semantic tag that tells a long quotation to the browser or user agent. You should not include text inside the blockquote tag that is not a quotation.
Just surround the text that is a quotation with the following tag pair to add the blockquote tag to your text.

Opening: <blockquote>
Closing: </blockquote>

Example:

<!DOCTYPE html>
<html>

  <head>
      <title>HTML blockquote Tag

   <body>
      <blockquote cite="http://www.worldwildlife.org/who/index.html">
For 50 years, WWF has been protecting 
the future of nature.
The world's leading conservation organization,
 WWF works in 100 countries and is supported by 
1.2 million members in the United States and close to 5 million globally.
</blockquote>
   </body>

Do Not Use Blockquote to Indent Text:
People used the blockquote tag for many years if they wanted to indent text on their website, even if it wasn’t a pull quote. That’s the wrong practice! For visual reasons alone, you don’t want to use blockquote semantics.

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