Monthly Archives: May 2022

How to Create An Attractive Landing Page to Increase Sales

Landing page, perhaps, is the most crucial element of a business website. A landing page layout can simply determine how well the business will thrive in the online space. if you own a business company and have your brand available on the digital sphere, then you must be able to create an attractive landing page to increase customers and sales numbers. Therefore, in this blog, we’ll explore the different ways you can create an attractive landing page for your business to increase traffic to your website. Watch out.

Landing Page – What It Does

Before getting into the specific details, let’s understand, in brief, what a landing page is about. It is that page of a particular website that you land on whenever you click an ad on search engines or social media sites. For example, if you own an online e-commerce store, then the landing page of your e-commerce website should have all the information about your website, its’ products, how to purchase them, the feedbacks, specific offers, and many more. Thus, a landing page has pretty much all the necessary details about that particular website.

Create Attractive Landing Page to Increase Sales

To increase the conversion rate of a business, it is necessary to understand the nuances of an attractive landing page and how to create one. Here are some ways you can create an effective landing page.

Keep the Page Clean

Nothing can be more attractive than a clean and fast-loading landing page. No matter how interesting your website content and offers are, if it takes longer to arrive on the landing page, then it’s a waste already. To ensure seamless landing, you must keep the page uncluttered and organized. A clumsier landing page turns down the viewers as they fail to find what they want, easily. Keep it simple with relevant images and color tones.

Focus on the Content

Be precise with the content of your landing page. Try to avoid flowery and exaggerated statements that might not match with your products, services, or the brand. Keep the language as simple as possible so that viewers of all strata can understand and relate. Define your business goal with less words and try catchy one-liners to attract the eyes of the customers.

Gain Customer Trust

Customer trust is the ultimate factor that can decide how well would your business survive. Even if they click the ad and arrive on the landing page, if you cannot build their trust at the first glance, then that click will never convert into a purchase. The best way to gain the trust of the customer is to add real-time buyer reviews, testimonials, and appreciation posts from other brands. You can also add other brands’ logos with whom you have collaborated, on your landing page.

Add Attractive Offers

What interesting elements are you offering your customers when they come to the landing page of your website? Ask yourself this question before designing the page. When a viewer visits your website, he/she might have expected some interesting offers that other similar stores are probably not providing. Therefore, grab your customers’ attention by adding attractive offers. If they find your offer alluring, then your conversion rate will increase automatically.

The Bottom Line

Creating an attractive landing page is quite an easy job if you know what to keep and what not to. It is an amazing marketing method that can increase the conversion rate of your online business and help building your brand image while increasing the sales figure.

Read Also: How Web Design and Development Can Amplify Your Business?

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Shopify or Magento Which One to Choose For Your eCommerce Development

The online shopping market is growing at an exponential rate. Especially over 2 billion people have shopped online during the pandemic period. In fact, eCommerce stores have crossed 4.7 billion sales worldwide. The prime factor behind this exponential rise has to be the lockdown impositions in various countries. So, if you enter this eCommerce platform and hit the hot iron, congratulations; You have made the right choice.

But in order to achieve success, your company will need a robust platform to sell its goods and services. Magento and Shopify are two of the best in the market for creating eCommerce websites. Each of them provides us with various features and functionalities that cater to a specific type of business. Therefore, in this blog, we will discuss everything you need to know about Shopify and Magento. This will provide you with the proper insight regarding which one to choose for your eCommerce development.

Magento Vs. Shopify: What Are They?

Introduced in 2008, Magento is an open-source highly customizable eCommerce platform. It works like a Content Management System (CMS) and shopping cart platform. The users can create customizable eCommerce websites based on their business preferences and choice. 

Shopify is also an eCommerce platform founded in 2006 by Scott Lake, Daniel Wienand, and Tobias Lutke. It allows users to create powerful eCommerce websites that will help to acquire more customers. So, with Shopify, your company can generate more sales and you can manage your daily activities much more efficiently.

The Main Difference Between Shopify & Magento

Ease Of Use

This has to be the first criteria when you decide to choose an eCommerce platform. Without the ease of use, your business can face a lot of issues regarding technicality and flexibility. From creating a website to managing and maintaining it, an easy to use website can save you time and effort. Most importantly, ease of use can directly impact your website’s performance and sales figures.

Magento: The ease of use curve with Magento is quite steep to start your eCommerce journey. Yes, the interface is clean and responsive. But to design a powerful website, you need to have coding knowledge for management and store creation.

Shopify: When compared to Magento, Shopify is much easier to use. You don’t need to have any expert knowledge to create an eCommerce website, manage, and maintain it. The user interface provides the user with a functionality called “drag-and-drop”, which makes the creation process much easier.

Final Words

Selecting the right eCommerce platform is extremely important for the success of your online business. However, between Shopify and Magento, the main difference comes down to ease of use. If you are someone who can afford to hire a developer to do the website designing process, go for Magento. Otherwise, Shopify is the best option available for you in the current market. 

Also Read: Business benefits of Laravel development services

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