Monthly Archives: December 2017

Top 3 Graphic Design Trends 2018

We have already come at the end of 2017!! So, get ready for the latest graphic design trends and predictions.

1. Loud, Popping, Bright Colors: Color plays a very important role in graphic designing. Loud, bright & popping colors will greatly affect the graphic design in coming year. Use of bright and bold colors also helps most of the brands to take extra edge on their minimalist backgrounds. It also attract users attention.
2. Hand Drawn Images and Sketches: Illustrations drawn by hand will become trends in graphic designs 2018. Doesn’t matter whether a 3D or flat style. Author’s and one-in-a-kind graphics and illustrations, indeed, attract the audience attention.
3. Typography: Choosing the right font, font size, font bold, and font spacing is key. In the new year, expect to see BIGGER and BOLDER fonts. To get the audience attention one needs to have the perfect understanding of fonts. So the font style will be simple and readable.

Source: http://merehead.com/, blog.snappa.com

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Why Your Site Needs SSL Certificate:

SSL(Secure Sockets Layer) Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.
SSL certificate works by creating two keys: A public key and A private key. A key is simply a long string of random numbers. The private key belongs to your web server. The public key comes from the web browser.

1. Data Security:

The purpose of an SSL certificate is to keep all the sensitive information sent across the Internet safe and secure. It encrypts the data so that it becomes unreadable to other users. This way, only the intended recipient can view or make use of it.

2. Increase Page Rank:

Google now fetches secure sites before unsecured sites.By installing an SSL certificate you can improve your site’s SEO.

3. Gaining Customer Trust:

68% of Internet users believe that the laws for protecting their rights are not good enough. There are 46.9% of them that don’t trust a website (and are even willing to let go of good products) if it doesn’t have a valid SSL certificate.

Sources: tondodigital.com, globalsign.com

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Keep in mind while using images in a website

Image use can be tricky. Let’s discuss some ideas to keep in mind as you go about using images in your websites.

1. The design layout of a web page should be such that the eye flows smoothly from the image to the accompanying text and neither overshadows the other, especially when the text is equally important. So, use image in proper position.

2. SEO search for keywords in image files. Use plain descriptive text to name images in alt text field. Google sets a quite high value on alt texts to check what is on the image but also to determine the topic of surrounding text.
If proper alt tags are not used in images, images will not get google ranking. Therefore, website traffic will affected.

3. High definition images work best so that if the viewer has to zoom, the image quality remains intact. But it is often necessary to reduce the file size to make it lighter so that they load faster. For this, use images with proper dimensions , resolutions & optimized images. In case of computer, image resolution must be 72 dpi.

4. Insignificant pictures which don’t add to the substance or message of the site are negligible and simply take up unnecessary bytes. If it only means for decorative purposes then do not use those images.

Source: rudrainnovative.com

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5 Essential Content Marketing Tips

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create willingness to purchase products from the company in the future.
Here are some essential tips that you should consider if you’re looking to boost your website conversion rates.

5 Essential Content Marketing Tips

1. Quality content matters: Creating excellent content should be on the top of your list because that’s the only thing that you can do to hook viewers and please Google together. By creating quality content, you’re expected to come up with something perfectly unique, precious and fascinating.

2. Select the type of content that can fetch customers: Selecting the content wisely can be a intimidating task but it is the most crucial thing to consider if you’re looking to fetch customers through content marketing and boost your sales funnel. Always choose trending topics regarding your industry that are applicable enough to bring value to the aimed audience & in turn your business.

3. Use the best social channels for your business: Always select multiple social media channels to promote your content.However, this involves doing a lot of research and gaining enough industry insights while also considering the limits of each channel.

4. Optimize your content for search engines: It is very important to ensure that the content you’re going to publish is search engine optimized before going live.Overuse Of Keywords gives a terrible user experience, because most people aren’t looking to find a site that just repeated particular words or phares. Besides, Google and other search engines considered Keyword stuffing as black-hat tactic.

5. Track success via regular content audits: Performing a content audit on your website to monitor your efforts. It is very important after you implement different strategies to create and promote your content.

Sources: wikipedia, jeffbullas.com

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4 best free open source e-commerce softwares

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmission of funds or data, over an electronic network, mainly in the internet.
The e-commerce website is meant to be an option to the physical retail stores for selling products. If you are a business entrepreneur and have products or services to sell over internet, then you must have an e-commerce website.

Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change, and distribute the software to anyone and for any purpose. Open-source software may be developed in a collaborative public manner. According to scientists who studied it, open-source software is a prominent example of open collaboration. The term is often written without a hyphen as “open source software”.

Here we are discussing about 4 best free open source e-commerce software.

1. Magento Open Source: Magento gives it open source users all the basic tools they need, saving some of the more powerful, optional tools for paid versions. It has the ability to manage multiple stores. It includes support for multiple languages. Besides it offers extreme scalability and flexibility. Magento Open Source is flexible, capable, and, – in the hands of the right person/team, can create a beautiful, functional website for all manner of retailers.

2. OpenCart: It is the perfect choice for a small business without any tech savvy employees. If you’re really looking for a simple solution that is easy to set up, this is it. There are numerous themes &plugins available, allowing you to customize your store.

3. osCommerce: osCommerce is one of the oldest names in eCommerce software. There are a variety of plugins available, allowing you to customize your store. There are more than 7,000 free integrations for the software, and a huge active community working on and providing support for it.

4. PrestaShop: It is a PHP-based platform based on the Smarty engine, and it comes with loads of integrated features. It has thousands of modules and templates to add on to the core functionality. It offers full backend support to allow you to manage inventory, shipping, customers, etc. PrestaShop also has reporting capabilities, such as unique Intelligent Merchant KPI feature and forecast ability.

Sources: wikipedia,floship.com ,blog.capterra.com

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