Monthly Archives: April 2019

5 Latest Features of PHP7

PHP 7 is the most important release of PHP programming language and is touted to be a revolution in the way web applications can be developed and delivered for mobile to enterprises and the cloud. This is the most important change for PHP after the release of PHP 5 in 2004.

1.Scalar Type Declarations:
Type declarations allow the function to require certain types of parameters at call time.
The two types of Scalar type declarations are: one is coercive or you can say it default and other is strict.
Type parameters: strings (string), integers (int), floating-point numbers (float), and booleans (bool).

2.Return Type Declarations:
The Return Type Declaration is the type of value that you want to return from a function.

3.Null Coalescing Operator:
It’s used to check the value. If it is set or null, or in other words, if the value exists and not null, then it returns the first operand, otherwise it returns the second operand.
Example:

“);

// Equivalent code using ternary operator
$username = isset($_GET[‘username’]) ? $_GET[‘username’] : ‘not passed’;
print($username);
print(”
“);
// Chaining ?? operation
$username = $_GET[‘username’] ?? $_POST[‘username’] ?? ‘not passed’;
print($username);
?>
It produces the following browser output −

not passed
not passed
not passed

4.Spaceship Operator:
The Spaceship operator is represented like this <=> this is used to compare two expressions and return -1, 0, 1 when one variable is less than, equal to, or greater than, as compared to the other variable.
Example:

// Integers
echo 1 <=> 1; // 0
echo 1 <=> 2; // -1
echo 2 <=> 1; // 1

5.Constant Arrays Using define():
In PHP 7, you can define the array as a constant by using define.
Example:

define(‘NAME’, array(‘Chandar’,’Ram’,’Gugu’));
echo NAME[1]; // outputs “Chandar”

“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web development training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. For learning more about PHP contact now.

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How to increase ranking by adding RSS feeds to a website

RSS is nothing but a type of web feed which allows users and applications to access updates to online content in a standardized, computer-readable format. These feeds allows a user to keep track of many different websites in a single news aggregator.
We need to know what is SEO?
SEO stands for Search Engine Optimization. It is the practice of growing the quantity and quality of traffic to your website through organic search engine results.
The most important topic for any website owner is that of SEO (search engine optimization). This is the power of a site to rank high for particular search terms in search engine results. If you do not rank well in search, you may be restricting your traffic considerably.

RSS feeds can help a site ranking, but indirect way. Apparently if you are directing multiple feeds to your page, it is not practical or useful to take all the links and rewrite the content on your own pages.

If included RSS feeds are customized, they will contain a flow of keywords that you will not necessarily rank for. If these keywords are associated semantically (by meaning) to other words and phrases on your site, they will be seen as related. The freshness of information is also take a big role on how well your pages will rank. Presence of RSS feed on the page means you are getting information from somewhere. Normally the information will be a blog, news, search results or product review or something that is updated regularly (as opposed to static content).

Information from Google:
Google does not talk about exactly how they treat SEO and RSS feeds. The only known ranking factor relating to RSS feeds is based on how many subscribers your feed has. The more people use your feed, the rank will become more higher. Unless you have significant subscriber numbers, it is only a minor ranking factor.
The important to note is that the SEO value is directed to the source of the RSS feed – in other words, if you publish RSS on your site, the site which delivers the RSS feed to your RSS widget gets the SEO value and faster indexing than otherwise they might. This also means that publishing a widget with RSS feed from your blog onto your homepage is a good way to get fast and thorough indexing of pages by Google.

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How to Obtain Potential Traffic Through Blog Commenting

You need to rely on the strength of blog commenting in the online business where the activity can bring in enormous traffic to your website if you conduct the show in a matured manner. You have to choose the right blogs that are in the identical trade that you deal in and make useful comments therein to get the notice of the visitors. It is an easy strategy that anybody can take, which improves with expertise. Many experienced webmasters and SEO professionals rely on the technique to create a large number of traffic to the site through the blog commenting services.

There are certain basic reasons for taking up the activity. First, you try to make a relationship with the original blogger with your valid contribution as comments. If you are contribution potentially and if they are really useful for readers, you will earn respect from the blogger and visitors as well. Visitors would visit your website to find more additional information on the same niche of the blog. You are noticed by the community of visitors or readers, which is a great achievement in the online business. The additional advantage is that you create backlinks for your website.

Therefore, it can be summarized that blog commenting is a helpful exercise for attracting a large number of visitors to your website and also a potential technique of backlink building. It is a very straightforward process provided you choose the right blogs that suit your subject or the circle of your business. You have to make a strategy of putting valid comments on a daily basis. For instance, you can start with 4-5 comments every day on blogs, which are updated frequently. Prepare a list of qualified blogs before you start the activity so that you can make the campaign with full force. Remember that the commenting activity is a part of the original search engine optimization process where backlink building is considered the main factor, which should be collected from various resources to help the website find higher positions in search engines.

Google provides importance to the content, which is original and helpful for visitors. If you are capable of adding substantial contents through blog commenting, you can expect better search engine positions for your website after the full search engine optimization campaign is over. It should be a great comment on a great post so that you are able to draw the attention of visitors and gain in the traffic volume.

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Ways to Get An Advantage of The Latest Digital Marketing Trends in 2019

Latest Digital Marketing trends in 2019
The rise of the Internet has led to everyone having an online presence. Almost everyone in your group is now active on at least one form of social media. And this is why Digital Marketing is flourishing. It is a form of marketing to attract people who have an online presence. But what are the ways which you will make this happen? These methods keep on changing time to time. There are different trends which keep on altering every now and then. If you want to be successful in Digital Marketing, you need to keep up with the changing trends over time and accommodate your strategy accordingly. Below mentioned are some of the trends that will affect the marketing strategies –

1. Video consumption:
Video consumption was one of the talking points of Digital Marketing in 2018. It is not expected to slow down in 2019. Social platforms are readily investing in video content making it an integral part of every marketing strategy. There should be a particular objective while working with the audience. One of the best examples is of Instagram. They will invest in IGTV so that longer videos can be created leading to more time spent on the site and more revenue generation option. The same can also be said for video ads. They have a greater impact than images as they portray the message in a better way.

2.Incorporate AI:

Artificial Intelligence (AI) has already been introduced to the world in 2018. But its real value will be seen in 2019. The way how users behave has changed with time. Let’s take an example of the search engine. The way users do an online search has changed a lot. Instead of typing everything, there are voice assistants to do all the work. Echo, Siri, Cortana, etc. are some of the software which helps in that. Voice search and Rankbrain are going to play an integral part in Digital Marketing in 2019. This is a trend which cannot be sidelined.

3. Data-driven marketing:

In 2019, it’s all about the data. Digital Marketing is going to depend a lot on data. And why not. There are different channels and platforms which are being used. There will be a bigger amount of data as the platforms increases. It will be possible only with the help of the right set of tools. You will be able to learn a lot about your audience if data-driven marketing is used. This will help in learning the customer needs and assist you in designing better campaigns in the future.

4. Voice technology and Social media stories:

Adoption of voice technology is escalating every year and 2019 will follow the same trend. Marketers just need to understand how to benefit from this trend as consumers are ready to spend more time on Voice technology. The same is also true for Social Media stories. In 2018, there were more than 400 million active Stories users every month. Instead of social feeds, Digital Marketing should be planned around social media stories.

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Advantages of Using Plesk to Host Your Sites

Using a virtual private server to host your sites is an excellent choice, but once you’ve made the decision to seek out a VPS host, you need to consider their preferred control panel as a major factor in your decision. After all, your control panel is your access to your VPS and can enhance or limit what you can do with it. Parallels Plesk Panel is a popular control panel choice with many VPS hosts, and its inclusion in your VPS hosting plan can be a great asset to your company and your domains.

1. Allows for OS Flexibility
We’re all aware that biases exist in the IT world. Some system administrators prefer to work on Linux machines, while others demand that their servers run Windows. Parallels Plesk has accommodated for this by creating both Windows and Linux compatible versions for your sysadmin to employ. In addition to this individual compatibility, Plesk takes things a step further than other control panels by allowing for cross-compatibility: your IT team can use the same control panel on both operating systems with ease, making it simple to switch between platforms.

2. Intuitive User Interface
Plesk is such a popular option for hosting companies because users find it accessible and comprehensive no matter what control panel they are accustomed to. Through proper management of a Plesk server does take an experienced sysadmin, the interface itself is significantly more navigable than other options like SSH or Remote Desktop. You are able to manage your own server as well as client accounts with ease, which can allow your company to make a secondary income off of your site.

3. Multi-Tenant at a Low Cost
When it’s important to be able to offer your own web hosting packages to multiple customers, it’s essential to have a system that allows for multi-tenancy at a low cost. Parallels Plesk Panel offers the isolation elements necessary for you to easily resell the same core system to multiple tenants. Plesk compartmentalizes your domain’s resources to give each customer the access and storage they need. As a reseller, your company can make a secondary income off of your I.T. host, diffusing the cost.

4. APS Catalog
There are times when it will be essential for your IT team to be able to provide specific web applications to your domains. With Plesk’s APS Catalog, you can browse and add applications to your server’s Application Vault, while still in your Plesk Panel interface. This helps your team to avoid the time-sinks of uploading and configuring applications manually. In addition, the APS Catalog allows you to set restrictions and availability for the applications on a per-user basis, which offers your company the flexibility to sell access if desired.

Because VPS hosting is more complex and requires a greater degree of management than a set-it-and-forget-it type of hosting like shared or cloud, you need a control panel you can rely on.
So, let’s explore the Plesk panel and take a look at what you can do to maximize the management of your new website with it.

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5 Adobe Illustrator tricks you must know

Adobe Illustrator is a very popular vector graphics editor developed and marketed by Adobe Inc. It was originally designed for the Apple Macintosh, and the development of Adobe Illustrator began in 1985. Illustrator CC was released along with Creative Cloud.The latest version, Illustrator CC 2019, was released in October 2018 and is the 23rd generation in the product line. It was reviewed as the best vector graphics editing program in 2018 by PC Magazine.
If you are a graphic designer & passionate about your career then you must read this blog. Here we’ll discuss 5 adobe illustrator tricks that you must know.

1.Command (or control onPC) + D Shortcut:This shortcut allows you to create copies of an object that have equal spacing Using this shortcut you can save your time.

2.Shape Builder: It’s similar to the pathfinder tool – which is a great tool – but the shape builder tool can accomplish the same things just fine and it’s more user friendly.

3.Draw Behind/Draw Inside: Basically, there are two little buttons in the Illustrator toolbar that allow you to draw behind an object or inside of it. It saves from moving things behind or create clipping masks.

4.Try Using Clipping Masks: This tool makes your work a very easier, and every beginner should use them. It keeps under control of any pattern or design to an area. If you can use them properly, they can save a lot of time.

5.Width Tool: The new tool of Illustrator CC is at the same time very simple to use. This tool allows to physically draw out part of a path to create varying widths in your stroke.

“Cleonix Academy” under “Cleonix Technologies” is a Kolkata based Web design training institute specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization.For learning more about Adobe Illustrator contact now.

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5 things to consider when Hiring An Ecommerce Website Design Company

Electronic commerce is a way to do business over large electronic networks such as the Internet. Also called e-commerce, electronic commerce greatly facilitates transactions between companies and consumers (B2C), between one company and another (B2B), and between individual consumers (C2C).
There would be times when you won’t be building your website yourself. If you are on the lookout for professionals, then you need to be cognizant of the ways to find them; they should also be very much aware of the nitty-gritty of E-Commerce websites.5 things to consider when Hiring An Ecommerce Website Design Company.

1.Determine Your Needs: Determining your business needs is the most important factor to take into consideration. You need to ensure the design structure of your site is based on the needs of your business and reflects the objectives which you wish to achieve with the site.

2.Portfolio says everything: Check the company’s previous works. It is a solid proof that you can judge for their abilities in creating an e-commerce website. From their portfolio you can identify whether your needs matches with theirs or not.

3.Establish Your Budget: Websites are one of the most important aspects of a business. Though you cannot afford to cut corners on this area, determining the budget is very important.Check which company gives you best budget quote.

4.Shortlist A Few And Arrange Meetings With Them: Shortlist the top three agencies from their portfolio which closely fulfil your requirements and arrange a meeting with each one of them. Discuss the different brands, websites and businesses which you can take as inspiration and realise their key motivation.

5.Consistent and reliable support: You must remember that you have to choose the company which gives you consistent and reliable support.

“Cleonix Technologies” is the Kolkata based Web Development & Digital Marketing company specializing in Website Design, Graphic Design, Web Development, Digital Marketing, Search Engine Optimization. We hold the expertise in Ecommerce site development. Please visit our website to affordable services.

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Swift: The All-New Programming Language for iOS Apps

Getting a mobile app developed is no more a rocket science. A trusted development partner and a great programming language such as Swift will help you get an app you’ve always dreamed of. Thus, all you need is to choose a dynamic programming language that will help in the agile development of your application and get you going through some simple steps. While Objective C++ and Swift are the two most powerful language for iOS app development, there are certain thought-provoking facts that make the latter a preferred option for you as well as the developers. Lets, find out why.

1. Quick and powerful
Swift programming language has been purposely made fast using LLVM compiler and hence offers high-performance. It is the successor of C and Objective C, for which it is combined with low – level primitives such as types, operators, object-oriented characteristics or flow control. All of these help developers achieve the performance they wanted.

2. Simplicity of Syntax
While the main goal of developers who have loads of projects in line is to get a highly accessible and feature-rich language to make things easier for them. The Swift code is a major plus for them as it is extremely brief. Also, lesser code means better readability and lesser vulnerability to errors.

3. Easy adaptability
Using Swift provides you with the interoperability of Objective C. You are empowered to build new apps using Swift code, incorporating out-of-the-box features and intuitive functions. Being the lightweight and compact programming language with less coding, it is not at all cumbersome and is easy to adopt, even for the novice developers.

4. Support for dynamic libraries
There is dynamic libraries support in Swift unlike Objective C. In other words, this reduces the complexities in development and trims down the size of the app which accelerates the speed of downloading in the mobile devices.

5. Used in Linux environments
Swift comes with a full set of capabilities needed for developing apps for cross-platforms, i.e. apps based on iOS and Linux. Rarely found in other programming languages, it can be used in Linux environments.

6. Less coding
The reduced coding in Swift is primarily due to its support for higher-order functions. It comes with many features that are unusual in any other programming language, such as nested and anonymous functions, idioms and closures. These help in creating simple expressions in just short one line. Furthermore, Swift also decreases the amount of code used for creating repetitive statements or to manipulate the string.

While iOS 12 version is out which is the result of too many iterations after the version 10 and 11, it’s time for you too to get ready with a more convenient, light and full-featured language for iOS apps development. Thanks to the new language Swift and its powerful features, which the developers seek for. With these above key advantages, it has become the most potential programming language that future favors for building immersive, customer-centric and intuitive applications.

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