There is no denying of the fact that users today are capable of accessing the internet in a number of ways that couldn’t have been imagined a few years back. Starting from tablets, gaming devices, watches, and mobile devices, all are becoming increasingly popular mediums for visitors to access multiple websites. This makes it all the more important for one to design a mobile-optimized website.
Here’s a list of 5 advantages of using a mobile-optimized website:
1. Improved User Experience Gets More Business
Mobile websites are highly simplified and easy to use, thereby leaving no room for the disorder. Precisely, a mobile website is all about improved user experience, which helps get more business. For instance, if a user receives a link to your website on their mobile device and ends up having a disorganized load of information, this may kill your chance of converting a potential customer. To gain a competitive edge, it is better to build a helpful website where customers can easily access all the required information, especially when they need it. This can definitely let your business have an advantage compared to your competitors whose websites are not mobile-optimized.
2. Search Engines Rank Your Website Higher
If you want to popularize your online presence, it is important that you format your website according to the advice of top search engines. Recently, Google announced its new algorithm that favors mobile-responsive websites and it has become vital to design a unique URL of a website, which easily adapts to a mobile screen. In fact, post-Google’s new algorithm, even a two-folded website (mobile and desktop) does not work. By having a unique URL for mobiles, you’ll also not be penalized for duplicate content.
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3. Lower Maintenance Cost
Developing a mobile-friendly website may cost more in the beginning, but it has a much lower maintenance cost. In the case of a mobile responsive website, there is no particular need to reformat the website or add features twice. The same applies to SEO campaigns and fixing bugs.
4. Stronger Back-Linking
Apart from better search engine rankings, a unique mobile-friendly URL also results in a stronger linking setup. All the backlinks point to the same domain instead of being split between desktop and mobile websites. This, in turn, implies an overall higher rank for the website.
5. Reduces Loading Time Significantly
If there are mobile and desktop websites and the sender messages the link of the desktop URL and it is clicked by a mobile user, this may lead to bad user experience. Additionally, it may also lead to a bounced user if the network of the mobile is weak. When it comes to speed, mobile-optimized websites load much faster on desktops as well.
A mobile-friendly website is definitely integrated with multiple benefits ranging from improved search engine rankings, lower maintenance costs to giving your business a boost. Moreover, a responsive website also assists potential customers to get in touch with you effortlessly through calls and emails. It would not be wrong to say that a mobile-optimized website improves the business-client relationship, making you available anytime, anywhere with the right information.